Rebirth 05 Be a car tycoon

Chapter 184 The Surprising and Unsurprising Result

"Dr. Hassan, we have sent out all the cars this month. This is the calculated data."

In the niche car, Hassan and Bordo are rare to stay and work overtime.

For Germanic people, this is still relatively rare.

Everyone is used to leaving after get off work.

"The sales volume has exceeded 90. Is there any problem with this data? Isn't it only 1 from January to November?"

As the general manager of Xiaozhong Auto China Branch, Hassan is very clear about some basic data of the company.

"December sales exceeded 12 units, so the total is 10!"

Bordo's expression was a little unnatural.

However, there is some confidence in my heart.

"How much is the actual terminal sales in the 4S store?"

Hassan was silent for a moment, and soon knew what the data represented.

Obviously, the sales volume of 12 units in December is a starting data, not the actual sales data of the terminal.

This approach can be regarded as a method that many car companies in the industry will adopt flexibly.

After all, everyone has a mission.

Whether it is reporting to the headquarters or reporting to the boss, it is natural to hope that the data will look better.

Otherwise, everyone has worked hard for a year, but in the end they did not complete the task, and their faces are not good-looking.

Besides, the entire market is growing now, and if your own growth rate is not as good as the market's, it will not look good.

"The actual sales of the terminal is [-] units, and we only suppressed [-] units of cars at the dealer, which is considered a very benevolent approach.

If it weren't for the limited production capacity of each factory, even if we want to press [-] to [-] units to the dealer, there will be no problem. "

What Bordo said was not an explanation to himself.

In fact, there was once a car company that doubled its December sales compared to November.

The point is that they also boasted brazenly, as if they were really awesome.

"Can our data be guaranteed to be more than Nanshan Automobile?"

Hassan's question got to the point right away.

Why did Bordo adopt the practice of pressing the car to the dealer?

It's not for the sake of making the data look good, but for the niche car to be able to secure the number one position in the Chinese market.

If such an operation cannot guarantee this, it will lose its meaning.

After all, the current growth rate of niche cars has reached more than 20.00%, not less than 2 models.

"According to the information we have now, the cars of Nanshan Automobile are basically arranged to the dispatch center as soon as they come off the production line, and are dispatched to various dealers as quickly as possible.

So even if they want to crush the car, there is no car for them to crush.

In this way, even if their December sales were not announced, they could basically guess.

By then, their total annual sales should not exceed 89. "

Hassan breathed a sigh of relief when Bordo explained this.

It's good to be able to keep the No.1 position.

Otherwise, he really didn't know how to explain it to the people at the headquarters.

……

"Editor Lai, the sales of Xiaozhong Automobile and Nanshan Automobile have been announced!"

The time entered at 2008:1 on January 1, 0.

The office of Vehicle Home is still brightly lit.

As a member of the Internet industry, they are also very capable.

"How about, who is the first?"

Lai Liang immediately put down the coffee in his hand, and looked at Little Pepper expectantly.

"The sales volume of Xiaozhong Automobile is 90 units, and the sales volume of Nanshan Automobile is 2000 units. Although other car companies have not announced their sales volume, it is impossible for them to exceed 22 units. The car is firmly seated at the number one position in the market.”

Lai Liang was a little surprised by what Little Pepper reported.

But after thinking about it, I'm not surprised.

After all, Lai Liang is also very familiar with the unspoken rules of the automobile industry.

But these things are not what he needs to worry about.

Now that OEMs have announced their sales volume, their sales volume in 2007 is just that much.

There is no controversy, this is not what Lai Liang needs to think about.

"Immediately send out the manuscript we prepared, and at the same time, send a short newsletter on the official account of Penguin Weibo."

Lai Liang stayed up until now in order to push out this heavy news.

Otherwise, it can be done after the New Year's Day holiday.

"Should we write a few more related analysis articles and talk about this matter?
The situation of niche cars is obviously caused by some tricks behind the scenes.

If you hype that Nanshan Automobile was the terminal sales champion in 2007, it will definitely make headlines. "

Pepper is very interested in making headlines.

He even posts some messages on Penguin Weibo every day.

"There's no need to be this villain, after all, Xiaozhong Auto is still our big customer in the advertising department.

It won't do any good if people find out that we're making small moves behind our backs. "

……

"Mizuno-kun, the niche car was still No. 2 in the market last year, and Nanshan Auto is still No. [-]."

On the morning of New Year's Day, Eiichi Sato called Hiroyuki Mizuno.

"Finally, Niche Auto didn't embarrass us. Otherwise, Nanshan Auto won the first place, and our faces would be even more ugly."

For this result, Hiroyuki Mizuno was obviously not surprised.

After all, as long as the niche car wants to keep its No.1 position, there are still many ways.

"Although the sales champion in 2007 was still a niche car, the momentum of Nanshan Automobile is also very strong.

Their Mingzhou factory and Hanzhou factory have basically completed the ramp-up of production capacity.

Next, it is shifting from single-shift production to double-shift production, and may even continue to adopt three-shift production later.

In this way, it will not be so easy for niche cars to keep their No. [-] position in the market. "

Obviously, Eiichi Sato did not think that in 2008, Niche Auto could continue to be the leader.

This is a rather worrying thing.

"Didn't they launch the new model Magotan? Then I heard that they also launched new products in the mid-level sedan market.

In addition, their new factory will also be mass-produced this year, and it is uncertain who will be the number one between the two of them. "

In the past two years, various car companies have launched significantly more new models than before.

On the one hand, this is the reason why the market is expanding, and on the other hand, the competition has become fiercer.

"That's true. We also need to speed up the introduction of new models and the construction of new factories. Otherwise, they will have an annual output of 100 million units, but we will not even reach 50."

Sato Eiichi is obviously still full of expectations for his company.

It's just that there are fewer products now, otherwise, I don't know who owns the No. [-] position in the market.

(End of this chapter)