I can see the commodity price curve

Chapter 450 Powerful lottery sales

Zhang Yue looked at the little girl with an affectionate expression: "Do you really want to eat canned food?"

Although the little girl cried loudly, she still nodded after hearing Zhang Yue's words.

Zhang Yue handed over a bottle of can: "Here, take it and eat it!"

The little girl's mother quickly said: "No, children are not sensible, so let's forget it!"

She sent the can back.

Zhang Yue shook his head and handed the can over again: "It's okay, your child is very popular.

It was just a bottle of canned food, and I invited her to eat it. "

Then he used both hands to twist the cap of the can, took out a plastic spoon and put it in: "Eat it!"

The little girl looked at her mother with a hesitant expression.

When the mother saw this, she just nodded: "Since uncle invites you to eat, then continue."

"Thank you, uncle!" the little girl was very polite.

The little girl was about to leave, but Zhang Yue stopped her: "Wait!"

Seeing the confusion between mother and daughter, Zhang Yue took out a stack of cards and said with a smile: "I almost forgot, my cans are sold with prizes.

In other words, as long as you buy a can, you have a chance to win.

Come on, draw one! "

The little girl’s mother shook her head: “Forget it, I didn’t pay for the cans.”

Zhang Yue said: "It doesn't matter. The lottery is required by the company. If you don't draw, you won't get it."

Then he asked the little girl: "Which one do you choose?"

When she heard about the lottery, the little girl was a little curious. She drew a card from the middle and asked Zhang Yue: "What should I do next?"

Zhang Yue pointed to the silver covered area on the card and handed over a metal piece: "Scratch this area."

The little girl did as she was told, and soon she said: "Hang up."

Zhang Yue's eyes lit up and he gave a thumbs up: "This is 'one more bottle'. You are so lucky."

He took out another can and handed it to the little girl: "This is your prize."

It took the little girl's mother a long time to react: "You mean my daughter won the lottery?"

Zhang Yue nodded: "Yes, your daughter is not only good-looking, she is also very lucky."

The little girl's mother hurriedly handed over the bottle of can: "You just gave us a bottle. Since this bottle was obtained by winning a lottery, I will give it back to you."

Zhang Yue was unhappy for a moment: "What do you mean? I sent the canned food out, and now I want to come back. Doesn't it mean I'm looking down on people?"

Let me tell you, I am from China, and we Chinese place the highest value on our promises. We will give it to you when we say it will.

If you don't accept it, you are looking down on people. "

Seeing that the little girl's mother was still hesitating, Zhang Yue handed the bottle of canned food to the little girl: "Take it, take it home and eat it slowly.

If you think it tastes good, just look for our Tianxiang cans when buying cans in the future. "

When the little girl heard this, she immediately said in a childish voice: "This can is sour and sweet, very delicious."

"Okay then, come and draw another one."

The little girl’s mother was stunned: “What, draw another one?”

Zhang Yue nodded and explained with a smile: "Our lottery cards are distributed by bottles.

While the second can is the prize, there are also raffle tickets.

As long as you're lucky enough, you can theoretically buy countless cans by just buying one. "

Without waiting for her mother to speak, the little girl took out another lottery ticket from the middle and then skillfully scratched it open.

The next moment, her eyes were bright: "One more bottle, I won again!"

Zhang Yue gave her a thumbs up, gave her another bottle of cans, and handed out the lottery tickets again.

No need for Zhang Yue to explain this time, the little girl drew the third one with ease.

But her luck ended there. The third prize scroll said "Thank you for your patronage".

But the little girl was still very happy. She held on to the three cans and bottles and refused to let go.

Tianxiang cans not only have large bottles, but also have ample portions.

These three cans are enough for her to eat for a long time.

After the little girl left, one of the onlookers said, "Is this can really good for a lottery?"

Zhang Yue smiled and said: "Of course, didn't you see it just now?"

“Wait a minute, I remember Tianxiang canned food seemed to have been exposed due to food safety issues.

You also sell Tianxiang cans, so they are not the same brand, right? "

Zhang Yue sighed helplessly: "You are right, our Tianxiang cans did make the news due to quality issues."

As soon as these words came out, people who were originally eager to buy because of the lottery suddenly retreated.

They buy canned goods on a whim just to see if they can get some advantage.

If there is something wrong with the can itself, let alone spending money to buy it, you can’t take it even if it’s free.

Seeing this, Zhang Yue suddenly sighed: "You don't know, our cans were found to have problems, and they were cheated by our colleagues."

After that, Zhang Yue briefly explained what happened, and then took out a document:

“This is the approval document that Tianxiang canned food is allowed to enter the French market.

If there is really something wrong with our cans, the customs will not approve it. "

Speaking of this, his expression suddenly became heavy: "I thought we had cleared our grievances and could put the products on supermarket shelves for sale.

But in the end, we underestimated the power of public opinion. Because of that incident, 90% of supermarkets in France refused to put canned Tianxiang on their shelves.

These cans traveled 30,000 kilometers on the sea to be transported, and the freight alone was an astronomical figure.

If we pull it back, the cost will rise by at least 50%.

We have no choice but to set up a stall here based on the principle of returning to the basics.

Knowing that everyone still doesn’t trust Tianxiang cans, we organized a lottery.

One more bottle among the prizes inside is only the third prize, we also have second prizes, first prizes and special prizes.

The second prize is the latest fruit mobile phone, and the first prize is a free one-month trip to China worth US$10,000.

As for the special prize, it is even more awesome, a Lamborghini sports car. "

As soon as these words came out, the eyes of the onlookers suddenly lit up.

"The special prize is really a sports car? Can I ask what model it is?"

Zhang Yue glanced at the other party helplessly and thought, are you really planning to win a sports car?

However, he still smiled and said: "This was ordered by our boss, and I don't know the specific model.

I estimate it should be the latest model within a year. "

"Great, I'll have a bottle.

Since you have the approval document in hand, the quality must be fine.

Just in time for me to try my luck. "

Zhang Yue handed over a bottle of can, and the other party took it and put it aside, looking straight at the lottery ticket in Zhang Yue's hand.

Zhang Yue smiled slightly and handed over a stack.

The other party picked and picked for a long time, took out one piece, and then started to scratch the silver area like a little girl.

While he was praising him, others stopped to watch.

I heard a voice suddenly say in surprise: "It's another can!"

Although the person who bought the can was a little disappointed that it was not the special prize, he still handed the ticket to Zhang Yue.

Zhang Yue took it with a smile and gave him another can and a chance to draw a lottery.

The opponent's luck was worse than that of the little girl, and he didn't win the prize in the second draw.

"It's a pity." Zhang Yue put the two cans in front of him, "But it's already very good.

After I learned that these tickets had prizes, I bought two bottles myself, but I didn't win any of them. "

Unexpectedly, as soon as he finished speaking, the other party took out a piece of money and slapped it on the table: "Buy two more bottles. I still don't believe it. With my luck, I can't win the special prize."

Then, without waiting for Zhang Yue to make any move, he took out two lottery tickets and started scratching them. When the onlookers saw that the other party had won the prize just now, they couldn’t hold it any longer, and now they also took out their money:

"I'll buy a bottle."

"I'll buy a bottle too."

"I'll buy two bottles."

"..."

"Don't worry, everyone, please queue up to buy."

After speaking, he looked at Du Zhijian and Huang Susu who were still in a daze: "What are you doing standing still? Sell it quickly!"

As a result, the originally quiet stall suddenly became lively.

"I won the prize, here's another can."

"Oh, I bought so many bottles, but I didn't win any of them. I'm not as lucky as anyone."

"Hahahaha, I only spent the price of one bottle and ended up buying six cans."

"Wait, is this the second prize?"

As soon as these words came out, the scene instantly became quiet.

Everyone looked at the person who won the second prize, and the person handed the ticket to Zhang Yue.

After Zhang Yue checked it, he smiled and said to the other party: "Yes, this is the second prize. You are so lucky."

The winner was a little stunned: "So I won a fruit phone?"

"That's right, wait a moment."

Zhang Yue said and started to make a call. Two minutes later, he hung up and looked at the other party and said, "That's it.

I just reported the situation to our boss. Because time is tight, the second prize has not been distributed yet.

I'll give you two options. One is to come back in two days, and then you can redeem your mobile phone with the coupons.

Second, I will transfer the money directly to you, and you can take the money and go to the fruit shop to buy it yourself. "

The other party didn't hesitate: "Transfer the money to me and I'll buy it myself."

Just kidding, Zhang Yue is just a roadside stall. If he runs away in two days, who can I talk to to reason with him?

Zhang Yue didn't waste any time and transferred the money directly.

Seeing that the winner had indeed received the money, the crowd roared again.

A fruit phone costs 999 euros. Even in France, where wages are generally higher, many people are still reluctant to spend money to buy it.

Nowadays, you have a chance of winning a mobile phone when you buy cans. It’s like pie in the sky.

So a cart full of cans was sold out in just an hour.

Although only one mobile phone won in the whole process, it still did not affect everyone's enthusiasm for shopping.

“Everyone, I’m sorry, it’s out of stock.

I will arrange the purchase now. If you are interested, you can come back tomorrow. "

When the crowd dispersed, Zhang Yue, Du Zhijian and Huang Susu looked at each other.

Huang Susu's eyes shone brightly and she gave a thumbs up to Zhang Yue: "Boss Zhang, you still have a way!"

Zhang Yue waved his hand: "Don't praise me, I'm just a blind cat who encountered a dead mouse."

What he said was the truth.

Because according to Zhang Yue's idea, he wants to do martial arts marketing or health marketing.

As for the lottery, it is just a backup plan.

After all, in China, this kind of marketing method has long been broken.

Du Zhijian laughed loudly: "Brother Zhang's method is definitely effective.

Especially this lottery sales model, in one word, absolutely! "

He admires it from the bottom of his heart.

A bottle of canned food of the same quality sells for thirty yuan in Europe.

Ten yuan is the cost, ten yuan is the profit of Tianxiang Cannery, and the other ten yuan is the profit for the supermarket.

When Zhang Yue proposed setting up a roadside stall in France, he followed Du Zhijian's idea of ​​making small profits but quick turnover.

It costs ten yuan a bottle, and with the customs clearance documents provided by French customs, I believe that even if Tianxiang cans have a bad reputation, there will definitely be people willing to buy them at such a low price.

However, Zhang Yue stopped him and proposed two plans.

Forget the first one, the key is the second one.

The price of a bottle of Tianxiang can is still 30 yuan, and you can get a lucky draw if you buy a bottle.

As for the probability of winning, it is set at 66%.

In other words, even if you have average luck, you can win at least two bottles if you buy one bottle.

Buying one of the bottles is considered bad luck.

As for not winning a bottle, this situation can be classified as non-chief.

Facts have proved that Zhang Yue was right.

It’s not like no one put the price of the cans at ten yuan per bottle at a roadside stall.

Although they sold out quickly, people's enthusiasm couldn't be compared to the lottery.

Seeing Du Zhijian's praise, Zhang Yue also reacted at this time.

He couldn't help but sigh, it seems that no matter where you are, people like to take advantage.

Especially the gambler's mentality, which is even more obvious in Europe.

In fact, the lottery method proposed by Zhang Yue was not something he came up with on his own, but had precedents.

Before Zhang Yue traveled through time, the beverage market was once very popular.

Many new beverages have been developed, such as green tea.

However, when green tea first came on the market, it was not very popular.

Because in China, everyone is still used to buying tea and brewing it themselves.

This drink, which combines tea and sugar, is not popular.

So companies that produce green tea came up with a way, which was to draw a lottery.

A bottle of green tea costs three yuan, and they increase the probability of winning with another bottle to 66 percent.

So consumers are shocked to find that they originally only bought one bottle, but because of another bottle, they can often buy two or even three bottles.

More exaggeratedly, there are some who have won twenty-eight bottles in a row.

Everyone went crazy. They went to the supermarket to buy drinks. Although they wanted to drink Coke, Fanta, Sprite, and Jianlibao the most, they couldn't stand it and won the prize with green tea!

Buying one bottle and buying several bottles is not a great feeling.

It even developed to the point where some people didn’t buy green tea just to drink it, they just wanted to win prizes.

Because of this initiative, green tea drinks suddenly carved a way out of the beverage market.

It has even changed from a sweet tea drink that everyone doesn’t like to a beverage of choice.

Because consumers have discovered that this kind of sweet tea has a good sales function, and the more they drink it, the more they drink it.

Even if the winning rate is later reduced or even canceled, many people are still willing to drink it.

A simple lottery can turn consumers from dislike to like.

Not to mention canned food, which is already very popular with European consumers.

After the plan was successfully verified, Du Zhijian immediately arranged for people to set up stalls in various places in France.

Soon, when the French went shopping, they found that the familiar roadside stalls suddenly had a novel scenery.

After understanding the rules, as soon as such a stall appears, many people can quickly gather.

However, although Du Zhijian has praised Zhang Yue's method, he still underestimated the power of lottery sales.

Because this method had only been promoted for three days, the supermarket owners came looking for it. (End of chapter)

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