Mountain Village Chicken Tycoon

Chapter 368 Phoenix Chicken Promotion Team

Buffett said that after he bought stocks, he would not stare at them every day, but go on a trip.

The same is true for Zhao Qingshan. After buying [-] million stocks in one day, he closed the trading software and went to work on other things.

Now, all the broilers in the No. 1 breeding area of ​​the Nanpo Breeding Base have been transferred to the cages in the chicken house in the greenhouse, and the subsequent management work has also become easier.

And Zhao Qingshan was worried about the sale of broiler chickens after they were slaughtered, but now it is no longer a problem for Zhao Qingshan.

Now, even if the Agricultural University is not as good as before, there is still no problem in selling 3000 million white feather chicken products a year.

After the relocation of the people in Fenghuangling Village, the construction of a slaughterhouse started at the old village site, and Zhao Qingshan plans to move the slaughterhouse here next.

After the slaughterhouse is completed, the number of employees in the workshop will reach hundreds, so the slaughterhouse also needs a person in charge in the next step.

As for the person in charge of the slaughterhouse, Zhao Qingshan has already found out that Gong Kepeng will be in charge.

However, now Gong Kepeng is still directing the recruited employees and the employees from Taishan City to slaughter and process broiler chickens in the rented factory building at the Xinhua factory. He can't take care of the factory building here, so Zhao Qingshan has to Find someone else to do the heavy lifting.

After much deliberation, Zhao Qingshan realized that among the people around him, Li Qing might be the only one who was qualified for the job, so he greeted Ma Weimin and found Li Qing.

When I told Li Qing, Li Qing agreed very happily.

Moreover, Zhao Qingshan verbally promised Li Qing not to let her help in vain.

In this way, after the whole work was arranged, Zhao Qingshan's eyes turned to Liu Liang and his group who were raising chickens on Nanshan.

Liu Liang and his team started building chicken coops on the mountain in August last year, and then raised chickens. Until now, in June, they have raised the chicks into big roosters.

Generally speaking, the meat of the ten-month-old Chai Rooster is the best.

The rooster meat, too old and too tender, was not tasty.

Chicken that is too old, the meat is too dead, chewing like wood slag; and chicken that is too tender, it will rot when cooked, and it will not chew at all.

The meat quality of a ten-month-old rooster can be said to be neither old nor tender, just right.

In less than a month, Nanshan's chickens will reach the size of ten months.

The chickens in Nanshan were not fed a single grain of feed, and all grew up eating grass seeds, bugs, and a small amount of corn and millet on the mountain.Although the survival rate of roosters fed in this way is very low, and the final average weight is far lower than that of chickens fed in greenhouses, Zhao Qingshan believes that raising such roosters is very promising.

Liu Liang bred more than 3000 roosters, and in the end, only less than 60 cocks were successfully bred, which means that the survival rate is only about [-].

On June 2005, 6, Zhao Qingshan thought about it for several days, and finally decided to start promoting his own Phoenix chicken, and planned to set up a Phoenix chicken promotion team.

Although I know that a rooster that grows up eating pine nuts, grass seeds, and grasshoppers and scorpions is definitely good, but if you want to sell such chickens at a good price, you must increase your advertising investment.

First of all, Zhao Qingshan registered the trademark of Phoenix chicken before Liu Liang's chickens on his Nanshan side were slaughtered.

Then, what Zhao Qingshan did was to use Liu Wendong's relationship to contact the people from the county TV station, and went to Nanshan to start filming the process of raising Phoenix chickens.

People from the county TV station were filming in Nanshan, and Zhao Qingshan then went to Taishan City and found Li Jian, a professor at Qilu Agricultural University, and asked him to find a professional evaluation team. Nutrition has been evaluated and an authoritative evaluation report has been issued.

Of course, for this evaluation, Zhao Qingshan gave the evaluation team a sponsorship fee of 10 yuan. After finishing the evaluation, the content in the evaluation was revised several times, and finally Zhao Qingshan was satisfied.

Finally, at 2005 o'clock in the morning on June 6, 16, Zhao Qingshan convened the team for the next step of Phoenix chicken promotion.

In order to promote Phoenix Chicken this time, Zhao Qingshan specially set up a promotion team, and the leader of the promotion team is Zhao Qingshan himself.And the deputy captain of the promotion team is Liu Liang.

In addition to their two captains and vice-captains, Zhao Qingshan also recruited another fifteen promoters.

In the old meeting room of the school in Fenghuangling Village, Zhao Qingshan presented the promotional film recorded with the help of the TV station to all the promotion personnel in the meeting room with a TV and DVD player.

The main thing in the commercial is the whole process of raising Phoenix chickens, and then the staff of the county TV station even brought in a few chicks to cooperate with the filming of the material in Nanshan.

The raising process is very hard, and those breeders treat those chicks like teachers in a kindergarten.

Zhao Qingshan has also calculated that ten breeders in Nanshan spend a year breeding and slaughtering 20 roosters, and the total cost is more than 100.In other words, the cost of a chicken has reached [-] yuan.

In 2005, if you went to the market to sell a chicken for 100 yuan, others would definitely laugh at you as crazy.

This is indeed a good thing, so it must be sold at a good price.

And then, plus advertising costs, when this chicken is sold, the final cost must be more than 100 yuan.

Zhao Qingshan decided that the price of Phoenix Chicken should be at least 70 yuan.

At the same time, Zhao Qingshan also decided to grade the chickens according to the weight of the chickens, the size of the comb, the length of the legs, etc., and the preliminary plan is to divide them into three types of Phoenix chickens: premium grade, premium grade and ordinary grade.

In addition to focusing on the hard work and high cost of raising chickens, the advertising film also focuses on the nutritional value and nourishing value of the chickens raised in this way.

Chicken is originally the meat food that is most easily absorbed by humans, which is why most people in the world like to eat chicken.In other words, chicken itself is a good nourishment.Then, after the promotion of advertisements, the identification of authoritative experts, etc., the effect of advertising will definitely be very good.

In addition to advertisements, Zhao Qingshan also arranged for personnel to search for three dishes specially designed for his own Phoenix chicken, namely stewed chicken with bastard, stewed chicken with durian and stewed chicken with sea cucumber.

Today, after the Phoenix chicken promoter training session organized by Zhao Qingshan is over, these promoters will go to several star-rated hotels in Luzhong City and start vigorous promotion work.

(End of this chapter)