Rebirth 05 Be a car tycoon

Chapter 182 It's so expensive and you need to increase the price?

In sales, it's often the winner takes all.

The good products you sell often attract most of the consumers in this segment.

It is very difficult for others to get a share of the pie.

During this period, affected by the N8, the sales of several large SUVs of the same type have become bleak.

In addition to the brand advantage, their products have no advantage at all.

"Jim, have you arranged for someone to inspect it? If we now introduce the large SUV of the Caddy brand to the Chinese market for sale, what is the market prospect?"

Mark was also stimulated by the news continuously released by Nanshan Automobile.

Within a week of being on the market, the accumulated orders exceeded [-] units.

And the number of orders is still increasing.

When did China's large SUV market become so broad?
You know, the landing price of more than 30 yuan is not cheap for Huaxia in 2007.

If you don't consider the model, you can buy some products of Baobao or Benben.

"There must be a market of this level, but if we import directly, the import tariff alone will raise our selling price by a large margin.

The price of our Escalade in Citigroup is not very high, but if it is to be imported to China, the price must exceed 100 million.

There is no way to compete with N8. "

Jim really wants to suppress the momentum of Nanshan Motor, but he also knows that it is impossible to rely on Escalade to suppress N8.

If it were Citigroup, the Escalade would be the leader in the large SUV market.

Even the government departments of Citigroup make large purchases.

But this is Huaxia, and the situation is different from Citigroup.

For models with large-displacement engines, import tariffs make you so happy that you don’t want it.

"Then if we directly import this model to China's domestic production, do you think it can compete with the N8?"

"If our selling price is similar to that of N8, we can definitely take away a lot of market from N8.

After all, the Caddy brand is a luxury brand, which cannot be compared with Nanshan Automobile.

But according to our configuration, the cost of Escalade is simply not enough to support his price of around 30. "

What Jim said made Mark a little disappointed.

He is really considering introducing the Caddy brand to the Chinese market for domestic production.

Every time I see the sales of Baby Cars and Benben Cars continue to rise, it is impossible to say that I am not envious.

These are all luxury brand models, the price of each car is not cheap, and the profit is even more impressive.

But Tongtong Automobile cannot enjoy this benefit now.

"What level do you think the selling price of the Escalade will be able to achieve after it is produced?"

"According to the analysis of some situations I communicated with the purchasing department before, the cost of our Escalade after production will go to about 40. Considering various taxes and fees and other expenses, the final selling price should be at least Just go to 70 million.

If you want to maintain a high profit and promotional expenses, the price may go to 80. "

After staying in China for so many years, Jim is quite clear about the situation in China.

If the production cost of a car is 40 yuan, then the selling price is definitely not a simple increase of tens of thousands of yuan in profit.

Consumption tax, value-added tax, urban construction surtax and other taxes and fees need to be added, which is a big part.

At the same time, you have to take into account sales expenses and some rebates and profits given to 4S stores, and finally there will be a selling price.

It is conservatively estimated that the selling price is at least [-] times the cost.

Large-displacement models like the Escalade have a higher proportion of consumption tax, which is [-] times higher and cannot be held.

"If it's priced at 80, there's no way to compare it with the N8."

"Yes, but I think the review of the localization of the Caddy brand does not have to start with the Escalade. We can also start the review with some other models."

"Well, you arrange someone to do a market research and analysis report, and then I will discuss it with the headquarters."

……

"Old Xu, can you move some of the Nanshan N8s in your shop for me? Don't worry, I will pay you an extra 1 yuan for each car."

Peng Xingqiang personally went to find Xu Wencai today, and wanted to discuss with him about moving the vehicle.

"Old Peng, are you not authentic? Nanshan N8 is now in the state of raising the price by 1 yuan in the store. You just want me to transfer the car to you for [-] yuan.

Not to mention that I don't have a car to transfer to you now, even if I have one, you have no sincerity at this price. "

Xu Wencai and Peng Xingqiang are also old acquaintances, so naturally they are not polite at all.

This guy wants to take advantage of himself.

It's not that easy.

"An increase of 3 yuan for a car? You are so stupid, my shop only increases the price by 1 yuan."

"Old Peng, you are too timid. Now that the fare is increased by 3 yuan, not all of them can pick up the car immediately."

Obviously, once there is a shortage of supply in the market, price increases are almost inevitable.

All of these dealers are smarter than anyone else.

"When do you think Nanshan Automobile's production capacity will increase? This feeling of having money but no way to earn it is really uncomfortable."

Peng Xingqiang is in pain and happiness now.

According to the current rhythm, 4S stores earn several times more than other brands in a year.

Days like this are more sour than anything else.

"I would rather buy the car at full price, as long as consumers want as much as they want, we can end up making more money.

Besides, Nanshan Automobile will definitely have some opinions about selling cars at such a price increase, and will give us these profits for no reason.

There is nothing so good in this world. "

Xu Wencai saw it very clearly.

The two of them can be regarded as good friends, and they don't have to hide their words.

"Actually, my opinion is somewhat different from yours. If the N8 continues to increase the price, it is actually an advertisement in disguise.

I even think that Nanshan Automobile may not necessarily vigorously increase production capacity, and even if the production capacity is already sufficient, it will deliberately create a situation where supply exceeds demand.

In this case, consumers' interest in N8 will be even higher.

In the second-hand car market, the value preservation rate of N8 will be relatively high. "

Ordinary people seldom pay attention to the preservation rate of cars.

But this parameter is a very important reference indicator abroad.

After all, no one buys a car for a lifetime and plans to drive it until he dies.

Since the car will be changed sooner or later, the value preservation rate of the vehicle is a key factor when changing the car.

The same car sold for 20 yuan, after three years of driving, some can still be sold for 15 yuan, while others are sold for 10 yuan, but no one wants it.

This difference is still very big.

(End of this chapter)