The rise of a small town in shoe country

Chapter 102 Mike Shoes

Jin Yunfei said: You all remember it.Men's sneakers, 15 yuan and 14 cents per pair.Women's sneakers, 12 yuan per pair.Children's sneakers, [-] yuan and [-] cents per pair.

The eldest sister said: Brother, this is a bit expensive.We didn't do it last year, but the prices of our sneakers the year before last were 12 cents, 11 yuan and [-] cents.In contrast, the price increase seems a bit large.

Yue Xiuqing said: That's right, will customers be discouraged?

Jin Yunfei said: Regarding the price increase, I have done market research and it should not be a big problem.When we receive customers, we must do a good job of explaining and giving sufficient reasons.First, the previous shoes only had outer packaging and no inner packaging. Now that inner packaging is added, the cost of each pair has increased by more than three triangles.Second, compared with the previous year, the price increase of raw materials has increased by at least 5.00%.Third, labor costs have risen, at least [-]% higher than before.Fourth, the most important and most convincing thing is that the shoes we are making now are not pure sneakers, but a two-in-one combination of sneakers and sports shoes.To sum up, the cost of each pair of shoes has increased by at least two yuan, so the current price is completely reasonable.

The aunt said: Let's promote it like this.

The sister-in-law said: I have done some research, other shoe factories, the price of this year's sneakers may generally be more than one yuan lower than ours.

The eldest sister said: The price of the sneakers on the second brother's side should be lower than ours.

Jin Yunfei said: You don't have to worry about the price.Let's do a test sale for a while, and if it's not suitable, you can make adjustments.But our thinking is clear, that is, to improve the grade and widen the gap with similar shoes of other companies.

The eldest sister said: Brother, there is another question. The old customers are asking when the sales will start and whether they can be shipped in advance.

Jin Yunfei smiled: No, we must wait until the end of July.The sale time of sneakers is usually in August, so we have to bear with it.

After discussing sneakers, let's talk about new shoes.

The eldest sister smiled and said: Brother, we will try to produce new shoes tomorrow, but our new shoes don’t even have a name yet.

The aunt also smiled and said: That's right, the eldest girl is about to get married, and I don't know the name of the groom yet.

Jin Yunfei nodded and explained his arrangement: That's right, the trial production of new shoes will start tomorrow, and Liu Fengshou, the director of Fengshou Business Card Factory, will deliver the outer and inner packaging, both of which are blank.But on the outer packaging, a special promotional paper will be affixed, with these three contents on it.One, the name of the new shoe, Mike shoes.Second, the slogan, the shoes on the feet of rock singers.Three, an image of a rock singer performing.

Yue Xiuqing said: "Yunfei, isn't that Michael Jackson? Why not just call him Michael's shoes?"

Jin Yunfei said: Directly using Michael's name and Michael's image is an infringement and is illegal. If someone wants to sue us, we will definitely lose. We can't ask for trouble.

The eldest sister said: I think it's good to be called Mike. The two-word shoe name is catchy and easy to remember.

The sister-in-law asked: Yunfei, what about the price of the Mike shoes?
Jin Yunfei said: Each pair is 12 yuan and [-] cents.

The eldest sister asked: I did some calculations, and the cost of these Michael shoes is about 12 yuan to [-] yuan and [-] cents per pair.Selling at a price of [-] yuan and [-] cents per pair, isn't it a bit high?

Jin Yunfei laughed again: Sister, you think you have too much money.These are new fashion shoes, the first in China, and the higher price is not a problem at all.

Finally finished talking about shoes, and then the topic of "people".

Jin Yunfei asked: Tell me, how about Master Gao and Master Chen in the injection molding workshop?
Everyone is full of praise for Master Gao and Master Chen.

Jin Yunfei said: You must remember three points.First, fully respect Master Gao and Master Chen, and we will try our best to satisfy any request they make.Second, tell us a few people who are arranged around the two masters. The two masters only work in our company for one year. During this year, they must learn the technology.Three, the sole formula must be kept secret from Master Gao and Master Chen. It is agreed, and if they don't ask, you don't need to talk about it either.

The aunt asked: Yunfei, don't they know?
Jin Yunfei said: They don't know, they only know production, and have a little knowledge of sole raw materials, but they don't have a specific grasp of the raw material formula of soles.This formula was given to me by a friend in Fujian. The soles produced according to this formula have good elasticity, long life and high chroma.So far, we have not mastered the sole factory here, so confidentiality is very important.

The sister-in-law said: Yunfei, let me talk about the problems of the employees.We now have a total of 70.00 employees, which is less than [-]% of the old factory. [-]. Do we need to expand the scale?

Jin Yunfei said: It is still in the trial production stage, and there is no need to expand the scale for the time being.However, we have to be prepared, once the test sale is successful, we will expand the scale of production as quickly as possible.

Yue Xiuqing said: If we try the sales at the end of July and the beginning of August, it happens to be the period when other shoe factories stop production and change seasons. There will be no shortage of people in the labor market, even finding skilled workers will not be a problem.

Jin Yunfei said: Let me remind you that if you want to recruit the next batch of employees, you must not recruit skilled workers.New workers need to be hired, preferably newcomers.

Yue Xiuqing asked: Why?Yunfei, isn't a skilled worker better than a new worker?

Jin Yunfei said: From a purely technical point of view, of course we need to recruit skilled workers, but I treat skilled workers differently.First, they may be old fried dough sticks, or they may be black sheep, which are not wanted by other companies on their own initiative.Second, they are people whose buttocks are not stable, and may like to change jobs. One mountain looks as high as another, so we don't need such people.Three, they may be sent by colleagues, we must prevent this trouble.On the contrary, using new workers also has three advantages.First, they are more honest and reliable, second, they are not easy to change jobs, and third, they can bring in more new workers.

The aunt said: The main thing is to recruit new people, but for some key positions, skilled workers are still required to be recruited.

The sister-in-law asked: By the way, what about our canteen?It has been a few days since the start of work, and the employees have to go to the street to eat, and some are secretly cooking in the dormitory. This is not acceptable.

The sister-in-law said: Sister is right, we have to quickly set up the cafeteria.

Jin Yunfei asked the elder sister: "Elder sister, what happened to your Yang Chunming? Didn't he say that his uncle was going to contract the canteen?"We've already opened, why hasn't he come over yet?
The eldest sister hurriedly said, "I'm sorry, brother, I will remind you later, if you don't come again, let's find someone else."

Jin Yunfei nodded: Now discuss the next topic, the company's financial arrangements.

When it comes to finances, Yue Xiuqing smiles: "Yunfei, it's a company now, and everything needs to be formalized. You don't want to have two accounts, do you?"
Jin Yunfei laughed embarrassedly, and set up two accounts, one for the inspection of the tax department, and the other for the actual occurrence of the account. The purpose of doing so was obvious.

(End of this chapter)