1993 Glamour at a Glance

Chapter 233 The Weakened Giant

The person Shi Zhu asked for help was the boss of a listed group in a small circle that had just been established for three years.

Duan Yong on the other end of the phone was silent, and then he let out a long sigh: "How many times have I advised you, be pragmatic. What's the use of 1000 million now? Do you want to solve the problem of 1000 million and continue to gamble, or solve a bigger problem?" The question? Tell me the truth, how much do you owe in total? "

Shi Zhu couldn't answer.

He knew that that number could not be solved by Jiang Hu emergency.

That's a huge benefit.

Although everyone is a very successful entrepreneur, they get together to make the game bigger, not just to help each other.

Duan Yong heard that he didn't speak, so he just said: "You should also calm down and think about it carefully. Find out where the root problem is, and then see how to solve it. What you need is a feasible solution!"

But Shi Zhu still felt that as long as he had the 1000 million, he might be able to turn around.

The sticking point right now is mainly cash flow.

I thought that Brain Gold, which had sold well before, could still maintain very good sales after reducing advertising investment this year.

Now it seems... the ads can't stop!

Thinking about the two people that Liu Zhi and the others talked about at the party before, Shi Zhu thought for a while and said to his assistant, "Help me find the scorching sun advertisement."

……

"Giant group? Do you want to see me?"

Yao Peihua nodded: "I know that you are the real boss."

Song Yang clicked his tongue: "Mr. Shi is coming?"

"It's about advertising cooperation. I proposed to arrange for someone to do research first, and he said he wanted to talk to you in person."

Song Yang thought for a while, then agreed.

Anyway, there is no loss in seeing him, and listen to what he thinks.

Yao Peihua attaches great importance to it: "Last year on CCTV alone, they invested more than 6000 million yuan in advertisements. Now they refuse to cooperate directly with CCTV's advertising department. This is our opportunity!"

Song Yang was noncommittal.

But it's also normal. Before the crash, the giant group had a great reputation.

You must know that the Giant Group is the first batch of private high-tech industries in Huaguo: it started from software.

But just like so many other successful companies at this time, after the first stage is successful, it enters the second stage: the so-called diversified expansion.

Health products fire?Do it!

Real estate has potential?Big deal!

Of course, there are other factors in this process.

All in all, the giant group at this time has plunged into the quagmire of more than 30 projects.

The crisis inside is easily invisible to outsiders.

Song Yang made sure to meet him first, and then teased Yao Peihua: "Why do you come here in person for such a thing?"

Yao Peihua didn't change his face: "I happen to be going to CCTV, and I'll tell you by the way, let's go."

Come and go.

Sunshine Advertisement is currently working in the Scitech Building in Jianguomen, Chunya Investment in Songyang is located in Financial Street, and CCTV is located in Fuxing Road. According to the route, it is indeed on the way.

Song Yang watched her leave with a smile, and savored her special way of expressing her feelings.

Introverted and restrained.

That is one more chance to meet him.

Speaking of which, the relationship between the two is a bit strange now.

couple?It's not like, except that during the Chinese New Year, she was a little generous to spend a new year with Song Yang, and other times she was still the same in front of outsiders.

Superior and inferior?That too is over the line.

However, Yao Peihua is very passive.

Will not take the initiative, but will not refuse.

Song Yang felt that maybe he had really become a tender grass to be gnawed on?

……

Le Huimin now clearly sees the destruction of VCD to the film and television industry, just as he said two years ago when he first met Song Yang in Guangdong Province.

Three years ago, in 93, it now seems that Xiangdao's film industry was at its peak.

In that year, the local box office plus various incomes from other regions added up to more than 28 billion incense coins.

And this figure was only 18 billion last year.

The local box office is not bad, with only a [-]% drop; but other box office markets, especially the income mainly composed of video tape sales in the past, are falling precipitously.

Last year, the VCD war did not start, but this one is still holding up, and the decline is similar to the box office revenue.

But this year is shocking.

"In the first quarter, it was less than 1 million!" It was Chen Qiang who went to Guangdong Province with Le Huimin at the time who gave him this number. In the first quarter, this number is still 3 million! At this rate, this year, the Xiangdao film industry will lose [-]% of its income! [-]%! The total plate is so small, and the money artists can earn is even less. "

Although Yue Huimin knew it well, he could only say: "The pirated CDs came out so fast and the quality was so good. The background in the film company..."

Chen Qiang knew it too, and accompanied him with a helpless sigh.

In New Art City, the boss monopolizes the bus business, what background?Fuyi, Yongsheng...Chen Qiang couldn't complain.

"Isn't this digging your own grave?" Chen Qiang sighed, "VCD is not a good thing..."

"...that is unstoppable."

Everyone knows that there are better products than video recorders, and of course they will take their place.

It's just that I didn't expect that the cost of piracy of VCD discs is really so low, and the difficulty threshold is almost non-existent.

If you almost use a recordable optical drive, you can buy a white disk for a few cents on the market.It is better to use special equipment, and the amount of transcription will be even greater.

Chen Qiang came to Le Huimin not just to complain: "Amin, I heard that President Li talked with them about the copyright price of the new movie, and the asking price is very low. Besides, what if Xiangdao can't control the leak of the high-definition original film version? , and there will be no more money per plate later on, what's the matter?"

Yue Huimin frowned: "Uncle Chen, in order to prevent theft, the CDs he produced specially added Sanyou culture at the beginning of the screen. As a result, there are original films with similar quality on the market, whether Sanyou culture is added or not. Yes, he is also losing money! If he is willing to continue to do it, it is more or less an income.”

"It's not an option to go on like this!" Chen Qiang walked around the room with a frown, and cursed again, "Damn it! The police don't have the heart to fight the gang of pirates right now. If this goes on, The income of artists is going to drop sharply. It’s okay for me to take the lead in calling for a crackdown on piracy, but after much deliberation, we can only find ways to help everyone earn some money through commercial cooperation while the fame of our Xiangdao artists in the mainland is getting bigger and bigger. money."

This is true.

Piracy is cheap, which means that it is widely distributed.

As the market for two sets of a few yuan or even ten yuan has appeared, mainland VCD brands are trying their best to cut prices and promote them. The popularity of Xiangdao stars in China is getting higher and higher.

Realizing popularity is commonly known as making money.Whether it's an endorsement or a commercial performance, Chen Qiang, the president of the Xiangdao Artists Association, thought of this trick.

Yue Huimin was a little worried: "Mr. Song's business is growing now, and the advertising company has been left to the management of the subordinates... After what happened last year, I'm afraid he will no longer focus on this. Before and Zhou Huiya The rumors of her scandal were raging, and everyone thought that they would help her release an album last year and this year, but in the end there were only two singles in total."

"Try it, please." Chen Qiang sighed, "Only Mr. Song can afford the price. In the past two years, when other people negotiated with other companies in the mainland, it was very difficult to negotiate the price. Even newcomers like Gu Zai and Ms. Li who don't have a deep foundation, he helped negotiate the price of 300 million for three years, and it was still a car company."

Although the commission ratio is a bit high because of the signing of the mainland business cooperation brokerage agency agreement in advance.

Le Huimin can only say to make an appointment first.

The only time I saw him before was because I mentioned something about the Gu family.

Now can he have the heart to do these things?
……

At this moment, Song Yang really didn't care about these trivial matters.

There is no way that the golden age of Hong Kong's film industry is fading.Not only Xiangdao, but also movie theaters in the mainland have disappeared for a time.

In the years around 2000, when VCD players and TV sets became popular, coupled with the subsequent rise of the Internet, the entertainment industry will face this period of great pain.

This is no wonder the rise of the flow work model later.They can't make a lot of money like in the past. After finally discovering a new model, they naturally rushed to it.

Now, the first thing Song Yang faces is the protest from the VCD manufacturer.

There are not only domestic disputes, but also foreign ones, and even disputes over Super VCD standards and VCD industry standards.

The ex-factory price of the super VCD decoding chip has been raised to 65 US dollars a piece, which is a slash on the artery of the manufacturer.

Relationships are weird right now.

On the bright side, although Chunya Investment is a shareholder of Sanyou Electronics, they have nothing to do with Skopper.

After all, it is the offshore structure company established by Shi Youming with the money he lost in Skopel Holdings.

But since Wanyan knew about it, other manufacturers would naturally know about it too.

The protest itself is destined to be a protracted wrangling, and Song Yang himself does not need to come forward.Sanyou Electronics has Duan Ping on top, and Shi Youming will deal with Skober.

But the point is that an important piece of information has been exposed: Li Ping and Song Yang, Chunya Investment does not know how much money they have, and there is actually a group with assets of hundreds of millions of dollars abroad.

Lightly, they acquired Skooper, the most critical company in the VCD industry.

After the boss of one of the small manufacturers yelled out the new term "monopoly" to reporters, the strength of Chunya Investment was known to more ordinary people.

Others couldn't tell how much money Li Ping and Song Yang owned, but Song Yang had multiple identities and became famous again.

How much money does this 23-year-old young man have?
"I'm just a manager." Facing Shi Zhu's politeness and curiosity, Song Yang smiled perfunctorily, "Mr. Shi is the real big boss."

"I don't know if Mr. Song and Mr. Li are interested in the Giant Building?" Shi Zhu asked with a smile, "After the Giant Building is completed, it will be the tallest building in the Mainland. Buying a few floors, whether for self-use or renting out, will increase the value." There is also a lot of space.”

Song Yang looked at him with a smile.

After saying that he had no thoughts on this for the time being, he listened to Shi Zhu talking about the current layout of Giant Group, and then brought the topic to the advertising cooperation of Brain Gold.

After all, the meaning is more obvious.

The biggest goal may be to get money from Chunya's investment and fill his trap.

Seeing Song Yang's tactful attitude, he began to talk about the new model of advertising cooperation.

That is, to divide money from the proceeds.

Song Yang said in embarrassment: "This... Now the advertising company, I have let Mr. Yao take full responsibility. This kind of model... To be honest, we haven't tried it yet."

(End of this chapter)