Rebirth starts from e-commerce

Chapter 482 The Staple Food Legion
Knowing that Luo Xiu wanted to raise money, the director of the Penguin Investment Department went to Yangcheng in person to have an interview with Luo Xiu.

Du Niang and Ali have entered the arena one after another, and Penguin can't sit still.

Fantuan has the deepest layout in the food delivery industry, and the founders hold the most equity, making them the ideal partner for cooperation.

"How much money does Boss Luo want this time? We will try our best to meet it." Zhang Jiaquan asked bluntly.

"We need $10 billion at a post-money valuation of $100 billion."

"No problem, if it's $10 billion, I can make a deal now."

"The US$10 billion I mentioned only includes the food delivery business, excluding e-commerce and other businesses."

Fantuan Payment has already been spun off, so it is naturally not included, but an important part of Fantuan is the commodity group buying business.

At present, the business volume of e-commerce is not very large, mainly relying on intra-city delivery, and price advantages, coupled with the advantageous categories of digital products.

"If other businesses are excluded, I am afraid that the post-financing valuation will not reach 100 billion US dollars. What's more, the e-commerce business also needs the injection of funds and traffic. There is no benefit in divesting it?"

At the same time, Zhang Jiaquan is not only interested in the food delivery business.

Penguin has never given up on e-commerce, and has been looking for opportunities to fight the old horse again.

Although the e-commerce business of rice balls has not developed much in recent years, it has been performing very stably.

He believes that if there is a large amount of money invested, coupled with the traffic support of Penguin, it may not be impossible to take off quickly.

Now that Luo Xiu said that he wanted to spin off the e-commerce business, he was naturally unwilling.

"Separating the e-commerce business is a plan we have already determined. Mr. Zhang, please don't consider e-commerce, just evaluate our food delivery business. If you think it is worth investing in, let's talk about it."

Luo Xiu also knows that e-commerce needs more investment in money and traffic, but the time has not yet come.

No matter how much money is invested now, it will be burned in vain.

"Since Mr. Luo insists, let's talk here today. I need to go back and re-evaluate the value of takeaway rice balls."

"Okay, looking forward to your good news."

……

After Li Shan sent the guests away, he came back and asked Luo Xiu, "Brother Xiu, if the e-commerce business is spun off, do you want to change the name?"

"Of course there must be a new name, I have already thought about it."

"What is it? Come and listen."

"The most important thing about a brand name is that it is easy to remember, and at the same time let users know that the brand belongs to you. Since we chose the name 'rice ball' at the beginning, the extended brand name should also use the staple food! "

Ali is a zoo, such as Tmall, Hema, Fliggy, Ant, Cainiao, Xianyu...

Huawei is named after Shanhaijing, such as Kirin, Hongmeng, Kunpeng, Shengteng...

Since Luo Xiu used the name Fantuan at the beginning, he can only continue to use this series in the future, registering a series of trademarks for noodles, steamed buns, bread...

These names may not sound good, but they are definitely easy to remember and relatively friendly.

So Luo Xiu decided to split up the rice ball business.

Rice ball takeaway: the main business is takeaway and daily group buying.

Noodle online shopping: the main business is online shopping and group buying.

Steamed bun delivery: the main business is takeaway delivery, intra-city express delivery, and warehousing services.

Bread Financial Services: The main business is mobile payment and personal financial management.

……

Li Shan looked at the brand name given by Luo Xiu, and said a little speechlessly: "Brother Xiu, these brand names sound so strange! Can't you seriously choose a better-sounding name?"

"Where is it not serious?" Luo Xiu asked back.

"It sounds like in the village, naming children Ergou and Daya makes people feel rustic and random."

"That's because you haven't gotten used to it, and when you get used to it, it's gone."

Luo Xiu smiled and continued: "Look at Ali, the name Taobao was so good. Later, in order to distinguish it from Taobao, we changed the name of Taobao Mall to Tmall. At that time, everyone felt that it was too popular. Don't you think it's okay now? ?”

"Then let's publish it online and see how users react?"

Li Shan still feels bad, but it's not easy to refute the boss's words, so he proposed to announce it to the public first to test the user's reaction.

Luo Xiu naturally had no objection and agreed to his approach.

Soon, the group announced to the outside world that it would split up the rice ball business, and the names were: rice ball takeaway, noodle online shopping, steamed bun delivery, and bread gold service.

When netizens saw this kind of weird name, their first reaction was-smile.

"What is Luo Xiu trying to do? The staple food army?"

"Fitness people say, take away, take away, my eyes can't see the names."

"It's not impossible to use food as a brand name. You should also choose some appetizing names?"

"What does noodles have to do with online shopping? What does steamed buns have to do with delivery? Is the name a mess?"

"I don't understand and I don't want to comment."

"As a pig girl, I can only say goodbye to these staple foods."

"There are not many staple food names left for Luo Xiu."

……

Li Shan found Luo Xiu with these comments: "Brother Xiu, look quickly, netizens are complaining about these names, and not many people praise them."

"Isn't this a good thing? Netizens are willing to complain, which means that these names have the power to spread, save a lot of advertising costs, and it will be convenient for marketing in the future."

"But……"

Luo Xiu patted him on the shoulder, "There are not so many things. The weirder the name, the better you can remember it. Instead of trying to get an ordinary name and then spending a lot of advertising money to let users know you again, it's better to directly Take a weird name."

Changing the brand name is not a trivial matter. The most difficult thing is how to let your original users know that you have changed your name, and immediately know that the new name belongs to you.

Although the names of noodles and steamed buns are not good-sounding, at least let users know immediately that this is the original business of rice balls.

Another point is that people's desire for staple food is engraved in genes.

We eat staple food every day, so we have been ignoring our need for staple food.

Only when we suddenly lack staple food, or because of weight loss or diabetes, we have to control the intake of staple food, do we suddenly discover that staple food is so important in our life.

Luo Xiu also hopes that this series of rice ball business will become a part of our life, and everyone cannot do without these services.

They will become a habit in our lives, and while they exist, we don't think about them.

It is only when we can no longer use them that we suddenly realize that we cannot live without these things.

We have to eat every day, so takeaway, scan code payment, and online shopping are also part of our daily life.

(End of this chapter)