Rebirth 05 Be a car tycoon

Chapter 46 New Ideas in Dilemma
"Mr. Huang, by lowering the configuration and greatly reducing the price of the complete vehicle, the sales of several of our models have not only stabilized, but are on the contrary tending to increase."

Yang Jie, director of the sales department of Dream Car, happily reported the sales situation of the latest week to Huang Changfu.

A while ago, facing the problem of engine price increases, Dream Cars encountered a relatively big hurdle.

Although Dream Group has other businesses that can make money, it is still difficult to develop in the long run if the complete vehicle business does not make money.

Fortunately, Qin Hanming unexpectedly mentioned a suggestion to introduce low-end models by referring to Nanshan Automobile, which changed the situation in one fell swoop.

Prior to this, the configuration of each model of Dream Car followed the overall market. What others have, what they have.

Now it seems that this idea is completely wrong.

No wonder it has been tepid before.

"It's good if it rises, which shows that the set of Nanshan Automobile is really more suitable for our own brand.

We bought some unnecessary configurations from mainstream international suppliers at high prices, and they earned all the money, but consumers didn't necessarily accept it.

In the future, we will start with low-end models first, and after sales increase, we will consider mid-to-high-end models. "

Huang Changfu was able to achieve such an achievement today, and his foresight is naturally not bad.

It's just that the entire China's auto market was controlled by foreign-funded companies before, and the ideas they promoted to everyone were obviously misleading many people.

Now Nanshan Automobile is the first to break this situation, and everyone immediately knows what to do.

"Well, I found that the demand for car purchases in rural areas and fourth- and fifth-tier cities is actually relatively strong.

We can target these places first and provide them with more good cars at low prices. "

Yang Jie is also in a good mood.

Although the price of the whole vehicle has been reduced, the profit has not decreased.

Even the profit margins of individual models have risen instead.

"Call Yu Wenjie over later, let's hold a meeting to discuss the new car in the future."

……

"Dali, the people from the sales department just explained the situation of Dream Car, what do you think?"

Yin Shanhe was also under a lot of pressure during this period.

The price increase of [-] engines has had a very direct impact on them.

The entire miracle car was almost on the verge of losing money last month.

This situation is certainly not sustainable.

Now that he heard that Dream Car's practice seemed to be able to break the situation, he immediately called a group of people to come to a meeting to discuss how to learn Dream Car.

"Boss Yin, whether it's ESP, ABS, airbags or parking sensors, these things are all produced by international giants such as Doctor and Dianzhuang.

It is said that the price they sell to us is sometimes more expensive than that sold to Xiaozhong Automobile and Fengfeng Automobile.

As a result, the cost of our models has not been reduced.

In addition, our brand power is far inferior to others, which directly leads to models of all levels. Foreign giants enjoy a profit margin much higher than that of the international market, while we can only earn a little hard money.

Now that the [-] engine is doing this, we don't even have that hard-earned money.

Therefore, it is imperative to learn how to dream a car. "

Li Dali's attitude is obviously very clear.

The company will hold this meeting today, which actually reveals a lot of meaning.

"Boss Yin, Director Li, I have another suggestion."

Cui Xiangkun interjected and continued: "For some models, we can refer to the practice of Dream Cars, but it is unlikely that we will make all models very low-end.

In this case, can we find Nanshan Automobile to cooperate in the technology of ESP, ABS and other parts? "

"Continue to cooperate with Nanshan Automobile? Will this further anger Sansan Engine?"

This concern of Li Dali is also the concern of other participants.

"Things have developed to this point, and our cooperative relationship with [-] Engines will never be restored to its original state.

If [-] Motors increases the price of engines, then we might as well buy engines directly from other OEMs. "

Cui Xiangkun once again threw out a new idea.

"You mean to find Xifeng Motor, Northeast Motor and other companies that have not been affected by the increase in engine prices?"

Yin Shanhe's eyes lit up.

This idea seems good.

Although this kind of thing may not be completely hidden from [-] engines.

But as a short-term countermeasure, it is completely feasible.

Anyway, as long as there is money to earn, big companies like Northeast Automobile are definitely willing to do it.

Because they have a special background to support them, there is no need to worry about [-] engines daring to mess with them.

If you dare to raise the price with me indiscriminately today, tomorrow I will make you unable to work in the Huaxia market.

They have the right to speak in the policy formulation of Huaxia's automobile industry, and they are not the ones that ordinary companies dare to offend.

"Yes, I think this method should be feasible. We can even try it now to see if the intermediate fee charged by these companies exceeds [-]%. As long as it does not exceed, the price can be lower than what we bought. "

What Cui Xiangkun said completely opened a new door for everyone.

Discussions at the meeting quickly became lively.

……

"Mr. Tang, the purchases of Miracle Auto and Dream Auto have been actively asking us about ESP and ABS these days."

Inside Zhenhua Electronics, Zhou Benqiang and Tang Guizhong ate together in the cafeteria, talking about some recent events.

"Nanshan Automobile's NS2 will be mass-produced soon, and our ESP parts have also officially rolled off the assembly line. This news must not be hidden from them."

Tang Guizhong didn't think it would be strange for someone to inquire about his company's situation.

Although these companies have some pressure on them in terms of orders for new models.

However, these parts of the mass-produced audio system are still in normal supply.

From time to time in the factory, some quality personnel from the main engine factory will come to conduct some on-site confirmation.

Therefore, there is no way to keep some situations related to ESP completely confidential.

After all, the production line is there.

"In addition to inquiring about the situation of NS2, they are more interested in understanding the performance of these parts of ESP.

I feel that they also seem to want to find us to cooperate again first. "

As the head of the sales department, Zhou Benqiang naturally hopes that the company's business will flourish.

"The cooperation of ESP parts is not completely counted by our own words. As you can see, the information provided by Nanshan Automobile is much better than what we have accumulated before.

In the future, even if we provide products to other customers, we can only carry out adaptive matching based on their technologies. "

"This problem is actually easy to solve. After discussing with Nanshan Automobile, we can normally give them five points of technical commission according to the contract."

"Well, you go and find out first."

(End of this chapter)