Taking over the electronics factory, you actually created an industrial empire

Chapter 8 Numb!How to get on stage and play with it?
They are a small electronics manufacturing factory specializing in counterfeit products, and they also have relatively good counterfeit research and development capabilities.

Although they are a copycat team, they now occupy a relatively large market share in electronic watches, a subdivision field that major electronics manufacturers do not pay attention to. They have been in this field for a long time, and they also It did make a lot of profit, and the income from settlement in June exceeded millions.

Originally, they decided to take advantage of the upsurge of summer vacation in July to hit an income of 200 million, and they had already begun to rebuild their own sales team, planning to bypass the provincial agency and take root directly in the retail terminal, but when they were in high spirits, yesterday At night, a developer accidentally saw a post about smart watches in Shangsha in Pengcheng University.

At the beginning, the developer casually browsed the post about the introduction of Shangsha smart watch with a sneering attitude. As a result, after a brief browsing, his whole body immediately fell into an ice cave, from the scalp to the soles of the feet.

Afterwards, the entire team was stunned by the sudden appearance of the smart watch.

At the very beginning, Sanhe Electronics also acted as a spoiler. With extremely low prices, it caught its opponents in the market by surprise. North's strong supply chain system transports products to the whole country.

Unexpectedly, now someone used a similar method to come out again to disrupt the situation.

The most terrible thing is that the function of this smart watch is too powerful, far surpassing its own copycat watch, and not only the function, but also the appearance is very powerful, with a feeling beyond this era.

Bullying, this fucking game is out of the question.

The person in charge of Sanhe Electronics is named Sun Peng, and his mobile phone has not stopped since the morning.

Either it's a call to return the item, or it's a delayed shipment.

His heart is bleeding!

numb!

Sanhe Electronics' profits are extremely low, and they have always relied on high sales to maintain the turnover of the factory. Now that there is a sudden wave of returns, how can he not worry?
Sun Peng really wanted to refuse, but he couldn't refuse, because his current marketing model was very unhealthy, and what he said didn't count at all.

In this era where channels are king.

If you offend the distributors, then they are finished!

Although the channel dealers who asked to return the products were a little unreasonable, Sanhe Electronics did not dare to play like Shangsha Electronics. After all, their products do not have core competitiveness, and they rely on strong promotion in sinking markets to drive sales. strong growth.

However, the consumption power of this niche market is limited. When the Shangsha smart watch is hot, other electronic watch manufacturers, not just Sanhe, will be affected.

Consumers know that the hype of scalpers is temporary now, and this thing is not a house. If the houses in the same area are sold out, there will be no more. This thing can be produced continuously. If it is too expensive now, I will wait for your price to drop to a certain level. Just buy it for a hundred dollars, and it’s not expensive!

But under the leadership of this kind of thinking, manufacturers like Sanhe will be miserable. In comparison, their products are not competitive at all. Why do you play with Shangsha Electronics?
Even if you want a copycat, half a year has passed, and the entire market has been robbed by Shangsha. It doesn’t really make much sense to come out of the cottage, and it doesn’t make much sense to pick up some leftovers to eat.

After answering the phone for more than an hour, Sun Peng's face turned green.

The other partners in the factory also looked downcast. These are old team members who have ventured into the world together, but the technology is very average to be honest. They can see the gap between themselves and the other party just by looking at the smart watch in Shangsha. How big is it.

It's like the special effects team of a big web drama, seeing the special effects of "The Wandering Earth", has self-knowledge.

"Boss, what should I do?"

In this guerrilla-like team, Sun Peng plays the role of the boss. All channel business resources are in his hands, and everyone must rely on him to make money.

Sun Peng's face was extremely ugly: "The channel dealer's attitude is very tough, and he insists on returning the product for a refund. It seems that we will not be able to get back the money in July."

"That's hundreds of thousands of dollars. If we take the money, then we did it for nothing last year!" They calculated the sales volume, excluding the sales to the distributors, and the profits from the sales, which their factory earned. The money is only a little bit, and it seems that I can't get it back...

At this time, a technician blurted out, "Tencent Pengcheng.com released a message about Shangsha Electronics!"

Sun Peng immediately crushed the cigarette in the ashtray, rubbed his messy hair, and trotted all the way.

"A miracle product in the electronic history of Huaguo, the monthly sales volume of Shangsha smart watches exceeds 15 pieces!"

"15 yuan!"

Sun Peng swallowed feebly.

Competitors are too strong!

His legs were a little weak.

Electronic smart watches are the most popular products of Sanhe Electronics. So far, their sales volume is only a little over 30. This is a result that took them more than a year to achieve. This is because they have monopolized most of the market. subject to market share.

Now, the smart watch in Shangsha has only been on the market for a month, and its sales volume has reached half of their total sales.

What does this mean?
This shows that some non-basic disk users, such as Chen Xuyuan giving gifts to his girlfriend, have been excavated, and even some business white-collars are proud to wear a Shangsha watch, which means that the coverage of this product is It's amazing!
Seeing that everyone was very depressed, a young technician said comfortingly: "The price is too low. Sooner or later they will raise the price to the price of high-end products. By then, the number of low-end users will definitely drop..."

Another technician next to him glanced at him and said, "What about the sharp drop in low-end users? As long as the price does not exceed 400 yuan, he can still steal all our users! This product is too cost-effective. It’s not impossible for customers to spend hundreds of dollars more.”

"Then let's lower the price!"

The person who spoke was a person who ran the market.

"What if the other party also lowers the price?" Sun Peng said coldly: "Their volume is so large, and now the unit price of parts supplied by Huaqiangbei's supply chain to their manufacturers can be lower than ours now. As long as they maintain this sales volume, they will There is an annual drop (the price of the product is reduced, which means how much it is reduced in a year), and the entire market is theirs, how do you go on stage and play with them?"

The people on the side were suddenly speechless.

That's right, the other party will directly open up the game as soon as they come up, directly hitting your self-confidence with the product's cost performance, are you afraid of playing a price war with you?
What a joke!

(End of this chapter)