I really just want to make money

After giving the new employees of Ward New Energy Automobile blood, Li Yu still has a lot of things to do, the first thing is to call his sister Li Xiaoying to the company.

Because of Li Yu's additional investment, Li Xiaoying's MY bicycle rental company has been rolled out in three colleges and universities in Hefei.

The situation is very good, Li Xiaoying is full of ambitions at this time, and she is planning to ask her brother for some more investment, and after the Spring Festival, she will start to show her strength and eat all the colleges and universities in Hefei...

"There is no rush for additional investment, let me discuss the future of bicycle rental with you first."

Li Yu interrupted Li Xiaoying's request for additional investment, and said with a serious expression.

"Uh, the future of bike rental? What do you mean bro?"

From Li Yu's words, Li Xiaoying clearly felt that his attitude towards his bicycle rental company had changed.

In the past, Li Yu was quite optimistic about this market, but now it is clearly developing smoothly, why did my brother suddenly change his mind?

Li Yu knew that her younger sister was now focused on her bicycle rental business. Once she was in the middle of the game, it was difficult to see the reality clearly. If she directly said that her business had no future, normal people would not accept it.

After thinking about it, Li Yu decided to change his thinking and statement.

"I'm not saying that your bicycle rental is not good, but that the company has a new plan. You know that I recently invested in a new energy vehicle company. This company not only makes cars, but also develops batteries."

"The bicycle rental company you built gave us an inspiration. The company plans to build its own electric vehicle production base, and then launch an electric vehicle rental business. Well, we named this project Shared Electric Vehicles..."

Li Yu described in detail how shared electric vehicles will be realized in the future, including zoned parking + GPS positioning, self-service use and return by scanning the app code, completely realizing time-sharing leasing without human contact, directly overturning Li Xiaoying's understanding of the travel tool leasing industry know!
If Li Xiaoying's current bicycle rental model is a realistic version, then Li Yu's electric car rental is a future science fiction version...

Lease, can you still play like this?

The most important thing is that the scene Li Yu described is not illusory, because no matter it is app technology or GPS positioning, it is not too difficult. With the technical level of Moyu Group, it is not difficult to realize it.

If Li Yu really produces thousands of shared electric vehicles and puts them at the entrance of the university, it can be predicted that students will definitely be more willing to scan the code with their mobile phones to use electric vehicles, rather than go to the rental point to find their own company to rent bicycles...

There is no harm without comparison. When the two sides compare, Li Xiaoying feels that what she is doing now is simply weak!

However, Li Xiaoying still had some doubts.

"Brother, if according to what you said, electric vehicles will be launched on a large scale, will the cost be too high?
The cost of a battery car is three to four thousand, ten thousand is three to forty million, and one hundred thousand is three to four billion. If you want to achieve the effect you want, you need at least one million, that is Three to four billion..."

"Moreover, this is just equipment procurement, and the subsequent operating costs are also quite a lot. It is simply unrealistic not to have 50 billion."

She knew that her brother was rich, but she definitely couldn't afford that much money.

In particular, Li Yu spent more than one billion yuan on new energy vehicles. How can he have so much money to invest in shared electric vehicles now?
As for attracting investment from the very beginning, let's not talk about whether it can attract investment, this is not Li Yu's style!
If the investment was made from the very beginning, the final result would be that Li Yu's shareholding ratio would be very low. With Li Yu's character of not liking other people's interference in doing things, it is simply impossible...

Li Xiaoying's question hit the nail on the head.

What stands in front of Li Yu in the project of sharing electric vehicles is not technology or operation, but precisely what he has never lacked: money!
Li Yu is just as Li Xiaoying thinks now, he doesn't want to attract investment from the beginning, and the company doesn't have that much money to invest.

In fact, it's not that Moyu Group can't get money at all. It doesn't have that much cash, but it can borrow money.

The group still has 25 billion worth of shares in Xinwan Bank and some fixed assets, which can be mortgaged for 30 billion.

But Li Yu can't move this money now, because in the agreement of the new energy vehicle company, Li Yu will get 2 billion investment within 70 years.

This investment is not a small amount. Li Yu has made two-handed preparations. If he really can’t get so much investment, he will add it even if he borrows money. Otherwise, he will transfer 30% of the shares of the new energy vehicle company to the other two companies for free. shareholder.

Such harsh conditions are also the key to Li Yu's smooth acquisition of the absolute dominance of the new energy vehicle company.

I can't use bank loans, and I don't want to raise money at the beginning, so there seems to be only one way for the rest...

Sell ​​part of the shares of Moyu Group's subsidiaries in exchange for capital investment in shared electric vehicles.

But Li Yu is also very entangled now whether it is cost-effective or not.

It was rare to see that Li Yu also had something difficult to do, and Li Xiaoying suddenly giggled.

"I didn't expect that there are things that you can't handle, brother?"

"It's also because your requirements are too high. When you come up, you want to seize the market on a large scale, and you don't want to disperse the equity. You also need to produce and purchase electric vehicles of a uniform style."

"If your requirements are lower, like I am now, you can find someone else's idle battery car to modify it, and it can barely be used. The key is that the cost is still low..."

Li Yu couldn't laugh or cry when she was told by her younger sister that it was no problem for her to rent students' bicycles at school, but what she was going to do was a big project. What was it like to rent other people's various electric cars?

I, Li Yu, also need face, okay...

Whether it's the company's brand image or his own face, Li Yu absolutely cannot accept Li Xiaoying's bad idea.

It is impossible to rent someone else's electric car, it is impossible in this life...

While complaining in his heart, suddenly, Li Yu froze.

Just now, the moment an idea popped up, he suddenly thought of a question.

It is impossible to rent other people's various electric vehicles, but if others are willing to pay for the purchase of electric vehicles by themselves, and then rent them to themselves for unified operation...

hiss!
If this is the case, it seems that it is not unacceptable to rent someone else's car...

Others pay to buy a car and rent it to themselves to make shared trams. Knowing that the scale has increased, the valuation of shared trams will increase. Anyway, the valuation of Internet companies does not mainly look at fixed assets.

When the valuation goes up, the financing will not spread too much equity.

With financing, whether it is cashing in the investment income of car buyers or continuing to expand the scale, it can be realized...

What is this called?
Borrow the chicken to lay the egg!
Li Yu has never been a person who sticks to the rules, just like he dared to use a 108G small video to "raise donations" of 20 billion from the rich people of Bangziguo.

As long as you have the courage, Sadako will take maternity leave!
It is illegal to raise funds directly from ordinary people, but they pay the money and buy electric cars for them. question.

First, credit issues.

Let others pay, and others must trust you.

But Li Yu is not really worried about this point. With his super rich persona on the Internet, with an investment of thousands of dollars, can others worry about it?

Second, the issue of attractiveness.

If others dare to invest in you, it does not mean that others will invest in you. If there is no attractive income, why should others invest?

Shared electric vehicles are a novelty after all, and no one knows what the future income will be. Moreover, judging from the urgency of the Internet industry, the probability of losing money in the early stage is greater.

and so……

These issues are ignored for now.

Li Yu didn't expect that he was just going to do ideological work for his younger sister, and he would get such a big harvest. His mood suddenly became relaxed and happy.

"Don't worry about these things, I naturally have a solution."

"I called you here today to ask you what you think. Do you want to continue the bicycle rental business or join the shared electric vehicle project..."

"In fact, there is a certain market for bicycle rental, but that is when my shared electric vehicles have not been rolled out. Once the competition between the two collides, there will be no market for bicycles."

This is Li Yu's conclusion based on his understanding of human nature.

Li Xiaoying is also very torn at this time, one side is the project she initiated, and the other side is the big project that her brother is about to start.

Although the project initiated by himself has certain prospects, but after learning about the business model of shared electric vehicles, he immediately felt that his bicycles were not good...

Just one question.

Do your own project and make your own decisions.

If she goes to the electric car project, she can only be an ordinary manager at most...

To be a chicken head or an anchovy tail is an eternal difficult choice.

Li Xiaoying thought about it for a long time, but Li Yu didn't bother her, her sister was already an adult, and Li Yu could advise on her life, but he would not interfere.

After a long time, Li Xiaoying finally made up her mind.

With firm eyes, she looked at Li Yu and said:
"Shared electric vehicles are under the responsibility of the company's management. It doesn't matter if I have them or not. I'll continue with the bicycle rental project..."

"Ah."

Li Yu nodded without saying anything.

In fact, he also felt that it would be better for Li Xiaoying to continue to do the cycling project. After all, she was in charge of a brand new project independently. Regardless of whether she succeeded in the end, it would be helpful to her personal growth.

Seeing that Li Yu did not object, Li Xiaoying breathed a sigh of relief, but then, she felt a sense of crisis again.

Li Yu's shared electric car project opened the door to a new world for her, expanding her vision from school to the whole society, and also allowing her to see a new business model.

But at the same time, she also knows that her bicycle rental project will no longer be a one-man show. In the future, she will face shared electric vehicles from her brother, and there will definitely be other companies entering the field of bicycle rental companies or shared electric vehicles...

In the face of this dimensionality reduction blow, if you want not to be swept out, you must have your own characteristics and innovations.

After thinking about it seriously, Li Xiaoying said:
"However, brother, the shared electric vehicle model you just mentioned was very inspiring to me. I was wondering if it is possible to make bicycle rental into a shared model..."

"Although bicycles cannot be as intelligent as electric vehicles, some technological innovations can be introduced appropriately, as long as they can solve users' self-service and return of vehicles."

"And the cost advantage of bicycles is very obvious. The cost of one electric vehicle can produce ten bicycles. From the perspective of product and user structure, bicycles and shared electric vehicles are still complementary to a certain extent."

Listening to Li Xiaoying's analysis, Li Yu also felt that it made sense.

Because of the low cost, bicycles are more permeable and can indeed complement shared electric vehicles.

But the low cost means low technical content.

If Li Xiaoying wants to realize the self-service use and return of bicycles, she needs to install GPS, communication chips, sensors, batteries, etc. on them.

This bunch of things may cost more than the bike itself!

"Technical convenience" and "low cost" are themselves a set of eternal contradictions, and it is difficult to solve this contradiction!

However, if this problem can be solved, once the self-service and low-cost shared bicycles are launched and seamlessly connected with the Internet industry of Moyu Group, the drainage effect it will bring...

It doesn't matter whether you make money or not, what matters is the users and traffic brought to Moyu Group!

Li Yu found that he seemed to have touched another gold mine, but the difficulty of mining this gold mine was a bit more difficult than sharing electric cars!

It was originally a heart-to-heart conversation between brothers and sisters, but the more the topic was discussed, the more in-depth it became, and it eventually turned into a company-level strategic meeting.

The process of the meeting was skipped, and the final result was that Moyu Group established a shared travel subsidiary.The shared travel company has three sub-companies, namely MY (my) shared bicycles, MY (my) shared trams, and MY (my) shared cars.

This is an ambitious plan. Once implemented, the Internet industry of the entire Moyu Group will truly realize online and offline interconnection, with hundreds of millions of users.

At that time, Moyu Group dare not say that it will surpass BAT, at least it will be the fourth giant after BAT, and become a national-level company that affects the lifestyle of Chinese people!
After the meeting, Li Xiaoying was very excited, because this meeting completely opened her horizons. It turned out that doing business really doesn't have to be for the purpose of making money!

The tone of the meeting was very clear. Shared bicycles hardly need to consider profit issues. As long as they can contribute users and traffic to Moyu Group Internet Industry Company, even if they lose money, it is worth it!
In fact, not only shared bicycles, shared trams and shared cars, it is almost impossible to achieve self-sufficient profits. Their real core value is actually only users and high-frequency use...

Moyu Group is not an old state-owned enterprise, and it has not reached the time when it is sick of a big company. After the company's high-level meeting, it immediately pulled up three teams.

One is the shared car team, mainly doing market research, business model planning research and software system research and development.

The task of this team is to fully prepare for the shared car business before the end of the year, that is, before the products of Ward New Energy Automobile Company are released, so as to ensure that the first generation of new energy vehicles will be put into operation immediately after they come off the assembly line.

The second team is the shared tram team. They not only have to complete the business model planning, but also realize the implementation, including shared tram design, software and hardware research and development and production, product operation, etc.

The tasks Li Yu gave them were very short. The first batch of products were put into operation in April, 4 vehicles were put into operation in June, and 6 million vehicles were put into operation by the end of December.

The reason for the rush is to make a time difference.

Shared trams have limited technical content and are not difficult to replicate. If Moyu Group cannot seize the market before other big capitals enter, the cost of subsequent competition will be too high.

As for shared bicycles, Li Yu was the least anxious.

Because shared bicycles need to focus on the development of a smart lock device that enables customers to use and return the car by themselves, and has a controllable cost. This includes hardware, software, communication, etc., and the technical content is quite high.

This kind of technology will not be developed in a short period of time. Before this technology, entering this industry rashly can only be smashed.

The above three new travel modes all involve communication and GPS positioning technology. On the one hand, Moyu Group recruits relevant professional and technical personnel, and on the other hand, it finds Huawei for R&D cooperation.

In the field of domestic communications, only Huawei has the technical strength to overcome technical difficulties in communications in the short term.

Huawei also attaches great importance to Moyu Group's door-to-door cooperation. They are not interested in the tens of thousands of research and development funds, but hope to establish an all-round cooperation with Moyu Group.

The origin of this matter can be traced back half a year ago.

In recent years, Huawei has continuously increased its investment and business expansion in the field of consumer terminals, specifically the mobile phone business.

Huawei's Honor mobile phone has continued to exert its strength since 2013, and it has found a glimmer of life in the highly competitive mobile phone market. However, facing the squeeze of many old mobile phones at home and abroad, the development of Huawei mobile phones is still very difficult.

Half a year ago, Huawei wanted to become a partner of Moyu Mall in the campus group buying project of laptops and mobile phones organized by Moyu Mall, but it was unfortunately squeezed out by Lenovo.

Ultimately, Lenovo sold 10,000+ phones during this event.

This number may not seem like a big deal to Lenovo mobile phones, but for Huawei mobile phones that have just started, it is definitely a number that makes them greedy!
Now half a year has passed, and Huawei's Honor mobile phone is also preparing to launch a new model after the year.

As for Moyu Mall, with the experience of the previous campus group buying experience, they will definitely not miss the opportunity this time.

The Huawei mobile phone business team, which failed once, did not give up. They were planning to go to Moyu Mall for public relations years ago, but they did not expect that Moyu Group would come to find cooperation on their own initiative...

Although it is a company that has never heard of the name that is looking for cooperation, and it is still talking about technology research and development cooperation, but this does not prevent the two parties from sitting down and having a good chat.

In this context, Yang Lei, the head of the MY travel company who went to Huawei to discuss cooperation, was unexpectedly received by the CEO of Huawei Communications R&D Department and the CEO of Huawei's consumer sector.