I can see the commodity price curve

Seeing everyone's doubts, Zhang Yue smiled slightly.

I’ve just said it many times that I want to be an ordinary employee, but if you don’t believe it, there’s nothing I can do about it!

Just when he thought everyone would be shocked by this incident for a long time.

The next moment, everyone showed an expression of sudden realization.

This time it was Zhang Yue's turn to be confused.

Is everyone so receptive?

But Zhang Yue didn't think much about it. He looked at Su Qiwen.

Today Su Qiwen summoned everyone for a meeting. It was not as simple as announcing her identity.

Su Qiwen wants to talk about the sales plan of October Mineral Water Factory.

When Zhang Yue heard Su Qiwen say that he wanted to formulate a sales plan by himself, he didn't have much confidence in the other party.

Now that I know that Su Qiwen is still an elite in marketing, I can't help but look forward to it.

Seeing Zhang Yue looking at her, Su Qiwen smiled slightly: "Okay, I have prepared a plan for the sales model of October mineral water.

Now let me give you a general overview. If anyone thinks there is any room for improvement, you can point it out directly.

Please take a look. "

Su Qiwen said and took out a box, "This is our mineral water sample."

Then the box was opened and a bottle was given to each person.

Zhang Yue naturally has it too.

But when he got this sample, he was completely stunned.

Because the body of this bottle of mineral water is very thin, if you pinch it gently with your hands, the bottle will dent.

Zhang Yue once wondered if he would crush the mineral water bottle if he used a little force.

He did it as he thought and clenched his fists, only to be surprised at the result.

Because this bottle is unexpectedly strong, at least it can't be broken by ordinary transportation and hand squeezing.

Then he looked at the label of the mineral water.

The mineral water label has a green background with a piece of green bamboo printed on it and a full moon next to it.

The full moon represents October, and the green bamboo should represent nature and green.

All in all it looks very comfortable.

Seeing that everyone was observing the same thing with the bottles, Su Qiwen said at this time: "Okay, now let me tell.

Since I decided to serve as the director of October Mineral Water Factory, I have made a very detailed investigation of all mineral water brands on the market.

It turns out that these mineral water plants seem to be in harmony with each other, but they are very involved.

Take the current mineral water overlord Nongfu Spring as an example. The boss of this company is very powerful in marketing. "

As soon as these words came out, everyone nodded in agreement.

Wu Qingshan sighed: “Yes, it’s amazing.

Especially the slogan ‘Nongfu Spring, a little sweet’.

Even though this advertisement only has seven words, it is the most classic marketing copy.

Every word is worth tens of millions. "

Su Qiwen nodded: "Of course it's amazing, but what I admire most about Nongfu Spring is not this slogan, but the sentence 'We don't produce water, we are just porters of nature'."

As soon as these words came out, everyone was stunned.

Wu Qingshan said: "Wait a minute, right?

I’ve heard the slogan “We don’t produce water, we’re just porters of nature” and it sounds pretty good to me.

But it still can’t be compared with ‘Nongfu Spring, a bit sweet’.

‘We don’t produce water, we are just porters of nature’ only states a fact, while ‘Nongfu Spring is a bit sweet’ expresses artistic conception.

Empathetic mood.

Every time I drink Nongfu Spring, although there is no taste in my mouth, I always feel that it is sweeter than other mineral waters. "

Other salesmen also nodded. They also believed that the slogan "Nongfu Spring, a little sweet" is the most classic. "

Unexpectedly, Su Qiwen said: "You have misunderstood.

If we just say, "We don't produce water, we are just porters of nature," it is indeed very general.

But if you consider the context in which this slogan was released at the time, it will be different. "

Post background?

Everyone was stunned again, a little confused as to what Su Qiwen meant.

After all, the Nongfu Spring brand has been established for more than ten years. At that time, everyone was just a child, so they didn’t know anything about business wars.

Su Qiwen smiled and said: "Then have you ever heard of an advertisement?

‘In order for you to drink purer water, Robust goes the extra mile and every drop is strictly purified, with a total of twenty-seven layers, so you can drink with confidence.

Robust purified water is truly pure and quality guaranteed. ’”

As soon as these words came out, everyone's eyes lit up.

Wu Qingshan immediately said: "I have seen this advertisement. The sound of these slogans is very magnetic, and it is also matched with a piece of melodious background music, giving people a feeling of being very close to nature."

As soon as these words came out, everyone else nodded.

Even Zhang Yue couldn't help but admire in his heart.

As expected of a professional advertiser, this advertisement is still impressive after all these years.

Moreover, Zhang Yue also read an article about advertising commentary, which highlighted Robust's advertisement, which also won the Best Creative Advertisement Award.

In addition to receiving hefty commissions, advertising creators also receive a lot of honors.

Su Qiwen smiled slightly: "You are absolutely right, this advertisement is indeed extremely classic.

In fact, every mineral water factory produces mineral water through a similar process.

Pump out the tap water and put it into the filter tank for filtration.

This kind of filtration is actually not very technical, and for tap water, as long as the filtered water meets drinking standards, it will not harm human health.

The key point is that when people drink water, in addition to the water itself, many substances dissolved in it are actually beneficial to the body.

The most common ones are various minerals.

In addition to minerals, there are also various small molecules.

I wonder if you have ever heard an academic report?

The human body contains tens of thousands of microorganisms.

A very small number of these microorganisms are harmful to the human body, and a very small number are beneficial to the human body, but most of them can only coexist peacefully with the human body. "

As soon as these words came out, Zhang Yue smiled and said: "I know this.

The human body, especially the digestive system, can be viewed as a small world.

Countless microorganisms thrive and evolve here, forming a delicate ecological balance with the human body. "

Seeing others looking at him in surprise, Zhang Yue said strangely: "What?

Can't I speak? Now I am an ordinary employee. When faced with questions from leaders, I must speak well and fully demonstrate my abilities. "

Everyone nodded quickly: "Boss, of course you can say it.

We are listening to your instructions. "

"Yes, boss, what you said makes sense.

After listening to it, I instantly found that my knowledge had improved a lot.

Will listen to it more in the future. "

"And I……"

Seeing everyone flattering me with every word, Zhang Yue chuckled:

"Okay, why are you so polite?

Let me stress again, I am just an ordinary employee now.

You don't have to talk to me like that.

The most important thing is, don’t call me boss in the future.

Those who are older than me can call me Xiao Zhang, and those who are younger than me can call me Brother Zhang! "

Su Qiwen frowned when she saw Zhang Yue losing control after just two or three sentences.

She coughed: "Okay. Let's get back to the topic.

What I mean is that this advertisement for Robust mineral water, although it is very classic, it feels refreshing.

But the so-called 27-layer depth filtering has no advantages from a health perspective.

On the contrary, if you drink this kind of water too frequently, it may also lead to the lack of certain tiny substances in the body, thus affecting your health.

The most important thing is that this advertisement exposes a fact.

That is the water source chosen for Robust mineral water, which is tap water.

This is produced by them through precision machinery processing.

It is precisely because of this that Nongfu Spring changed the original "Nongfu Spring is a bit sweet" to "We do not produce water, we are just porters of nature."

As soon as Nongfu Spring’s advertisement came out, Robust’s advertisement was immediately removed from the shelves. "

As soon as these words came out, all the salesmen were stunned.

They have been wondering before, Nongfu Spring’s ‘Nongfu Spring, a little sweet’ is very classic and can be used all the time.

But the other party suddenly changed the slogan at a certain time, and although the slogan was very creative, it was not deep enough.

It turns out that was their purpose.

If it is true as Su Qiwen said, then the person who thought of this advertisement is definitely a super genius among super geniuses.

So what if you won an award? So what if your advertisement is classic?

My brother slaps you in the face with just one sentence.

Su Qiwen looked at everyone again: "Now you know how cruel the competition in the mineral water market is, right?"

Everyone nodded quickly.

This industry is really cruel. The most important thing is that the super bosses in this industry play extremely high-end games even if they are at odds with each other.

Proper killing without a knife.

Even Zhang Yue was completely suppressed.

He found that he had underestimated this market.

Although Zhang Yue has eye powers, his eye powers are more of a technical display.

The reason why he was able to win repeatedly in previous business wars was all based on the quality of his products.

But from the discovery of the water source to the sale of the October Mineral Water Factory, his eyesight powers were completely unable to intervene.

Therefore, if Zhang Yue is asked to plan a sales plan, there is a high probability that he will be beaten by other mineral water bosses.

Seeing that everyone was calmed down by her words, Su Qiwen smiled slightly:

“You don’t have to worry too much.

Competition in the mineral water market is indeed fierce, but we are not without opportunities.

So who can tell me now, how much does mineral water cost on the market? "

Wu Qingshan was the first to speak: "Between two and three yuan, except for some special products, most of them do not exceed three yuan."

Zhang Yue thought for a while: "It would be much cheaper if we wholesale it in bundles, such as buying a box of twenty-four bottles directly online.

Some are a little more than one yuan, and some are only seven or eight cents. "

Su Qiwen nodded: "Yes, but although there are people who wholesale by the box, the proportion is relatively low.

Most people feel thirsty and run to the supermarket to buy a bottle.

I did special research on this.

For customers like this who go to the supermarket to buy water alone, most people choose mineral water because it is cheaper than other drinks.

If the prices are similar, at least 70% of people will choose green tea, orange juice, Red Bull, Jianlibao and other drinks.

Only about 30% of people choose it because they are not used to drinking drinks.

So the question is, if the consumption of our October mineral water in the market is one yuan a bottle, do you think consumers will choose it? "

As soon as these words came out, Wu Qingshan immediately said: "Of course!"

Seeing everyone looking at him, he quickly explained: "Don't get me wrong, what I said is true.

Because I am like that myself.

For example, when summer comes, I am often thirsty and often run to the supermarket to buy water.

Near my home, there is a supermarket that sells mineral water that is cheaper than other supermarkets.

Their Nongfu Spring is RMB 1.5 a bottle, and the cheapest one is Master Kong, which only costs RMB 1 a bottle.

So every time I go there, I choose Master Kong. "

Zhang Yue looked at him helplessly: "Real or false?

Your monthly salary seems not low, right? You actually care so much about what kind of water you buy? "

As a senior executive of the October Food Factory, Wu Qingshan's salary is not as high as that of Zhan Susu, Wu Dachuan and others.

But there are at least 50,000 or 60,000 in a month, and most can exceed 80,000.

If this kind of treatment requires you to worry about buying a bottle of mineral water, you have failed as a boss. "

Wu Qingshan was helpless: "Boss, my salary is indeed not low.

But the problem is that the level of my salary and the money I can use are two completely different concepts. "

Zhang Yue reacted instantly: "You mean that your salary card has always been kept by your wife."

"you do not say!

She would give me a thousand yuan every month as pocket money.

Although one thousand yuan seems like a lot, I have to use it to pay phone bills, play games, especially recently, I have become obsessed with fishing.

Just buying two fishing rods is a bottomless pit.

What's more, the water from Master Kong and the water from Nongfu Spring taste almost the same.

So if you can save fifty cents, why not? "

As soon as these words came out, someone immediately laughed and said: "Boss, you don't understand this.

Manager Wu is riding a bicycle to visit the bar, which is a waste of time.

He is indeed not short of money, but not lacking money and being stupid and having too much money are two completely different concepts.

Why should I spend one dollar and a half when I can enjoy the same service for one dollar? "

Everyone else also laughed, including Zhang Yue himself.

The other party is right, consumption philosophy depends on personal preferences.

And even if you are a billionaire, you will still pursue cost-effectiveness.

Because of Zhang Yue's status, he needs to wear a suit in some formal occasions.

He once went to a suit store and bought an Armani suit for 20,000 yuan.

After he paid the money, he went home and searched Goudong on his mobile phone and found that the same thing cost only 5,000 yuan here.

Without any hesitation, he went directly to the store to return the clothes, and then placed an order directly from Goudong.

After thinking about it, he looked at Su Qiwen again: "If you want to be cost-effective, no problem.

The problem is, the wholesale prices of all mineral waters are not particularly expensive.

The reason why retail prices vary widely is that the profits are taken away by supermarkets.

Not everyone may accept our products. "

Zhang Yue was right about this.

Take Nongfu Spring as an example. The wholesale price of this kind of mineral water is one yuan.

Some supermarkets sell it for 1.5 yuan, others sell it for 2 yuan, and the most expensive one sells it for 3 yuan.

If the price of October mineral water is set at one yuan, no matter how low its cost is, the profit will not be more than one yuan.

Therefore, many supermarket owners prefer to sell other brands with higher profits.

Su Qiwen smiled slightly: "Don't worry, for our October mineral water, I didn't plan to go to the supermarket in the early stage.

I am going to cooperate with October Food Factory. "

"Cooperation?" Zhang Yue didn't quite understand what the other party said. (End of chapter)