i have an electronics factory

Chapter 22 Strategic Adjustment
Stardust products are the main products, supplemented by products of other brands. Even some niche brands, such as domestic brands of mechanical keyboards, have the opportunity to enter the Stardust Mall, provided that the products are good enough.

Moreover, Stardust Technology needs to take part of the profits, which can be regarded as a new profit point. Chen Zifan, who has experienced the era of smart phones, understands that the profits of hardware are far less than those of software.

Otherwise, there would not be so many cost-effective manufacturers with such ruthless rolls. At the most ruthless time, LeEco even gave up hardware profits directly, and the price of a mobile phone was lower than the hardware cost.

It is also a way out to make money only by software, but later died in new energy vehicles.

So it's not a good thing to be too extreme, not to mention that Stardust Technology's current main advantage is hardware, especially the "box", the overall workmanship level is a whole level higher than that of "sea".

After online shopping was launched on Stardust's official website, the promotional poster of "box" also appeared on Stardust's official website. The promotional slogan is "Among the square inches, move according to your heart", and the effect of the poster is very good.

It's a pity that Stardust's official website has less than 2 visitors per day, and the publicity effect is relatively limited. It has to rely on Wang Jinli to lead the marketing team to promote it on various forums and platforms.

The press conference of "Box" is still hosted by Zhao Wushang. Chen Zifan does not plan to participate this time. The final price of "Box" is still 2899. It will be released before the Spring Festival and will be put on the official Stardust website.

Compared with the grand publicity of "Sea", the status of "Box" in Stardust Technology is not high, and this product seems a bit low-key, but if you look closely, you will find that the popularity of this product is actually very high.

The first is the employees of Stardust Technology. Among them, 80% of them choose "Xia" because they don't need to wear Bluetooth headsets to listen to music or watch videos.

In contrast, the "box" is obviously more refined, and it is not as heavy as the "sea", which is obviously more convenient to carry. More importantly, it also has a touch screen on it.

Even if you don’t turn on the physical buttons, you can directly operate on the screen. The only disadvantage is that the Case system is equipped with a touch screen, and it has not been specially adapted. It is simply difficult to use.

Under the constant revelations from the Stardust Marketing Department, the users who just bought "Hai" have experienced a wave of withdrawals, and even the sales of "Hai" have shown a continuous downward trend, which is a bit unbelievable.

"It stands to reason that the audiences of these two products are different. What's the situation?"

Chen Zifan felt a little baffled, and then checked the forums in Haicheng and surrounding cities, only to find that netizens had long discussed it:

"Damn! If I knew there was a new product, I wouldn't have bought it! Now I can't return it!"

"This one looks small and exquisite! The previous 'Hai' was a bit too heavy!"

"I already lost a bluetooth headset, but fortunately the aftermarket gave me another one..."

"Looking at the poster and the video, I feel pretty good. I think my mother will like it very much..."

"The key is the screen! The touch screen! The battery is bigger than before! It's even smaller!"

"It's a bit like a makeup box for girls, but I like it very much as a boy!"

"The black one is so cool! The silver trim around it looks so textured! The white one has no contrast, and other colors don't appeal to me!"

"I just like white..."

"..."

Not only is it popular on the Internet, but it is also popular in reality. Mobile phone dealers have already placed orders with Stardust Technology in advance, and there are many orders from light cooperation:
"Mr. Chen, dealers have ordered 12 units from us. Look..."

"so much?"

"Yes! There are also logistics companies looking for cooperation with us, saying that they can deliver to cities farther away..."

In theory, there is no problem, but the influence of Stardust Technology in the mainland is still very limited!There is also a logistics company...Chen Zifan now has Stardust Express, but how to operate it needs to be discussed.

So he approached Wang Jinli from the marketing department, who also expressed his opinion:

"In fact, we can first lay out the Stardust authorized stores, and then through the Stardust authorized stores, let Stardust Express enter other cities, and then slowly build Stardust direct stores and after-sales centers."

"How about specific cooperation?"

"We can talk to big shopping malls in some cities, or we can wait for them to come to our door. But I need people. It is best to recruit 30 to 50 employees for the marketing department. This is a specific requirement."

"can!"

Chen Zifan looked at it briefly, and agreed without hesitation. According to his original plan, the development of Stardust Technology and Stardust Express is indeed too slow, and the reality does not allow it to be so slow.

"Box" is a good product, but it is not enough to have products alone, and the shipping channels must be opened. One of the disadvantages of the self-operated store model is that the development is too slow, and it will be no problem to do so in ten years.

Ten years later, there will be a relatively complete express delivery network, online shopping platforms will also develop rapidly, and the rise of smart phones will further lower the threshold for online shopping, while improving online shipping capabilities.

It was okay to do this at the beginning, because Stardust Technology had no channels when it started, so it could only do it by itself.But now the self-operated store model is still the main model, and it is a bit behind the development.

After understanding this point, Chen Zifan made a decisive decision, immediately held a high-level meeting, and began to adjust the development strategy: "... Next, we will focus on the authorized store model and give up part of the profits..."

Firstly, Stardust authorized stores will be opened in 15 first-tier cities, 30 second-tier cities, and 70 third-tier cities, and then Stardust Express will be stationed there.

In this way, the online shopping channel of Stardust's official website can fully play its role. At the same time, Chen Zifan is also planning to join the existing online shopping platform and add some new shipping channels.

"It might be risky, but if we can make a smartphone..."

Then these risks are not risks. After adjusting the strategy, there is obviously not so much time left for "Dust OS". Before June, their smartphones must be mass-produced and launched.

"Stardust Technology, Stardust Express, Stardust Mall, Stardust App, Xinghua Zhixing... We must have a platform to connect them together, that is 'Dust OS' and smartphones!"

The engineers of Stardust Network also felt the pressure. Some employees who usually don't work overtime have gradually begun to stay and work overtime. An He no longer talks about developing her game every day...

The most important thing is to develop the first version of "Dust OS". During this period, Chen Zifan did not give up recruiting new employees, including software engineers and employees in other positions.

An He originally thought that Chen Zifan would visit her often, and even made a series of preparations, but it turned out that Chen Zifan went often, but he was more concerned about the progress of "Dust OS" and didn't take much care of her.

This made her breathe a sigh of relief, but at the same time, she also felt that some expectations had been disappointed...

Before the Spring Festival holiday, the total number of employees of Stardust Technology had exceeded 2000. Chen Zifan opened [Stardust Technology] in his mind, and there were specific statistics on employees:
【Employees: 2063 people】

(157 temporary employees, 869 ordinary employees, 923 senior employees, 114 stardust employees...)
Those who have reached the level of Stardust employees are almost all the backbone members of Stardust Technology Headquarters. The abilities of these people have been greatly improved. With these people, Chen Zifan is not worried about accidents.

This year's Spring Festival was relatively early, on January 1th. Before that, Chen Zifan was so absorbed in the laboratory that he frantically squeezed and recorded the technical knowledge recalled in his mind.

After solving a part, he started to prepare other products, or eco-chain products: "Bluetooth earphones...power banks...smart watches? Pass this first, don't worry..."

　PS: The transitional plot of the next chapter is over, thank you again for your support!
　　
　
(End of this chapter)