Reboot 2003

Chapter 81 081: Crisis Public Relations

At this moment, Gu Wenjie and the people from Kuaikan Company were a little lucky. Since Chen Qin said not to worry about it, they really didn't care about it.

But around noon, things started to get serious.

First of all, people kept calling to inquire about the situation. At first, they were just acquaintances and friends, and later they became local leaders and recent business partners who often deal with.

When the same report appeared in other places, even the bosses came. The organizer of the last event specially called to ask about the situation and asked why Gu Wenjie didn't report in advance.

Gu Wenjie is hard to argue with, I said this!
The boss's complexion was not good, and his subordinates were silent. Several company managements were called to a meeting—now that the media has just developed and is in a critical period of becoming bigger and stronger. The so-called management has not yet become an executive.

Manager Liu from the marketing department had just met a client and entered Gu Wenjie's office wearing a suit and combing his hair back. He felt like he had come to the wrong place... Manager Lin from the creative department had dark circles under his eyes, Sister He from the customer service department had earphones around her neck, and Qiao Yongping from the technical department was even worse.

Of course, today's matter is very important, and everyone knows it. When they arrived at Gu Wenjie's office, everyone chatted about it——

"It's a bit of a coincidence that this happened. It just so happens that our negotiations with Google have made some progress today..."

"The person who wrote this report was too targeted. It was clearly the employee's own business in San Diego. He made it sound like we were instigating it."

"This Santiago really has a lot of troubles. If they cause troubles, won't they change the time? It's just this time..."

"Your words are also ridiculous. Is Santiago free to go to the lawsuit by himself?"

"Stop arguing, I called you here to give you ideas, not for you to quarrel! If you quarrel again, get out."

The boss Gu Wenjie sent a message, and the others finally calmed down. They really wanted to give advice to the company, but none of them had any experience in this kind of thing, and their jobs were all in sales, marketing, advertising creation and computer technology. No one knew what to do at a time like this.

Internal discussions are actually useless. Gu Wenjie thought for a while, and said to Manager Liu in the marketing department: "Old Liu, call Sina and ask if you can withdraw that news, and how much it will cost."

At this moment, Xiao Yang, the secretary next to him, said happily: "Boss, Mr. Chen just sent an email, and he told us not to panic..."

Is not this nonsensical?The key question now is what to do. If there is a way, you don't have to leave your work at hand and gather here to find a way.

Of course, the relationship between the two founders is a bit delicate now. Gu Wenjie immediately said: "That's right, what Lao Chen said is right, don't panic. Now is a critical period, don't procrastinate on problems that can be solved with some money."

"Mr. Gu..." Secretary Xiao Yang hesitated, "He also told us not to respond rashly, especially not to pay Sina to calm things down."

Gu Wenjie was stunned, and Manager Liu, who was sitting in front of the computer on the other side, was also stunned: "Why? In such an important period, in order to save such a little money, what should we do if we mess up the financing?"

Xiao Yang said: "He said he was trying to find a way to respond through other media, let us wait and see."

"What's the use of just responding, this kind of rubbish media is just trying to make things big, if it's at another time, it's fine, now when he finishes responding, the day lily is cold..."

Although Manager Liu had no experience in public relations, he intuitively felt that Mr. Chen was a little too optimistic.It was Qiao Yongping who asked, "Did Mr. Chen respond to what he said?"

Gu Wenjie urged: "Quickly ask."

Xiao Yang quickly replied to the email, and several people waited beside the computer. A few minutes later, Chen Aotian's email came back: "It's on the homepage of the official website."

"Official website?"

Gu Wenjie's eyelids twitched, he quickly grabbed the computer, and skillfully opened kuaikan.com, nothing changed?

Qiao Yongping reminded him: "Mr. Gu, that is the official website of San Diego."

"oh oh."

Gu Wenjie came to his senses and opened StDiago.com. This website is the official website of the San Diego company that was advertised to the outside world. Because it is actually just a shell, it has no business of its own. It is only used as a facade and as a testing ground for the development department.

Considering information security, the Kuaikan platform code has been offline recently, but second-tier products will still use it to test the code. Recently, in order to experiment with the news page of 'Moyou.com', San Diego's official website has also launched a scrolling news banner. Of course, there is no content in it, but just today, a new news page appeared on the home page of San Diego.

"About Yanjing Sina's Response to Our Company's Defamatory News"

Gu Wenjie quickly opened it and saw that there were two lawyer letters in duplicate on the front page. One was in Chinese, with a red A4 stamp on it, and the other was in English, signed in Gothic script with a gold-rimmed red frame. It looked quite high-end.

Then the following is the text, which is also bilingual in Chinese and English-"Today Yanjing Sina Company (hereinafter referred to as Sina Company) falsely slandered our company on its website, saying that our company condoned employees to beat people and disrupted the public security of Yanjing City..."

"...First of all, the public security incident on December 12 was not caused by our employees unilaterally. It was a quarrel between the two parties due to personal disputes. Hao Mou provoked first, and our manager impulsively fought back..."

"...The case is still under trial. In order to protect the privacy of both parties, it is inconvenient to disclose the cause of the conflict..."

"...Our manager is willing to abide by the ruling of the local judiciary. Although the company's employee assault has nothing to do with the company, the company will continue to provide employees with free legal support..."

"...However, Sina, as the parent company of Huicong-Sina Advertising Company, maliciously poached the high-end advertising personnel trained by our subsidiary website in October this year, and infringed on multiple intellectual property rights of our company.

"...Our company has sent a lawyer's letter to Sina. If Sina doesn't stop the defamation, our company will reserve the possibility of using legal means to solve the problem..."

Gu Wenjie thought it was a legal document, or a passive explanation of the article.

But... After reading it, I almost understand that this announcement is indeed an article explaining to the public——

But it seems to be working.

It did catch the loopholes in that report, pointing out Sina.com's defamation on the grounds that 'personal actions have nothing to do with the company'.

At the same time, it also pointed out the competitive relationship between Sina and Kuaikan from the motivation point, which can be regarded as strengthening the fact of commercial defamation of Sina.com by means of subjective means.

And more importantly...

"Old Liu...what's the name of the one we sent to Kuaikan.com last time?"

Everyone was still looking at the screen, and they were a little confused. Manager Liu replied, "It's a lawyer's letter."

Sister He from the customer service department said confusedly: "That is to say, our Mr. Chen has already used his San Diego company to sue Sina?"

"No." Manager Liu said, "The lawyer's letter is just a legal document. Our lawyer's letter only tells Allye.com that it has infringed our patent rights, but we haven't officially filed a lawsuit yet."

Sister He became more and more confused: "This should not be sued..."

Manager Lin of the Creative Department understood: "But it looks like it has already been sued. This article is obviously written for the public."

Qiao Yongping also understood: "There is no cost to posting the lawyer's letter in this way, and it has splashed dirty water on Sina. If Sina backs down, or the future punishment is beneficial to us, this may in turn damage Sina Huicong's reputation."

Xiao Yang pondered: "And even if Sina fights back again, it will still fight back against Santiago, and it will have no effect on our company."

"Wonderful!" Gu Wenjie patted his thigh, "This is written by Mr. Chen, did you see it, and learn from it in the future!"

Manager Liu thought of another thing: "But it's just the homepage of this empty shell website, and no one can see it."

"This is easy." Gu Wenjie waved his hand, "Old Liu, you can also post a copy of the things on the Kuaikan homepage..."

Manager Lin, who lacked sleep, also had fighting spirit: "It should have been like this a long time ago, Sina Huicong and the gang don't do personnel work every day, I've seen them upset for a long time..."

Secretary Xiao Yang said weakly: "Are you really going to go? I mean just now Mr. Chen told us not to respond rashly..."

Qiao Yongping couldn't help it anymore: "San Diego is one with us, if we don't work hard, we will suffer in the end!"

(End of this chapter)