Rebirth 05 Be a car tycoon

Chapter 18 Take the initiative to show good to the giants
As a giant in the auto parts industry, a Ph.D. is an unavoidable existence in this industry.

More than half of the cars in the world have their parts installed more or less.

It is undeniable that their technical strength is indeed top-notch, and the gap between domestic manufacturers and them is still very large.

Especially in terms of ECU, ESP and other electronic parts, as well as some parts on the engine, they belong to the industry leader.

Others that can compete with them are Dianzhuang, Farley Group, Dell Group and other international giants.

Anyway, none of these manufacturers are easy to bully.

Originally, Nanshan Automobile's relationship was at a standstill because it was unwilling to pay for the goods in advance. Lu Weimin, the sales director of Ph.D., felt that the other party must bow his head first.

But when one after another of the domestic products came off the production line and sold out smoothly, Lu Weimin's attitude began to change.

The production of the domestic product Zhiguang has reached almost [-] units a month.

There are more than 30 units a year.

For the Huaxia auto market in 2005, this is already an existence that cannot be ignored.

The most important thing is that no one knows whether Nanshan Motor will continue to make efforts.

So after struggling for a while, Lu Weimin took the sales manager Chai Hang to Nancheng on his own initiative and met Wang Fugui, head of the procurement department of Nanshan Automobile.

"Mr. Lu, thank you for taking the time to come here today to introduce your company's new products and technologies, but we don't have any needs for this at the moment.

I'll have another meeting later, so that's about it for today. "

Wang Fugui did not turn against the doctor directly, because he was not sure whether he would still ask him in the future.

It would be embarrassing if I slapped the table today and scolded people, and I went to beg them later.

However, it is obviously impossible for him to have a good face.

"Wang Bu, the marketing department of our company has made an analysis of the market situation of the domestic product Zhiguang.

According to the current sales momentum, it is time to launch models with higher configuration.

Although the price of 29999 yuan has attracted many customers to Nanshan Automobile, but with such a low price, profits will definitely be affected.

Your company can launch the version of 34999 yuan and 39999 yuan.

In order to show the sincerity of our company, we can give certain discounts to the prices of ESP and ABS. "

Even if he is asking for help, Lu Weimin always has the attitude that I am thinking of you.

No way, as the doctor's sales director, he has never realized that he is Party B.

"What parts need to be installed in the light of domestic products, this is not the responsibility of the procurement department."

As soon as Wang Fugui heard it, he knew what the doctor wanted to do this time.

If half of the models of the domestic products are equipped with their ESP and ABS, then Lu Weimin's performance next year will definitely be very good.

These professional managers value performance the most.

No way, who made performance directly related to their bonuses.

"Of course we understand this situation, but in the end the purchase of parts is still the responsibility of the purchasing department, so we also want to communicate with the Wang department first.

We will also go to the research center to visit relevant personnel later. "

Lu Weimin's face was a little embarrassed.

Although he had met Wang Fugui a few times before, but at that time, the other party coaxed him with soft words.

How can it be like today that I didn't even pour myself a glass of water.

"Then you go to the research center. Sorry, my next meeting is about to start, I'll take a step first."

After Wang Fugui finished speaking, he really picked up his mobile phone and walked out of the conference room.

Leaving Lu Weimin and Chai Hang standing there with a little ugly face.

……

"Minister Takagi, I heard that the doctor's people went to visit Nanshan Automobile today, should we also visit?"

Liu Sheng has dealt with Nanshan Automobile for several years, and he still knows a lot of people.

I don't know whether it was intentional or unintentional, the people from Nanshan Automobile Purchasing Department disclosed the news that the doctor had come to him.

"Didn't the doctor break up with them completely? Why are they getting together again now? Could it be that Nanshan Automobile can't help but ask them to buy parts again?"

Gao Mu put down his work and looked at Liu Sheng very seriously.

"Nanshan Motors used to be a piece of chicken rib, and if it broke up, it would naturally break up, and it doesn't matter.

But the situation is different now, if the shares of ESP and ABS of Nanshan Automobile fall into the hands of other suppliers.

Then this will directly affect the market share of doctor-related products in China. "

He is also in sales, so Liu Sheng can naturally understand what the doctor's group thinks.

European and American companies value and evaluate their performance, which is obviously different from that of Oriental companies.

This is not to say that Dongyang companies do not pay attention to performance, but that everyone's cooperation models are different.

Generally speaking, the cooperation between European and American companies is more about selecting the best partners through competition.

For example, Xiaozhong Automobile and Benben Automobile, when they select suppliers, they generally choose based on the situation of bidding and quotation.

However, although Japanese companies such as Benben Automobile and Fengfeng Automobile have bids and quotations, in many cases, they will consider the long-term cooperative relationship between the two parties when choosing suppliers.

To put it bluntly, European and American companies rely more on direct interests to come together. The supply system of other auto companies can basically be understood as fully competitive.

You have a cost advantage today, and I use you.

You have no advantage in the next model, and you will be replaced immediately.

But in the case of Dongyang Automobile Enterprises, it is different.

This model starts to use you, so it will not easily kick you out in the future.

At most, when your advantage is not enough, reduce your share.

And they will take the initiative to offer to help you improve your own ability, so that we can continue to cooperate for a long time.

"Since the doctors have already taken action, let's not lag behind. Although the domestic products of Light have not installed ESP and ABS, it does not mean that they do not have this demand.

In addition, our air conditioner is also very necessary for them. "

Takagi used to look down on Nanshan Motors at all.

All the staff in Nanshan Automobile Purchasing Department are aware of this matter.

But this does not affect them to actively visit people at this time.

We are all adults, as long as there are interests, everything is easy to talk about.

According to Takagi's understanding, as long as he bows and bows his head this time, the matter is basically over.

Anyway, for Orientals, these are commonplace, nothing at all.

Even if it is the "Tuxiazuo" that is difficult for Chinese people to accept, he can do it if necessary.

At critical moments, he can become more dedicated than anyone else.

"Okay, then I'll go get in touch with the buyer and designer of the other party."

The boss had spoken, so Liu Sheng naturally had to hurry to work.

(End of this chapter)