i have an electronics factory

Chapter 9 Immersive Unboxing

This breaking news can be said to come at the right time. In the Haicheng Forum, there have always been doubts about the authenticity of the product "Hai". Even if some Stardust employees personally confirm it, it is useless.

In this world, the vast majority of people only want to believe what they believe. They think that Stardust technology can't create an "sea", but Stardust employees say they can?Does anyone know if it was paid?
Maybe it's the hype of Stardust Technology. First release a "concept video" that looks very high-end, and then make a plan, saying that it will be produced within the next three years, etc.~
At that time, Stardust Technology can take advantage of the heat to launch a product that looks ok. Although there is no "sea", consumers will be disappointed, but other products will be able to sell a wave.

Stardust Technology is a new brand, and after comprehensive analysis, it is really possible to do this!However, the netizens on the Haicheng Forum do not know that the author of this article is Stardust CMO Wang Jinli...

Since the marketing department had recruited the gunners and sailors, he quickly drew inferences, not only publishing positive remarks and side publicity about Stardust Technology, but also posting some negative self-deprecating posts.

It even released the rhetoric of "China-made mobile phones are garbage, and Chinese brands will never be able to compare with imported brands!"!It successfully aroused the rebellious psychology of many netizens, so Xingchen and Haizhuan became a battlefield for netizens in Haicheng to spray each other.

I have to say that sometimes people are really weird. If you send a message "Please recommend a mobile phone under 1000!", no one will pay attention to it, but if you post a message "Mobile phones under 1000 are garbage!", there will definitely be a bunch of rebuttals …

Making good use of this point can often produce unexpected effects in publicity. Seeing that there are more and more netizens who pay attention to "Sea", especially the local netizens in Haicheng, the propaganda department is crazy.

Thanks to Chen Zifan's absence, otherwise he would have to say: "Who said that middle-aged people can't play with young people on the Internet?" I just don't know how much sales and revenue will be brought to "Hai" in the end~

In the Stardust and Sea column, netizens were passionately exchanging views while paying attention to the time of the "Sea" press conference. Some netizens who believed in Stardust Technology straightened up immediately after seeing the news:
"How do you say it? Have you slapped your face? The Stardust press conference on October 10 offline and November 31 online - Hear the voice of the sea! The promotional posters have exploded! Let me see who still says 'sea' is fake !"

"That's right! Stardust Technology is our company in Haicheng! The music phone 'Hai' is also specially designed for Haicheng! As a native of Haicheng, as long as it is released, I will definitely support one!"

"See you on October 10! Is this phone so amazing? I'm going to sign up for the on-site press conference! Wait for my good news!"

"I'm already on my way..."

"???"

"You guys! Can you check the registration time? The registration will only start on October 10!"

"I'm the only one who is attracted by the Bluetooth headset... This design is really amazing! The Bluetooth headset can be put in the phone when not in use! It is also very convenient to use, and it is very compact!"

"I think so too! Wouldn't it be great to take the music to school? The concealment is so strong, once I cover my hair, the teacher can't see me at all!"

"You are not alone..."

"..."

This wave seems to be the victory of "Sea" fans, but it is actually the victory of Stardust Technology. Hundreds of thousands of netizens in the Stardust and Sea column and the Haicheng Forum have already had a basic understanding of "Sea".

First attract the attention of some people through "knowledge" and product design, and then let more people know about this product through "sense of participation", become interested in it, and finally generate a desire to buy.

This is just the publicity before the product is released. The word-of-mouth publicity and spontaneous publicity after the product is released are more powerful. The texture and user experience of "sea" can only be known after you get it.

Moreover, "Sea" has its own sharing attribute, and the effect of spontaneous publicity formed by consumers after purchase is far greater than that of other types of mobile phone products.

Since Stardust's official website is currently relatively crude, it is still a bit difficult to achieve simultaneous online and offline releases, so Chen Zifan simply released the product online first, and then uploaded the video to the official website.

After returning to Stardust Technology, Chen Zifan first approached Wang Jinli to arrange the cooperation with Huaya, and then devoted himself to the editing of the second commercial, which was not time-consuming.

In addition, he also prepared the third promotional video specially made for the Internet, an "immersive unboxing" from the short video era. This idea was quite popular at the time.

It's a pity that the style of this type of video is relatively monotonous, so it quickly disappeared after being popular for a while, but its shooting cost is extremely low, and the publicity effect in a short period of time is very good.

With the Stardust and Sea column, it is just a month before the press conference to increase the popularity of the Internet. It is a pity that the era of a smart phone for everyone has not yet come, otherwise the publicity effect will be better.

On the other side, Stardust CEO Zhao Wushang, he was jumping back and forth between the Stardust headquarters and the Stardust factory, all the things that could not be handled by Chen Zifan in various departments were piled up on him, and his experience points kept increasing.

The personnel department is also very busy, recruiting and receiving new employees every day, nearly three times from 173 employees to 3 people, which has high requirements for managers and trainers.

Fortunately, quite a few of the employees were introduced by acquaintances, and some came from other electronics factories.

The most common sentence new employees hear before joining the company is "Stardust Technology's food is very good!", followed by "Stardust Technology does not default on wages". These two points alone are enough to attract people.

No one wants to have a boss who is behind on wages, but the food is good... how good is it?No need for them to ask, some old employees took the initiative to come up after seeing them and start all kinds of bragging:

"Let me tell you! The braised pork at window No. 4 in our cafeteria is absolutely amazing! Fat but not greasy! It melts in your mouth! It tastes better than eating in a restaurant!"

"The sweet and sour pork ribs at window No. 9 are also good! It's only 5 yuan a piece! My son heard that I eat pork ribs every day, and now he's ignoring me when he gets home!"

"Hahaha, who said it wasn't! I never thought I could eat meat every day! It's just that the meal is a little fast..."

"His grandma's! It's so delicious, I can't help it! I spent it in 10 days! Next month I have to eat less meat, one meal every two days!"

Speaking of this, these old employees were very depressed. Originally, they had planned to save 300 yuan for food supplements and eat for at least 20 days, but sitting there, all kinds of aromas directly drilled into their noses!
Who can stand watching others eat ribs and watching yourself steamed buns with bean sprouts?Anyway, 300 yuan for rice supplements is not in vain!eat!The big deal is not to go to the cafeteria after eating this month, but go home to eat every day!

It's a pity that they think too highly of their own courage. They are used to stardust cafeteria, and then return to simple food and drink. If they can endure it for three days or five days, they will definitely go back to the cafeteria for a small meal. Spend money as much as you want~
Of course, there are also those who are reluctant to eat meat and buy meat and vegetables to take home with their children.

The happiness of the people at the bottom is very simple. Eating some good food, eating some meat, and occasionally drinking some wine is happiness.Love is also very pure, know how to return and give...

If someone goes to the Stardust Factory to tell these employees that they want Stardust Technology to close down, it may be difficult to walk out standing up. During the chat, some related accounts revealed some new news:

"Hey, let me tell you guys that there is a gossip from the HR department that if our products sell well, Mr. Chen may adjust the employee benefits! The basic salary and meal allowance of senior employees will increase!"

"What else is there? What is a senior employee? I was there when Mr. Chen came here!"

"I'm not sure about this, Mr. Chen will definitely have his way..."

Chen Zifan doesn't know if "Sea" can be a big hit, but he will definitely do everything he can to the best of his ability, and even went into battle directly in the process of filming the "Immersive Unboxing" promotional video.

During the period of 20 years, the major domestic mobile phone manufacturers began to fight each other. Chen Zifan also worked as a video up host for a while, but unfortunately there was no traffic, and he met Huolong 888 again, which directly ended his up host career.

But during that period of time, he also learned a lot of experience in photography, video shooting, editing, and post-processing. Now shooting an "immersive unboxing" promotional video is simply within reach.

After fixing the equipment, he first took an unpacked "Hai" to practice his hands, and then took out a brand-new unopened new machine, according to the rhythm, without panicking or shaking hands, just one shot to the end.

Finally, import it into the computer, cut it back and forth, and then add some subtitles, no need for dubbing and background music, no need to change the original sound, and it took less than an hour to complete it completely.

This is still in the case of underdeveloped editing software in 05. If some convenient software is used, Chen Zifan's shooting and editing speed will be faster, and at most it will take more time to set up the scene in the early stage.

The cut piece was directly handed over to Wang Jinli, and it happened that Zhao Wushang was there, and the two watched it together. At first, they had the same reaction: "Cut, what's so interesting about unpacking..."

However, during Chen Zifan's smooth unpacking, displaying, turning on, and trial, they actually felt an inexplicable sense of relief, and they felt a little happy, and even had the illusion that they were unpacking.

"This... do it again?"

"Come again!"

"..."

"Hiss~ What's the matter with being a little cool?"

"After watching it once, I still want to watch it again!"

After feeling it for a while, the two of them understood what was going on. The so-called "immersive unpacking" is a way to increase the viewer's sense of participation. If you have a sense of participation, you can get pleasure from it.

"As expected of Mr. Chen! Now our promotion is stable! Let's look at another advertisement..."

If "immersive unpacking" is only suitable for online promotion, then the second "practical scene" advertisement is more suitable for places like TVs and LED giant screens, and its rendering capabilities will be stronger!

The opening scene is the beach and the ocean. The stranded mobile phone is submerged by the sea water. Then the screen lights up and the beating notes appear. In the simple and cheerful background music, the mobile phone is picked up from the sea water.

The angle of view also changes accordingly. The male protagonist opens the earphone storage compartment behind the phone, takes out an earphone and puts it on his ear.

The sun, the beach, the ocean, the breeze, the parasol... All kinds of images are combined to form a pleasant picture. When the hero is immersed in the world of music, the heroine finally appears.

The male lead was a little surprised when he pressed his clean white hand on the "sea". Just as he opened his eyes and wanted to say something, the female lead made a "shush" gesture, and then took away the other earphone from the storage compartment of the "sea" .

The sound of the background music also became clearer. As the camera zoomed out, the screen gradually turned white, and the Stardust logo appeared. At the same time, three color ink stick figures "Sea" in different colors were brought out.

After watching it, Wang Jinli didn't know how to make an evaluation. After a few seconds, he choked out such a sentence: "...Little Director Chen, it's a pity that you don't make idol dramas!"

(End of this chapter)