Rebirth 05 Be a car tycoon

Chapter 183 There Will Never Be Less Followers
December 2007 was a glorious month for Nanshan Automobile.

Even in the mid-to-high-end car market, the competition is still fierce. Xiaozhong Automobile, Tongtong Automobile, Fengfeng Automobile, and Benben Automobile are all showing their talents, advertising everywhere, and holding activities everywhere to stimulate the sales of their own models.

But the popularity of those news can't be compared with Nanshan Automobile.

Whether it is T300 or N8, they are now the darling of the market.

Especially N8, its performance surprised countless people.

"Mr. Zeng, our research center has purchased five Nanshan N8s for disassembly and analysis.

Judging from the current situation, we still hope to produce a similar 7-seater large SUV within the next year.

At that time, we will set the price at around 20 yuan, and conduct differentiated marketing with the N8, which should still be very marketable. "

Huang Zhenlong has been busy being the head of the "Tape Measure Department" during this time.

The astonishing performance of Nanshan N8 let everyone see the prospect of the large 7-seater SUV market.

They didn't pay attention to this before, but now they found that the market for this relatively high-end model with a relatively high price is actually so broad.

At this time, everyone naturally does not want to miss this field.

For the same SUV, with similar configurations, the cost of a 7-seat large SUV is very limited compared to that of an N5 model.

But their prices can vary greatly.

So the more high-end models, the higher the profit margin.

For models with a value of less than 10 yuan, let alone profit margins, you will be under pressure even if you want to keep your capital.

Unless you can also create a very stunning appearance like the N8.

"How to solve the engine? The difficulty of the 5.7L engine is definitely not comparable to that of the 2.0L.

I heard that the die-casting machine used to cast the cylinder alone requires 4000 tons. "

Zeng Jianjun is an old man in the auto industry.

He can reach his current position from a worker, and his understanding of cars is obviously very deep.

"We tried to modify it, and installed a 3.5L engine of Nanshan Automobile on the N8. If you walk in the city, the power is completely enough.

Although the off-road performance of the N8 is very good, I think most consumers do not actually need this part of the function.
So it doesn't matter if the power is a little bit worse, as long as the size is compatible and the price is attractive enough, someone will definitely buy it. "

Although Huang Zhenlong is only the director of the research center, he also has his own unique understanding of the market conditions.

Even sometimes, his understanding is more accurate than that of the sales department.

After all, to engage in research and development, it must be market-oriented.

Otherwise, the products researched out at that time will not meet the market demand at all, and it will hit the street.

"We have never produced a 3.5L engine. Nanshan Automobile is not so keen on transferring engine technology now. I guess they may not license products of this platform to us for production."

Except for the previous 1.0L and 2.0L engines, other engines with larger displacement, Nanshan Automobile has not authorized others to use them.

This can also be regarded as a way for Nanshan Automobile to maintain its core competitiveness.

Although in the long run, 2.0L has been able to meet the mainstream needs of the market, but in the current situation, 8L is obviously not enough for a model of the N2.0 level.

At that time, the joke on the Highlander that "I just can't climb uphill" will appear.

"We disassembled and compared the differences between the 2.0L and 3.5L engines. Although the differences between the two are quite large, we still have the confidence to develop a 3.5L engine that is our own."

Through these two years of hard work, Huang Zhenlong felt that the research center had basically digested the technology transferred by Nanshan Automobile.

Now as long as a 3.5L engine is produced according to the gourd's drawing, this is his political achievement.

There are reference targets there, and I have some engine technology. The threshold is really not that high.

Of course, the performance of the engine they produced will definitely be different from that of Nanshan Automobile.

Even in terms of quality stability, it is not a level.

But what does it matter.

Consumers who have purchased Nancheng Motor's products have actually accepted that the quality of the car is not as good as Nanshan Motor or international giants.

This can be regarded as an unspoken rule in the automotive industry.

It's like if you buy a product on Duoduo in the future, but the quality is not very good, you may be more likely to accept it.

But if you buy a product with poor quality on a certain website, you may feel very upset.

This is the difference in psychological expectations.

"Since you are confident, let's do it well."

……

"Lai Liang, have you heard the news, who will be the champion of car sales this year?"

Although tomorrow is New Year's Day, Li Mu is still in the company to accompany the employees to process.

Speaking of which, he, the general manager, can be considered a workaholic.

"Judging from the situation from January to November, the sales of Xiaozhong Automobile and Nanshan Automobile are very close.

Now we mainly look at the situation in December. "

For the data of some major manufacturers, Lai Liang is very clear.

"I heard that the sales promotion of Xiaozhong Automobile this month is unprecedented. It not only gave a lot of discounts on the terminal, but also advertised desperately on various platforms. This is completely going all out."

"Their No. [-] position in the market will soon be lost, so naturally they have to work hard.

Although this position will be taken away by Nanshan Automobile sooner or later, they definitely hope to keep it for another year this year. "

Whether it's Li Mu or Lai Liang, they are naturally very clear about the movements of the niche cars.

December was originally a very critical month.

In order to achieve the goals set throughout the year, many companies will resort to various means.

For example, a model that should normally sell 12 units a month may sell [-] units a month in December.

This is not to say that this car really sells so well in the market.

Instead, the main engine factory pressured the car to the dealer through various means.

Anyway, the monthly sales volume announced by many manufacturers is actually the wholesale quantity, not the actual sales volume of the terminal market.

What does that mean?

That is to say, the sales volume of each month is actually the sales data of the car sold by the OEM to the 4S store.

As for whether the 4S shop has sold these cars, that is another topic.

In this way, the sales data of each month is very interesting.

"If there is no Nanshan N8 and T300, then the niche car can basically keep the first position in the market.

It's hard to say now, but I heard that these two models contributed nearly 12 sales to Nanshan Automobile in December.

And Nanshan Motor still has tens of thousands of orders that have not been delivered. "

"It depends on how Nanshan Automobile wants to operate this data. If you suppress the inventory, maybe you can really get rid of the niche cars!"

"Let's take a look again. Recently, they will announce the results in the middle of the night on the 1st morning!"

(End of this chapter)