Banknote Ability Headteacher
Chapter 349 – Film Promotion Plan
Chapter 349 – Film Promotion Plan
"Teacher, how is the progress of our movie?" When Ivan finished his lecture and was about to retreat, a student asked anxiously.
Ai Wen rubbed his chin: "It seems to be doing post-production rendering. You also know that there are many scenes in our action blockbuster that need post-production."
Another child came over: "Boss, our movie won't be made with special effects!"
"Think about it with your toes, how big is our investment in this movie? 80.00% of the budget for a movie in other people's films is for the actors' remuneration. What about us? You have heard of the remuneration besides the box lunch." Is this stuff? So [-]% of our budget is spent on production! And the special effects software we use is currently the most advanced in the world, even the company of Midi Haolaiwu is not as good as us!" Ai Wen Proudly.
Can he not be proud?The post-film special effects software is a good thing that the system rewards him, it is easy to operate and extremely efficient.I heard that the post-production team is almost done with the special effects, and then it only needs to be submitted for review and the dragon label will be released!
If you want to go faster, this movie can even be released on National Day.But that would be too hasty, so I'd better push it back until the Christmas battle to get a vote.
For domestic films, quality is king. The main audience of the film market in 2021 has basically passed the age of blindly paying IQ taxes.No matter how many famous stars and fresh meat you use in your movie, as long as your movie is not good, netizens will not go back and pay IQ tax.
The loss of Shanghai Fortress was the turning point of the fresh meat economy - the children born in the 80s who have gradually taken over the main consumption of the post-[-]s generation have grown up.As for the post-[-]s generation, their financial resources are still not comparable to those of the post-[-]s generation.
So Ivan's movie is a good time to catch up. He has encountered a good time when content is king and visual effects are king.If it was placed five years before the traffic economy exploded, this movie might have been squeezed to the lowest in the film schedule.Hu Yutian assured Ai Wen: At the time of the premiere, Ai Wen's average film schedule in China was no less than 18%, which is not easy.
It took Hu Yutian a lot of effort to tear off so many rows of films, and his personal relationship with Mr. Yida was also used here.If Aiwen runs a media company by himself, his contacts in film distribution are almost zero.Want to tear up the film with others?Save it!
Now Hu Yutian is thinking about internet promotion.The smell of wine is also afraid of deep alleys. These days, if you don't let the audience know that a movie is about to be released, people really won't come to see it on the day of the release!For the sake of his company's revenue, Hu Yutian really spent a lot of effort in publicity.
He first cooperated with companies such as Fat Goose Video and Youdou Video, and invested in movie promotion videos of 20 seconds to 40 meters per second on the advertising space.Let all kinds of hot and adrenaline-filled scenes be released first to attract the attention of the audience.Then he made a hot search for a few more days - the theme was that junior high school students collectively made a movie and sparked public discussion.
At this time, Aiwen will be put on the cusp of being criticized by the public. At that time, there will definitely be sunspots and keyboard bosses standing on the so-called "educational high ground" and the so-called "moral high ground" to attack Aiwen.It even triggered another carnival of criticism across the Internet.
Hu Yutian was a little uncertain, so he discussed this matter with Ai Wen.Alvin said it was right to do it!What's the use of those spicy chickens on the Internet no matter how powerful they are?Garbage is garbage, and no matter how high it is piled up, it is just a garbage pile.Ivan is afraid of being criticized by others?
QWill the Municipal Education Bureau deal with Aiwen?No way!He has already reported in advance!Will the principal of No.[-] Middle School look down on Ai Wen from now on?Not to mention!The movie was filmed in Seventh Middle School!This has a very good positive publicity effect on future enrollment!It's too late for the principal to be happy, how could he deal with Ivan?As for the parents of the students?They were on set!The progress of your own children is visible to the naked eye!How could they be bewitched by the keyboard dog to denounce Teacher Aiwen?
There is nothing wrong with Hu Yutian's thinking.Once the discussion heats up among netizens, the movie's box office will not be low.Everyone will be curious - how bad is the movie made by a teacher with his wife and students.Even for this simple reason, they will go to the cinema.But because the psychological expectations are quite low, what they get in the theater may have a huge surprise.
So word-of-mouth came out - the quality of the film produced by an amateur teacher and a group of amateur students was actually not bad!As a result, more curious people will walk into the theater to watch it up close.When they find that the film is extremely sharp in terms of special effects and actions, they will immediately become tap water.
Three people make a crowd, and one mouth makes money.When a movie's good reputation is born, even if the promotion is stopped, the box office cannot be low.But will Hu Yutian stop promoting?No way!He has ordered the post-production team to sort out the material recorded on the scene and make it into a small variety show, which is dedicated to telling the behind-the-scenes story of this movie.
The children in Class [-] under the backstage camera are a little different from those in the movie.They are lively and cute, they are clever and cunning, and the interactive scenes where they fight wits and courage with Ai Wen on the set are very warm. Many adults can see their shadows when they were in school from this documentary-like variety show.It can even evoke the beauty buried deep in memory.
As long as some netizens who have watched the behind-the-scenes variety show choose to buy tickets to watch the movie, Hu Yutian's publicity strategy will be considered a success.As for the promotion of the road show. Do you see any stars in the movie?The only public acquaintances are the Aiwen couple, but who of these two people will run around the country to promote it?So roadshows are impossible, and Hu Yutian can only choose to promote online.
In this promotion, the only person who will be scolded by netizens may be Ai Wen.He is an investor, a leading actor, the teacher of Class [-], and the heroine's husband. His multiple identities make him a target of public criticism.Netizens don't care if you make a movie for your own entertainment, they will only think that this idiot surnamed Ai is nepotism and turned a good movie into a "family business".
No matter what netizens say, Aiwen will definitely not respond.The school is a relatively closed environment. Is the school police room at the school entrance really a decoration?As long as Aiwen doesn't open Weibo, even if the netizens spew out flowers, Aiwen won't be able to see it.
Aiwen has no agency, and secondly, he doesn't rely on fans for food—it doesn't matter even if his character design is broken into pieces. Don't you see that Uncle Yu Qian's character design is as stable as an old dog when he smokes, drinks and burns his head.Also smoking, a fresh meat fan was scolded as a dog, but Uncle Qian was eagerly ridiculed by the players, and they all said:
What happened to Uncle Qian smoking a cigarette?
Uncle Qian smokes, my heart doesn't fluctuate at all, and I even want to laugh!
I was next to Uncle Qian when he was smoking.You ask me what am I doing?Burn his head!
So Ai Wen didn't plan to set up any personality, he is just a teacher who follows his heart.Out of excitement, take students to make a movie to enrich their summer vacation life.Without him - rich!capricious!
(End of this chapter)
"Teacher, how is the progress of our movie?" When Ivan finished his lecture and was about to retreat, a student asked anxiously.
Ai Wen rubbed his chin: "It seems to be doing post-production rendering. You also know that there are many scenes in our action blockbuster that need post-production."
Another child came over: "Boss, our movie won't be made with special effects!"
"Think about it with your toes, how big is our investment in this movie? 80.00% of the budget for a movie in other people's films is for the actors' remuneration. What about us? You have heard of the remuneration besides the box lunch." Is this stuff? So [-]% of our budget is spent on production! And the special effects software we use is currently the most advanced in the world, even the company of Midi Haolaiwu is not as good as us!" Ai Wen Proudly.
Can he not be proud?The post-film special effects software is a good thing that the system rewards him, it is easy to operate and extremely efficient.I heard that the post-production team is almost done with the special effects, and then it only needs to be submitted for review and the dragon label will be released!
If you want to go faster, this movie can even be released on National Day.But that would be too hasty, so I'd better push it back until the Christmas battle to get a vote.
For domestic films, quality is king. The main audience of the film market in 2021 has basically passed the age of blindly paying IQ taxes.No matter how many famous stars and fresh meat you use in your movie, as long as your movie is not good, netizens will not go back and pay IQ tax.
The loss of Shanghai Fortress was the turning point of the fresh meat economy - the children born in the 80s who have gradually taken over the main consumption of the post-[-]s generation have grown up.As for the post-[-]s generation, their financial resources are still not comparable to those of the post-[-]s generation.
So Ivan's movie is a good time to catch up. He has encountered a good time when content is king and visual effects are king.If it was placed five years before the traffic economy exploded, this movie might have been squeezed to the lowest in the film schedule.Hu Yutian assured Ai Wen: At the time of the premiere, Ai Wen's average film schedule in China was no less than 18%, which is not easy.
It took Hu Yutian a lot of effort to tear off so many rows of films, and his personal relationship with Mr. Yida was also used here.If Aiwen runs a media company by himself, his contacts in film distribution are almost zero.Want to tear up the film with others?Save it!
Now Hu Yutian is thinking about internet promotion.The smell of wine is also afraid of deep alleys. These days, if you don't let the audience know that a movie is about to be released, people really won't come to see it on the day of the release!For the sake of his company's revenue, Hu Yutian really spent a lot of effort in publicity.
He first cooperated with companies such as Fat Goose Video and Youdou Video, and invested in movie promotion videos of 20 seconds to 40 meters per second on the advertising space.Let all kinds of hot and adrenaline-filled scenes be released first to attract the attention of the audience.Then he made a hot search for a few more days - the theme was that junior high school students collectively made a movie and sparked public discussion.
At this time, Aiwen will be put on the cusp of being criticized by the public. At that time, there will definitely be sunspots and keyboard bosses standing on the so-called "educational high ground" and the so-called "moral high ground" to attack Aiwen.It even triggered another carnival of criticism across the Internet.
Hu Yutian was a little uncertain, so he discussed this matter with Ai Wen.Alvin said it was right to do it!What's the use of those spicy chickens on the Internet no matter how powerful they are?Garbage is garbage, and no matter how high it is piled up, it is just a garbage pile.Ivan is afraid of being criticized by others?
QWill the Municipal Education Bureau deal with Aiwen?No way!He has already reported in advance!Will the principal of No.[-] Middle School look down on Ai Wen from now on?Not to mention!The movie was filmed in Seventh Middle School!This has a very good positive publicity effect on future enrollment!It's too late for the principal to be happy, how could he deal with Ivan?As for the parents of the students?They were on set!The progress of your own children is visible to the naked eye!How could they be bewitched by the keyboard dog to denounce Teacher Aiwen?
There is nothing wrong with Hu Yutian's thinking.Once the discussion heats up among netizens, the movie's box office will not be low.Everyone will be curious - how bad is the movie made by a teacher with his wife and students.Even for this simple reason, they will go to the cinema.But because the psychological expectations are quite low, what they get in the theater may have a huge surprise.
So word-of-mouth came out - the quality of the film produced by an amateur teacher and a group of amateur students was actually not bad!As a result, more curious people will walk into the theater to watch it up close.When they find that the film is extremely sharp in terms of special effects and actions, they will immediately become tap water.
Three people make a crowd, and one mouth makes money.When a movie's good reputation is born, even if the promotion is stopped, the box office cannot be low.But will Hu Yutian stop promoting?No way!He has ordered the post-production team to sort out the material recorded on the scene and make it into a small variety show, which is dedicated to telling the behind-the-scenes story of this movie.
The children in Class [-] under the backstage camera are a little different from those in the movie.They are lively and cute, they are clever and cunning, and the interactive scenes where they fight wits and courage with Ai Wen on the set are very warm. Many adults can see their shadows when they were in school from this documentary-like variety show.It can even evoke the beauty buried deep in memory.
As long as some netizens who have watched the behind-the-scenes variety show choose to buy tickets to watch the movie, Hu Yutian's publicity strategy will be considered a success.As for the promotion of the road show. Do you see any stars in the movie?The only public acquaintances are the Aiwen couple, but who of these two people will run around the country to promote it?So roadshows are impossible, and Hu Yutian can only choose to promote online.
In this promotion, the only person who will be scolded by netizens may be Ai Wen.He is an investor, a leading actor, the teacher of Class [-], and the heroine's husband. His multiple identities make him a target of public criticism.Netizens don't care if you make a movie for your own entertainment, they will only think that this idiot surnamed Ai is nepotism and turned a good movie into a "family business".
No matter what netizens say, Aiwen will definitely not respond.The school is a relatively closed environment. Is the school police room at the school entrance really a decoration?As long as Aiwen doesn't open Weibo, even if the netizens spew out flowers, Aiwen won't be able to see it.
Aiwen has no agency, and secondly, he doesn't rely on fans for food—it doesn't matter even if his character design is broken into pieces. Don't you see that Uncle Yu Qian's character design is as stable as an old dog when he smokes, drinks and burns his head.Also smoking, a fresh meat fan was scolded as a dog, but Uncle Qian was eagerly ridiculed by the players, and they all said:
What happened to Uncle Qian smoking a cigarette?
Uncle Qian smokes, my heart doesn't fluctuate at all, and I even want to laugh!
I was next to Uncle Qian when he was smoking.You ask me what am I doing?Burn his head!
So Ai Wen didn't plan to set up any personality, he is just a teacher who follows his heart.Out of excitement, take students to make a movie to enrich their summer vacation life.Without him - rich!capricious!
(End of this chapter)
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