Reborn Millennial Gamer

Chapter 218 Unstoppable Sales, Hidden Concerns about Production Capacity (Seeking Monthly Pass)
"lmusic one, the bell ringer in the 128mbMP3 era."

"1399 yuan! lmusic one breaks the situation where MP3 remains high, and MP3 may face a wave of price cuts."

"The good news for consumers, the catfish of MP3, the technology madman Lu Fei entered the hardware industry with lmusic."

"lmusic, the second best MP3 music player in the world? No, the configuration is luxurious, and other brands are here to compete for second!"

"..."

Newspapers publishing lmusic news haven't spread all over Sijiu City yet. Including QQ, the front page headlines of the four major portal sites have all been replaced with this one. "China's IT industry needs 4 Lu Fei".

Lei Jun frowned and wandered around the office, "What do you think this Lu Fei is up to? Is he really going to make an MP3 player?"

"At least it doesn't look fake."

Lin Shuixing laughed helplessly: "As soon as his 1399 came out, the whole industry was blown up. Lianxiang just came off the production line with a batch of 128M MP3s. These are good. The price has been greatly reduced. It can only be reduced from a thousand yuan machine to six or seven hundred. Compete with counterfeit and shoddy food."

Lei Jun couldn't help being curious: "Isn't he losing money by selling like this?"

"I've asked, and it's not a loss. They use flash memory technology, which is much cheaper than micro-hard drives. It won't be long before micro-drive MP3s will become a swan song."

Lin Shuixing sighed: "How did Lu Fei think of using NADA flash memory!"

"He has an evil spirit all over him, very evil."

Lei Jun rubbed his chin, his mind was always full of doubts.

Lu Fei devoted his energy to logic technology, so why did Feigou.com be entrusted to Liu Mandong and Xu Lei?

Today’s e-commerce platform is eccentric, Joyo.com has 6000 million users, it’s like changing the engine of a racing car, and the number of users, the number of transactions and other indicators have repeatedly hit new highs.

There is also an evil Taoduoduo behind, with a fierce momentum. Relying on mandatory installation and rewarded forwarding of links, it has surpassed the "Godfather of E-commerce" Wang Juntao, and has been catching up with the first echelon.

Lu Yun threatened to invest 3 million in 1 years!

"Mr. Lei, your worries are unfounded. Compared with Excellence, eBay is about to fall behind. I heard that Shao Yibo is staying in the United States and wants to accompany his pregnant wife until she gives birth. The entire company has been infiltrated by eBay."

Lin Shuixing gloated and said: "The next step for eBay may be to force the palace to buy all his equity."

"Ebay is an auction, and Excellence is online shopping. Whether it is good or bad, dead or alive, it has little impact on Excellence."

Lei Jun disagrees, "I always feel that lmusic is not that simple, it's not like Lu Fei's style, there must be new movements after the pre-sale."

Lin Shuixing asked: "Mr. Lei, Logic's first directly-operated store in Yanjing will open tomorrow, why don't you send someone over to have a look?"

Lei Jun nodded, "I have to go there myself."

The next day, the first day of the National Day golden file.

The three directly-operated stores in Yanjing, Shanghai, and Pengcheng opened simultaneously. The scene was really full of gongs and drums, firecrackers blaring, red flags waving, and crowds of people.

Lei Jun came a step late, squeezed in the middle of the crowd, looked through the gap between the heads, and saw Gao Yuanyuan, the image spokesperson, cutting the ribbon.

Mr. Lu, you really don't let your fat and water flow into the fields of outsiders!
After thinking for a moment, suddenly the crowd surged and swarmed up.

One by one, they rushed to eat like hungry wolves, scrambling for various experience counters, and some even skipped the experience link and went directly to the front desk to line up.

The line was like a long queue, and it quickly reached the door.

The store manager shouted: "Everyone be quiet. Before the general launch on the 24th, our store will only sell 500 units per day. I'm really sorry!"

While experiencing it, a certain boy wondered: "Hey, didn't you say that there will be 3 Jay Chou's new songs in the MP2, why is there only 1 song?"

As soon as the words fell, the crowd immediately burst into exclamations of "ah" in unison, and all looked at the front desk.

"Because to meet Jay Chou's promotional needs, another new song other than "Dongfeng Po" will be premiered simultaneously on 27th on 50 radio stations across Asia."

The store manager is very qualified, without panic, and patiently explained: "At the same time, it will be uploaded to the Spotify music library. You can register an account, and with the redemption code attached to lmusic, you can download it directly at the first time, or you can go to the store. The clerk manipulated."

"Ah, what a hassle!"

Dissatisfaction erupted instantly at the cash register, and there was a lot of chatter.

The store manager maintained a formulaic smile, bent slightly and said: "Every user who buys lmusic now will get a 'Jay Chou' gift package."

"Jay Lun gift bag?"

Seeing that the momentary concealment disappeared, most of the people who were about to leave the team returned to their positions one after another.

100 yuan discounted price, earphones, after-sales service, etc., a big gift package worth 299 yuan, not to mention, Nima is really fragrant!
The store manager said: "Please purchase the lmusic registration information, Jay Chou's EP cassette, we will contact you as soon as possible and notify you to pick it up."

Lei Jun looked left and right, his eyes flickering, this is definitely intentional.

Regardless of whether users are willing or not, in order to download Jay Chou's new song first, they will definitely become the first batch of traffic on Spotify.

md, the deepest road to walk is Master Lu's routine!
…………

On October 10th, the three-day National Day holiday passed away in a flash.

Lu Fei deliberately ran to the alley to buy soybean milk and fire it up. He had dinner with Lu Yun, Xiao Hongmei, and Qin Hailu, and then came to the company.

I happened to bump into my male employee in the elevator. He was wearing earphones, and the other end of the cable was an lmusic pinned to his waist. In the crowd, he looked like the most beautiful boy.

Many people glanced at it vaguely, their eyes full of envy.

Lu Fei stepped forward to say hello, and patted him on the shoulder with a smile.

"A piece of sadness, standing alone, Mr. Lu!"

The male employee was shocked and took off his earphones: "Hello, Mr. Lu!"

Lu Fei asked: "How does lmusic feel?"

"Okay, very good, better than the Patriot Moonlight Box I bought, the sound quality is good, Jay Chou's "Dongfeng Po" is also better..."

The male employee couldn't help being nervous, and his voice trembled: "In short, I just can't say anything good."

Lu Fei nodded, and when the elevator door opened, he walked straight out. "Hello, Mr. Lu" was everywhere along the way, calling Tao Yao.

"Have Logic's sales summary been faxed?"

Tao Yao hurriedly said, "It's already on your table."

Lu Fei entered the office satisfied, sat down, and couldn't wait to browse the business data of the three days.

Because of the first-mover advantage of the press conference, the Yanjing directly-operated store sold 87 more units per day than the Shanghai stock market, 66 units more than Pengcheng, and sold a total of 3 units in 929 days.

The sales trend charts of the three stores are all rising slowly, and they have not yet reached the critical point of a big outbreak.

Looking at the genuine lmusic pre-sale on Feigo.com, the number has exceeded the thousand digits, 2664 people.

He dialed the number and connected to Guo Xing, "Why is the Shanghai stock market so far behind Yanjing and Pengcheng? According to the plan, we have the largest investment ratio in the Shanghai stock market."

"Mr. Lu, the directly-operated stores in Yanjing and Pengcheng are supported by companies such as Qilixiang, Penguin, and Mengniu. Qilixiang and Penguin alone bought 300 units."

Guo Xing's tone was relaxed: "But even if this part of the data is subtracted, the sales of the three directly-operated stores are very impressive, generally more than 10 times higher than that of brands such as iPod."

Lu Fei rubbed his chin, it is reasonable that the sales volume of lmusic one is higher than that of the second generation ipod.

In addition to competing for services and after-sales services, products also compete for prices. After-sales competitions, especially iPods, are ridiculously expensive for three or four thousand yuan, and they have started to talk about environmental protection these days——

Only the data line, no straight plug.

Guo Xingdao: "Boss Lu, we are still only doing limited promotion, and the channels are in the running-in period. When the sales network is fully rolled out, the situation will be completely different."

"Keep an eye on the market to see if there are any counterfeit lmusic products."

"Counterfeiting will not be so easy. First, it is only sold in directly-operated stores, and consumers can easily identify it. Second, there are pre-sales on Feigo.com, and the channels are open and transparent."

Guo Xing is full of confidence: "The third is that it is difficult to imitate. Patriot is the most counterfeit MP3, because the memory is similar, both are 128M, but the gap between 1G and 128M is too big, and we also have anti-counterfeiting marks."

Lu Fei knocked on the table. In today's MP3 market, the more popular products, the more counterfeit products.

Many small factories lazily manage their own brands, directly "stealing" and OEM, making a fortune and disappearing. A brand can have more than 70 counterfeit categories, which is hard to guard against.

But lmusic has put in a lot of effort, the most obvious thing is whether they have stored the redemption codes for "Dongfeng Po" and "Nocturne"...

He still emphasized not to take it lightly, and not to underestimate the creativity and bottom line of counterfeiters. The best way to strike hard is Xiaomi, which takes the road of low-priced goods, leaving them nowhere to go. Fantasy, which only sells for 799 yuan It is a big killer.

"President Lu, don't worry!" Guo Xing said firmly.

"Can it be shipped by the end of October?" Lu Fei said.

"Yes, but production capacity is a problem." Guo Xing said.

"The capacity of the supply chain, or our capacity?"

"There is no problem with the production capacity of the supply chain. We purchase globally. All components have primary and secondary suppliers. One can switch to another immediately. The core flash memory of Toshiba and Samsung also has a priority supply agreement, which guarantees at least 2 Quarterly iteration vacuum.”

"That's us, isn't 5000 units a day enough?"

"Mr. Lu, that is when the good product rate is controlled at 83%. To achieve international mid-to-high-end quality control quality, the current maximum daily production is 3600 units. According to the domestic sales trend, it may only be possible to allocate more than 2000 units to Zhongbei. "

Guo Xing said this implicitly, it is only domestic, and does not include overseas trade volume.

"This is not a big problem, it will be resolved soon."

Lu Feipin came up with this meaning, with his hands crossed, it is impossible to reduce the yield rate and explode the production capacity, and it is impossible to expand the production center.

Hang up the phone and call Sun Hongjun immediately. They thought of this level before building the factory. They had inquired about the foundry's transformation of the MP3 production line early, and it only took half a month.

"Mr. Lu, domestic high-quality control companies with strength, such as Foxconn, Changhong, Skyworth... BYD."

Sun Hongjun found a batch of OEM manufacturers in advance, both in the Gulf and the mainland.

Lu Fei pondered for a moment, then decided: "Old Sun, go to BYD first!"

(End of this chapter)