Grandma's wanton life

Chapter 708 Go to Professor Ye!

Can advertising make celebrities soar?

Almost everyone thinks it can't.

However, Ye Feng felt that he could!
And he actually did it!
First of all, Ye Feng became famous in the advertising industry by making money to endorse him!Afterwards, major companies came one after another, begging grandpa to tell grandma that they wanted to cooperate with Ye Feng.

All of this is so logical, and now Ningning is almost the star with the most endorsed products in the entertainment industry!Now Ning Ning's figure can be seen everywhere. Among other things, these exposures alone are enough for people to be promoted to third-tier or even second-tier songs!However, this is far from enough for Ning Ning now!
Because Ning Ning is now the number two in the music scene, although these popularity is exaggerated, but on Ning Ning, it is not enough for her to reach the top!Even, it wasn't enough for her to surpass the falling Wan Ming.However, Ye Feng is not in a hurry, because this is just a foreshadowing.So many advertisements have been cast, and now the traffic has not really turned into a solid popularity, which still needs an opportunity.

An opportunity to turn exposure into traffic and traffic into popularity!

And this opportunity really came.

……

this morning.

A piece of news caught the attention of many people.

The newspaper published an article on the front page of the day. This article used the most intense and sharp language to criticize the ills existing in the public service advertisements broadcast by various David TVs. For example, the lungs of real people in the smoking cessation advertisements caused the audience discomfort. , Some public service advertisements are shoddy, over-the-top, and without nutrition. It can be said that this article accurately pointed out many problems in the public service advertisements produced by various David TVs today.And in response to these problems, this article in the newspaper named and criticized by name, such as CCTV, Haicheng Satellite TV, Mango Satellite TV and other well-known TV stations were all criticized.

In less than an hour after this article was published, the national cultural department directly issued new regulations on public service advertisements, and directly issued a document that clearly stipulated the requirements for public service advertisements. Important carriers must be given sufficient attention, and major TV stations are required to strictly control their public service advertisements to produce high-level, high-quality, high-connotation contemporary excellent public service works.

It’s actually not a big deal for the newspapers to name and criticize, at most it’s enough to rectify it, but once the new regulations come out, it’s not a matter of rectification!This means that public service advertisements must be put on everyone's desktop and paid attention to!Especially CCTV, Haicheng Satellite TV, Jiangsu-Zhejiang Satellite TV, Mango Satellite TV and other TV stations with high ratings, the higher authorities have clearly pointed out that they need to take the lead and set an example!
CCTV's smoking cessation public service advertisement was directly banned!

Haicheng Satellite TV's love public service advertisement project was directly cut!
Mango TV's environmental protection public service advertisement was also stopped directly!

Regardless of whether it has been broadcast or has been broadcast for a long time, or is still being produced, as long as it does not conform to the core values ​​of contemporary socialism and does not meet the spiritual and cultural needs of the vast majority of the contemporary people, it will be cut off!
This time, the higher-ups have made a ruthless effort to control the advertising market in terms of public cultural promotion!Its purpose is also quite obvious, which is to require major TV stations to effectively improve the quality of their public service advertisements!

This sudden new regulation not only made the major TV stations look confused, but even the netizens were quite puzzled.

"What's the situation?"

"Why are you so strict all of a sudden?"

"Is this preparing to rectify the advertising market, or is it something else?"

"Seeing the obvious, it means to rectify public service advertisements."

"No, why? What's the point of rectifying public service advertisements?"

"Didn't you read that article? They made it very clear."

"What did you say?"

"The article said that the current public service advertisements are too rubbish, well, that's pretty much what it means."

"I'm really convinced. People's public service advertisements are all paid for by the major TV stations themselves, and it's not for profit. It's good to have them, and the requirements are so high? If you say that people's advertisements are rubbish, he's awesome! He's on it! Then Who is the author? I have to spray him!"

"The article is not signed, and I don't know who wrote it."

"I guess it's the handwriting of some expert who only talks on paper."

"But to be honest, there are indeed some problems with some public service advertisements nowadays. If nothing else, let's just talk about the smoking cessation advertisement on CCTV. The whole person's lungs came out, and it was so dark and scary? Every time I saw this advertisement, my son would I turned my head away in fright.”

"Yeah, these public service advertisements are repeated over and over again, and I've been tired of watching them for a long time, and they are really boring."

"Either it tells you that smoking is harmful to your health, or that everyone is responsible for protecting the environment... I have read these things for many years, and they are meaningless."

"That article also makes sense."

"Well, I guess that's enough for those TV stations. Public welfare is a more important task for TV stations. If it can't be completed, it seems that you have to pay a fine. And seeing that the higher-ups are paying so much attention this time, they definitely can't just deal with it. gone."

……

the other side.

TV building.

In the conference room, the leaders of several satellite TVs were present.

"What should I do?"

"Why did this new regulation come out suddenly?"

"I didn't hear the wind at all before!"

"too weird!"

"Did the asshole who posted the article find it?"

"I don't know who it is, so I won't talk about life and death over there."

Everyone was talking in a hurry, and everyone's faces were not very good-looking. They hated the author so much that they gritted their teeth!You said that our public service advertisements are not good?No, sir!What else do you want to shoot for an advertisement?Do you think it’s okay to make a blockbuster movie?Your uncle!You can do it!It really does not hurt my back when I stand and talk!

One of the deputy directors who presided over the meeting said with a sullen face: "Now is not the time to talk about this. The higher-ups have asked for three days! We will be given three days to come up with works that are satisfactory to the higher-ups!"

A director asked: "What if you can't come up with two?"

The deputy director said angrily: "If you can't get it out, get out! What if you can't get it out? There is no such possibility! If you can get it out, you have to get it, if you can't get it, you have to get it!" It seems that the deputy director's pressure is not small. .

"Then how do we get it?" Another director murmured: "That's the thing about public service advertisements, and we shoot them like that. Besides, how long have we used the advertisement for quitting smoking? It's also very good."

"What a fart!" The deputy director directly said angrily: "Hurry up and find a way to study the new advertisement!"

"How can this be new?"

"Smoking cessation advertisements are just like that. What else can they do if they list data and post harm?"

"I really can't figure it out."

"Really, I think our advertisement is pretty good."

A group of people talked about it, and they all felt that the previous advertisement was quite good.

This made the vice-director angry!

Do you guys think it's good for a fart?

The key is that the people above think it’s not good!

Well, he can see it, and this group of guys can't think of any constructive suggestions.

However, at this moment, a small leader sitting at the end said: "Director, I think we can hire someone to do it."

"Invite someone?" The deputy director was taken aback, "Who are you inviting?"

"Ye Feng, Professor Ye."

(End of this chapter)