Yanzi Valley of Jingcheng

Chapter 19 Shout Out Loudly

"This society is too unpredictable. The only thing I can be sure of now is that if my mother leaves the bedroom to go to the kitchen, our dog will definitely follow her." Ren Tianxing complained to a high school classmate on WeChat.

Ren Tianxing, who was kicked out by Ma Yu three times, feels that the whole of Qingyang is no longer a colorful and prosperous city, and it can't even compare to the extremely monotonous and bitingly cold black mountains and white waters of his hometown county.

Maybe his girlfriend Mo Ru's point of view is right, the gorgeous light show, the never-ending opera theater, the magnificent global luxury stores, the high-end and atmospheric fountain club... What do these have to do with him?

Although Ren Tianxing lives in Qingyang, he has never belonged to Qingyang.

Ma Yudu ruthlessly said "Get out", what else can he do with Ren Tianxing?

After Ren Tianxing returned to Yanzi Valley dejectedly, he didn't go home immediately because he didn't know how to face Mo Ru.

Wandering across the street in a daze, passing by a clean and bright fruit shop selling cherry tomatoes, Ren Tianxing didn't even look inside because he knew he couldn't afford it.

There was no one in the small pavilion downstairs in the new-style community, Ren Tianxing moved over like a walking dead, sat down and sighed heavily.

Since half of the houses in this new-style community are planned by the government as housing for talents, the pedestrians walking in and out of Ren Tianxing look quite young.Almost all of them wear earphones in their ears, walk in a hurry, and hold their mobile phones tightly in their hands, as if they will miss important calls from customers or work text messages assigned by their leaders after a while.

These young people also have one thing in common, that is, they are all thinner than Ren Tianxing. In the eyes of Ren Tianxing at this moment, being thin means that they have a high metabolic rate, which means that these people work fast.

Quick, seems to be a prerequisite for truly owning the city of Qingyang.

But how fast?
Ren Tianxing didn't have a clear concept in his mind until he remembered the walking speed of the president Xiao Jie. At that speed, it was difficult for Ren Tianxing to catch up with running.

Is it necessary to have such a speed in order to become Xiao Jie?
Is it because of this speed that Xiao Jie can discover high-quality companies before other investors, buy shares at the earliest stage at the cheapest price, and enjoy the most lucrative return on investment?
Ren Tianxing couldn't keep up, was it doomed that he could only retreat with Mo Ru?

Qingyang, did you just give up like this?

Jinquan Investment Group, did you just give up?

Giving up the former, Ren Tianxing is just entangled; but giving up the latter, he is 1 unwilling.

The first time Ren Tianxing heard the word "golden power" was when he was a sophomore in college. At that time, he happened to see the National Internet Conference held in Qingyang on the Internet.

With the rapid development of China's economy in recent years, major Internet giants have risen one after another, and they have all set up their own investment and financing departments. They spare no effort to compete with venture capital companies for the equity of new excellent companies.

As we all know, no matter how good a company is, it cannot be competent for all businesses. Therefore, the best way to eliminate competition and form a strategic alliance for a new potential company emerging in the market is to buy it!Let it help us make money while consolidating and expanding our business territory.

Goose Factory has done a pretty good job in this regard. The top domestic industry unicorns such as JD.com, Pinduoduo, Meituan, and Didi Taxi have all been included by Goose Factory’s father, and happily moved into WeChat Jiugongge.

Although the investment department of Goose Factory has done a good job, at the Internet conference, the father of Goose Factory said in a speech, "The people in our investment department have worked very hard. They are all industry elites, and even investment banks and law firms Professionals who have worked with accounting firms for many years, but every time we look at a company, we find that the money is already in it."

It is said that those who come first eat meat and those who come later drink soup. Jin Quan can eat meat every time. This ability should not be underestimated.

As a result, Ren Tianxing, who had acne on his face, became very curious about the company "Golden Power". Encyclopedia shows:
Jinquan Investment Holdings Co., Ltd. (referred to as Jinquan Investment) is a private equity investment and management institution listed on Shanghai Stock Exchange, and belongs to the holding company of Jinquan Investment Group, a comprehensive financial and investment group.

Jinquan Investment has hundreds of branches in Asia, America, Europe and other places, and was awarded "Best PE Institution in China" and "Best Chinese PE Investment Institution in China" by Zero[-]IPO.

Jinquan Investment currently manages a number of RMB funds, US dollar funds and foreign currency funds. Its core business includes three major sectors: shareholding investment, holding investment, convertible bonds and fixed income investment. Culture, logistics, agriculture, chemical industry, energy, mining and other subdivided industries have established professional investment teams and completed successful investments in a large number of projects.

Since then, Jin Quan has become Ren Tianxing's ultimate goal.

Because he was afraid of being rejected by the dream platform, Ren Tianxing interviewed countless small companies in order to accumulate interview experience. Before that, his internship units were some domestic accounting firms and small and medium securities firms, although they were far from Zhang Yuchen’s internship company. , but the work content is closely related to venture capital, so Ren Tianxing finally obtained the internship qualification of Qingyang Branch of Jinquan Group as a fresh graduate.

But right now he feels extremely uncomfortable, he has stepped into the gate of his dream, but was kicked out again, and kicked repeatedly!
But whether it's a resume or a research report, he Ren Tianxing was indeed hit by the dimension reduction man named Zhang Yuchen. At this time, will anyone listen to his grievances?
"Ah!" For some reason, Ren Tianxing actually yelled loudly. The yell was loud and long, which attracted the eyes of countless passers-by. His face twisted into a ball.

"Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaah!"

When Ren Tianxing's voice disappeared, all the passers-by watching the show were frozen, as if it had been many years since the "Roaring Emperor" Ma Jingtao had passed away, and there were two women Ren Tianxing knew in the crowd.

Of these two women, one has long hands, long legs and short hair, the other has a large breast and thin waist and long hair, one is short and the other is long, one is handsome and the other is beautiful, as beautiful as the Porsche sports car Ren Tianxing saw in the garage at that time.

Du Jing stood there, blinked, and poked Guan Sha with his arm, "Isn't that lunatic in the pavilion the fat guy who hit our car?"

Guan Sha naturally heard Ren Tianxing's screams like killing a pig just now, but she is so troubled now that she doesn't want to bother with such nosy things at all, so she dragged Du Jing home, anyway, he is not the one who pays for the repair of her car .

"What do you think Ma Yu is called? Did he force the fat boy to pay back the money, and then he couldn't pay?" Du Jing kept looking at Ren Tianxing as he walked.

"You are very concerned about other people's affairs, but what about mine? What is going on with the advertisement?" Guan Sha complained for a while.

She is really upset now, because none of the plans given to her by the advertising company is satisfactory to her.

After Guan Sha was tricked by the mother fox of a big-name foundry that day, she did not give up. She went to different factory areas and wholesale markets, and even went to the largest cosmetics trading market in Sanyun City next door. She visited a total of 4 wholesale markets and stores. 27, 9 factories.

In order to investigate thoroughly, Guan Sha simply lived in a low-quality hotel near the factory, ate fast food on a tricycle, and bribed the factory management staff with money to let her see the production line and the laboratory.

After a while of tossing, Guan Sha spent almost 1 yuan, plus 6000 a month's rent for two payments, which was nearly 2 yuan. Therefore, Guan Sha still had about 20 yuan in her pocket of 17 yuan in venture capital.

She lost 15% of her net worth without even making a single officially sold lipstick, but fortunately, Guan Sha won a more reliable foundry in the end.

Although the equipment of this factory is not as good as that of the previous mother fox, the boss is upright. He said that he never makes money for foreigners, and only takes orders from domestic brands.

Guan Sha found that the female workers in this factory were very meticulous and meticulous in their work, and their hats were tightly worn to cover all their hair. The factory laboratory space was much larger than that of the female fox, and there were almost two classrooms.

"You may not believe that our factory will develop new products together with the brand side, and the research and development expenses can be said to be the highest among similar factories." The boss said.

Maybe it was because of the female worker's hat, maybe it was because of the laboratory facilities, or maybe it was because of the last words of the boss, Guan Sha decided to cooperate with this factory immediately, and the first order: 3 yuan.

Sure enough, Guansha was very satisfied with the samples produced by the factory afterwards, which fully met all her requirements for the characteristics of lipsticks. The outer packaging of Guansha should be high-end, so the total cost of lipsticks is 10 yuan a piece.

Since the factory still has a lot of orders in hand, the delivery time for Guan Sha's first batch of 3000 customized lipsticks is three weeks later. During these three weeks, Guan Sha has to think about how to give her pure natural and additive-free jelly color Lipstick advertising, and how to build a reliable sales channel.

Guan Sha has already considered the sales channel, but only 3000 lipsticks are all the same style. She plans to use the WeChat business model and use the WeChat applet for trial operation, so that the start-up cost is the lowest, and it can be cut to all distribution stores. The profit sharing with retail stores is conducive to quick payback.

Guan Sha is imitating the example, because Ye Taodu did the same thing when she first made a fortune.

So the immediate question remains: how to advertise?
This question can lead to countless subdivision questions, such as what kind of advertising channels can be used to get close to the customer group of the target product?How much does advertising usually cost?Can your own start-up funds support such expenses?How should the slogan be determined?
With these questions in mind, Guan Sha took a lipstick sample and visited several advertising companies today. Unexpectedly, she went there in high spirits and came back with a pale face. She couldn't care what the reason for Ren Tianxing's two pig moans was. !
(End of this chapter)