The rise of a small town in shoe country
Chapter 116 Three Good Neighbors
Chapter 116 Three Good Neighbors
Yu Kefei said: According to the law of the shoe market, if you lower the price, we have to lower the price accordingly. If the price is not lowered, the sales will be slow.We can safely say that if the prices of the third and fourth tiers follow suit, they will basically lose their profits.Our problem, how to explain to customers, should we compensate for the shoes sold earlier?How to compensate?
Jin Yunfei smiled and said: I can't control your affairs.But Lao Yu, you said that after the price cut, the third and fourth tiers will not be profitable, I don't believe this.
Oops, Boss Jin, you are really superior. The rich don't know the suffering of the poor.
Explain, Old Yu, your words are too hurtful, please explain.
Yu Kefei said: Your raw materials are at wholesale prices or even ex-factory prices, saving at least one yuan in cost.You produce your own soles, saving at least [-] cents in cost.You also enjoy tax exemption and save at least fifty cents on the cost.Adding the above three items together, you can save two yuan per pair of shoes compared to others, and the cost per pair is only seven yuan and fifty cents at most.And their cost is at least [-] yuan and [-] cents per pair. If you let them reduce the price by one yuan, how much money can they make?
Jin Yunfei said: "Old Yu, don't forget, I don't cut corners. By cutting corners, people can reduce the cost of each pair by fifty cents to one yuan."Even if the price is reduced by one yuan, they are still profitable.
However, you still have two tricks. The inner lining of the vamp is thickened, and new models are launched at the same time, but the price remains the same.Yunfei, you are clearly pushing the new over the old, pushing everyone into a pit.
Jin Yunfei chuckled and asked: To be honest, what is the approximate profit for each pair of Mike shoes that are older than you are currently producing?
Probably, about two yuan, if the price is reduced by one yuan, there is not much profit.
Lao Yu, let me ask again, your injection shoes, your main product, what is the profit per pair?
It costs two yuan and five yuan per pair and is quite stable.
Ha ha... I don't understand this.They don't earn two yuan and five yuan, but they just join in the fun and allocate half of the production capacity to earn two yuan here.Old Yu, you lose more than you gain.
Alas, who said otherwise.Yu Kefei smiled wryly and said: It was my eldest son and son-in-law's idea at the beginning. I didn't let them go to the Xinjiang border trade market, so I agreed with their idea of selling injection-molded shoes and handmade shoes together.
Jin Yunfei smiled: It's no wonder I am.
Seeing Jin Yunfei's meaningful smile, Yu Kefei thought about it for a while, and then understood what Jin Yunfei meant: Yunfei, do you think that the disadvantages of my family getting together are more than the advantages?
I didn't say that.
But you must be thinking so.
Jin Yunfei smiled without saying a word, acquiescing.
Hey, say it, say it and let me hear it.
Old Yu, let me just say it, and you just listen to it?
Speak quickly, don't be verbose.
Jin Yunfei said: I will consider for you from two aspects.On the one hand, your family is overstaffed now.Your couple, two sons and two daughters-in-law, three daughters and two sons-in-law, are too many.As the old saying goes, it is better to steal a dog alone than three people to steal a cow.With so many talents in your family, I think it is no problem to set up three factories separately.
Well, what about the other side?
This aspect refers to immediate problems, and that aspect refers to long-term problems.Old Yu, to say something taboo, you are 50 years old, and you can still work in the front line for a few years.You may wish to imagine, what will your company do when you can't do it?
Yunfei, I really haven't thought about this question.
You have to think, Old Yu, you have to think.
Continue, Yunfei, you continue to talk.
Old Yu, I have been in contact with everyone in your family.Everyone looks ordinary, but in fact they are not, that's because you, the big patriarch, suppress you.Your oppression not only suppresses their talents, but also breeds their conflicts.It's okay now, I'm afraid that if you hand over power in the future, your family will be torn apart.
So, so what?
Therefore, instead of passive splitting in the future, it is better to actively split now. Splitting is better than splitting, and early splitting is worse than late splitting.
Yu Kefei thought about it: Then how should we divide it?I only have two factory areas, and the total factory building is only [-] mu of land. If I divide it into several factories, I will not be able to use it.
Jin Yunfei said: "Old Yu, don't do this."When I settled down in an industrial area, it can be said that I lost everything.And you Laoyu bought 200 acres of land, built a factory and bought equipment, and you still have 100 million yuan on hand.In the second half of this year, you can earn another 300 million.Old Yu, you use the 100 million to buy another [-] acres of land, plus two factories, you have [-] million left.
Huh.Yu Kefei stared at Jin Yunfei and said: "My little family background, you are clear about it."
Hehe, you said it yourself.
No, no.Yu Kefei said: "Yunfei, you are sowing discord and trying to tear my family apart."
Jin Yunfei shrugged his shoulders, and said with a smirk: Let me just say it, so let me just listen to it.
Well, I was moved by your words.Yu Kefei said: However, you destroyed the unity of my family and turned my family into several families. From then on, no one dared to challenge your position as the leader.No, no, you have to make it up to me, comfort me, this injured little old man.
Jin Yunfei took out a file bag containing eight new samples of Michael shoes, and threw it into Yu Kefei's arms.
Yu, you are a thief.Take it quickly and please your eldest daughter-in-law and younger daughter-in-law.
Yu Kefei left with the file bag between his arms, laughing loudly.
After sending away one and another pair, in the evening, the other two neighbors, Li Tengyun and Tan Yandeng, came.
Still so generous, Jin Yunfei took out two yellow leather document bags and threw them to Li and Tan respectively.
After confirming that it was a new sample of Michael's shoes, Li Tengyun smiled and praised wildly while giving a thumbs up.
Jin Yunfei was unmoved, and laughed and cursed: Damn it, don't do this to me.
Tan Yandeng was still full of ideas, and he seemed to be pushing an inch, and asked: Yunfei, your shoe patterns are always emerging one after another, can you tell me where you got them from?
Tan, what do you mean?Jin Yunfei rolled his eyes and asked back.
Hey, I guess you have a dedicated channel.So, instead of asking you every time, why don't you tell us so that we don't bother you all the time.
Jin Yunfei chuckled, and said to Li Tengyun: "Old Li, help me see if Xiao Tan has a fever."
Li Tengyun put on a show and reached out to touch Tan Yandeng's forehead, but was pushed away by Tan Yandeng's hand.
Haha, with a high fever of 39 degrees, Xiao Tan's brain was burnt.
Tan Yandeng said angrily: Li, your head is burnt, and your whole family's head is burnt.
Xiao Tan, you are really confused.Li Tengyun said: "Yunfei also has one head and two shoulders, similar to you and me. There is no secret to making money from making shoes, it's just a little bit of luck."To put it bluntly, he relies on the variety of shoe styles and constantly introduces new ones, so that you and I can't catch up and dare not catch up. Apart from this, there is no mystery worth showing off.
Jin Yunfei said: "Old Li is still right, there are no mysteries in this world."
But... Li Tengyun immediately said to Jin Yunfei: Yunfei, I'm also out of my mind, and I really want to know where you got those endless shoe patterns.
(End of this chapter)
Yu Kefei said: According to the law of the shoe market, if you lower the price, we have to lower the price accordingly. If the price is not lowered, the sales will be slow.We can safely say that if the prices of the third and fourth tiers follow suit, they will basically lose their profits.Our problem, how to explain to customers, should we compensate for the shoes sold earlier?How to compensate?
Jin Yunfei smiled and said: I can't control your affairs.But Lao Yu, you said that after the price cut, the third and fourth tiers will not be profitable, I don't believe this.
Oops, Boss Jin, you are really superior. The rich don't know the suffering of the poor.
Explain, Old Yu, your words are too hurtful, please explain.
Yu Kefei said: Your raw materials are at wholesale prices or even ex-factory prices, saving at least one yuan in cost.You produce your own soles, saving at least [-] cents in cost.You also enjoy tax exemption and save at least fifty cents on the cost.Adding the above three items together, you can save two yuan per pair of shoes compared to others, and the cost per pair is only seven yuan and fifty cents at most.And their cost is at least [-] yuan and [-] cents per pair. If you let them reduce the price by one yuan, how much money can they make?
Jin Yunfei said: "Old Yu, don't forget, I don't cut corners. By cutting corners, people can reduce the cost of each pair by fifty cents to one yuan."Even if the price is reduced by one yuan, they are still profitable.
However, you still have two tricks. The inner lining of the vamp is thickened, and new models are launched at the same time, but the price remains the same.Yunfei, you are clearly pushing the new over the old, pushing everyone into a pit.
Jin Yunfei chuckled and asked: To be honest, what is the approximate profit for each pair of Mike shoes that are older than you are currently producing?
Probably, about two yuan, if the price is reduced by one yuan, there is not much profit.
Lao Yu, let me ask again, your injection shoes, your main product, what is the profit per pair?
It costs two yuan and five yuan per pair and is quite stable.
Ha ha... I don't understand this.They don't earn two yuan and five yuan, but they just join in the fun and allocate half of the production capacity to earn two yuan here.Old Yu, you lose more than you gain.
Alas, who said otherwise.Yu Kefei smiled wryly and said: It was my eldest son and son-in-law's idea at the beginning. I didn't let them go to the Xinjiang border trade market, so I agreed with their idea of selling injection-molded shoes and handmade shoes together.
Jin Yunfei smiled: It's no wonder I am.
Seeing Jin Yunfei's meaningful smile, Yu Kefei thought about it for a while, and then understood what Jin Yunfei meant: Yunfei, do you think that the disadvantages of my family getting together are more than the advantages?
I didn't say that.
But you must be thinking so.
Jin Yunfei smiled without saying a word, acquiescing.
Hey, say it, say it and let me hear it.
Old Yu, let me just say it, and you just listen to it?
Speak quickly, don't be verbose.
Jin Yunfei said: I will consider for you from two aspects.On the one hand, your family is overstaffed now.Your couple, two sons and two daughters-in-law, three daughters and two sons-in-law, are too many.As the old saying goes, it is better to steal a dog alone than three people to steal a cow.With so many talents in your family, I think it is no problem to set up three factories separately.
Well, what about the other side?
This aspect refers to immediate problems, and that aspect refers to long-term problems.Old Yu, to say something taboo, you are 50 years old, and you can still work in the front line for a few years.You may wish to imagine, what will your company do when you can't do it?
Yunfei, I really haven't thought about this question.
You have to think, Old Yu, you have to think.
Continue, Yunfei, you continue to talk.
Old Yu, I have been in contact with everyone in your family.Everyone looks ordinary, but in fact they are not, that's because you, the big patriarch, suppress you.Your oppression not only suppresses their talents, but also breeds their conflicts.It's okay now, I'm afraid that if you hand over power in the future, your family will be torn apart.
So, so what?
Therefore, instead of passive splitting in the future, it is better to actively split now. Splitting is better than splitting, and early splitting is worse than late splitting.
Yu Kefei thought about it: Then how should we divide it?I only have two factory areas, and the total factory building is only [-] mu of land. If I divide it into several factories, I will not be able to use it.
Jin Yunfei said: "Old Yu, don't do this."When I settled down in an industrial area, it can be said that I lost everything.And you Laoyu bought 200 acres of land, built a factory and bought equipment, and you still have 100 million yuan on hand.In the second half of this year, you can earn another 300 million.Old Yu, you use the 100 million to buy another [-] acres of land, plus two factories, you have [-] million left.
Huh.Yu Kefei stared at Jin Yunfei and said: "My little family background, you are clear about it."
Hehe, you said it yourself.
No, no.Yu Kefei said: "Yunfei, you are sowing discord and trying to tear my family apart."
Jin Yunfei shrugged his shoulders, and said with a smirk: Let me just say it, so let me just listen to it.
Well, I was moved by your words.Yu Kefei said: However, you destroyed the unity of my family and turned my family into several families. From then on, no one dared to challenge your position as the leader.No, no, you have to make it up to me, comfort me, this injured little old man.
Jin Yunfei took out a file bag containing eight new samples of Michael shoes, and threw it into Yu Kefei's arms.
Yu, you are a thief.Take it quickly and please your eldest daughter-in-law and younger daughter-in-law.
Yu Kefei left with the file bag between his arms, laughing loudly.
After sending away one and another pair, in the evening, the other two neighbors, Li Tengyun and Tan Yandeng, came.
Still so generous, Jin Yunfei took out two yellow leather document bags and threw them to Li and Tan respectively.
After confirming that it was a new sample of Michael's shoes, Li Tengyun smiled and praised wildly while giving a thumbs up.
Jin Yunfei was unmoved, and laughed and cursed: Damn it, don't do this to me.
Tan Yandeng was still full of ideas, and he seemed to be pushing an inch, and asked: Yunfei, your shoe patterns are always emerging one after another, can you tell me where you got them from?
Tan, what do you mean?Jin Yunfei rolled his eyes and asked back.
Hey, I guess you have a dedicated channel.So, instead of asking you every time, why don't you tell us so that we don't bother you all the time.
Jin Yunfei chuckled, and said to Li Tengyun: "Old Li, help me see if Xiao Tan has a fever."
Li Tengyun put on a show and reached out to touch Tan Yandeng's forehead, but was pushed away by Tan Yandeng's hand.
Haha, with a high fever of 39 degrees, Xiao Tan's brain was burnt.
Tan Yandeng said angrily: Li, your head is burnt, and your whole family's head is burnt.
Xiao Tan, you are really confused.Li Tengyun said: "Yunfei also has one head and two shoulders, similar to you and me. There is no secret to making money from making shoes, it's just a little bit of luck."To put it bluntly, he relies on the variety of shoe styles and constantly introduces new ones, so that you and I can't catch up and dare not catch up. Apart from this, there is no mystery worth showing off.
Jin Yunfei said: "Old Li is still right, there are no mysteries in this world."
But... Li Tengyun immediately said to Jin Yunfei: Yunfei, I'm also out of my mind, and I really want to know where you got those endless shoe patterns.
(End of this chapter)
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