I can see the commodity price curve

Chapter 245 Targeting, What Can You Do?

When Zhang Yue left, Sun Daqiang immediately said to Liu Shansheng: "Old Liu, this guy Zhang Yue is not authentic!

Do you really think there is nothing we can do about him?

I suggest that everyone unite and kill this kid directly. "

Liu Shansheng glanced at him: "Kill him? What do you want to do?"

"Of course it's a price war, he sells the same thing for 95, we sell it for [-].

He sells 95, we sell [-].

As long as the first half of the year passes, he will definitely not be able to hold on. "

Liu Shansheng shook his head: "I'm afraid we are the ones who can't hold on first.

As far as I know, the property rights of the buildings where Zhang Yue's ten supermarkets are located are all in his own hands.

In other words, he has no rent pressure.

And the labor required for supermarket maintenance is the least.

Therefore, as long as those products are not sold at a loss, let alone persist for half a year, there will be no problem in three to five years.

Are you sure you can beat him? "

"Why can't it be spent?
He bought a building, but I also bought the building of Duo Hao Supermarket.

Since you can't kill him without losing money, let's sell him at a loss.

If the purchase price of a product is ten yuan, I will sell it for nine yuan.

If he dares to follow it down to nine yuan, I will sell it directly for eight yuan to see who is more ruthless. "

Liu Shansheng shook his head: "You are asking for your own death.

If I were Zhang Yue, as long as the price of your product is lower than the purchase price, I will go directly to your supermarket to purchase.

what would you do?
That guy doesn't have many other people, just a lot of people.

A person only needs to go to your supermarket once a day to empty out the goods in your supermarket. "

"This..." Sun Daqiang wiped the cold sweat from his forehead, realizing that he had been careless.

Zhou Zhoushui next to him said at this time: "Take it easy, you two, I will share my thoughts.

Regarding the price war mentioned by Boss Sun, it is not impossible for us to fight, but we must pay attention to skills.

It is not advisable to directly reduce the price. Even if Zhang Yue does not take measures, the manufacturer still has requirements for the price.

If we sell indiscriminately, it will seriously affect the reputation of the manufacturer.

If we stop supplying us at that time, the loss outweighs the gain.

We can engage in membership. "

"Membership? What membership?"

"It's very simple, if the purchase price of a product is ten yuan, we will sell it directly for ten yuan.

But members can get a [-]% discount. After consumers buy the product, they can get the product for [-] yuan through the membership system. "

Sun Daqiang was puzzled: "What's the difference between that and selling it for nine yuan?"

"Of course there are differences, because when consumers come to our supermarket, there is a high probability that they will not only buy one thing.

This [-]% discount is based on the total price of all commodities.

In this way, the supplier manufacturer can't say anything.

But in the eyes of consumers, he bought the product for nine yuan and enjoyed a real discount.

And when we fight a price war with Zhang Yue, we only need to mark down the prices of the best-selling items in the opponent's supermarket.

What was the original price of those things that he didn't have in the supermarket, and what price is they still selling now.

It can even be raised higher.

So even if there is a [-]% discount, and there are high-priced products for profit hedging, we may not only not lose money, but also earn some.

The most important thing is that membership is more flexible to implement.

Even if Zhang Yue sends people to the supermarket to snap up purchases, we only need to cancel the member discount activities to deal with it. "

After listening to this, Sun Dahai directly gave Zhou Zhou a thumbs up: "Manager Zhou, you are the best!
Just a small change can avoid all the disadvantages of the price war.

As expected of a high-end talent from a big company. "

Zhou Yishui hastily said: "It is my greatest honor that you recognize my strategy.

But this matter still requires everyone to work together, otherwise a single supermarket is not enough to change consumers' consumption concepts. "

The others nodded in agreement.

Everyone discussed some specific details, and signed an offensive and defensive alliance contract as agreed, and the matter was considered to be over.

Looking at the half-eaten banquet on the table, Liu Shansheng laughed loudly: "As the saying goes, if brothers are of the same mind, their profits cut through gold.

I believe that as long as we unite, we will be able to drive Zhang Yue out of the supermarket industry.

Don't talk nonsense, come, eat vegetables, you must be full today. "

"That's right, only when you're full can you have strength and toughness with Zhang Yue."

"..."

The scene became lively again, and more than an hour passed before the banquet ended.

Liu Shansheng waved and said to the waiter, "Check out!"

The waiter smiled slightly: "A total of 1201455 yuan."

Liu Shansheng's eyelids couldn't help twitching wildly: "Wait, how much did you say?"

The waiter said it again.

Sun Daqiang's face on the side also darkened: "Is it murder?
A meal cost more than 120 million, are you kidding me?

Calling your boss over, I really thought we were ordinary people who dared not speak out after being dumb! "

The waiter's face was full of grievances: "Gentlemen, we are a four-star hotel here, how can we slaughter people?

You spent a total of 1455 yuan on meals, and the remaining 120 million was the iron-covered Moutai you ordered.

A bottle of Moutai with an iron cover is worth 24 yuan, and 120 bottles are exactly [-] million yuan.

This is how much our boss bought the goods at the original price and sold them at the same price in order to attract customers. "

After finishing speaking, she took out an invoice: "This is the payment invoice for our boss to buy the iron cover Moutai through channels.

You can find a professional to verify the authenticity. "

Sun Daqiang's face turned red and then white in an instant. Zhang Yue said he wanted to drink Moutai, but in order to pretend to be aggressive, he directly asked the waiter to bring over the two boxes of wine.

Although Moutai is very expensive, in Sun Daqiang's mind, a bottle is only a thousand dollars.

Eight people drink three bottles, which is only 3000 yuan, which is a drop in the bucket for him.

For the rest of the wine, just find an opportunity to sneak to the front desk when the banquet is almost over, and ask the waiter to return it.

Zhang Yue couldn't move the things that had already been returned even if he wanted to.

It's just that he never expected that Zhang Yue would directly confront everyone in the middle of the banquet, and then left angrily.

Also removed all the remaining wine.

Seeing Sun Daqiang fighting that day, Liu Shansheng smiled embarrassedly: "Boss Sun, although I am the general manager of Zhongzhou Lianhua Supermarket.

But in the final analysis, he is just a wage earner.

Today's banquet, the maximum reimbursement amount given by the head office is 5000 yuan.

I paid for the more than 1000 yuan for the meal, but there is really no way for the wine.

Sorry! "

The others didn't expect to make such a big mess. Seeing that Liu Shansheng had run away, they hurriedly followed.

Soon, only Sun Daqiang himself was left on the scene.

His face turns red and turns pale. As the owner of Duoyouhao Supermarket, it is no problem for him to take out 120 million yuan.

Maybe it can be taken out, but it can be taken out, the key drinker is Zhang Yue!

biggest business competitor.

So he is not reconciled now, very unwilling.

Thinking of this, Sun Daqiang picked up his cell phone, found Zhang Yue and dialed directly.

"Hello, this is the customer service center of Guoyue Pharmaceutical Factory.

If you have leukemia, please press 1, if you are paralyzed in bed, please press 2, for other matters, please press 3, and for manual services, please press 0. "

Sun Daqiang was stunned for a moment. He found this phone number from Aiqicha, but he didn't expect...

However, Sun Daqiang did not give up, he directly called the manpower.

"Hi sir, is there anything I can help you with?"

"This seems to be your boss's number, right? I want to find him."

"I'm sorry sir, our boss changed the number, and now this number has become the customer service number of Guoyue Pharmaceutical Factory."

"Then what is your boss's phone number now?"

"...Excuse me, sir, I don't know either."

"I don't believe it, don't you know your boss's phone number?"

"Sorry, the reason our boss changed his number is because he doesn't want to be disturbed.

If you are his friend, you can directly call his current phone number. "

Sun Daqiang was angry: "Nonsense, if I want his current phone number, will I still ask you for his contact information?"

"Do you have any other questions that need service?"

"Hey, did you understand what I mean? I'm asking for your boss's current phone number?"

"The reason our boss changed his number was because he didn't want to be disturbed.

Do you have any other questions that need service? "

Sun Daqiang: "..."

Zhang Yue came out of the hotel with two boxes of wine in his arms, his face full of complacency.

He never expected that going to a Hongmen banquet by himself would bring him unexpected gains.

The two boxes of wine in my hand are worth millions of dollars.

I didn't expect that Sun Daqiang would give it away as soon as he said it, he was really rich and powerful.

Thinking of this, Zhang Yue couldn't help but sigh with emotion.

It is indeed a veteran of traditional supermarkets, even giving gifts to competitors is so bold.

Zhang Yue couldn't imagine what kind of life the other party usually lived.

Is it possible that when you drink Hu spicy soup in the morning, you order ten bowls at a time, drink one bowl for yourself, and the remaining nine bowls are just for putting on the table?

"Boss, are you okay?"

Yi Meiqin got out of the car.

She has been waiting here, originally Zhang Yue wanted her to go up together.

But Yi Meiqin resolutely refused after learning that the people in the hotel were the leaders of various supermarkets.

Zhang Yue smiled slightly: "What can be the matter?

Just a few clowns, don't worry about them. "

Yi Meiqin naturally saw the wine he was holding: "This is?"

Zhang Yue couldn't help but proudly said: "The other party gave it to me."

When Yi Meiqin heard what Zhang Yue had said, his eyes widened instantly.

Because she thought about it for a long time, and couldn't figure out why those people gave her boss liquor worth more than 100 million yuan.

seven days later.

Yimeiqin approached Zhang Yue again: "Boss, according to incomplete statistics, the traffic in our supermarket has dropped by nearly 30.00% compared to a week ago."

Zhang Yue was taken aback: "What's going on?"

Yi Meiqin explained the situation of his investigation in detail.

Zhang Yue smiled slightly: "That's it, don't worry about them.

Price wars are a good thing, if they snatch customers away, let them grab them.

Anyway, our supermarket was already overcrowded. Now that there are fewer customers, other customers don't have to be so crowded when they come to buy things. "

Yi Meiqin: "I know this.

But the problem is that our customers are losing so fast, not just because of the other party's low prices and membership benefits.

They also spread everywhere, saying that our supermarket sells high-priced things under the banner of cheap prices.

And... you'll see for yourself. "

After speaking, she picked up her phone and played a video.

In the video is a shopping guide lady: "Hi sir, what do you need?"

"Oh, I want to buy electric mosquito repellent liquid. I have children at home, as long as it is specially designed for children."

Miss shopping guide: "Electric mosquito repellent liquid, I suggest you buy this baby music.

It is specially designed for babies, and the main ingredient inside is plant mosquito repellent essence.

Absolutely safe for babies. "

"Really? If there are any others, bring them here for me to see and compare."

"Of course there are others, here you are.

However, I still recommend you to choose this one. Although the price of this mosquito repellent liquid is a bit expensive, you get what you pay for.

If you don't believe me, you can go to Guoyue Supermarket to have a look.

We sell the same product for 28, and they sell it for [-].

Moreover, although the mosquito-repellent liquid in Guoyue Supermarket is also labeled as suitable for children, the ingredients in it are 0.05% chlorofluoromethrin.

It seems to be the same, but in fact, chlorofluoromethrin is very harmful to the baby.

Once you buy it wrong, it is likely to cause extremely serious consequences. "

"No way?" The man was startled, "I heard that Guoyue Supermarket is the conscience of the supermarket world.

Especially their fruits are all ecological fruits, very healthy. "

"It's just that you think it's healthy, but is it actually healthy?
As far as I know, although the fruits of Guoyue Supermarket are also purchased from northern Shaanxi.

But these fruits are just not sprayed with bulking agents and cyclamate, and there are no shortage of other pesticides.

Someone took their fruit to a testing agency for testing, and found a lot of pesticide residues. "

"Really? Don't scare me."

"Of course it's true, because the person doing the test is a relative of my family..."

The video hadn't finished yet, but Zhang Yue's face was ashen.

He asked Yi Meiqin: "Those supermarket salesmen say that?"

Yi Meiqin nodded: "That's why I came to you.

Although we walk upright and stand upright, we have a clear conscience.

But those people are really hateful.

Moreover, if one person says so, consumers may not believe it.

But if everyone says so, it will become true. "

Zhang Yue stood up directly.

Originally, Zhang Yue didn't want to haggle with the other party because of the price.

But the behavior of the other party has already touched his bottom line.

After thinking about it, he asked, "How is your communication with those manufacturers?"

After learning that Liu Shansheng and others deliberately targeted him, Zhang Yue asked Yi Meiqin to make a statistics.

That is, what are the popular products in Guoyue Supermarket.

Then let Emaqin communicate with the corresponding manufacturer, and ask the other party to design a unique new style for Guoyue Supermarket.

Such as drinking glasses.

There is a kind of peach water cup, which sells very well in Guoyue Supermarket.

Zhang Yue asked them to design another orange water cup.

Although the fruit has changed, the kernel remains the same.

I believe that once the new water cup comes out, it will also be very popular.

He did this naturally to prevent other supermarkets from fighting a vicious price war with him.

After all, the peach water glass and the orange water glass seem similar, but as long as the shape is different, it is reasonable to sell the orange water glass one or two dollars more than the peach water glass.

Of course, there are definitely requirements for the quantity of purchases for exclusive customization.

But for Zhang Yue, this is not a problem at all.

Yi Meiqin nodded: "Most of the merchants agreed, and some people said that they should reconsider.

Only one company refused very simply.

But the products of this company are the best sellers in our supermarket, and they are also the main target of other supermarkets' price wars. "

Zhang Yue was taken aback: "Which company? What does he sell?" (End of this chapter)

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