Mountain Village Chicken Tycoon

Chapter 369 The Power of Advertising

By 2005, there were already four high-end hotels in Laigang County.

In the beginning, there was only Xinxing Building in Laigang County that was relatively high-grade. The standard of this Xinxing Building was four-star, and it could be regarded as the highest-grade hotel in the entire Luzhong City.

There are different standards for eating in Xinxing Building, the lowest is 288 yuan, and the highest is [-] yuan per person.

Of course, you can also order food, so it depends on your own financial resources.

Xinxing Building is a hotel built by Luzhong Iron and Steel Plant, which is owned by Taidong Service Company, but the management right belongs to itself, which is relatively independent.

Most of the people who come to Xinxing Building to eat are the bosses of Luzhong Iron and Steel Plant, who spend a lot of public funds. If Zhao Qingshan took his own Phoenix Chicken to promote in Xinxing Building, someone would definitely try it.Once the market is opened, Zhao Qingshan estimates that in Xinxing Building, he can sell hundreds of Phoenix chickens a year.

The price of Fenghuang chicken is relatively high. Even an ordinary Phoenix chicken costs more than 300 yuan.And a plate of processed bastard stewed phoenix, durian stewed phoenix, and sea cucumber stewed phoenix cost 800 yuan.

In the early stage, Zhao Qingshan had no intention of making money selling phoenix chicken. As long as he could keep his capital, he thought it would be good.

why?

Because he wants to advertise, he must advertise everywhere.

In his previous life, Zhao Qingshan had studied the history of the rise of a local health drink company in Qilu Province, and knew the power of advertisements.

At that time, there was a company called Sizhu Oral Liquid in Qilu Province. It only invested 30 yuan at the beginning, and then it took only four or five years to achieve 80 billion in sales.

At that time, this oral liquid company located in Quancheng was owned by two fathers and sons. In 1994, they took 30 yuan to build a factory, and then began to advertise crazily. In 1994, it reached 1 billion, and in 1995, it reached 20 billion, and the company's total assets also reached 1996 billion.

This speed of development is simply astonishing.

You must know that in 1996, the national broad money aggregate M2 was only 7.60949 trillion yuan.

而到了2016年的时候，广义货币总量M2已经达到了151.95万亿，比1996年增长了19倍。

That is to say, if we convert the 1996 billion in 80 to the proportion of the national wealth, by 2016, it will be equivalent to 1520 billion, and the total assets of 40 billion will be equivalent to 760 billion.This wealth can be ranked around 2018th on the national rich list in 16.

However, the company was later defeated by competitors through ingenious means, and the building collapsed in an instant.

However, Zhao Qingshan felt that the company's development model was very reasonable and successful.

That is, crazy advertising.

How crazy was the advertisement for the oral liquid in Quancheng back then?

It is said that that year, the company hired 15 people nationwide to advertise for them at the same time, contracting almost all county-level TV stations in the country during the prime time at night.Moreover, their leaflets can be seen in almost all rural fairs across the country.

In the 90s, the department stores of the old supply and marketing cooperatives began to collapse due to improper transformation, and new modern supermarkets had not yet appeared in the county, so the best place for most people to shop was the rural market.

This kind of advertising is very effective, and the investment in such advertising seems to be huge, but in fact it is not as large as imagined.

There are 2851 county-level administrative regions in the country, and there are 2851 county-level TV stations. In 1996, county-level TV stations included a year of prime segment advertisements, which cost only 3 to 2851 yuan.Even if all the 8000 county-level TV stations took their [-]:[-] p.m. prime-time advertisements, they would not spend a total of [-] million yuan.

Then the wages of 15 people, in 1996, the wages for those who distributed leaflets were only 15 yuan a day, and even in many areas, it was only [-] yuan a day to distribute leaflets, even if printing fees were added Wait, the cost of this piece is only [-] million.

As for the effect of advertising, it is naturally very good. In three years, the sales directly exceeded 80 billion. This is a nationwide achievement that no company can achieve.

Of course, in addition to the good announcement, this oral liquid company is also very powerful, that is, the sales network all over the country and the super logistics team.

The company's logistics back then could compete with the postal system.

To be honest, this company was not born at the right time. If the Internet was as developed as it is now, with their logistics and sales outlets, they would have directly monopolized the logistics industry across the country.

However, the rapid development of this company, the subsequent decline is even more amazing.

When the sales of this oral liquid company reached its peak in 1996, then there was a famous oral liquid incident. It was said that someone died after drinking this oral liquid, and the company was sued for a claim of 300 million. .

It is estimated that the top and bottom of this company did not realize how much impact this incident had on the company. Anyway, others suspected that something happened after drinking your oral liquid, and they would sue you after the end. The company did not send People investigated the cause of the incident, and did not communicate with the local government very necessary to minimize the impact of the incident.

In this way, Sizhu Oral Liquid Company let this incident ferment, and in the end countless media across the country reported that the product reputation that Sizhu Oral Liquid Company spent three years of advertising on erected disappeared overnight.

Then, since then, the entire oral liquid company has completely collapsed.Although this company has slowly raised its head after more than ten years, however, time has passed and they have no ability to return to their former glory.

Zhao Qingshan understands this, he believes in advertising, and he also knows the importance of the company's crisis public relations.

Zhao Qingshan's first target was the Xinxing Building.

However, if I had to go to the boss of Xinxing Building rashly to talk about promoting Phoenix Chicken, the effect would definitely not be much better.

How to do it?

He thought of Liu Wendong's two uncles and his father-in-law, so Zhao Qingshan found an excuse and asked Liu Wendong to invite his two uncles and his father-in-law out at the same time.

Zhao Qingshan knew that Liu Wendong's father-in-law was the old leader of the Luzhong Iron and Steel Plant when it was built, and his words in the iron and steel plant were very important.

The three of them were invited, and then Zhao Qingshan booked a private room in Xinxing Building, and then asked Liu Wendong to greet the inside of Xinxing Building, telling them that he would invite the old leaders to have a Phoenix banquet, and let them prepare according to everyone's 88 standard side dishes.

Xinxing Building has never received such customers, and everyone is a little confused.

(End of this chapter)