The rise of a small town in shoe country

Chapter 350 Bundle sales are good and reward sales are wonderful
In the morning of the next day, Jin Yunfei convened twelve sales promotion groups for a summary meeting.

Meetings are also the uniqueness of Yunfei Company. I have never seen a private company that likes meetings so much. Jin Yunfei never tires of it.

On the table in the meeting room, there were fruits and drinks, as well as red envelopes that Jin Yunfei had prepared in advance.

Jin Yunfei is strange, he is stingy in front of his family, but not in front of employees. He wants to reward the members of the sales promotion team in his own name, but not his family members.

Jin Yunfei sat upright as the chief, presided over the meeting, and talked eloquently.

In addition to his family, these people in front of him, there are more than [-] people who have been carefully cultivated by him over the years, some are local, and more are from all over the world, but they have been tested and loyal.

Jin Yunfei always believes that in labor-intensive industries, talents are the decisive factor.

So these years, Jin Yunfei has never been stingy with his employees. In his Yunfei company, veteran employees always account for more than 70.00%.

Among the twenty or so backbones in front of us, some have been in the company for more than ten years, and the shortest have been in the company for five years.

Jin Yunfei learned the trick of holding a meeting from his friend Cao Dinggui in Fujian.

Cao Dinggui likes meetings, and I don’t know where he learned it from. Anyway, he has a famous saying that meetings can also increase productivity.

Jin Yunfei didn't understand, but he followed suit, and holding meetings became his habit.

According to the old rules, the team leader will report first, and then the team members will make supplements.

At this time, Jin Yunfei always took notes seriously, his shorthand skills were not bad, and he did not miss the essentials.

The meeting lasted all morning, and it was near noon that Jin Yunfei started his concluding speech.

"You all know me as a person, I don't like praise, including others praise me and me praise people. What do I like? I like to criticize."

"This time you went out, not only for sales promotion, but also for market research. After listening to your report, I was deeply impressed, and it is your serious deficiency."

"Your reports are all aimed at yourself, your own shoes, your own dealers, and your own consumers. As the old saying goes, you can win every battle if you know yourself and your enemy. Your market research just lacks the understanding of others. Other manufacturers, other distributors, other consumers, other people's shoe pros and cons...etc, I hardly ever hear."

Speaking of this, Jin Yunfei paused, and asked with a smile: "I have a bunch of red envelopes here, which are given to you as extra rewards, do you want them?"

Needless to say, the applause sounded, and the applause was enthusiastic.

"Okay, red envelopes can be sent to you. But I have a request. After you go back, you should submit a written report within three days. The content of the report is to understand what is outside our company. The team leader, no less than [-] Words, team members, no less than [-] words. If the report is well written, I will give you additional rewards, if the report is not well written, I will deduct the red envelopes you received today."

The meeting ended with laughter.

In order to consolidate the current sales momentum, after thinking about it, Jin Yunfei decided to use two more big moves.

One is bundled sales, which are aimed at the majority of sellers.

It is to bundle the two kinds of shoes of Yunfei brand and Qike brand together. All dealers, when purchasing Yunfei brand shoes, must purchase a certain amount of Qike brand shoes, and vice versa.At the same time, set reward standards, the better the seller, the higher the reward, there is no cap.

The second is prize sales, aimed at consumers.

The specific method is that starting from October 150st, each seller will receive certain rewards for consumers who buy a pair and the [-]th pair during the sales process.By analogy, the [-]th pair and the [-]th pair... have rewards.

As for how to award, Jin Yunfei also thought about it.

At each booth, consumers who buy a pair of shoes will be refunded in full, and consumers who buy the [-]th pair of shoes will not only get no money, but will also be rewarded with the money for a pair of shoes... and so on, there is no cap.

In order to ensure that the coupons are affordable and prevent dealers from playing tricks, Jin Yunfei decided to send six market inspectors to supervise the sales with prizes.

Two big tricks, one purpose, to promote sales and consolidate sales.

Jin Yunfei found Yue Xiuqing, eldest sister Jin Xiaoling, third sister Jin Xiaohongli and third brother-in-law Chen Haoxuan, told them about his two big moves, and asked for their opinions.

The eldest sister first expressed her objection, "Brother, our production and sales are booming now, is it necessary to carry out promotion?"

Third Sister didn't think so, "I don't object to promotions, but the timing doesn't seem right."

The two younger sisters, with similar opinions, both disapproved.

Jin Yunfei asked Chen Haoxuan, "Haoxuan, what do you think?"

Chen Haoxuan thought about it and said, "Technically speaking, these two measures have no problem in operation."

Jin Yunfei smiled and said, "What are you talking about? I'm asking you whether these two measures are useful and whether you should use them, not how you operate them."

Chen Haoxuan smiled slightly, "I listen to everyone, am I just an executor?"

Jin Yunfei asked Yue Xiuqing again, "Honey, what do you think?"

"It's hard to say, it's hard to say." What could Yue Xiuqing say, supporting her husband emotionally, but leaning towards the eldest sister and third younger sister logically, it's better to stand in the middle.

"Short-sighted, you are all short-sighted." Jin Yunfei scolded.

"Brother, you have to come up with a reason to convince us." Third Sister said.

Jin Yunfei said: "That's right, our situation is very good. Since we entered the autumn shoe season for a month, we can say that we can see all the mountains and small mountains, and the scenery is unique. But, as you all know, the market will respond, and the majority of peers will respond. .”

The eldest sister asked, "What's the reaction?"

"The reason why we went against the current and our production and sales boomed is because we resorted to the method of selling at low prices and making small profits but quick turnover. Only a few colleagues knew about this method, and the market and other colleagues had no time to react, which gave us the upper hand. .However, a month has passed, and the market and peers have reacted. Think about it, after they react, how many advantages do we have?"

The third sister nodded and said, "Brother, I understand. When they react, they will take the same action. Naturally, we will lose our original advantage, at least in terms of sales, which will be affected to a certain extent."

"Yes, yes." Jin Yunfei said: "My idea is, when they react and follow us, let's use these two new tricks again. When they react again and want to follow us, Qiuxi The selling season is almost over."

The third sister praised: "Brother, you are amazing."

"That is, you know." Jin Yunfei proudly said: "Without a few brushes, can I become the leader in the industry? Without a few brushes, can I be a big brother? Without a few brushes, I can lead masters and college students ."

(End of this chapter)