Reboot 2003
Chapter 82 082: Golden 72 Hours
Chapter 82 082: Golden 72 Hours
Although Mr. Chen has written good public relations articles, he is only an overseas shareholder after all, and he is beyond the grasp of domestic affairs. Of course, it is time to watch the media take action at such a time.
Qiao Yongping considered himself Mr. Chen's loyal younger brother, and he had a great sense of mission about it. Seeing other people showing signs of 'long-term thinking', he couldn't help but get ahead, but Gu Wenjie actually had similar thoughts to him on this matter.
Of course, he thought more deeply. After all, if he just used the company's website to make an announcement, the only people who could see the announcement were the company's customer base, which might not be able to quell negative public opinion.
But we need to start from other aspects, specifically, to find the media, but where should we start?Who should I go to?
And just at this moment, Sister He from the customer service department remembered something: "By the way, Mr. Gu..."
"what happened?"
"In the morning, the little grandson in San Diego asked us for the promotion channels of NetEase and Sohu, and the contact information of several partner newspapers..."
"Netease and Sohu?" Gu Wenjie's heart moved, by the way, you can go to other portals for this matter.
Sina is now the leader of the domestic news media. Although it has greater influence, the two brothers who think they are the second and third will certainly not miss this opportunity to add insult to injury and damage Sina's reputation. Isn't this an excellent starting point?
More importantly, Santiago seems to have contacted them?
Gu Wenjie ordered: "Open it and have a look!"
Xiao Yang quickly opened Baidu and searched. Sohu hasn't released it yet, but NetEase already has it; looking at the homepage, although there is no quick-read media announcement, there has been an article called "The 126 Incident Is Sina Adding Oil and Vinegar?"The third-party report of Santiago saying that it intends to sue Sina seems to have been released just 10 minutes ago.
And just at this moment, a customer service girl came knocking on the door: "Boss, there is a reporter from the Lin'an Morning News outside the door who came to interview us, saying that he was here for the Sina.com rumor-making incident. Do we want to receive it?"
Gu Wenjie and several senior executives looked at each other, not knowing how to answer for a moment. The customer service girl seemed to have misunderstood the reasons for their hesitation, and explained: "I know Mr. Gu is in a meeting, but that person claimed that Director Chen from the R&D Department invited him to come for an interview, and he asked Mr. Gu to ask questions by name, or should I reject him?"
Gu Wenjie took a deep breath and grabbed the suit jacket hanging on the back of the chair.
"No, I'm going to be interviewed right now!"
Gu Wenjie walked out in a hurry. It seems that the high-level media executives have gradually come to think about it. Of course, the main thing is that Mr. Chen is really quiet and a blockbuster. It was like this when he clashed with Gu Wenjie before. This time, he was probably annoyed by Sina. Sina just published a report in the morning, and he turned his head and used such a combination of punches...
Of course, if you have to say it, these methods seem to be within the scope of common sense. If you let them think about it, they should be able to come up with it... right.
However, Mr. Chen can get everything done in a few hours, which is actually not easy - not only is this something that the current Kuaikan Media cannot do, but it is also difficult to replace it with a larger organization. When facing a crisis, the larger the company with the more complex management, the response is often slower, but if there are not enough professionals, it is difficult to come up with such a comprehensive countermeasure...
From this point of view, Mr. Chen should have a short and capable professional team at hand, which is why he can respond so promptly and effectively at such a time, right?
The people who watched the case were planning the case like this, and walked through this public relations crisis without even knowing what the public relations crisis they avoided represented.
And Boss Chen, who had already done everything in secret, was finally able to breathe a sigh of relief...
He didn't know what Kuaikan people thought of him. Of course, he took the initiative to solve this problem this time, and it wasn't because he couldn't trust Kuaikan Media's business capabilities.
But this matter is of a special nature after all—for a public relations crisis, the quicker the response time, the better. Usually the "golden 72 hours" in public relations is just a bottom-line requirement. Last night, Chen Qin suddenly felt that something might be wrong with this matter, so he wrote a plan in advance to prevent accidents, but he didn't expect it to be used this morning. .
As for spending some money, just spend some money. After all, the target of this matter is San Diego, not Kuaikan Media—Chen Qin probably knows that his opponent should just regard him as Kuaikan Media’s weakness, so he also pointed the finger at Kuaikan Media at Santiago. Once the expenses are reimbursed this time... everything will be settled safely.
So this is not the most important issue in the first place. Relatively speaking, the most important issue is the issue itself.
Chen Qin was also very confident about this matter.
The general public in this era has never seen this kind of public relations routine of dispelling rumors and sending letters to lawyers. Although there is no Weibo comment area, and those big forums and online communities have not discussed it yet, the specific effect is still uncertain. However, Chen Qin’s public relations skills have been repeatedly tested by the market, and the response is timely enough. There should be no major problems in the future...
If there is no such problem.
On the way home, Chen Qin was thinking about Sina.com all the way, and occasionally secretly took out his mobile phone to check if there was any new mail.
Until Xiao Qingmei who was walking beside him asked him: "Chen Qin, are you still coming tonight?"
Chen Qin turned his head to look at her, but the little girl's gaze flickered away.
Chen Qin felt a little dizzy, and asked directly: "Did you hear something yesterday?"
"No..." Xu Lingling shook her head depressedly, "Anyway, my little uncle said he was going to Yanjing at noon, but he didn't tell me the reason. You seem to be very busy, so I don't know whether I should ask..."
"Then what do you want to ask?"
"Is Dad coming back on New Year's Day?"
"..."
Chen Qin's brow veins began to twitch.
All tm Lai Lao Xu!
Thousands of words, now Chen Qin just wants to gather these words.
As far as this matter is concerned, the danger is not serious anymore, and the public relations crisis should be under control.
However, this is a 'black swan' after all.
Chen Qin thought about the possible development direction of this matter—for example, he thought of the judicial risk of Lao Xu's fight, sent a lawyer there in advance, and thought that someone might use this news to deal with his Santiago, so he prepared public relations countermeasures in advance...
The reason why this problem can be solved now is to rely on these pre-prepared countermeasures.
However, even with these complete countermeasures, there were omissions that he hadn't thought of in advance.
But who can know...
Is the person that Lao Xu beat up in the capital the third party who destroyed his marriage and family?
There is one more tomorrow morning
(End of this chapter)
Although Mr. Chen has written good public relations articles, he is only an overseas shareholder after all, and he is beyond the grasp of domestic affairs. Of course, it is time to watch the media take action at such a time.
Qiao Yongping considered himself Mr. Chen's loyal younger brother, and he had a great sense of mission about it. Seeing other people showing signs of 'long-term thinking', he couldn't help but get ahead, but Gu Wenjie actually had similar thoughts to him on this matter.
Of course, he thought more deeply. After all, if he just used the company's website to make an announcement, the only people who could see the announcement were the company's customer base, which might not be able to quell negative public opinion.
But we need to start from other aspects, specifically, to find the media, but where should we start?Who should I go to?
And just at this moment, Sister He from the customer service department remembered something: "By the way, Mr. Gu..."
"what happened?"
"In the morning, the little grandson in San Diego asked us for the promotion channels of NetEase and Sohu, and the contact information of several partner newspapers..."
"Netease and Sohu?" Gu Wenjie's heart moved, by the way, you can go to other portals for this matter.
Sina is now the leader of the domestic news media. Although it has greater influence, the two brothers who think they are the second and third will certainly not miss this opportunity to add insult to injury and damage Sina's reputation. Isn't this an excellent starting point?
More importantly, Santiago seems to have contacted them?
Gu Wenjie ordered: "Open it and have a look!"
Xiao Yang quickly opened Baidu and searched. Sohu hasn't released it yet, but NetEase already has it; looking at the homepage, although there is no quick-read media announcement, there has been an article called "The 126 Incident Is Sina Adding Oil and Vinegar?"The third-party report of Santiago saying that it intends to sue Sina seems to have been released just 10 minutes ago.
And just at this moment, a customer service girl came knocking on the door: "Boss, there is a reporter from the Lin'an Morning News outside the door who came to interview us, saying that he was here for the Sina.com rumor-making incident. Do we want to receive it?"
Gu Wenjie and several senior executives looked at each other, not knowing how to answer for a moment. The customer service girl seemed to have misunderstood the reasons for their hesitation, and explained: "I know Mr. Gu is in a meeting, but that person claimed that Director Chen from the R&D Department invited him to come for an interview, and he asked Mr. Gu to ask questions by name, or should I reject him?"
Gu Wenjie took a deep breath and grabbed the suit jacket hanging on the back of the chair.
"No, I'm going to be interviewed right now!"
Gu Wenjie walked out in a hurry. It seems that the high-level media executives have gradually come to think about it. Of course, the main thing is that Mr. Chen is really quiet and a blockbuster. It was like this when he clashed with Gu Wenjie before. This time, he was probably annoyed by Sina. Sina just published a report in the morning, and he turned his head and used such a combination of punches...
Of course, if you have to say it, these methods seem to be within the scope of common sense. If you let them think about it, they should be able to come up with it... right.
However, Mr. Chen can get everything done in a few hours, which is actually not easy - not only is this something that the current Kuaikan Media cannot do, but it is also difficult to replace it with a larger organization. When facing a crisis, the larger the company with the more complex management, the response is often slower, but if there are not enough professionals, it is difficult to come up with such a comprehensive countermeasure...
From this point of view, Mr. Chen should have a short and capable professional team at hand, which is why he can respond so promptly and effectively at such a time, right?
The people who watched the case were planning the case like this, and walked through this public relations crisis without even knowing what the public relations crisis they avoided represented.
And Boss Chen, who had already done everything in secret, was finally able to breathe a sigh of relief...
He didn't know what Kuaikan people thought of him. Of course, he took the initiative to solve this problem this time, and it wasn't because he couldn't trust Kuaikan Media's business capabilities.
But this matter is of a special nature after all—for a public relations crisis, the quicker the response time, the better. Usually the "golden 72 hours" in public relations is just a bottom-line requirement. Last night, Chen Qin suddenly felt that something might be wrong with this matter, so he wrote a plan in advance to prevent accidents, but he didn't expect it to be used this morning. .
As for spending some money, just spend some money. After all, the target of this matter is San Diego, not Kuaikan Media—Chen Qin probably knows that his opponent should just regard him as Kuaikan Media’s weakness, so he also pointed the finger at Kuaikan Media at Santiago. Once the expenses are reimbursed this time... everything will be settled safely.
So this is not the most important issue in the first place. Relatively speaking, the most important issue is the issue itself.
Chen Qin was also very confident about this matter.
The general public in this era has never seen this kind of public relations routine of dispelling rumors and sending letters to lawyers. Although there is no Weibo comment area, and those big forums and online communities have not discussed it yet, the specific effect is still uncertain. However, Chen Qin’s public relations skills have been repeatedly tested by the market, and the response is timely enough. There should be no major problems in the future...
If there is no such problem.
On the way home, Chen Qin was thinking about Sina.com all the way, and occasionally secretly took out his mobile phone to check if there was any new mail.
Until Xiao Qingmei who was walking beside him asked him: "Chen Qin, are you still coming tonight?"
Chen Qin turned his head to look at her, but the little girl's gaze flickered away.
Chen Qin felt a little dizzy, and asked directly: "Did you hear something yesterday?"
"No..." Xu Lingling shook her head depressedly, "Anyway, my little uncle said he was going to Yanjing at noon, but he didn't tell me the reason. You seem to be very busy, so I don't know whether I should ask..."
"Then what do you want to ask?"
"Is Dad coming back on New Year's Day?"
"..."
Chen Qin's brow veins began to twitch.
All tm Lai Lao Xu!
Thousands of words, now Chen Qin just wants to gather these words.
As far as this matter is concerned, the danger is not serious anymore, and the public relations crisis should be under control.
However, this is a 'black swan' after all.
Chen Qin thought about the possible development direction of this matter—for example, he thought of the judicial risk of Lao Xu's fight, sent a lawyer there in advance, and thought that someone might use this news to deal with his Santiago, so he prepared public relations countermeasures in advance...
The reason why this problem can be solved now is to rely on these pre-prepared countermeasures.
However, even with these complete countermeasures, there were omissions that he hadn't thought of in advance.
But who can know...
Is the person that Lao Xu beat up in the capital the third party who destroyed his marriage and family?
There is one more tomorrow morning
(End of this chapter)
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