Rebirth declares war on the honest

Chapter 174.

After Mr. Wang went back, he imitated what Bao Yun said, and quickly persuaded his father, the helm of Wanda Group.

After Wanda Group's Investment Promotion Department sent a special person to meet with Gu Yun, the two parties finally reached an agreement and formally signed a cooperation agreement to open coffee justice stores in 418 Wanda Plazas in large, medium and small cities across the country. Put into business.

After the agreement was signed, Wanda Group and Coffee Justice jointly issued an announcement, which shocked the investment and Internet circles like a bomb.

"With more than 500 stores in half a year, coffee justice is unstoppable!"

"The high-quality commercial coffee of the Chinese people! Coffee justice has made a new retail model through the Internet, directly benchmarking against competing products, and pointing the sword at Starbucks!"

"Coffee justice is burning money and expanding wildly. How long can this blind staking model last?"

Seeing the viral spread of Coffee Justice across the country in just six months, some praised it, while others worried about it. The media reported different opinions, and even in some professional marketing courses, the instructor made a business case for Coffee Justice.

“Coffee Justice’s positioning logic must have a competitive product that can compete with the standard, preferably the industry’s largest and most well-known competitive product, so that your opposition is valuable, can be immediately felt by users, and can jump out of homogeneous competition , so they chose Starbucks."

"The core assumption of coffee justice: changing the bottleneck of high coffee market prices and inconvenience can cause an explosion in coffee consumption. Of course, the premise of this assumption is that a professional research team needs to conduct research on the market reaction and user portraits of coffee justice and feedback."

"Obviously, they did."

But for the understanding of the above assumptions, coffee justice has actually given an answer - "crazy" store opening, only by establishing the most basic outlet density in major cities, can the hypothesis "cheap + convenience can cause coffee consumption" be verified. .

Coffee Justice also made a new round of advertising at the same time, officially targeting Starbucks in the advertising words.

"Coffee justice wants to make better coffee than Starbucks, who doesn't love this cup!"

After this battle, the investment circle suddenly discovered that many traditional industries are worthy of doing it again in the way of the Internet. Using the thinking and speed of the Internet to do coffee justice, the traditional market that was originally focused on step-by-step operations will soon feel the pressure of rhythm changes and competition. .

After the cooperation between Coffee Justice and Wanda Plaza, it can cover consumers in most cities. The number of stores starting at 500 is not only regarded as a threshold to challenge Starbucks, but also a barrier for Coffee Justice to occupy this coffee track and defend against competition.

At the same time, Gu Yun, who was talking about 418 new stores in one breath, encountered a new problem.

funds.

To open 418 stores at the same time, the funds required are astronomical. Not to mention the original decoration labor costs, the rent of the shops required by the Wanda Plaza, which is very expensive, is not a small sum.

Different from the careful budgeting and cost control method at the beginning, with the spread of coffee justice stores everywhere, decoration costs and wages for employees have also risen accordingly.

According to Gu Yun's preliminary calculations, the cost of a single store, the decoration manpower and the rent of Wanda Plaza is about 25 yuan, and the 418 stores add up to hundreds of millions of dollars.

Where this huge sum of money will come from is a big question.

Before Gu Yun could make up his mind whether to withdraw funds from Paradise Technology, the venture capital circle with a keen sense of smell approached the door again.

On this day, Gu Yun was supervising the training of the players at the training base, when Mr. Wang called.

"Brother, a big guy in the investment circle contacted my Lao Wang and said that he was very optimistic about the operation mode of coffee justice. He wanted to ask the boss if he was interested in financing. Lao Wang asked me to ask you. If yes, let's sit down and chat together. .”

"Okay, you can give him my contact information."

Not long after, Gu Yun found out that a call came in, and it turned out to be a saved number.

Wen Qingshan of IDG Capital.

"Boss Gu really always surprises me. It turns out that you are the big boss behind Coffee Justice."

Wen Qingshan said with a smile on the phone, "It's the first time I've seen a company of this size at such a young age, and it can span two completely different fields."

The two hadn't seen each other for a long time. After exchanging pleasantries, they decided to find a place to sit down and talk about financing.

"Mr. Gu, if you are willing to raise funds, you need all major shareholders of Coffee Justice to attend and listen to everyone's opinions."

"Okay, see you later."

IDG Capital Shanghai Branch Office, No. 107, ZY Road, Changning District.

Gu Yun took Wen Ju's little hand and got out of the car, and found that the girl beside her had a complicated expression.

".This is the venture capital institution that wants to discuss financing with you?"

Wen Ju pointed to the IDG Capital sign upstairs with a subtle tone.

"Yeah, what's wrong?"

Gu Yun couldn't figure it out, it was the first time he saw Wen Ju showing such an expression.

"Can I not go?"

Wen Ju gently broke away from Gu Yun's little hand, and looked straight at him with a pair of wonderful eyes.

"It's not appropriate if you don't go. There are only two shareholders in total. How can you talk if you don't come forward?"

Gu Yun took Wen Ju's hand again, "It's okay, don't be nervous, I've met that big brother, he's quite easy to talk to."

"Big brother?"

Wen Ju pursed her lips, and unconsciously pulled her hand out again.

"Yes, he is quite handsome. He came to Paradise Technology once to discuss financing, but the negotiation failed."

Gu Yun always felt that Wen Ju, who got out of the car, seemed a little strange. Before he had time to ask, the elevator arrived, and the two entered the elevator together.

"You go in first, don't let people wait too long, I'll go to the bathroom, and I'll come later."

At the elevator entrance on the 19th floor, Wen Ju pushed Gu Yun in the direction of the IDG capital branch, stepped on high heels, and disappeared at the end of the corridor.

"Brother Gu, long time no see."

At the front desk of IDG Capital, Wen Qingshan and his team members had been waiting for a long time. They shook hands and walked into the conference room.

"Where is another shareholder?"

After the two parties sat down, Wen Qingshan thought of the other shareholder that Gu Yun mentioned on the phone, and asked in confusion.

"She's going to the bathroom, it should be soon, let's talk first."

Gu Yun took the white tea in front of him, closed his eyes and took a deep breath, it was fragrant.

"Mr. Gu, in our venture capital circle, we are full of praise for coffee justice. This marketing idea with the opening of the small orange book is really unconstrained. When I went to Paradise Technology last time, I really missed it."

Wen Qingshan praised Gu Yun, with the regret of missing out on investing in Xiaojushu.

"It turns out that Mr. Gu's series of industries are all interlinked and mutually successful. Today's young people are too thoughtful."

The other shareholder didn't come for a long time, and there was no way to talk about business. Gu Yun could only chat with Wen Qingshan about daily life and flatter each other about business.

"To tell you the truth, brother, young people are afraid of competition. I used to think that my daughter was pretty good, but she couldn't compete with you. I gave her a sum of money for training a few months ago. Now, don’t tell me why the money is used, alas.”

Wen Qingshan heaved a long sigh, "I guess, it's all in vain again."

"Who do you think can't do it?"

The door of the meeting room was pushed open suddenly, and Wen Ju was holding a small backpack, looking angrily at the IDG executive who was talking freely.

Gu Yun was stunned, ah, what's going on?
Why did Wen Ju get such a big reaction when he came in?
No, big brother, what did he just say?

(End of this chapter)