Revival Road

Chapter 139 Marketing Part One
Because Lu Qi was sitting in the back row, she walked out of the venue first.He was about to ask Xu Deyu to have dinner with him, but he lost Xu Deyu's shadow.Lu Qi was looking around, when she was pushed aside, she saw that it was Yan Shuzhen, she always looked like that, "I said, old Lu, you didn't report to the leader, did you?"

"What are you talking about? Am I such a low-level person?" It was the first time that Lu Qi lied to her face, and Lu Qi's heart jumped up, feeling that she was that kind of extremely low-level person.

"Then how did Boss Tao know?" Yan Shuzhen seemed to trust Lu Qi, "It's not like I'm good..."

Lu Qi calmed down, "Shuzhen, the person who told you the news, how do you ensure that they only tell you?"

"That's... oh, who would have thought Mr. Tao would say this at the conference? You don't know, I was scared to death just now... But Mr. Tao's speech is pretty good, now Yang Tao can see it Hope..."

Yang Tao is Pan Chenggui's subordinate, the chief of the deployment department, who was dismissed due to the work-related injury in the second branch factory. Now that Liao Junwei is back, Yang Tao certainly hopes to be reinstated.As far as Lu Qi knew, the position in the human resources department had been vacant, "What does Yang Tao have to do with you?"

"Hey, don't you know? He is my husband's relative, and he still calls me my concubine."

It took Lu Qi a long time to sort out the relationship between Yang Tao and Yan Shuzhen.The Red Star Factory is like this, the relationship is intricate, and there are often a couple of men and women who are familiar with each other, but they don't even know that they are husband and wife, let alone close relatives.

The two of them left the backyard of the guest house with the brigade, and walked towards the family area, "Oh, if you have a chance, you can help Mr. Tao with a few words. Don't say no, who doesn't know that you are Mr. Tao's celebrity ?”

Lu Qi's face darkened, "I'm not a celebrity. I don't have anything to do with them other than work. I'm not happy if you say that..."

"I'm sorry, I can't speak. Lu Qi, Yang Tao has a low diploma, and it's not easy to get to this point. Just do me a favor, and I will definitely repay you in the future."

Lu Qi stopped talking.Because she found herself in someone else's trap.Including Yan Shuzhen, they were all used by others.What frightened her was that when she went to Tao Tang's office last night, she might have fallen into the eyes of that caring person. Maybe the gossip between herself and Tao Tang had already started to spread...

It has always been so.This is the way to attack political opponents. If you can't find economic problems, let's talk about life style...

Blame myself for being too stupid.But Lu Qi felt resentful and resentful. The question is, am I innocent with that person?Except for the little bit of ambiguity that just happened when we met again, the distance between him and me is getting farther and farther... Apart from serious work, there is basically nothing to say... She seems to have forgotten about Lu Wei Yes, I thought to myself, being gossiped like this (Lu Qi believes that gossip is inevitable), isn't this too unfair?Lu Qi immediately realized a question that made her even more flustered, did she expect something to happen with him?

Lu Qi, whose mind was in a mess, forgot to take care of Xu Deyu, and walked home alone. At the meeting just now, Lu Qi asked Xu Deyu about his cousin's treatment.When I was almost in front of my building, I cleared my mind: I love him, but that is a higher level of love that breaks away from the secular relationship between men and women. His grades are getting higher and higher, so I am willing to provide him with information that I think is useful to him, so that he can avoid possible back arrows... Now it seems that he and Li Luo seem to be working happily together, which is right. Li Luo was the most difficult to deal with, more difficult than anyone else...

Lu Qi thought that the next marketing conference would end smoothly, but the actual situation was not as she imagined. She did not expect that the marketing department was in chaos.

The afternoon meeting was presided over by Liu Shulin, assistant to the general manager and director of marketing, and first announced the agenda of the meeting: the first item is the main report of the marketing work in the first half of the year by Li Luo; the second item is group discussion, and the meeting will be divided into three groups Discuss Li Luo's report and propose amendments to it.The third item is to commend and reward the outstanding salesmen selected in the first quarter and make a speech. The last item is to invite the main leaders of the company to make a concluding speech.

Because the leader who spoke at the end was not determined, Liu Shulin made vague arrangements here.I checked with Li Luo on the phone at noon, and Li Luo said that since he had made the main report, it was inappropriate to say anything else.But someone had to finish the meeting. After the meeting was over in the morning, I asked Mr. Tao. He said that he had said everything that should be said, and there was nothing more to say.So the last agenda announced by Liu Shulin was vague.

It rained this afternoon, and the weather was cool, which was very suitable for the meeting.

Xu Deyu and a large group of people from the Propaganda Department sat in the right back corner of the conference room.Because the company wants to focus on publicizing the marketing conference, there are more people from the Propaganda Department, and almost all the personnel from the factory newspaper and the TV station attended the conference.Xu Deyu found that the venue of this meeting was quite special. The salesmen were arranged to sit at the front of the middle seats in the meeting room, while the assistant to the general manager, deputy chief engineer, department leaders and branch factory directors sat on the two sides. .This is probably an expression of respect for the marketers.

The meeting was held promptly at eight o'clock in the morning.

Firstly, Li Luo gave a main report titled "Unify Thoughts, Invigorate Spirits, and Work Hard to Realize 'Two Expansions'", which took one and a half hours.Xu Deyu wrote down the main points of Li Luo's report in her notebook. She found that Li Luo's report had put a lot of effort into it, with detailed data, clear viewpoints, clear layers, and clear measures.With distinct characteristics of Li Luo.

Because of her position, Xu Deyu is very familiar with the speech style of the company's leaders. She thinks that the top leaders (including Tao Tang, who has just taken office) speak very distinctively, especially when they speak out of script, which is literary and interesting, probably because they He is the supreme leader, so he has few scruples about speaking.But among Red Star's deputies, Li Luo must be the number one, much better than Han Zhiyong and Luo Chong who often have the opportunity to speak.The worst was Liu Xiuyun, who could barely speak without the script.

Li Luo first reviewed the overall situation of the marketing work in the first half of the year against the overall goal set at the beginning of the year, and concluded that achievements are the main thing. The marketing department has overcome the objective difficulties of market shrinkage, and the achievements made are hard-won.Li Luo cited four typical cases to prove the efforts made by the marketing team he led in overcoming internal and external difficulties.The internal difficulties are mainly caused by problems such as price, quality and delivery time, and the external difficulties are mainly caused by the shrinking market.

Li Luo analyzed the changing trend of the market in detail. This is the core part of the report and the most exciting part. It has made a clear judgment on the direction of the company, and believes that among the company's three main product sequences, mining machines and vehicles are facing the danger of market shrinkage, especially mining machine products.Therefore, Li Luo's conclusion is that the company's current countermeasure is to focus on quality and cost internally, and to expand the market externally, that is, to develop new products with old markets to achieve market expansion, and to open new markets with old products to achieve market expansion.

It felt like a tongue twister, but Xu Deyu understood what Li Luo wanted to express.

At the end of this part, Li Luo said, "Looking forward to the future, under Mr. Tao's strong leadership, the company can guarantee to complete the sales target of 90 billion, which is expected to exceed 95 billion, but it is very difficult to achieve the goal of [-] billion. But in The two key indicators of inventory and accounts receivable can achieve the annual target in the same proportion."

Xu Deyu knew that Li Luo actually revised the annual goal that Tao Tang emphasized in the morning.She paid special attention to the word "same proportion".

In the following report, Li Luo identified four main problems. The first is that the minds of the marketing team need to be further liberated, and the user-first thinking needs to be further strengthened; the second is that marketing methods need to be constantly updated to adapt to the new situation; the second is that The third is that some marketing personnel are not suitable for their abilities and attitudes. It is necessary to strengthen the assessment of the marketing team to truly realize rewards for hard work and punishment for laziness, and rewards for excellence and punishment for inferiority. , In order to further mobilize the work enthusiasm of front-line marketers.For these four questions or requirements, Li Luo has specific explanations and explanations.Make the report sound easy to understand and convince people with reasoning.

After Li Luo's main report was over, Liu Shulin, who presided over the meeting, announced the grouping arrangements. Except for the three main leaders Tao, Zhao, and Guo, all other leaders participating in the meeting made grouping arrangements.After a 10-minute adjournment, the meeting shifted to group discussions.

Except for the first group (vehicle parts) who stayed in the big meeting, the other two groups were assigned to the meeting rooms on the third and fourth floors of the big move.

According to the usual practice, before the group discussion, the host will ask the company leaders sitting on the stage if they want to speak. The first one is of course to ask Tao Tang. The reason is that the meeting was delayed until today. This time we invited the company’s middle-level and above leaders to participate at home, which shows that the company attaches great importance to marketing. Why? Because whether the company’s targets can be completed this year depends on marketing. Everyone agrees Don’t feel uncomfortable with me repeatedly emphasizing the indicators. Indicators are not only about the explanations above, but more about our own needs. You must have noticed that we set aside more than half of the time for the discussion session. The purpose is to solicit the marketing team's marketing work. In fact, it is not limited to the marketing session. It can talk about production, quality, financial and other aspects of management. Mr. Li’s report just now summarized and analyzed the achievements and problems in the field of marketing, which is very good. But marketing does not exist independently, and must involve other fields, especially production, quality and finance, which are closely related to marketing. Therefore, please speak freely, start from your own work, stand at the height of the company's survival and development, and speak out what is in your heart, especially the problems, you must speak clearly, so as to improve the management of all aspects and make it better serve our customers. Marketing... I would like to make a request here. No matter what the problem is, which leader or department is involved, everyone must be magnanimous. What kind of magnanimity? It means that if there is something, it will be improved if there is no improvement. As the chairman and general manager of the company, I very much hope to hear the real voice of the marketing team, especially the front-line salesmen. So, please cherish this rare opportunity... Well, I will just make this request."

The rest of the leaders had nothing to say, so the meeting turned into a group discussion.

Everyone didn't pay attention to the few words Tao Tang said.But it was these few words that sounded innocuous that sparked conflicts and derailed the meeting.

(End of this chapter)