Taking over the electronics factory, you actually created an industrial empire

Chapter 115 Shangsha Mall, Sheng Huainan already has an idea!

Seeing this scene, the executives below couldn't help being shocked. Sheng Huainan had never been so angry before.

In an instant, most of the people were sitting upright in their chairs, and there was silence for an instant.

Sheng Huainan couldn't help feeling sad.

This Ming Dynasty Jun porcelain teacup was auctioned by him at Christie's Hong Kong auction house. In 06, when Wenwan was not popular, it was worth more than 13 yuan. In 10, the price was more than [-] times!
It has only taken a few months now, and it has been broken. It is impossible to say that it does not hurt my heart!

This is equivalent to smashing a car with a slap.

But the money is for use, it’s only about a hundred thousand, just buy another cup.

"We must plan ahead for everything we do. The Shangsha online shopping mall should be the top priority of the marketing layout. You actually only pay attention to the offline channels and ignore the online channels! This is simply a wrong route, do you know that? "Sheng Huainan wiped his hands with the towel that Li Jingshu sent, and said coldly.

Seeing that no one spoke, Sheng Huainan continued, "Originally, I planned to wait until the mobile phone business fully develops before taking this matter seriously, but now I think it's too late at this point! After the Shanghai Smart Screen became popular, I think The limitations of offline channels are too great, and I want to establish a large-scale online sales platform as soon as possible, build a Shangsha community, and realize a positive cycle of product sales through natural customer accumulation!"

"Large platform for online sales?" Lin Zhengde looked at Sheng Huainan curiously and asked.

He also has a strong psychological quality, and he looks like a normal person when he is scolded. As expected, he is born to be a senior executive.

"Ah."

Sheng Huainan nodded, "This is not like the BBS forums in universities now. The functionality is too rough. We want to create a fan interaction cluster that belongs to Shangsha!"

"Fan interaction cluster!" A black image with three question marks flashed in the heads of the executives.

In 07, when they didn’t even do local promotion, they were honestly waiting for customers in the store to sell things, and the Internet was just looking at the layout of the various yellow pages. How do you know what is called a fan interaction cluster!
In later generations, there are a series of standard actions and goals for washing fans, abusing fans, fucking fans, coughing, and slipping the tongue, but in the eyes of this group of people in 07, it was like listening to a scripture.

A simple web-based online platform that can generate millions of sales, in their view, is like picking up for nothing. What kind of large-scale online sales platform is simply not doing business properly. Well!
"Such a communication platform, in addition to chatting, has to allow users to exchange experiences, increase user cohesion, etc., and even, Lin Zhengde, you can also perfectly combine online and offline to provide an offline experience for online customers. , pull them to do circle activities one after another, enhance the stickiness of fans, and let them spread the product virally as opinion leaders!"

Opinion leaders, they know, standard terms in communication.

But this circle activity means that you know me, but I don't know you!

"Mr. Sheng, can you speak more slowly, Lao Lin, I am old and my brain is not enough. There are too many thoughts, and I can't remember them." Lin Zhengde wiped his sweat with his silk sleeve regardless of his image, Smiled bitterly.

He specializes in marketing, but his professionalism is more than one level lower than that of his own boss. If this is said, his peers will probably laugh at him.

"Circle-level activities are some small local activities. For example, you organize the customer group of mate 1 mobile phones to do circle-level activities. For example, you take a group of young people to Dixian Mountain to camp. They take pictures with mate 1 mobile phones and post them on their QQ zone Carry out targeted promotions on the campus network and other places, but these require you to continue to activate fans. Don’t let this group of people settle in your sales folder. In the past, we still developed in a rough way, as long as you continue to open self-operated stores. Yes, but the following is different, you need to constantly improve your actions, and you have to think about some marketing strategy combinations, so that we can ensure that Mate 2 will be popular again..." Sheng Huainan could only talk to Lin Zhengde patiently.

He also knows that the times have limitations. You can't use the professionalism of 2023 to demand executives in 07. Originally, this time is the initial stage of most industries in Huaguo, and everything is relatively rough. Now he We can only patiently teach the following group of executives first, so that they can grow up first.

Lin Zhengde, who was at the side, felt his scalp tingle from shock.

These actions, to be honest, somewhat refreshed his understanding of marketing.

When will marketing be so complicated!

But after thinking about it for a moment, he felt that what Sheng Huainan said was very reasonable.

The current marketing methods are indeed rough.

Shi Yongxin and others at the side understood somewhat, but the university's BBS forum is simple, and the functions of the Shangsha community must be very complicated.

"Then Mr. Sheng, what do I need to do here? The current Shangsha online shopping mall can only realize the presentation of functions, and it is estimated that it may be far behind the large-scale online sales platform you mentioned." He felt a little guilty. replied.

Now the Shangsha Electronics sector has covered a very wide area. It is also engaged in the development of a new generation of flagship mobile phones and iterations of tablet computers. Occasionally, it also supports the chip field. There are only so many people. Huainan had a great appetite for this large-scale online sales platform, so he proposed it first, so as to grasp the limited initiative.

"Collect some funds, don't you have some front-end and back-end engineers, and then target some people to specialize in this stuff." Sheng Huainan glanced at the teacup without a lid, twitched the corner of his mouth, and said expressionlessly.

"Do you still want to poach people?" Shi Yongxin was haggard.

Before Shangsha Science and Technology started large-scale campus recruitment, it dug through the entire Huaguo. For any well-known company, there is no headhunter from Shangsha who has not worked hard.

At that time, if the relevant industry had not been called by the headhunters of Shangsha, they would probably have been laughed at for their lack of professionalism. Shi Yongxin could clearly see the difficult years of Shangsha Technology. .

"Otherwise? No recruitment, Mr. Shi, will you mount the horse yourself?" Sheng Huainan said.

Now Shangsha Science and Technology is the core business of Shenghuainan, and it is also the object of unconditional financial support. However, according to the experience of later generations, Shangsha Mall is definitely promising.

"About Shangsha Mall, I already have an idea, Mr. Shi, take a serious look. Make a fundamental change to the entire website, so it won't be as rough as it is now!" After finishing speaking, Sheng Huainan glanced at his watch again, and turned his hand Throwing the Shangsha tablet on the board to Shi Yongxin, he walked to the elevator on his own.

(End of this chapter)