Yanzi Valley of Jingcheng

Chapter 20 Still Too Young

The corners of the Yanzigu community have completely changed for Guan Sha now. Those advertisements that she usually ignores are very eye-catching at this moment.

Although the gate of the community is a black iron gate, there is a rectangular poster of a certain shampoo hanging in the middle of the iron gate, and a light box advertisement of a certain mobile phone stands in the middle of the passing gate.

"Just this broken light box, it costs 10 yuan in 5600 days." Guan Sha frowned and complained. Although she usually went in and out through the access control passage, she basically didn't look at any light boxes.

"Just be content with it!" Du Jing said, "Well, you have to go through the entrance and exit anyway. There are so many people in our community, so the price is very conscientious. The honeycomb express cabinet is a scam. They don't tell me that I don't know that the cabinet can still be used." Advertising, I usually only look at my own box when I take the express delivery, who the hell knows that all the box patterns put together are actually an advertisement..."

The two of them walked to the entrance of the elevator downstairs in the community. There were four elevators side by side. There was a light box in the middle of every two elevators. There was a whole poster pasted in the middle of the elevator entrance. When the door was opened, the poster would be divided into two; Sha and Du Jing got into the elevator. Not surprisingly, the three walls were covered with posters, and there was a small screen above the button.

All places mentioned above are for the exclusive use of advertisers.

Guan Sha inquired about the price, the video advertisement in the elevator of Yanzigu Community is 50 yuan per hour; the poster frame media advertisement in the elevator is 1 yuan per month.

Du Jing pressed the top button at this time, and heard Guan Sha say: "I think it's most worthless to put the whole poster on the door. Once the door is opened, our brand name and QR code will have to be cut in half, in case someone scans the poster." Did the door open while coding? Why don’t you go into the elevator and wait for the door to close before scanning?”

Du Jing nodded, "It's really tasteless... But anyway, I don't know how to read the express cabinet. An advertisement is printed on such a big cabinet, unless you look at it from a distance. Who would pick up the express without looking down at the pick-up code on your phone?" Standing far away to look at the advertisement on the cabinet?"

"It seems that there are people watching, such as those who come back from get off work to glance casually, but there must not be many such people, and the efficiency is too low." Guan Sha said.

Du Jing's feet slapped the elevator floor rhythmically. At this time, the small screen in the elevator was playing a takeaway advertisement of a certain roast goose restaurant, which attracted her attention.

The roast goose in the video is mouth-watering. It is also claimed that a Cantonese chef is cooking it himself. The second one is half price, and it will be delivered to your door within 20 minutes. Du Jing watched the sizzling steam in the video, and his saliva almost overflowed .

"I think this elevator video ad is reliable, at least it has sound and images, so it's hard not to pay attention." Du Jing said.

"That's why it's expensive, it costs 1 per hour!" Guan Sha looked up at the roast goose ad in the video and lamented, "I paid 50 for 1 hours a day, 20 for a day, and almost 1000 for a month. In this elevator, there are more than 1 elevators in Yanzi Valley, if all the advertisements are put up, our neighborhood alone will cost 1000 yuan a month.”

"90 is 90, let's talk about it!" Du Jing said boldly.

Guan Sha was furious, "Are you forgetful? I only have 17 yuan now, and the 17 yuan must be guaranteed for the next batch of goods, the shipping cost should be shared equally with the factory, and a house should be rented for meals..."

"That's why I told you that 20 is not enough!" Du Jing directly came to the conclusion. She said that the elevator had just arrived, and Guan Sha pushed Du Jing out. Du Jing almost fell because he was defenseless. In the end, Guan Sha nimbly grabbed her clothes.

Du Jing yelled at Guan Sha, "I said, don't keep physically harassing me? I'm so big, you push me around all day long, what should I do if I twist my foot? If I can't walk, who will accompany you to the market?!"

Guan Sha didn't seem to hear what Du Jing said to her at this time. She walked home while thinking:
The advertising pages in these communities seem to have a strong sense of presence, everywhere, but the advertising effect is definitely not obvious.

First of all, people who often go in and out of public places in the community basically don't look at those annoying posters and light boxes;

Second, even if they look, most people are not their target customers.

Half of the residents in the entire Yanzigu community are the original villagers of Yanzigu. Most of these villagers are old and have no interest in "Shahuang" jelly natural lipstick; the other half live in young people who live in housing for talents , but almost half of them are men, and there are only three to 400 women in the entire community.

Will these three or four hundred women buy a lipstick of their own after seeing the advertisement?
Obviously not.

Guan Sha thinks that it is a miracle that 10% of them can buy a new brand of lipstick that they are not familiar with before.

10% of the three or four hundred women are only three or forty people, and it costs 40 a month to advertise for these three or forty people?Unless your brain is kicked by a donkey.

But if community advertising doesn't work, what about other ways?For this reason, the advertising company did recommend countless advertising methods to Guan Sha.

"You can choose buses and bus body advertisements, which are flowing landscapes and are very suitable for brand customization!" said the receptionist of the advertising company.

"How much?" Guan Sha asked.

"One bus line for a whole day, 1 yuan."

"So 30 days is 30."

"Yes."

Haha, Guan Sha sneered inwardly, Auntie, I... don't have enough money!

Before she could continue to ask, the receptionist enthusiastically introduced other ways, "You can also choose the advertisement on the waiting light box at the bus station, which is the kind of huge poster we usually see when we go to the station to wait for the bus. , the lights can also be turned on at night, the subway can also be used, and the LED digital information screen on the back of the taxi roof light can also be used. Now we have cooperation with large supermarkets across the country. The daily cost is 1.8. The effect of TV media is also very good, and the price is 20."

"Wait, don't talk about too expensive ones, we can't afford to invest in too expensive ones, it's a small business." Guan Sha finally couldn't help but interrupted.

"Oh, good!" The receptionist was a little embarrassed, but he continued to introduce, "What about the interactive digital screen on the service robot in the national shopping mall? It can be simulcast on it, 11.5 yuan..."

Du Jing on the side couldn't help laughing, Guan Sha interrupted at the price of 20, and the brainless receptionist really thought that the advertised price of more than 10 was a joke.

"Is there anything cheaper?" Guan Sha asked.

Just as the receptionist was about to speak, Guan Sha immediately added, "Just tell me if there are any under 10 yuan?"

"Is it within 10 yuan? Yes, there are all within 2 yuan." The expression on the receptionist's face did not show a trace of disdain, he was still enthusiastic, maybe this enthusiasm is fake, but he is still pretending, " The advertisement on the back of our airline’s boarding pass at the airport costs 1 yuan.”

"Boarding pass?" Guan Sha blinked her eyes.

"Yes, there are cheaper ones. The boarding pass envelope that the airline gives you is the envelope that contains your boarding pass. Print it and it costs 5 cents per piece."

When Guan Sha heard this, she resolutely didn't think about the boarding pass envelope advertisement. Although 5 cents is cheap, as a normal woman, she has never paid attention to what was printed on the boarding pass envelope since she was a child, let alone now. Unless the boarding pass is mailed in paper, how can we use an envelope?

Excluding the boarding pass envelope, Guansha then evaluated the advertisement printed on the boarding pass.

A normal passenger plane in China can accommodate 200 to 300 people. According to the advertising price of 1 yuan per boarding pass, it seems that it only costs 200 to 300 yuan to print advertisements on the boarding passes of all passengers on the plane, but there are hundreds of these passengers. How many percent are the target customers of Guansha lipstick?
If the whole plane was full of old people, children, men and elderly women, wouldn't Guan Sha's advertising money for this plane be in vain?

Besides, who pays attention to the advertisement on the boarding pass?

People generally only look at the boarding gate and seat when looking at the boarding pass. In addition, there are fewer and fewer paper boarding passes nowadays. Many airports have begun to use electronic tickets to enter with mobile phones. There is no way to print advertisements on electronic tickets. Most of the people who use the e-tickets are the young people that Guan Sha wants.

Seeing that Guan Sha was not very interested in advertisements such as boarding passes, the receptionist introduced more and more outrageous things, such as the scrolling information stop light box advertisement at the entrance of the kindergarten, the pocket advertisement on the handlebar of the subway car, and even mentioned Wall painting advertisements in towns and villages...

In the end, even though the receptionist tried his best and spoke dryly, Guan Sha still didn't pay any money.

When the two left, Du Jing turned to look at the receptionist. The young man's smile was unusually official, but the resentment in his eyes could no longer be concealed by his professionalism.

It's really not that Guan Sha doesn't want to pay, she can't afford hundreds of thousands of dollars, and tens of thousands of dollars in advertising fees is still no problem, but she feels that none of the above-mentioned methods are suitable for her products, and it must be a waste of money to spend them.

So far, Guan Sha can't follow Ye Taodu's promotion method. They have big stars as spokespersons, they have their own brand counters in major shopping malls, and they also have head anchors like Ni Die and others. Capital subsidizes money to participate in the Double Eleven carnival, how about yourself?

At this time, Guan Sha slowly began to admit that she was too young and frivolous. With 20 yuan, she dreamed of self-reliance and mixed society. If it were so easy to start a business, it would not be described as a narrow escape.

What if I don't have enough money?
No more ads?
The product is no longer sold?
Go home and confess to your father?
When the two returned to the community just now, Du Jing saw that Guan Sha was still looking dejected, so he put his arms around her neck and said relaxedly: "I think you just post this product on Moments and promote it for free. A lot of people come to support, 3000 lipsticks are sold out in a matter of minutes, I heard that brother Yifan is married, you let him buy 999 for his wife first!"

Guan Sha gave Du Jing a look, "Why don't I let Brother Yifan sell the Porsche and give me money to start a business?"

"I think it's okay! He's not bad for this car." Du Jing quickly agreed.

"You can be a big-headed shrimp! I really..." Guan Sha really wanted to yell at this cruel society at this time, but before she did, Ren Tianxing's shocking cry resounded throughout the Yanzi Valley .

(End of this chapter)