life after divorce

Chapter 223 Find the reason

After Ye Feng and Li Jie talked, they were excited. In Hangzhou, which is less than [-] kilometers away from Shanghai, Boss Ma's mood was extremely bad.

The news of Tongye Shopping Mall has been overwhelming since the newspapers were delivered at 3 o'clock in the morning. When the news programs of major TV stations were broadcast at [-] o'clock in the morning, the news of Tongye Shopping Mall almost bombarded everyone in the whole society in [-]D and indiscriminately. a corner.

Even Boss Ma didn't realize in advance that the sales data of Tongye Shopping Mall's brand day would have such a big impact on the whole society.

Since he woke up this morning, he has been troubled by various media reports. It seems that all the media people are focusing on the Internet myth created by Tongye Shopping Mall, which makes Boss Ma quite annoyed.

First of all, Ye Feng made a big deal of the brand day of Tongye Shopping Mall, and all kinds of publicity and promotion linkages made him feel great pressure. Now Tmall is about to go online, but the competitors are so big, compared In this case, when Tmall goes online, the promotional resources bought with money will definitely be overwhelming in front of the overwhelming publicity reports of Tongye Shopping Mall. discount.

Thinking of this, Boss Ma thought to himself: Are the media all fools?They saw the sales of 38.83 billion in one day, why didn't they realize that this is the result of Tongye Shopping Mall's collection of various resources and push for a month to launch it?More than a month of hard work is just reaped on this day, and it doesn't mean that it can sell billions of dollars every day. Is there any need to be so excited?

In fact, Boss Ma is not able to look at the problem from the perspective of Li Jie at the moment. His thoughts are all focused on the development of e-commerce itself, or in the initial stage of the Internet business model. Although the later generations are very powerful, But right now, his understanding and control of the country's economic situation is even worse than Li Jie's. After all, Li Jie worked in an investment bank before, so he must always pay attention to the country's economic situation.

Now that he is the president of Maple Leaf Group, he naturally has to think more.

Boss Ma didn't realize what kind of promotion and significance Tongye Shopping Mall has on the country's economic situation at the moment, so he instinctively thought that all of this was also Ye Feng's routine. That’s why they mobilized immediately after the brand day and reported the data of Tongye Shopping Mall’s brand day.

In fact, Boss Ma guessed wrong. Ye Feng really didn't spend a lot of money on publicity, so he publicized Guo Kun on Tujia.com and Weichat.

Boss Ma called Cai Chongxin and other core teams to go to the meeting room.

When the core team members arrived at the meeting room, Boss Ma said with a rather annoyed face: "From morning till now, it's all about the brand day news of Tongye Shopping Mall. Today is almost over, have you found the reason?"

"Ye Feng has only built a few storage and transshipment centers, and there are not many logistics bases, and there are not many people. The order this time is more than ten times that of Tongye Shopping Mall. The country is so big, how does he get the order on time? Delivered to customers?"

Cai Chongxin said: "At seven o'clock this morning, I specially asked people to get specific information. I only knew a few things. I will report now."

"First, so far, I haven't heard of the news of the postal warehouse explosion in Shenzhen, Yangcheng or other areas."

"Our own logistics express business has stopped external business since the night before, and I have been supervising this work."

Boss Ma frowned slightly, and urged: "Go on."

Cai Zhongxin nodded: "Secondly, it is reported that the postal EMS has basically suspended all scattered businesses. Although the business hall is still receiving express delivery, there is no car to pull it. Now all are piled up in the business hall. In the warehouse, it seems that EMS is also adjusting its capacity internally, giving most of the capacity to Tongye Shopping Mall."

Said, Cai Chongxin paused, and said again: "Take Hangzhou as an example. The postal business office in the lower district of the city received thousands of express parcels yesterday, but they are still piled up in their warehouses until now, but the postal Light trucks go back and forth several times a day. It is said that they only deliver but not pull. When the truck arrives, it unloads the cargo directly and leaves after unloading. Sometimes the driver does not even turn off the fire. In addition, I also learned that EMS is not only stopped The transportation of the business, even the delivery, has been stopped. Take our front desk as an example, we usually receive at least a dozen EMS express mails every day, all of which are for official business, but yesterday the front desk did not see EMS all day long. The courier came over, but the company next door to us all received EMS couriers, I asked Xiaoxue at the front desk to find out, and all they received were brand day couriers."

Boss Ma's expression was obviously angry at this time, and he said angrily: "Ye Feng is quite capable, and temporarily turned the entire EMS into his own express delivery!" After speaking, Boss Ma suddenly raised his head and asked : "EMS has such a strong throughput capacity? Especially Shanghai Stock Market, Shenzhen Stock Market, and Yangcheng, with nearly 2000 million orders! How do they turn around? EMS is an old machine that is rusted everywhere, no matter how capable Ye Feng is." It’s impossible to make them turn at full strength, right?”

Cai Chongxin expressed a slightly embarrassed expression, and said: "This is the third point I want to talk about. Tongye Shopping Mall is not only cooperating with EMS this time, there is a distant express in Shenzhen City who is doing its best to deliver goods for Tongye Shopping Mall. This is a new company that popped up out of nowhere, with a fleet of small and medium-sized trucks, more than 100 in total.”

None of the express companies we acquired has received any express delivery for the brand day, and they have not even used SF Express, which has a strong capacity in Guangdong Province. It is entirely due to the cooperation of Tongye Shopping Mall itself and Yuanfang Express. "

"Yuanfang Express?" Boss Ma was stunned for a moment, and continued to ask: "Even if Shenzhen City and the surrounding cities cooperate with Yuanfang Express, how will they solve the congestion in other major cities? What about orders from county-level cities?"

Cai Chongxin coughed and said, "I'm not very clear on this point. I consulted a leader of Hangzhou Post, and what he meant was that they were only responsible for picking up goods at the spot and delivering them downwards, and EMS itself was not the one who delivered the goods. .

Boss Ma was even more surprised: "Didn't it come from EMS?"

"Yes." Cai Chongxin nodded: "It is said that there is a convoy of [-] large container trucks that take turns going back and forth between Shanghai and Hangzhou every four hours, continuously transporting express mail from the whole province to the distribution center in Hangzhou. , the Hangzhou distribution center keeps the ones in Hangzhou, and all the other cities send them away overnight."

Boss Ma's heart skipped a beat, and he blurted out: "Some of the storage and transshipment centers of Tongye Shopping Mall can't cover county-level cities. When doing seckill activities, all the express shipments in a large area are handed over to the local EMS. Then the local EMS Congestion will definitely occur. At that time, the provinces and cities below the area will be waiting for the express shipment, but the EMS at the location of the Tongye Shopping Mall storage base will not be able to handle it. This will cause an embarrassing situation where the river will be blocked upstream and the downstream will be dry. He changed the game this time, he personally sent the order to the downstream cities, and asked the post office to fully cooperate and directly deliver the orders to the county-level cities."

Cai Chongxin nodded and said, "It should be like this."

Boss Ma said with a livid face, "This guy has great means! Since he's playing like this, he might as well buy EMS! Is he encroaching on social resources?"

Several other people nodded: "It must be an occupation of social resources. In order to cooperate with them, EMS has stopped all other scattered businesses. I don't know how many people's express delivery will be affected."

At this time, one of them said, "Mr. Ma, why don't we change our media manuscript and criticize Tongye Shopping Mall's rogue practice of embezzling social resources for personal gain!"

Lu Zhaoxi hurriedly said: "No! Our previous strategy was to use all kinds of soft articles to imply that the timeliness of Tongye Shopping Mall is difficult to guarantee. This is not an obvious target. If we directly criticize Tongye Shopping Mall, in case Ye Feng brings Wechat counterattack, we are not opponents at all, don't forget, we deliberately stopped many express logistics companies under our hands from accepting business at this critical moment, which in itself is easy to be caught by others, when people ask why we are When we have intentions, no matter how we answer, we are deceiving our ears."

Boss Ma was sullen, but he also felt that what Lu Zhaoxi said made sense, nodded and said: "It is meaningless to attack the cooperation between Tongye Shopping Mall and EMS. Right now, Tongye Shopping Mall has seized the attention of public opinion. Our best way is to Stand still."

As he said that, Boss Ma clenched his fist with one hand, slammed the table, and said angrily: "Ye Feng dodged it again! I always thought that he would continue the routine he did when he was doing seckill activities, but I didn't expect his logistics to go out again." Upgraded!"

Lu Zhaoxi said: "Mr. Ma, I think the timeliness of their brand day this time should be guaranteed enough. It is a good idea for us to take advantage of Tongye Shopping Mall to launch Tmall Mall. However, we shop with Tongye The business model of the mall is different. More than half of the products in Tongye Shopping Mall are purchased directly from well-known brand manufacturers, and the other half are also products from major well-known companies. The quality is guaranteed, but we are different,... ..."

"We have always troubled Ye Feng, but he has never directly targeted us. The public opinion on the brand day of Tongye Shopping Mall is too big this time. If we use Dongfeng to launch Tmall, if Ye Feng attacks us, it will be easy to expand the incident, even It doesn't take much effort from Ye Feng, just a little guidance, and we have nothing to do, the quality of the products on our platform is really impossible to guarantee."

"Even if Ye Feng doesn't attack us and doesn't take it seriously, the people below him may not miss this good opportunity. We are competitors after all, so we have to be careful."

Boss Ma nodded, and said very unwillingly: "This is the only way to do it right now. We have to hurry up and find a new breakthrough point, and push it online after their limelight passes."

At this time, Boss Ma was quite unhappy with Ye Feng, and Ye Feng had become his biggest enemy without a doubt.

Ye Feng's blow to his self-confidence time and time again made him unacceptable. At this time, Boss Ma was in a particularly bad mood.

…………

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All kinds of reports are still spreading, especially CCTV. Among the main content of all the news columns today, there is the big news that the daily sales of Tongye Shopping Mall brand reached 38.83 billion. When it was almost [-] o'clock in the afternoon, the TV station had Experts in finance were invited to analyze the enlightenment and promotion effect of Tongye Shopping Mall Brand Day on the domestic economy.

On the way home, Ye Feng thought over and over again about the interview with CCTV, and he was constantly sorting out his own demands and the information he wanted to convey to the whole society through this interview.

When he was sorting out how to think of ways to promote the development of domestic private computers, Ye Feng suddenly had a very bold idea, and then he immediately took out his mobile phone and called Liu Dongqiang.

"Brother Qiang, how many machines did China Computer sell on this brand day?"

Liu Dongqiang thought for a while and said, "More than 1 units."

"So few?" Ye Feng asked curiously: "Didn't you push them? Or did you give less resources?"

Liu Dongqiang said: "I really don't want to give them a big push, because their goods are too big, too heavy, and highly vulnerable to water. They are one of the most risky and troublesome items in the logistics process. The usage is too large, so I told them at the beginning that we are not responsible for the delivery of their computers, and they will deliver them by themselves. In this case, I can’t push them too hard. They can’t handle an order of tens of thousands of units, and consumers will still blame us for their dissatisfaction.”

Ye Feng frowned and asked: "We signed the contract before, did you agree to do this?"

Ye Feng added another sentence: "I don't mean to blame you, you are the general manager of the company, and you have the right to make decisions, and it is for the good of the company."

Liu Dongqiang said: "I have communicated with Mr. Wu, and Mr. Wu also agreed, but the profit per unit has dropped a lot."

Ye Feng said: "That's all right, you can be busy."

(End of this chapter)