Rebirth 05 Be a car tycoon

Chapter 45 New Choice
As the engine with the highest market share in China, the [-] engine naturally has a few brushes.

When Nanshan Automobile launched engine technology for sale, they immediately contacted the parent company to introduce more advanced engine technology.

Only in this way can they have the confidence to compete with Nanshan Automobile.

In addition, they are also very confident in their cost control.

Their output is there, whether it is the allocation of equipment in their own factories, processing fees, or quotations from suppliers, they are all relatively low.

This means that after Miracle Motors and other car companies have imported Nanshan Motors' engine technology, it is impossible to produce cheaper engines than them in a short period of time.

Of course, although preparations have been made in terms of technology and cost, a price increase letter has also been issued to threaten some partners.

They will definitely also carry out some public relations at the same time to maintain customer relations.

Don't naively think that foreign-funded enterprises don't understand public relations, they only do things one by one, and two by two.

In fact, people know how to do things better than anyone else.

It's like when the [-] engine first entered China, but it did not rely less on helping some people's children to study in Japan to open up the situation.

In this case, although the staff of the OEM seems to have not received a dime of benefits, you can't find anything even if you check him.

But the purpose of the [-] engine can be achieved very smoothly.

There are also some investment banks that directly recruit some people with special family backgrounds to their companies, and give them very high salaries and bonuses, so that they can smoothly get some news and projects.

Such various public relations methods are much more high-end than the high-end ones where you directly treat guests and give gifts.

It also made some people feel more at ease and willing to let go to help.

Now, they have also begun to dispatch again to maintain "communication" with those customers who have not introduced engines from Nanshan Automobile.

"Director Liu, have you heard? Sansan Engine has increased the price of Miracle Automobile and Dream Auto by [-]%."

Xifeng Motor, Chen Jiabing called Liu Yingbin to him.

"Well, it is said that someone from Miracle Motors is asking if we have received a similar price increase letter.

It seems that this time, [-] Engines is raising prices for those companies that cooperate with Nanshan Motors.

This is a different kind of warning. "

Liu Yingbin's news is naturally relatively well-informed.

Even if he is not in charge of procurement, he knows about such a relatively big matter in the industry.

"In the meeting the day before yesterday, the result of the discussion was to continue to communicate with Nanshan Automobile about the introduction of the engine. I think this matter can be delayed a little bit.

Akira Kobayashi, general manager of [-] Engines, will come to visit our company in person tomorrow.

According to what he said now, this time we can not only discuss the cooperation on the latest generation of engine technology of [-] engines.

They also said for the first time that they can discuss the technology transfer of the engines we are using now.

As long as the conditions are right, I think they may also transfer the technology to us. "

Chen Jiabing was obviously in a good mood.

A few days ago, a group of people headed by Liu Yingbin always made people feel that they did not arrange people to attend the meeting organized by Nanshan Motors, which caused Xifeng Motors to miss the opportunity to introduce advanced engines.

But when the price increase letter of Sansan Engine came out, the situation changed immediately.

Choosing to cooperate with Nanshan Automobile means that the price of the engine used in mass production will increase.

At present, Nanshan Automobile has only produced one type of engine, but what everyone purchased from Sansan Engine has several displacements.

In this case, even if the newly introduced engine can be mass-produced quickly, there is no way to completely solve the problem of the price increase of the [-] engine.

This situation is absolutely embarrassing for many companies that have chosen to cooperate with Nanshan Automobile.

Not going in, not going back.

"The technology transfer of the engine, we have talked with [-] Engine several times before, and they never gave a positive answer.

This time, they are willing to discuss with us, which shows that Nanshan Automobile, the spoiler, still brings some pressure to them. "

After hearing what his boss said, Liu Yingbin had a smile on his face.

"Well, there should be some influence. Later, you should prepare well and see how we should negotiate with Sansan Engine."

……

"Mr. Zeng, shall we continue to sign a cooperation agreement with Nanshan Automobile on the introduction of engine technology?"

Nancheng Motor also participated in the meeting organized by Nanshan Motor and signed a letter of intent for cooperation.

However, it is clear that there is still some preparatory work that needs to be done.

After all, they are not like dream cars, where the boss can make the decision directly.

"The [-] engine issued a price increase letter at this time, which is obviously a ulterior motive.

It is undeniable that labor costs have indeed been rising in recent years, but the proportion of labor costs to engine costs is very low.

In the final analysis, they are forcing Miracle Motors to reconsider their cooperation with Nanshan Motors. "

Zeng Jianjun clearly saw the essence of the problem at once.

"Yes, I think so too. The [-] engine didn't hide its intention."

Price increase letters were sent to some companies, but not to others.

As long as you combine the list of companies that cooperate with Nanshan Automobile, you will know what is going on.

Obviously both Zeng Jianjun and Jiang Fan are very aware of this situation.

"At this time, we must have a strategic vision and not be blinded by immediate interests.

Compared with several other companies, our plate is still relatively small, and we started relatively late.

Even if the price of the engine increases, the impact on us is relatively small.

But if we always buy engines from outside, then we will never have core competitiveness. "

Hearing Zeng Jianjun's words, Jiang Fan felt confident.

"Mr. Zeng, you are right, and I think so too. The 1.5L engine technology of Nanshan Automobile is very competitive even if you look at the world.

To put it bluntly, as long as you master this technology, you don't have to worry about falling behind in the next ten years. "

"Yes, so we still have to withstand the pressure and continue to cooperate with Nanshan Automobile.

Even in addition to engine technology, we have to make up our minds to introduce a full set of gearbox technology.

Even if there is a surplus of production capacity, we can accept it, and the big deal is to slow down the production tempo. "

With Zeng Jianjun's decision, the development direction of Nancheng Automobile has gradually become clear.

(End of this chapter)