i have an electronics factory

Chapter 14 The First Press Conference
"Screen, battery, workmanship... First, improve the hardware level to the extreme. After the release of 'Hai', you can almost upgrade [Stardust Technology] to lv.10. Before that, set up a company..."

"Stardust Network!"

"It is specially used to develop the operating system, and then release news to recruit engineers with majors in mobile phones and computers. There is [Analysis Shanzhai], and only 100 to 200 people are enough in the early stage."

The transition from the era of functional phones to the era of smart phones did not happen overnight, and the transitional products of "pseudo-smart phones" appeared in the middle of a period of time.

With the function of "Sea", the top of the phone opens up the situation for Stardust Technology, and Chen Zifan can give full play to the advantages of Stardust Technology at the rear, and directly bet on the "full touch phone".

In fact, Nokia also tested the Symbian touch-screen product 7710 this year. Even as early as four years ago, Nokia launched a touch-screen mobile phone, but one was expensive and the other was not yet mature.

In addition, the high-level executives who could not form a unified decision made Nokia break down the tailwind situation. Therefore, although Stardust Technology is still small, Chen Zifan always keeps in mind the failure experience of major manufacturers.

The first-generation Apple did not enter the Chinese market and the original Apple OS was too simple, so the threat was not great. The real threat was the Apple 3GS that cooperated with operators and was put on the shelves of the Apple Store.

"Based on this calculation, Stardust Technology still has about three years to go, but I have to avoid going head-to-head with big companies like Nokia and Apple. It is the kingly way to break through and develop steadily..."

Also, three years is too long, and Chen Zifan can’t wait. Stardust Technology has to come up with some products in advance if it wants to win. Apple has a multi-touch screen, and Stardust Technology makes screens~

Maintain the hardware advantage, develop the software ecology on the basis of the hardware advantage, and finally combine the hardware and software into the product. Chen Zifan quickly locked on the target for the specific product...

-

After Stardust’s directly-operated store opened, the first Stardust authorized store in Huaya Building also officially opened on October 10th. The overall style is the same as that of the directly-operated store, but the entire store is much smaller.

Since it was inside the Huaya Building, Chen Zifan had to consider the surrounding shops when designing the decoration plan. He was not satisfied with the selection of several places, so in the end Li Qiufeng compromised.

I gave up a store that originally wanted to make branded jewelry. On the surface, Li Qiufeng didn't care, but in fact he was very distressed: "Okay, if the mobile phone doesn't sell well, I will lose money!"

With the promotion on the large LED LCD screen in the Huaya Building, the scene of the Stardust Authorized Store on the first day of operation was even more lively than that of the Stardust Directly-operated store. People crowded from inside the store to outside the store, almost blocking the road.

Most of the customers in the store are in the age group of 25-35, with jobs, stable income, strong spending power, and easy acceptance of new things. Some people don’t even know that Stardust Technology is a new brand.

After following the publicity and seeing the high quality of the product itself, many people ordered one on the spot, left their phone numbers, and said they would come to pick up the phone on October 10.

In just one day, the number of reservations for the Stardust authorized store reached 759, plus the number of reservations for the Stardust directly-operated store during the seven-day National Day holiday, the total number of reservations has reached 13569.

At this time, there are still 23 days before the press conference of "Sea". According to this trend, even if the number of follow-up reservations does not increase as fast as the seven days of the National Day, it will soon exceed Chen Zifan's expected 3 units.

"Could it be insufficient inventory?"

"No way…"

Chen Zifan was a little worried, and then realized that the number of people who ordered and the number of buyers were not the same, so he felt relieved, but still arranged for the Stardust Factory to release part of its production capacity.

For the sake of safety, first pull the inventory of "Hai" to about 5 units, and then slowly produce it later. It won't be possible for two stores to explode 5 units in a short time, right?
October 10 has passed the National Day holiday, but since there is still a registration event for the press conference, the number of reservations has increased a lot. Chen Zifan also printed a batch of "Hai" reservation cards.

However, what he didn't expect was that within a few days, someone gave the reservation card to the cottage. If Chen Zifan hadn't done anti-counterfeiting in advance, it would be hard to confirm. After he figured it out, he was a little speechless.

"Damn it! My mobile phone is in the store and you don't copy it. What are you doing with such a card?"

It's not that other manufacturers don't want to copycats, but that they can't copycats if they want to copycats. At most, they can make a similar appearance according to the gourd painting, but how to solve the problem with the built-in Bluetooth headset?Make a fake too?

They can copy whatever they want, as long as it doesn't affect Stardust Technology. In the rest of the time, Zhao Wushang only rehearsed four times for the press conference, and usually has to take care of some work of Stardust Technology.

Many employees have already called him a model worker of Stardust Technology. Chen Zifan's opinion on this matter is: "What model workers, you can go to work on time, and leave work on time."

If you want to take the initiative to work overtime, you can also take the initiative to work overtime. It is calculated as 1.5 times the normal salary, and the overtime work is doubled during holidays. Therefore, you can often see this scene in the Stardust Factory: the end of get off work time has arrived, and few people leave.

Sometimes the security department has to step in to prevent some people from voluntarily working overtime for too long. What if something goes wrong?They are all hard-working middle-aged honest people who even gave up on themselves in order to make money.

As a result, Chen Zifan had to issue a new regulation. Normal working hours + overtime hours should not exceed 12 hours a day. Normal working hours should be 8 hours, and overtime hours should be 4 hours. This overtime work is still voluntary.

He even wondered if [Stardust Technology] gave these employees a hard work buff, but this is not bad, Stardust Technology's work efficiency is very high, and the atmosphere is very harmonious.

The HR department often receives all kinds of resumes, but there is no way. Stardust Technology is temporarily full, so we can only wait for the next batch of enrollment expansion.

In addition to preparing for the press conference, Chen Zifan is also planning to open a second Stardust directly-operated store in Haicheng. According to his plan, a city will have 10-20 directly-operated stores and 30-50 after-sales centers.

These are all directly under the management of the official, and the remaining officially authorized stores adopt a cooperative model to give up some management rights. In addition, he has to build an online shopping platform.

Since Stardust's official website was outsourced, its functions have not been perfect until now. Chen Zifan plans to build his own server and build his own official website after the establishment of Stardust Network.

The "Sea" press conference was held at 10 o'clock in the morning on October 31, which happened to be a Sunday, so the 10 spectators who had signed up and screened were basically able to come, and those who didn't come still had employees.

200 ordinary audiences, 80 employees who are responsible for the rhythm, a non-influential newspaper agency, a temporarily rented but clean and tidy conference center, a slightly nervous CEO and a calm chairman...

As Chen Zifan expected, from October 10st to 1st, the number of reservations for "Sea" has exceeded 31, so it is conservatively estimated that the sales of "Sea" will not be less than 4 units.

After all the preparations were completed, the press conference titled "Hearing the Voice of the Sea" officially started. The lights on the scene dimmed suddenly, and when the spotlight was turned on again, Zhao Wushang was already standing in the center of the conference stage.

Behind him is a large LED LCD screen produced by Stardust Technology, on which there is a complete poster of "Sea", a brief introduction, and the theme of the press conference: "Hear the Voice of the Sea"!
"Good morning everyone, welcome to our Stardust Technology 'Hear the Voice of the Sea' theme conference, I am Zhao Wushang, CEO of Stardust Technology, everyone knows that Stardust Technology is a new brand.

And it is an emerging technology brand originated from Haicheng, which is one of the reasons why we named the first product 'Hai', Haicheng is our starting point.

But definitely not our end!In the past and now, when people mention domestic brands, especially domestic mobile phone brands, the first words that come to mind are either copycats, or poor quality and not durable...

There are many, many negative comments like this. When I heard it for the first time, I was dissatisfied. I said hey, how can you say that?The second time, the third time... I don't know how many times until now.

They told me that the quality of your domestic mobile phone is not as good as that of imported ones. Your domestic brand makes me lose face. I am embarrassed to take it out. Your domestic mobile phone even looks like a copycat...

I am not talking about these things to compare with anyone, which brand I am talking about today, saying that our screen is bigger than yours, and which brand I am talking about tomorrow, saying that our price is cheaper than yours...

It's because I'm thinking, have we tried?Can we really make a good product?Can we focus on the product instead of bombarding it with ads?
In fact, we have been able to directly enter the Haicheng mobile phone market a long time ago, and we only need to lower the standard a little bit, but we are not willing!This is not the result we want!
This is not the result Stardust Technology wants!We obviously have the opportunity and ability to do better, so why not do it?So today, a month late for 'Sea', it's here!
No matter where you come from or which city you come from, in Haicheng, how can you not listen to the sound of the sea and feel the heart of the sea! "

Zhao Wushang hadn't finished speaking, the lights on the scene had already dimmed, and then a turbulent wave appeared on the large LED screen, with the speakers surrounded on all sides, it seemed to make people feel like they were in it.

The audience immediately cheered, only Chen Zifan was stunned, what's going on?That's not how his script was written!Also, why didn't he know about the promotional video above?

Then he understood that it was Zhao Wushang who added some new sea elements in the second promotional video he shot, transitioning from the deep sea to the beach, and then concentrated on the mobile phone.

The light blue "sea" has been integrated with the surrounding ocean. With the brisk background music, a promotional video with a stronger sense of experience appeared in front of everyone, and the atmosphere was directly filled.

Many audience members took out their mobile phones and started taking pictures. Zhou Youdong, who was in the middle of it, also reacted. It's a pity that the imaging effect is too rubbish...

After the 1-minute promotional video ended, the lights went out again, and when Zhao Wushang returned to the stage again, a light blue "sea" appeared on his right hand: "About 'sea', I want to briefly say Take a look at its information..."

(End of this chapter)