i have an electronics factory

Chapter 10 Final Preparations
"It's not like saying that..."

Doesn't Chen Zifan want to shoot a brand promotional video that looks awesome and tall?It's not because the cost is limited, and now it's enough to make some small achievements in online publicity.

According to his expectation, some mobile phone manufacturers should react after seeing the promotion of Stardust Technology, but in fact they did not, not only international brands but also domestic brands.

Even Gionee, Coolpad, and Tianyu, which have established long-term cooperation with Stardust Technology, did not express anything. Perhaps in their view, it is no big deal if Stardust Technology enters the mobile phone market.

There are different new mobile phones coming out from all over the country almost every week, and they don't pay attention to each of them, let alone international brands, Huaxia is just one of the markets.

Moreover, Nokia and Motorola have always been self-sufficient, and they do have the capital of self-sufficiency at present. Brands such as Sony and Samsung have a wide range of business, so naturally they will not pay attention to a Haicheng brand.

This is a very good situation for Stardust Technology. It only needs to carry out marketing and publicity around the "sea" step by step, but online is not enough, and offline advertising is equally important.

The direct-sale store of Stardust is only 4.2 kilometers away from Stardust Technology headquarters in a straight line. It is located in a secondary commercial plaza, opposite to Haicheng Wetland Park, and the flow of people during holidays is very high.

Originally, this was a large furniture city, but it was closed due to poor management, so it was taken down by Stardust Technology, and the construction began to be rebuilt according to the drawings.

At the very beginning, Chen Zifan even wanted to build a large Stardust direct store directly at the entrance of Stardust Technology, and then build a Stardust Square that can accommodate thousands of people, paving the way for subsequent product releases...

In the end, it was defeated by insufficient funds, so I had to settle for the next best thing and choose a place with an ok geographical location and within the budget. The construction started in August, and the overall progress was ok.

The construction was completed at the end of September, and it will be officially put into use in October. As for the Stardust after-sales center, it is a separate area from the Stardust direct-sale store, dedicated to dealing with after-sales issues.

When the construction of the Stardust directly-operated store started, many people around had noticed their completely different decoration styles, and many residents around speculated that a large western restaurant and fast food restaurant would be opened here.

If Chen Zifan heard it, he would have to reply: "What's the reason? Don't you think that only western restaurants, coffee shops, fast food restaurants and other foreign things can be well decorated?"

Moreover, the decoration style of Stardust Technology does not have any western elements, some are just a simple but unrefined storefront, and a sense of technology lingering through various electronic devices.

While the construction of Stardust's directly-operated store continued, Wang Jinli also led his small team to make three contacts with Li Qiufeng of Huaya Building, and then determined the cooperation content and finalized the specific cooperation plan.

As for the led LCD screen, on the one hand, Stardust Technology only needs to be responsible for the production, and Huaya is solely responsible for the installation and sales. On the other hand, it is about the channel sales and advertising of "Hai".

Li Qiufeng gave very generous conditions, not only to help Stardust Technology advertise on the Huaya Building, but also to open a Stardust directly-operated store in the Huaya Building, but Stardust Technology cannot make concessions in this regard.

Wang Jinli explained that the Stardust directly-operated store is their brand image store, which focuses on experiential marketing and is controlled and directed by the head office. If you really want to cooperate, you can try the way of authorized stores.

Li Qiufeng didn't force it either. Directly-operated stores and authorized stores are not important. The most important thing is to create profits. The most important thing is that some people want to support Stardust Technology to get rid of some other brands.

Even Li Qiufeng didn't know exactly who it was. He was a little confused when he first received the news. He sent someone to check the relevant information of Stardust Technology, but he didn't see the potential of Stardust Technology.

Isn't this just an ordinary supplier?

It wasn't until Stardust Technology released the "Sea" promotional video some time ago, applied for and registered more than 100 patents in one go, and kept buying e-waste that he realized that Stardust Technology had something to offer.

In terms of the cooperation plan, Huaya Building also gave enough sweetness to Stardust Technology. Wang Jinli wanted to make some excuses, but unfortunately Li Qiufeng finally refused to enter with a grinning grin. Seeing that he couldn't ask anything, he gave up.

After returning to Stardust Technology, Wang Jinli immediately found Chen Zifan and said, "Little Director Chen, our cooperation with Huaya went very smoothly. The conditions offered by Huaya are very fair, and I didn't find anything else..."

"Okay, don't worry about this matter for now, show me the contract, and I'll arrange the factory to prepare it..." Chen Zifan didn't worry about it any more, since the contract was fine, why didn't he make money?

Just in time, Stardust Technology's recruitment expansion task has also been completed. Among the 500 employees, 400 are in the Stardust Factory, accounting for 80% of the total.

【Employees: 500 people】

(50 temporary employees, 300 regular employees, 150 senior employees, the list is as follows...)
【Patent technology: 257】

(...)
Under the current conditions, it is not difficult to open a large LED LCD screen alone, and production can start within half a month. Together with the original OEM mobile phone screen and lithium battery, it has become a profit point for Stardust Technology.

Next, we only need to wait for the delivery of the first batch of LED large-scale LCD screens, and advertise on the large screens. On the other hand, Wang Jinli, who returned to Stardust Technology, once again led the marketing department to start the final preparations.

In the Haicheng Forum, the number of people who follow the Stardust and Sea column is also increasing, from 10 people a few days ago to nearly 30 people. Taking this opportunity, the marketing department released a new promotional video.

It was Chen Zifan's "immersive unboxing". As a result, the column that had been calmed down once again became a scene of heated discussions. The unboxing video is much more realistic than the previous "parameters".

Promoted by the marketing department's troll, the "immersive unboxing" video soon spread to every corner of the Haicheng forum, even without the troop's push, netizens had already uploaded the video to the Koukou group.

"Come out guys! Someone already bought 'Hai'! And made an unboxing video!"

"Unpacking video? What is this thing? Why, buy a mobile phone and take a video after unpacking it?"

"Damn it! It's true! Didn't it just be released on October 10, why did someone get it in advance!"

"Normal! There must be a supplier who got the goods in advance! Damn, this phone looks good!"

"It is recommended to turn up the volume, and the packaging box is really exquisite, and the mobile phone is also exquisite. Damn, what should I do if I want to buy it?"

"Then think about it slowly!"

"???"

"After reading it, I want to watch it again. It's a bit high-spirited, and the more I watch it, the more excited I am. This Bluetooth headset is really small! It's equivalent to buying a Bluetooth headset to give away a mobile phone!"

"Yes, the material of this mobile phone is also very good. May I ask if anyone bought it? How does it feel to use it? How much is the price?"

"Don't ask, it will be released next month. There is only one directly-operated store in Haicheng, opposite the Wetland Park."

"??? My house is there! Why haven't I seen it? Where did you hear the news?"

"I also heard from others..."

"..."

All kinds of news are flying all over the Internet, except for the fact that the unboxing video of "Hai" is true, there are different opinions on other news, and it is difficult to distinguish between true and false, but this does not prevent the unboxing video of "Hai" from being popular on the Internet.

Obviously the content of the video is very simple and the time is short, but it gives people a sense of being there, and people can't help but look at it. The most important thing is that the mobile phone in the video is really exquisite, it's hard not to be moved!
"If only I had one too..."

This is what Chen Zifan wanted to create for consumers. Facts have proved that he has also succeeded. He has achieved the greatest publicity effect with the smallest cost, and has also caused many netizens to follow suit.

In the beginning, it was all kinds of mobile phone unboxing. Later, there were even immersive opening of grapefruit and durian.

A certain netizen named "嘉の呀、伱兂鍅耩笩" also specially downloaded the unboxing videos of various mobile phones for comparison. Some big-name mobile phones are also very good, but they just lack some feeling.

"What's missing?"

He scratched his head and couldn't figure it out. New phones from big names like Nokia and Motorola looked good, but why did he always feel that something was missing?And no urge to buy?
"Could it be that the 'sea' impressed me too much, making me a little preconceived, it must be like this..."

This feeling is indeed indescribable, just like a mobile phone looks ridiculously beautiful from the front, back, and side, but when it is turned on, it has a big fruit and a small screen, which immediately makes people feel less favorable.

The CPU and system of "Hai" may be far inferior to Symbian, but Chen Zifan has achieved the current extreme of Stardust Technology in all visible and invisible hardware, which naturally gives people a different feeling.

At the same time, "Sea" has finally passed the audit and certification of the Ministry of Industry and Information Technology, and has been labeled, and can enter the mass production stage. According to the current production capacity, the first batch of "Sea" will have about 3 units.

1 Stardust directly-operated store + 1 Stardust authorized store, the shipping capacity is really limited, so Chen Zifan is working on building the official website of Stardust Technology. After the construction is completed, he can open up the online shopping channel in Haicheng.

For Stardust Technology, everything is ready now, and the only thing that needs to be done is to wait for the first batch of large LED LCD screens to be sent out, the advertisements to be printed, and the construction of the Stardust directly-operated store to be completed.

Chen Zifan didn't need to worry about the affairs of "Hai" for the time being, so he came to the core area of ​​Stardust Factory again, opened [Stardust Technology], and started to conduct new experiments on some products.

　Thanks for my really childish monthly pass!Thanks for the support!

　　
　
(End of this chapter)