Reboot 2003
Chapter 38 038: Red Herring Strategy
Chapter 38 038: Red Herring Strategy
Ali doesn't like games, of course they have their own reasons——
This is not only because Ali himself does not need to follow the sidelines of the game to join a track they are completely unfamiliar with, but also because Ali himself is a giant who is closer to the government, and they have such policy sensitivity very early on.
Although today's online games are still in the 'regulatory bonus period', the good times are obviously not over for a few days. The domestic public has just come into contact with this kind of entertainment product. On the one hand, they have no immunity to it.
Therefore, even if the leaders have no objections, doing this kind of business will have a lot of harm to the corporate image. If you get involved rashly, you may not make much money in the end, but you will be embarrassed in vain. This is an unacceptable risk for Ali, who cherishes his feathers.
And Chen Qin knew the answer from the very beginning. From this point of view, Chen Qin's proposal was undoubtedly a failure—for this reason, the negotiations almost reached the point where they were about to divide the cake, but they returned to the original point in a blink of an eye.
They talked for a long time at night, but there was still no progress. Ali on the negotiating table even brought up the domain name 'taobao.com' again. They originally planned to follow Chen Qin's cooperation agreement and wait until the end of the negotiation with Chen Qin. Now they can only focus on the domain name.
And Chen Qin said before that he would not use the domain name to block the other party's neck. In order to show his sincerity, he had to hand over the domain name to Ali in the end. The negotiated price was 5000 yuan, which was already a bit low.
During the transaction, Chen Qin directly pushed the domain name, and then generously said, "You guys should reconsider my suggestion, and give me money if the transaction fails in the end."
Just before going home at night, the domain name has been traded on sedo, and now the domain name has been in the hands of the other party - the cooperation has not been negotiated, and it seems that even the 'bait' is gone.
But looking back now, Chen Qin knew that he had to figure out one problem, and that was his own purpose—he was here to make money.
On the one hand, he wants to make some quick money, and the rebirth time will be less and less every year, so he can quickly get some capital in his hands to do things well.
On the one hand, he also sincerely wants to start a business with others, but he is only a primary school student, and it is not convenient for him to be a leader, so he comes up with ideas and technology, and the other party provides money and manpower...
On this basis, the conditions proposed by Ali are indeed very good.
After all, from the perspective of enterprises, an idea or a technology is worthless until it achieves real success. Relatively speaking, what Ali pays is the cost of real money.
So Chen Qin had no choice but to figure out a way by himself, make some small fusses on the negotiating table, and strive for appropriate benefits for himself...
Of course, since Chen Qin himself is a primary school student, he can't use too complicated business methods.
However, as an Internet practitioner, he listened a lot to the family history that Lao Ma used to brag about every day, so at the previous negotiating table, Chen Qin had already laid a trap based on this information, and waited for Ali to step in by himself...
The first trap is to use the domain name to lure Ali to the bait. A "Taobao" can't be bought at a high price now. It is better to use it as a favor to let Ali know that he is an informal and far-sighted technical person.
Of course, you can’t do business with goodwill alone. The second trap is to make Ali believe his words——
Convincing Ali that his plan is very simple, and that hindsight is better than imagining it out of thin air; in contrast, it is more difficult to convince Ali to accept such a partner who hides his head and shows his tail. Therefore, Chen Qin lightly talked about some industry trends that Ali did not know during the conversation, and made it clear that his own identity had to be concealed for some reasons.
At this time, Ali would definitely not think that he is an eight-year-old elementary school student, but an internal employee of a large company such as Google or Microsoft, or because of a non-compete agreement, or because he is out of business, in short, he came to do business with them in partnership.
Such a hint is of course meaningful. It can let the other party know that he may have a lot of energy, he may already have intellectual property rights in his hands, and he may even be a talent that can be recruited... Although this information may not be very important, it will not let Ali see it immediately.
Of course, even this is not enough.
To negotiate a business, trust and respect are only the basis; in most cases, there is only one reason why a business cannot be negotiated, and that is that the distribution of benefits is not in place.
As a reborn person, Chen Qin could not understand the value of the entrepreneurial route he designed by Ali himself. At this time, it is impossible for him to get his due share by just talking about it.
So he has to use the information he knows, and actively use some negotiation skills to fight for his own interests on the basis of cooperation...
So Chen Qin set a third trap for his opponent's weakness.
This trap uses one of the most basic strategies in negotiation science, which is called "entrapment strategy", and another name is "red herring strategy".
The original "red herring strategy" originated in England in the 18th century. In order to prevent hunters from hunting foxes, animal protection organizations placed smoked red herrings where foxes passed by, and used the smell of herrings to cover up the smell of foxes, so that hunting dogs would not know how to hunt them down.
The story itself is kind of comical, of course it doesn't matter.
On the negotiating table, the red herring strategy has been given a more operational meaning; in layman's terms, it is to throw out a condition that is completely indifferent to oneself but unacceptable to the other party, so as to attract the other party's attention.
Then use this condition as a bargaining chip to make the other party make concessions in the negotiation...
That's right, Chen Qin suddenly said before that he wanted to engage in uuu9 and added this condition to the contract.
Not a whim of course, but a 'red herring' he put down.
Although this 'uuu9' seems to be quite plausible, it is normal for him to propose it.
After all, geek entrepreneurs in this era are often full of whimsical ideas and sloppy business acumen. His insistence on doing so is in line with his personality, but Ali does not have the option of developing the game industry strategically.
In this case, negotiations will of course reach a deadlock-but the project will not be less attractive to Ali.
If Ali wants to make concessions in other areas to induce Chen Qin to give up this idea, then Chen Qin's goal has been achieved...
Of course, Chen Qin is not sure how Ali will make concessions, how much the concession will be, and when he will make the concession.
Ali has not moved yet, and Chen Qin is not in a hurry. It involves a partnership business with at least seven figures. It is a pure novice's way to finish the conversation in one meal.
But just as he thought before, time is money, and both parties are in a hurry.
On the one hand, the window period of SARS will become smaller and smaller. When SARS is over, there will be no reason for him not to come to China to sign the contract in person. Chen Qin himself needs a quick solution.
So he is not greedy, as long as Ali can do what he wants, before Ali gave him 30%, in fact, Chen Qin is almost satisfied.
On the contrary, if the negotiation fails completely and you are forced to find another company, it will not only waste time, effort and money, but also greatly increase the possibility of the product being copied by others. After all, this thing really has no technical barriers...
So in the quiet bedroom at this moment, Chen Qin imagined the future in the dark...
There is probably not much room for improvement in the shares, but he can expect Ali to pay more money, or give him a high-paying position.
Even give him a little bit of Ali's original stock.
In short, Chen Qin is not demanding, as long as Ali...
hum.
While imagining, there was a slight vibration under the pillow.
Chen Qin turned over all of a sudden and took out his mobile phone.
Open it up...
-
Sender:[email protected]
Hello, Mr. Chen, about Kuaikan.com you mentioned during the day, I personally have some questions and would like to ask you, can we talk about it now?
(End of this chapter)
Ali doesn't like games, of course they have their own reasons——
This is not only because Ali himself does not need to follow the sidelines of the game to join a track they are completely unfamiliar with, but also because Ali himself is a giant who is closer to the government, and they have such policy sensitivity very early on.
Although today's online games are still in the 'regulatory bonus period', the good times are obviously not over for a few days. The domestic public has just come into contact with this kind of entertainment product. On the one hand, they have no immunity to it.
Therefore, even if the leaders have no objections, doing this kind of business will have a lot of harm to the corporate image. If you get involved rashly, you may not make much money in the end, but you will be embarrassed in vain. This is an unacceptable risk for Ali, who cherishes his feathers.
And Chen Qin knew the answer from the very beginning. From this point of view, Chen Qin's proposal was undoubtedly a failure—for this reason, the negotiations almost reached the point where they were about to divide the cake, but they returned to the original point in a blink of an eye.
They talked for a long time at night, but there was still no progress. Ali on the negotiating table even brought up the domain name 'taobao.com' again. They originally planned to follow Chen Qin's cooperation agreement and wait until the end of the negotiation with Chen Qin. Now they can only focus on the domain name.
And Chen Qin said before that he would not use the domain name to block the other party's neck. In order to show his sincerity, he had to hand over the domain name to Ali in the end. The negotiated price was 5000 yuan, which was already a bit low.
During the transaction, Chen Qin directly pushed the domain name, and then generously said, "You guys should reconsider my suggestion, and give me money if the transaction fails in the end."
Just before going home at night, the domain name has been traded on sedo, and now the domain name has been in the hands of the other party - the cooperation has not been negotiated, and it seems that even the 'bait' is gone.
But looking back now, Chen Qin knew that he had to figure out one problem, and that was his own purpose—he was here to make money.
On the one hand, he wants to make some quick money, and the rebirth time will be less and less every year, so he can quickly get some capital in his hands to do things well.
On the one hand, he also sincerely wants to start a business with others, but he is only a primary school student, and it is not convenient for him to be a leader, so he comes up with ideas and technology, and the other party provides money and manpower...
On this basis, the conditions proposed by Ali are indeed very good.
After all, from the perspective of enterprises, an idea or a technology is worthless until it achieves real success. Relatively speaking, what Ali pays is the cost of real money.
So Chen Qin had no choice but to figure out a way by himself, make some small fusses on the negotiating table, and strive for appropriate benefits for himself...
Of course, since Chen Qin himself is a primary school student, he can't use too complicated business methods.
However, as an Internet practitioner, he listened a lot to the family history that Lao Ma used to brag about every day, so at the previous negotiating table, Chen Qin had already laid a trap based on this information, and waited for Ali to step in by himself...
The first trap is to use the domain name to lure Ali to the bait. A "Taobao" can't be bought at a high price now. It is better to use it as a favor to let Ali know that he is an informal and far-sighted technical person.
Of course, you can’t do business with goodwill alone. The second trap is to make Ali believe his words——
Convincing Ali that his plan is very simple, and that hindsight is better than imagining it out of thin air; in contrast, it is more difficult to convince Ali to accept such a partner who hides his head and shows his tail. Therefore, Chen Qin lightly talked about some industry trends that Ali did not know during the conversation, and made it clear that his own identity had to be concealed for some reasons.
At this time, Ali would definitely not think that he is an eight-year-old elementary school student, but an internal employee of a large company such as Google or Microsoft, or because of a non-compete agreement, or because he is out of business, in short, he came to do business with them in partnership.
Such a hint is of course meaningful. It can let the other party know that he may have a lot of energy, he may already have intellectual property rights in his hands, and he may even be a talent that can be recruited... Although this information may not be very important, it will not let Ali see it immediately.
Of course, even this is not enough.
To negotiate a business, trust and respect are only the basis; in most cases, there is only one reason why a business cannot be negotiated, and that is that the distribution of benefits is not in place.
As a reborn person, Chen Qin could not understand the value of the entrepreneurial route he designed by Ali himself. At this time, it is impossible for him to get his due share by just talking about it.
So he has to use the information he knows, and actively use some negotiation skills to fight for his own interests on the basis of cooperation...
So Chen Qin set a third trap for his opponent's weakness.
This trap uses one of the most basic strategies in negotiation science, which is called "entrapment strategy", and another name is "red herring strategy".
The original "red herring strategy" originated in England in the 18th century. In order to prevent hunters from hunting foxes, animal protection organizations placed smoked red herrings where foxes passed by, and used the smell of herrings to cover up the smell of foxes, so that hunting dogs would not know how to hunt them down.
The story itself is kind of comical, of course it doesn't matter.
On the negotiating table, the red herring strategy has been given a more operational meaning; in layman's terms, it is to throw out a condition that is completely indifferent to oneself but unacceptable to the other party, so as to attract the other party's attention.
Then use this condition as a bargaining chip to make the other party make concessions in the negotiation...
That's right, Chen Qin suddenly said before that he wanted to engage in uuu9 and added this condition to the contract.
Not a whim of course, but a 'red herring' he put down.
Although this 'uuu9' seems to be quite plausible, it is normal for him to propose it.
After all, geek entrepreneurs in this era are often full of whimsical ideas and sloppy business acumen. His insistence on doing so is in line with his personality, but Ali does not have the option of developing the game industry strategically.
In this case, negotiations will of course reach a deadlock-but the project will not be less attractive to Ali.
If Ali wants to make concessions in other areas to induce Chen Qin to give up this idea, then Chen Qin's goal has been achieved...
Of course, Chen Qin is not sure how Ali will make concessions, how much the concession will be, and when he will make the concession.
Ali has not moved yet, and Chen Qin is not in a hurry. It involves a partnership business with at least seven figures. It is a pure novice's way to finish the conversation in one meal.
But just as he thought before, time is money, and both parties are in a hurry.
On the one hand, the window period of SARS will become smaller and smaller. When SARS is over, there will be no reason for him not to come to China to sign the contract in person. Chen Qin himself needs a quick solution.
So he is not greedy, as long as Ali can do what he wants, before Ali gave him 30%, in fact, Chen Qin is almost satisfied.
On the contrary, if the negotiation fails completely and you are forced to find another company, it will not only waste time, effort and money, but also greatly increase the possibility of the product being copied by others. After all, this thing really has no technical barriers...
So in the quiet bedroom at this moment, Chen Qin imagined the future in the dark...
There is probably not much room for improvement in the shares, but he can expect Ali to pay more money, or give him a high-paying position.
Even give him a little bit of Ali's original stock.
In short, Chen Qin is not demanding, as long as Ali...
hum.
While imagining, there was a slight vibration under the pillow.
Chen Qin turned over all of a sudden and took out his mobile phone.
Open it up...
-
Sender:[email protected]
Hello, Mr. Chen, about Kuaikan.com you mentioned during the day, I personally have some questions and would like to ask you, can we talk about it now?
(End of this chapter)
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