Yanzi Valley of Jingcheng

Chapter 9 The First Problem

The cost price and industry profit rate quoted by the clerk caught Du Jing off guard. She originally thought that making a lipstick should not cost much, but she never thought that it would be so cheap that there is no bottom line.

A lipstick with a cost of 10 yuan can be sold at random for 1 yuan if it is resold. Wouldn’t it be 110 times the wealth if you close your eyes?
Du Jing frantically wiped off the water on the clerk's neck with a tissue. Seeing Guan Sha's calm expression, she was about to say something when Guan Sha grabbed her arm suddenly.

"Thank you, let's look at another store." Guan Sha said and dragged Du Jing out of the store.

After the two were quite a distance away from the shop, Du Jing sighed, "Did you know that the profit margin of making lipstick is so high? I finally know why you said that 20 is enough, and you can guarantee it within a year." Pay back your dad’s money, you can buy 1 lipsticks for 20 yuan each, and you can buy 10 lipsticks, and then the retail price is 1 yuan each, with a gross profit rate of 2%, so 110 will instantly become 90 million?”

[Note: Gross profit margin = (operating income - operating cost) / operating income * 100%]

"And then?" Guan Sha asked.

Du Jing blinked her eyes, "Then you can use another 200 million to purchase, and when you sell out, there will be 2000 million!"

"And then?" Guan Sha suddenly looked at Du Jing with great interest.

"What's next? Then it's repetition, keep buying, keep selling..."

"Well, then you just watch my Guansha's assets turn from 2000 million to 100 times, to 20 billion, then 2 billion, 20 trillion, and finally what Bezos, Bill Gates and Leave Buffett alone, I, Guan Sha, am the richest man in the world..."

Du Jing was about to agree and say yes, but after thinking about it, she felt that something was wrong, so she couldn't answer for a while.

Guan Sha pushed Du Jing's forehead hard, "My Miss Du, it's really so easy to make money. This wholesale market has long been overcrowded. Everyone comes to grab lipsticks. How come there are not many shops like this now?" Going alone?"

"This..." Du Jing looked around and found that the whole floor was really deserted.

Guan Sha went on to analyze, "And think about it, if you can earn 10 times every time you sell a product, why are there still people engaged in the Internet, building cars, and artificial intelligence? If everyone comes to sell lipstick, it will be over? "

After hearing this, Du Jing couldn't help but secretly looked in the direction of the store when he came, and said in a low voice, "So you mean...that clerk lied just now? It's impossible for the cost of lipstick to be so low?"

Guan Sha shook her head, "She's not lying, the cost can indeed be so low, but look..." Guan Sha handed the back of her hand to Du Jing, and there was a red mark from trying on the lipstick just now on the back of her hand. It's not sweatproof, and I feel like it's sticking to my skin and lips after applying it!"

Cheap is not good, this is Guan Sha's initial point of view; the low cost of lipstick factory is also her psychological expectation after doing homework online, but the experience just now really disappointed Guan Sha.

She, Guan Sha, wants to make her own lipstick brand, even the number one lipstick brand in China, so the products must be good products, and good products can last forever. If they are as inferior as the trial products on the skin, no matter how cheap they are, Guan Sha Don't either.

"One store can't explain the problem, let's look at a few more." After finishing speaking, Guan Sha led Du Jing to look at the goods from store to store.

Store owner A said: "Three lipsticks and one mascara, a set of 59, girl, are you interested? You can sell more than 200 in retail."

Store owner B said: "Yes, the cost of getting the goods is 10 yuan and can be sold for 198, and 4 yuan can also be sold for 198."

Shop owner C said: "We can make lipsticks with a cost of 3 yuan. You can ask about the quality of our products in the industry. There is nothing to say. Moreover, what consumers want now is Wumart, which is of good quality. Can you sell it at a high price?" questionable."

Some store owners not only sell lipsticks, but also introduce many other beauty products in the store to Guan Sha: "Our eyeshadow brushes are made of bamboo rat hair. The ex-factory price is 145, and the retail price is several hundred yuan a set. , you can get a few more sets, many Liaodong Internet celebrities come to us to get goods."

Guan Sha and Du Jing looked around, either the lipstick was too sticky, or the eye shadow powder was too grainy, or the brush was no different from a toothbrush, so they walked out of the last store helplessly. There is also a large poster recruiting Internet celebrity anchors next to it.

The slogan on the poster reads: Recruitment of anchors, realization of wealth and life, you are welcome to join and create more excitement together, team WeChat: ****.

Du Jing on the side couldn't help but burst out: "What wholesale market, it seems that most of the goods are quite rubbish..."

Guan Sha is full of doubts and worries. Although this wholesale market has all kinds of brands, the cost and selling price of miscellaneous brands are not fixed. However, it is difficult to identify the authenticity of the source of goods. Finding a reliable partner here is like finding a needle in a haystack.

Although Guan Sha has no work experience, under the persuasion of her father, she also went to the United States to study an MSIA (Master of Industrial Administration, Master of Industrial Administration) after graduating from her undergraduate degree.

The curriculum of MSIA is actually similar to that of MBA (Master of Business Administration, Master of Business Administration), except that the elective courses are more industrial production and more focused on supply chain management.

Guan Sha’s father fooled her like this back then: “This project is only a year old, how suitable it is for you girls! Supply chain management is very important, look at Jobs, why Apple can still firmly maintain its dominance after his death ? Because the new CEO Cook is a top supply chain management guru."

It was also my fault that Guan Sha was eager to prove herself and get ahead in the society earlier, thinking that it would only take one year, and a proper master's degree, it should be easy to mess around, and her classmates should also be gangsters, so she agreed to her father's proposal .

Most of the people who have never thought of studying this major in the United States are middle-level cadres of large global companies, and there are not a single gangster.

For example, the regional sales manager of Mercedes-Benz, the operations director of Amazon, the planning manager of Samsung Electronics, the senior software engineer of Oracle, and the senior project manager of Deloitte are all classmates of Guan Sha, and they often hold meetings together for group work.

As the "successor of the family business" in the eyes of others, Guan Sha, who is the youngest in the class, studies very hard, and she must also work hard, because the strong accents of those Russian, Indian, and Spanish professors really hinder Guan Sha from understanding the content of the class, and the professors The amount of reading assigned is huge, and the semester assessment is distributed in every class performance. Guan Sha can't speak in class if she doesn't work hard, and she can't even pass it, let alone graduate within a year.

But despite Guan Sha's hard work, she is still not very good at homework.

The various subjects of MSIA work are the same as projects in real enterprises. They are all based on teams. Those middle-level cadres of large international companies are not fighting horses on the battlefield. It is basically nothing to do with Sha when they do homework. Even without the group meeting, the "great gods" handed in the homework beautifully.

Guan Sha remembers the course of intermediate enterprise accounting most. The senior project manager of Deloitte in the group actually brought his electric guitar to the group meeting and told everyone that there is no need to discuss homework, just listen to him playing the guitar and singing quietly, because he alone I have written all the homework and sent it to the professor's mailbox to ensure that it is all correct.

The thighs of all the great masters are thick and strong, and Guan Sha just barely graduated from school by clinging to her.

But as the saying goes, you always have to pay back when you come out to play. The energy saved in school will naturally be doubled when you go out to society, and the difficulty will even increase exponentially.

Guan Sha probably didn't expect that doing homework in the MSIA project is to grab the opportunity to exercise her ability. The opportunities are all snatched by those "wolves, tigers and leopards" who are messing around. What ability can she have as a "little white rabbit".

But at any rate, after some higher education, Guan Sha still has the basic concept of mixing shopping malls.

Guan Sha understands that in order to build a great company from ancient times to the present, every link of the product line must be able to compete. From factories, channels to sales, any link that is not strong enough will reduce customer experience.

But now she can't find high-quality sources of goods, and she can't tell how reliable the dealers are. This has become her first problem in starting a business with bare hands.

At this moment, although Guan Sha is not as high-spirited as when she got off the taxi, she is not disheartened either.

"Since they are unreliable, we will bypass these wholesalers and go directly to the factory!"

"Ah?" To Guan Sha's words, Du Jing didn't react for a while, and was dragged into a nearby barbecued pork restaurant for lunch.

Guan Sha's philosophy is also simple. Since I have seen all the bad goods, I should cut off the wholesale link, bypass these wholesale store owners who can only fool people, start from the source of the goods, do it myself, and directly follow the reliable ones. Cooperate with famous factories to make reliable products, and then find a way to sell them yourself.

Du Jing wanted to say something, but when he saw the fragrant barbecued pork, he forgot to question Guan Sha immediately, and stuffed meat into her mouth desperately, until there was the last bite of rice left in her bowl, before she had the breath to ask Guan Sha, "What are you doing?" Do you know any factories?"

"No." Guan Sha's cheeks were also bulging, with a calm demeanor.

"Then how?"

After hearing this, Guan Sha threw the phone onto Du Jing's lap, "I checked everything when you were wolfing down just now."

"God, can you give it to me in the future!" Du Jing rubbed her legs in dissatisfaction, "Your phone is so heavy, it's PLUS and has a metal phone case, it hurts when you swing it!"

Guan Sha didn't care about Du Jing's complaints at all, and said seriously: "The cosmetics factory area is nearby, take a taxi for 10 minutes."

"I said my legs hurt!" Du Jing repeated.

"After we get there, let's talk with each other." Guan Sha still blocked Du Jing's complaints.

Du Jing swallowed the last mouthful of food angrily, "It's easy to talk with each other, you don't know the place well, and you look like a girl, are you sure they will talk to you? Then the gate will not be able to enter..."

Guan Sha took back her mobile phone and scanned the shop owner's QR code to pay, and said calmly, "They won't talk to me, so don't they want to talk about money?" After speaking, she pulled Du Jing up, who hadn't had time to wipe her mouth. A quick sentence, "Go!"

"I can't walk anymore! My leg hurts!"

"I'll give you a pound of char siew next meal! Eat fatter legs and finish! Let's go!"

(End of this chapter)