Taking over the electronics factory, you actually created an industrial empire

Chapter 141 The proportion of Changxiang mobile phone customers is amazing!

This phone, as a white mouse machine, is not without reason.

Whether it is the CPU or the battery life, it is very average. The advantage is that the appearance is not bad, and the overall design is more in line with the concept of later generations.

However, no matter what, low-end mobile phones are low-end mobile phones, or on the basis of the current mobile phone market has undergone major changes, he is really curious that they can sell so well!
"Judging from the feedback from the first-line stores, most of our customers who bought in the first wave were old customers of our Shangsha Technology. They are old fans, and most of them have bought our products, such as tablet computers. Sand smart screen, mate 2, etc. Now the ecology of Shangsha matrix is ​​getting stronger and stronger!" Lin Zhengde had to admire his boss's so-called ecology, which is really cool.

"Of the 10 mobile phones sold so far, more than 50% are secondary purchases by these hardcore fans. It can be said that this basic foundation has been stabilized, and the development of our Shangsha Technology is a certainty!" Lin Zhengde Can't help but sigh.

Sheng Huainan couldn't help but feel happy.

Such a strong conversion rate and such a strong proportion of old and new brands show that the old fans of Shangsha Technology have the stickiness and recognition of this brand, which makes the whole Shangsha Technology's internal blood boil, and everyone is like a chicken blood.

This shows a sense of customer identity and belonging, which is very important for any business!

Being able to attract so many users in such a short period of time is enough to attract the attention of the entire electronic technology industry!

"The buyers of Mate 2 mobile phones will also buy Changxiang mobile phones?" Sheng Huainan was quite surprised.

These two product lines are distinct, and the customers who buy them are two different groups. From the perspective of product positioning, Sheng Huainan has a strict distinction between the two. This is in the formulation of pricing strategies, and why Chang The use of lower-generation socs in Xiang mobile phones explains the reason.

It can be said that Changxiang mobile phone is a downgraded PLUS version of mate 2 mobile phone.

"Yes, they usually buy Changxiang mobile phones as gifts for their relatives and friends." Lin Zhengde nodded and said.

Sheng Huainan suddenly realized that he only received Changxiang's mobile phone as a gift!
"In addition, apart from several first-tier cities and strong second-tier cities, Shangsha Technology's penetration in third- and fourth-tier cities is also quite effective. In the past, the sales volume of Mate 2 mobile phones in first- and second-tier cities exceeded 80%. The sales volume of Xiang mobile phones in the third and fourth tier cities has approached 40%, and this proportion is getting bigger and bigger! However, although the sales in these third and fourth tier cities are not bad, there is no queue phenomenon.”

"So, we are worried that after the peak period of this wave of first releases, the sales may not be as exaggerated as expected. This is the core reason why we didn't place so many orders at once." Lin Zhengde said tactfully.

To be an executive, you must know how to reject your boss.

Communication is actually an art of agreeing and rejecting each other.

If the sales target for this mobile phone is set too high, he, Lao Lin, will really not be able to handle it!
"Yes, Mr. Sheng, according to the estimate before we report, after the second batch of 20 mobile phones is produced, it is estimated that this quantity will be sold for 2-3 months, and the next 30, It is estimated that it will be sold until the next generation of Changxiang mobile phone comes out, and it may not be sold out." Wang Mo played a cover at the side.

If he is urged to produce too much, too many mobile phones will be produced, and he will not be the one to finish it. It will be very difficult to take back mobile phones from distributors.

"Within half a year, the sales volume of the remaining 50 units will remain the same. Lin Zhengde, hurry up for the wave before the Chinese New Year. This wave will at least complete 25 units. Do you want me to teach you how to solve the problem? For the deep expansion of the sinking market, cooperation with China Mobile and China Unicom, you must try various channels and methods, and don’t leave the problem behind!” Sheng Huainan heard these two Youzi wanted to fool him, so he said angrily.

Lin Zhengde was so frightened that he repeatedly said yes. He didn't know why, subconsciously, he was a little afraid of Sheng Huainan, a young man.

The financial crisis is coming soon, and now we must grab food immediately.

Make some achievements and want to be a skater, don't even think about it!
Cultivating customers requires a certain amount of inertia. Now that there are such good low-end and low-priced products, it is a good time to expand into third- and fourth-tier cities. I don’t even think about negotiating terms with him!
I don't want to do this position, some people do it!
Coupled with the sales of these 60 Changxiang mobile phones, it can sell 15 units this year.

The number of mobile phone ports alone is expected to reach 07-27 billion in 28. This figure can already rank in the top ten in the ranking of mobile phone companies in Huaguo!
The current annual sales target of Shangsha Technology is no longer 50 billion!
Before the financial crisis, Shangsha Technology did so well in the three matrices, which really exceeded his expectations.

. . . . . .

However, although Changxiang mobile phones are very popular during this period, unexpectedly, the impact of Changxiang mobile phones on the sales of other brands of mobile phones has not been reflected in sales so quickly, but this mobile phone and mate 2 The foreign brands are different, and the focus is on the Huaguo mobile phone brand.

At this moment, Yu Xiaoqian, who is in charge of marketing and promotion of Amoi mobile phones, is worried recently. In 2007, Amoi mobile phones sold nearly 45 billion Huayuan in the free market (referring to the customized phone market excluding China Mobile Unicom). Compared with 06, the sales volume of Amoi has dropped by more than 15%. Last year's revenue was 52 billion yuan, which directly made Amoi's work this year all for nothing. Today's profit is still negative 1 million yuan!

The abolition of the approval system for Huaguo mobile phones in 07 led to a sharp increase in the number of mobile phone companies, resulting in fierce competition in the market and a sharp drop in gross profit.In addition, foreign brands and Huaguo brands unexpectedly launched a price war in advance, relying on technological advantages and scale advantages to reduce costs, resulting in a continuous decline in the share of domestic mobile phones.

As the leader of domestic mobile phones, Amoi's existence as a top Huaguo mobile phone brand is also difficult.

The company's performance is not good, and he, the person in charge of the frontline grain harvesting, must have a hard time.

When he saw the hot sale information of Changxiang mobile phones, he spent a whole morning changing a plan, and came to the boss Liu Jun's office full of thoughts, and knocked on the door. When Liu Jun saw it was him, He opened his mouth and said, "Qian'er, have you finished the pre-research plan for the next product that I asked you to do last time?"

"Be a good boss!" Yu Xiaoqian took out the plan and put it on Liu Jun's desk.

This plan was originally a market research report, and Liu Jun's initial look was impatient and irritable. . .

(End of this chapter)