Rekindle 2003

Chapter 761: Rookies are pecking each other in the country
When you reach a certain level, you will realize that accidents in this world are the main theme of every day.

As a senior executive of a mature company, you have to deal with accidents every day.

Only accidents will break through the company's inherent processes and reach their desks.

The chain reaction of Lin Benjian's unexpected death and the major changes in the company are of course urgent and important, but they are not short of a short time.

It was already night, so Zhang Zhongmou and Jiang Shangyi were not in a hurry to deal with it immediately. The important decision would be announced the next morning.

Night is a good time to think about specific things rather than making hasty decisions and starting various tasks.

The two old partners kept deliberating on the details of the upcoming work.

For a long time, after confirming the solutions to all possible problems, the two of them relaxedly smoked cigarettes in the office.

Amidst the curls of green smoke, Jiang Shangyi sighed with emotion at the long journey Yijidian had taken along the way, with a look of reminiscence on his face.

"Chairman, it's not easy for us to grow from a small team of dozens of people to the scale we have today."

Zhang Zhongmou took a deep breath of cigarette, exhaled it slowly, and then looked at his old partner who was 15 years younger than him and laughed jokingly,

"Shangyi, you are old."

A 57-year-old man is certainly old.

But these words came from a 72-year-old man, and Jiang Shangyi could only look like he was constipated.

Zhang Zhongmou ignored his expression, took another puff of cigarette, looked at the night sky outside the window, and said in an ethereal tone,

"Shang Yi, the older a person gets, the easier it is to recall the past. Young people don't have much experience, so they can only look to the future. Old people don't have much future, so they can only recall the past.

When I was a child, I didn't understand that the old man was basking in the sun for half a day. When I grew up, I realized that everything you look at is memories, everything your heart desires is the past, and everything you see is regret.

There is no need to deliberately forget old memories, just keep them in your heart. At the same time, you must have new expectations for the future, new goals in life, and new hopes. "

Some philosophy revealed the open-mindedness of an old man who has become stronger over time, but Jiang Shangyi complained in his heart when he heard the words.

I am also a bitch.

In fact, he is now increasingly afraid of coming to Zhang Zhongmou's office.

Once you arrive, you will be dragged into talking for a long time.

And it's always this philosophy, and then it's like recalling the glorious years of those years.

I am almost 60 years old, yet I am still treated like a child in class!

No matter what, this incident has been resolved, and I must retire at the right time!
“It is easy to start a business, but difficult to grow up; it is easy to grow up, but difficult to become strong; it is easy to become strong, but difficult to dominate; it is easy to dominate, but difficult to maintain the country.

Shangyi, looking back at the past, I feel all lucky at the moment. If we had not abandoned the IDM model, we would not have achieved the small success we have today. "

Jiang Shangyi suppressed the impatience in his heart and could only say, "Yes, Chairman, back then we were able to survive the siege by Intel, Abby, and BMD because of the wafer foundry model you proposed. For those who succeeded in breaking through, the journey was difficult and dangerous.”

The traditional IDM model means that a company covers the entire production process of the chip from design, manufacturing, packaging and testing to sales. The one-stop model also means higher vertical integration capabilities, which can optimize product performance and cost in all aspects.

Before the emergence of TSMC, all chip companies had a one-stop IDM model from design to sales.

However, this model has extremely high financial and technical requirements for enterprises. The entire process often requires tens of billions of dollars of investment, making the market entry threshold very high.

Moreover, because each chip company has its own wafer fabs and manufacturing plants, and these plants only serve their own chip companies, a considerable part of the entire industry's production capacity is actually idle or wasted.

After all, chip companies have no orders or insufficient orders, leaving fabs and manufacturing plants hungry.

Zhang Zhongmou keenly discovered the opportunity.

Therefore, Yi Semiconductor said to all parties in the market, just design and leave the rest to us.

Other manufacturers are not stupid either. The latter part is handed over to YJD, which means that their lifeblood is in YJD's hands. Naturally, they are unwilling to do so.

However, the semiconductor industry has three nested cycles, product innovation cycle, production capacity cycle, and inventory cycle. The product innovation cycle is the core cycle driving force.

However, the production capacity cycle and inventory cycle dominate the rise and fall of the semiconductor industry.

Whether semiconductor companies can survive in one cycle after another depends entirely on the performance of the 'capacity cycle' and 'inventory cycle'.

Unfortunately, these three cycles do not exist regularly. Sometimes they occur one after another, and sometimes they exist superimposed.

In the second half of the 90s, driven by strong demand, it stands to reason that the entire market should be in short supply.

However, under the IDM model, all companies in the market release their production capacity, which instead causes oversupply.

A considerable number of manufacturers are unable to obtain orders because of their technological backwardness in the product innovation cycle, which directly leads to the rare superposition of the three cycles.

At this time, Zhang Zhongmou played a cruel trick.

He opened up the equity of Yiji Semiconductor Manufacturing Co., Ltd.

The entry of international investment institutions such as JPMorgan Chase, Citigroup, International Development Fund, BlackRock, and Vanguard has transformed YMC from a listed company on Yizhou Island into an American company, which has solved certain ideological obstacles. .

After that, EMC went door-to-door to persuade major manufacturers to abandon the money-losing IDM model and accept the foundry model to improve operating efficiency.

Technically, YMC has launched several major battles, tackling difficulties one by one, and meeting the list of technical standard requirements drawn up by major manufacturers one by one.

This list contains more than 7000 requirements.

Under the leadership of Zhang Zhongmou, Yiji Electronics abruptly switched the model of the entire industry.

These are the prosperous years that belong to Zhang Zhongmou and Jiang Shangyi, and he is proud of them.

It was he who, as the R&D director, led people to make breakthroughs one by one on the list.

But Jiang Shangyi feels tired of having to look back from time to time.

After finally getting through this period of time, just when he was dragging his tired body and preparing to stand up to leave, Zhang Zhongmou spoke again,

"Shang Yina, a new Yanhuang Group has emerged in this industry in China. Have you heard of it?"

Jiang Shangyi, who was about to raise his buttocks, sat down again after hearing this.

Jiang Shangyi nodded and said slowly, "I heard that I am also very concerned about the sudden appearance of the Yanhuang Group.

Moreover, Qing Yun, the chairman of Yanhuang Group, is only 18 years old. It is said that he is the son-in-law of Qin Tianchuan, the richest man in China, and the only direct disciple of the father of China's chip who just passed away. "

He reviewed Qing Yun's operations in the past six months. From being the top scorer in the college entrance examination, to being a genius in futures, to being a new capital force, he acquired the TOP Group, known as the 'royal', like an ant swallowing up an elephant. "Chairman, this little Qing general manager has recently His actions show that he has great ambitions for the semiconductor industry.”

Zhang Zhongmou smiled and said, "More than just a little ambitious? When you have time, go watch the "Focus Interview" on China Central Television a few days ago. Qing Yun's plan in it is completely known to everyone."

A mocking smile appeared on his lips, "I admit that he is a genius in capital operations.

But he can't do business.

If you look at his actions, his marketing concepts and product design concepts are indeed superb, but he never leaves room for himself, resulting in products that have repeatedly failed the market due to various factors.

Although a lot of this is indeed due to market variables and force majeure factors, he always likes to jump out and do all kinds of fancy pre-heating before the product is ready.

Young people always like to use old tricks to open and close, which actually shows a problem: he is not a person who can endure to do business.

In fact, there is nothing to be afraid of. I don't know how Qin Tianchuan taught this son-in-law. "

Thinking of Yanhuang Group's "tragic" two product delays, Jiang Shangyi couldn't stop laughing.

I have never seen this kind of product before and it’s not popular yet, so the chairman stepped forward and started to hype it up.

It is undeniable that Mr. Xiaoqing’s tricks really attract attention. In the consumer electronics market, it is understandable to use his own highly topical products to make popular products.

But the continuous postponement is indeed a loss of character.

Jiang Shangyi shrugged his shoulders, "I can only say that his bowl of rice tastes really good, and his father-in-law has a lot of money to throw at him."

Zhang Zhongmou glanced at him, stood up and walked to the window, looking at the night scene outside the window. His voice was low and powerful, "Shang Yi, your life is scary. In fact, if you think about it carefully, this kid has a high chance of success."

Jiang Shangyi became more and more confused as he listened. Isn't this inconsistent?

The previous sentence just said that there is nothing to fear, and the next sentence said that the future generations should be feared?

While he asked his question, he cursed that Zhang Zhongmou was really old, and his thinking was starting to get messy.

But at this time, Zhang Zhongmou looked into the night sky with a gleam of wisdom. He turned around, faced Jiang Shangyi, and smiled.

"Shang Yi, we cannot underestimate any opponent, especially those who are young and talented. They may have potential and creativity that we cannot imagine."

Jiang Shangyi was even more confused after hearing this. Is this a replica of the opposite librarian's "strategically despising the opponent and tactically focusing on the opponent"?

He knew very well that Zhang Zhongmou was a scheming man and his words always had profound meaning.

Zhang Zhongmou walked up to Jiang Shangyi and patted his shoulder gently, with a hint of solemnity in his tone.
"Shang Yi, business success has never been a step-by-step, steady approach, capital promotion is also a way."

When Jiang Shangyi heard this, he was shocked. He vaguely caught a hint of Zhang Zhongmou's meaning.

Zhang Zhongmou asked Jiang Shangyi in return, with a hint of inquiry in his tone, "Shangyi, as the son-in-law of the richest man in China, Qing Yun, is he entering the IT industry just to be a competitor of Fantasy Group?"

Jiang Shangyi replied, definitely not.

He pondered for a moment, and then his eyes narrowed. He was startled by his own thoughts, "Chairman, is this kid going to the Unified Market?"

He was about to say, isn't this a naked monopoly?

But when they thought that the four Qin brothers' favorite business was monopoly business, they were speechless.

Zhang Zhongmou nodded and said: "If he cannot become the absolute overlord of China's IT industry, then Qing Yun is not worthy of being Qin Tianchuan's son-in-law."

He lit a cigarette and continued in a low and powerful voice,

"Shang Yi, although the current market in China seems to be fiercely competitive, the overall share is not large. It is completely a competition between rookies and has no influence at all in the world.

But on the other hand, this provided Qing Yun with a golden opportunity. "

Jiang Shangyi nodded. He understood what Zhang Zhongmou meant.

China's IT industry is still in its infancy, the market is fragmented, and it lacks a true absolute hegemon.

Fantasy Group, which seems to occupy more than one-third of the market, is nothing more than a small company in the world with a net worth of only a few hundred million US dollars and a revenue of only tens of billions of US dollars.

This size is not worth mentioning in the current IT industry around the world.

If Qing Yun, Qin Tianchuan's son-in-law, resorts to money-burning mode, he can completely overwhelm all domestic players in the current Chinese market.

Zhang Zhongmou said very lonely, "Besides, Shangyi, you must see that the market in Hua is different from that in Yizhou Island.

China, with a population of more than one billion, is too big.

Before, its huge population base, you know, was ineffective.

People without purchasing power are a disappearing population in the eyes of the consumer market.

But now, I have to admit that China's economy is developing rapidly and people's income is constantly increasing, so its consumer market population is also rising rapidly.

Therefore, in the near future, the Yanhuang Group, which has completed the unified market, will become extremely large, far beyond our imagination. "

Jiang Shangyi took a deep breath, feeling a little helpless.

Yizhou Island is very rich, but its population base is just there, less than half of Silla.

But inland China can surpass the entire Europe by activating only half of its effective consumer population.

It is naturally a huge market, which will provide broad space for the development of the IT industry.

Zhang Zhongmou shook the ashes from his cigarette, looked at the ceiling but continued, "When you reach a certain position, you will think about long-term things.

Qing Yun is still young. He will never be willing to exist only as an assembly and processor of supplied materials. He will definitely expand upstream of the industrial chain to obtain higher profits and a greater say. "

Jiang Shangyi frowned and asked uncertainly, "You mean... suppress him?"

Jiang Shangyi is not surprised at all that Zhang Zhongmou suppressed Chinese enterprises.

After all, the old man in front of him always believed that the sufferings of his childhood and youth were all caused by his opponent.

But Jiang Shangyi himself didn't care. When he came to Yizhou Island, he was less than 3 years old and could not remember anything.

But at this time, Zhang Zhongmou smiled and shook his head, "No, no, no! Shangyi, you are wrong, we must make friends with him!"

……

(End of this chapter)