Rebirth starts from e-commerce

Chapter 97 Summer Battle

Some leaders don't like to explain too much to their subordinates.

In the face of subordinates' doubts, they will feel that their authority has been challenged, and then forcefully order their subordinates to do what they say.

They are also afraid that their subordinates will surpass themselves, and they often don't like to tell their subordinates the information they have. They rely on poor information to make subordinates feel that their leaders seem to be very powerful.

Of course, Luo Xiu is not this kind of leader.

He is not obsessed with authority. He himself likes to joke with his subordinates, joke with the counselor, and subordinates can also joke with him at will.

As long as you do your job well, everyone can be a good brother, a good sister, and a good lover (cross out). This cannot be too casual.

He is not afraid of his subordinates surpassing himself. The more capable his subordinates are, the more money he can make for him.

If the subordinate is capable enough to fly solo, then he is also happy for the subordinate, and can even invest a large amount of money in the subordinate, then the subordinate is still making money for him.

Xiao Zhuying is the most obvious example. After gaining experience with Luo Xiu, she turned around and jumped out to open a store by herself. Luo Xiu was still willing to introduce the storage resources to her.

If a large group of Xiao Zhuying becomes bigger and stronger, then this group of people is an alliance.With a group of powerful allies, do you need to worry about your future?
What's more, these employees are almost all students at school and are in the learning stage. They need more patience from their bosses to let them learn and grow.

Therefore, in the face of everyone's doubts, Luo Xiu cleared his throat: "First of all, what I want to say is that our current daily sales of 15 seem to be very high. If we keep it like this, it seems that we are far from our summer goal of 1500 million. It’s not far away, but you need to know that the reason we can sell 15 now is because our spring models are reaching the peak of sales, and when summer comes, these explosive models won’t be able to sell immediately.”

"We want to maintain the current sales volume, and even go further. Before the summer comes, we must vigorously promote and launch the hot summer models to undertake the sales of the spring models."

"Doing e-commerce has always been sailing against the current. If you don't advance, you will retreat. You have to work hard to maintain the current sales, and then keep looking for new opportunities to make sales even bigger."

"Just like when we did the spring collection, in the early stage we sold the products through the 300 minus 200 activity, but after the explosion, we can gradually reduce the promotion investment, recover the cost in the mid-term, and sell all the products in the later stage. It's pure profit."

"Although we now invest 10 yuan in promotional expenses every day, we can gradually reduce the cost after the hits are made. At the end of the season, we don't need to invest again, and we can enjoy the profits brought by the hits."

What Luo Xiu said is the basic theory that every e-commerce businessman will understand in the future.

It's a pity that most people's understanding of e-commerce only ends here.

They will all invest a lot of promotional expenses before the season, and they all want to promote hot styles before the peak season, but if everyone can rely on this to make hot styles, then there will be no real hot styles.

Promotion is just a means, what is more important is whether your product has the potential to become a hit.

Countless parents send their children to learn piano, spending a lot of money and their children's time, but there is only one who can become Lang Lang.

It is easy to spend a sum of money to send a child to learn piano, but it is difficult to judge whether the child can become Lang Lang.

Luoxiu is the kind that can discover potential explosive models through background data and feedback from old customers.Guan Shiyu is born with the ability to choose styles, and most of the styles she personally selects can become hits.

It doesn't look like she has much to do, but it's very important.

This is the most important reason why Luoxiu made her the second shareholder of Pinru.

……

"Boss, I understand. Please rest assured that I will spend the money well." Pei Xuelin said firmly.

"Okay, next is the customer service department. I hope you will become familiar with the sales terms of new products as soon as possible, so that the traffic we spend money on will not be wasted."

When the work of each department is arranged, everyone must understand their responsibilities.

At the end of the battle conference, driven by the goal of 1500 million in the summer, all departments worked together, from production, to warehousing, promotion, marketing, delivery, and after-sales...every link must be at full capacity to prevent yourself from becoming a wooden barrel short board.

These days, the first thing Luo Xiu does after getting up every day is to turn on the computer and check the sales data to see if it maintains a steady growth trend.

Even though I am facing a group of opponents from ten years ago, even if I am [-]% sure that there will be no problems, the anxiety and worry still linger.

The final reflected effect is also remarkable, one after another hit the market, ahead of the peers.

Countless merchants of women's clothing have found that Pinru's sales data is rising at an alarming rate.

In this era, there is not even a Rubik's Cube for data, and it is impossible to check the data of the industry and competitors. Naturally, they cannot understand the reasons for the rapid growth of Pinru's performance.

Many merchants think that Pinru must be making a lot of orders.

Most people are unwilling to admit that others are better than him, and when faced with the achievements of their peers, they will simply and roughly sum it up as cheating.

So many colleagues reported to Ali Xiaoer, asking Xiaoer to deal with Pinru's behavior of brushing orders.

Such a report is naturally impossible to succeed.

In fact, since the beginning of the year, Pinru has been the focus of attention of Taobao Mall's official secondary.

The reason why Taobao established Taobao Mall independently in 08 is because counterfeit goods were prevalent at the time, while Jingdong has always played the banner of authentic products.In order to suppress JD.com, Ali launched Taobao Mall.

Later, they launched Juhuasuan in order to eliminate the group buying mall, launched Tmall Supermarket in order to eliminate Yihaodian, and launched a Taobao special edition in order to eliminate Pinduoduo.

Now they urgently need to establish a model mall store to build confidence for merchants.

Pinru is a merchant they have been paying attention to since the beginning of the year, so they naturally know if there are a lot of orders.

The success of the spring style may be accidental, and Xiaoer has not given too much support.Now the summer style has reached another peak, which shows that this brand is really powerful.

So Taobao's internal junior immediately contacted Pinru's operations.

Seeing the message from Xiao Er, the manager of Pinru ran over excitedly: "Boss, Xiao Er has contacted us, and he wants our next sales plan."

"There's no fuss about it, just send it to him." Luo Xiu replied calmly.

With juniors of this level, Luo Xiu hoped that they could match up by themselves.

After a while, the store manager ran over excitedly again: "He said that he can give us additional traffic support, so that we must complete the sales target of 1500 million as planned."

With additional promotion support, it means that the investment in promotion can be reduced, and there is no need to spend so much money.

Hearing this news, Luo Xiu finally laughed, "Go and tell Xiao Er that we have a marketing plan for summer clothing. I wonder if Xiao Er is interested in inviting more outstanding clothing merchants to participate."

(End of this chapter)