Peninsula Entertainment Starts as a Writer

Chapter 18 Win-Win ([-])

In June 2011, the three of Li Yongjun resigned to start a business and established the crowdfunding network Tumblbug.

For crowdfunding sites like Tumblbug, maintaining a good credit system is the top priority and the foundation of their foothold, and it is also the most difficult task after the site is established.

After all, no one wants to be taken advantage of. Whether it is a patron who supports art, or a new type of e-commerce pre-sale + group buying, users who are willing to pay to sponsor artists have more or less a sense of public welfare when investing money.

In order to protect the confidence of patrons, a stable and reliable credit system is needed.

In order to build a credit system, the three of Li Yongjun have been constantly looking for connections and attracting acquaintances throughout the past year. It can be said that the projects in the past year were almost all initiated by their friends in their respective social circles, and the sponsors were basically theirs. Acquaintances play.

Until the beginning of this year, some well-known cartoonists and singers began to take the initiative to settle in and launch crowdfunding projects, and Tumblbug's label was considered to be famous.

Therefore, since the establishment of the website, Tumblbug has only been a year and four months old, and the business development of the website is still in a slightly embarrassing situation.

Of course, embarrassment is the description given by Han Zidong, and Li Yongjun and the three used rapid development.

According to the description of Li Yongjun and the three, Tumblbug has invested a total of about 4 million in development funds since its establishment. It has launched about 90 projects and raised about 21 billion in funds, with a total of 1187 million soft sister coins.

Just from Han Zidong’s standpoint, so far, there are only dozens of crowdfunding projects on Tumblbug, and the funds raised range from 500 million to 1 million, which is equivalent to about 2.8 to 56 soft sister coins, which is not bad. Bar.

There are no projects with particularly strong social influence, and there are no selling points that attract people's attention. The development of this website is a bit tepid.

This also made Han Zidong think maliciously that the reason Li Yongjun and the others are optimistic about him may also be related to his personal qualifications.

Just imagine, a native of Xia with a high school degree stayed in the peninsula for only ten months. With the support of Tumblbug, he successfully produced his first comic.

Tumblbug has survived the difficult unknown period and has a considerable number of users, but now it lacks a hot spot, a gimmick that makes it stand out from other competing products such as Fundu.

The three of Li Yongjun still have the simple morality of entrepreneurs, although they didn't think so in their hearts, they still had a faint smile on their faces, and they took it.

Shen Dacheng and Zheng Yinghao were assigned a proposal.

Turning over the cover, the content on the first page attracted Shen Dacheng so much that he couldn't take his eyes off, and even unconsciously left his senior brother aside, monopolizing the reading space.

In the communication with Han Zidong, Shen Dacheng hid a trivial detail, that is, it was none other than him who reviewed Han Zidong's project proposal.

It is precisely because he, the founder, gave the green light that Han Zidong's crowdfunding project was able to pass the review and go online on the first day of the Mid-Autumn Festival holiday.

What attracted him most in that set of project books was not the excellent character setting, nor the gorgeous romantic plot, but Han Zidong's operation plan for Star You, that is, relying on social media, releasing it for free, and accumulating initial fans.

For this reason, the project book also cited the most popular "Jiangnan Style" at the moment, pointing out that this divine comedy started from social media and spread to the public in a civilian way, and the public naturally spread to life.

One spread one, one spread ten, relying on viral spread, "Gangnam Style" became popular all over the world.

Even though "Gangnam Style" was released less than two months ago, it has already surpassed "Gee" and became the most viewed K-Pop video in YouTube history.

Relevant media predict that by December, the video of "Gangnam Style" will become the first video on Youtube with a hit rate of 12 billion, replacing the current No. 10 Justin Bieber's "Baby".

At that time, Shen Dacheng had a bit of understanding, but now, the window paper has been completely pierced.

The project book shows Tumblbug related topics on social media including me2day, Twitter, YouTube, etc. in charts. The results show that Tumblbug's spread on social media is almost zero, and there is not even a related topic on Twitter. Dross.

"The positioning of Tumblbug should not only be crowdfunding, but also actively embrace social media, rely on social media to develop crowdfunding projects, make Tumblbug a new social media for crowdfunding art resources, and create a social fission brand. 』

The project book not only pointed out the development bottleneck of Tumblbug, but also gave a specific development direction, and even proposed more detailed improvements.

The three founders of Tumblbug didn't take it seriously at the beginning, but slowly fell into thinking.

For a while, the entire box was eerily silent, only the occasional sound of pages turning.

Shen Dacheng turned to the second page expectantly.

The project document proposes that attention should be paid to those angel users who only sponsor 1000 yuan (about 5.6 yuan). Although 1000 yuan is the price of a bottle of banana milk, if it can be scaled up, this amount of money will not be ignored.

"Currently, crowdfunding networks in various countries generally have a free sponsorship amount. After the sponsor has invested this money, he cannot get any return from the project, and he cannot even hear a thank you. Unreasonable ills. 』

In this regard, Han Zidong proposed in the project book to issue electronic badges or certificates to sponsors who invest 1000 yuan.

For example, you can design eight character badges for his star, and the patron can choose one of the electronic badges for any sponsorship.

The received electronic badge will be displayed on the sponsor's homepage, which will enhance the sponsor's sense of honor.

People have social attributes, whether it is a hobby of collection or the idea of ​​showing off, once electronic badges become a trend on social media, Tumblbug will have countless tap water.

In the box, Han Zidong sipped his coffee silently.

Judging from the current situation, there is indeed no one who understands crowdfunding better than him.

On the opposite side, Zheng Yinghao was quite helpless, but he had no choice but to continue to hold the phone and enjoy the first episode of Xingyou.

This period of silence lasted for nearly 10 minutes. Li Yongjun, Shin Dacheng, and Liu Chengcan began to read silently, and gradually turned into a whispered discussion.

On the opposite side, Han Zidong drank a refill of coffee.

To be honest, in his opinion, although the consumption of Itia Cafe is expensive, the coffee is really good.

Listening to the three people on the opposite side discussing "social media" and "social fission", Han Zidong was already [-]% sure of his plan.

The social fission of the peninsula is naturally controllable. After all, people like to call themselves "the nation that lives on the hot search".

Just like the British like to discuss the weather when they meet, people in the peninsula like to discuss hot search lists and buzzwords very much. Once a certain behavior takes off on a large scale, under the influence of social fission, it is bound to sweep the country.

In the future, Exid debuted in obscurity for two years, the group is facing the crisis of disbanding, and finally realized the counterattack of the music source by relying on fans' penhold shots.

Brave Girl has been unknown for ten years and has never won a single. With the help of fans' mixed-cut videos, she became popular overnight and went straight to the top girl groups.

(End of this chapter)