Reboot 2003

Chapter 83 083: Broken Window Effect

In the end, Chen Qin still didn't directly explain to Xu Lingling what was going on.

However, paper could not contain the fire after all, and in the next few days, things seemed to develop in the direction he expected.

That night, Xu Lingling finally took the computer out of the cabinet. Chen Qin spent the whole night reading the news and forums, and stayed in her room with Xu Lingling behind closed doors.

However, although this matter sounds a bit scary, the unit only confirmed Lao Xu's household registration information and did not contact him again, nor did he contact Gu Wenjie and Santiago again, so there should be no more follow-up.

On the Internet, Chen Qin originally thought that the reaction of the public opinion field in this era should be more lagging, but people in this era have just come from the era of reading news and reading newspaper headlines every day, but they are more interested in these cutting-edge news.

Judging from the public opinion in some forums and other online communities, Chen Qin's previous arrangement has basically played a role.

Talking about it through the media is not new to people in this era, but it is obviously a new thing to talk about it through the Internet media. After feeling the actual heat, other media have followed up.

Among them, Santiago's public relations methods are better, and it is the party that has been 'slandered'. The rumors seem to be well-founded, and these arrangements are really helpful.

More importantly, it dragged the huge Sina.com into the quagmire and made headlines, but instead brought San Diego into a naturally favorable environment for public opinion. If there is a reason, this is probably the reason that 'barefoot people are not afraid to wear shoes'.

Of course, a more accurate term is called the 'broken window effect'.

That is to say, if a beautiful house is clean and intact, everyone will avoid damaging it, but if its glass windows are broken, everyone will want to scratch it from all sides, or even go in and get something.

However, in this public relations crisis, Sina’s ability to deal with the crisis was actually far inferior to that of its opponent, Santiago. Not only did it not respond for two or three days, but on the third day, it only responded by contacting Mr. Gu of Kuaikan Media through its internal relations. They wanted to reconcile with Mr. Gu in private.

In the end, Gu Wenjie did not agree. He turned around and discussed with Chen Qin. He told Sina that it was our parent company that was fighting with you this time. How could a parent company listen to a subsidiary company?
For the peers in the industry, this is a well-known shirk. Here, Sina could only suffer a dull loss, knocked out teeth and swallowed blood... If there is no such incident.

If there is any question...

It was really old Xu's fault.

This accident was caused by Lao Xu beating someone. Chen Qin knew it before, but he didn't expect that it was Hao Lianhai from Pengcheng who Lao Xu beat up.Old Xu said before that the matter was not serious, and he was right. After all, although the opponent was slightly injured, the difference between different minor injuries is huge. A simple nosebleed is considered a minor injury, and a tooth loss is also a minor injury.

When Lao Xu met, he was irritated by the other party. He rushed forward and punched him to the ground, and then he was injured several times by the helpers brought by Boss Hao. In fact, he did not see any advantage.

There is nothing wrong with the lawyer's suggestion that the guide should be punished as a fight.

But after all, this was deliberately done by the other party. In fact, Boss Hao deliberately lured Lao Xu to do it first. He just didn't expect that Lao Xu would attack so ruthlessly without saying a word, but this was in their plan.

And at the scene, Lao Xu's action of beating someone was clearly captured.

It was also in that news that Chen Qin saw a clear picture of the scene——

Outside the gate of a night market in Beijing, Lao Xu strode past the onlookers and the plastic tables and chairs, grabbed Boss Hao’s collar with one hand, and raised his fist with the other.

The timing of this capture is perfect.

Although maybe you can't completely blame Lao Xu.

In fact, Chen Qin watched this photo several times, and once said that Lao Xu's movements are really handsome.

However, the problems brought about are also obvious. Just like the famous book said, "the rabble" pursues rationality, but it itself is an antonym of rationality. The old Xu in this photo looks brave and ruthless, and he looks like a bully employee of a bully foreign company.

But he looks really fierce!
In short... as expected, it was all Xu's fault.

Because of this photo, the balance of public opinion tilted a lot toward Santiago, but it couldn't be completely tilted to the vertical. Because of this, the two sides are still on both sides of the ring, and the battle of this "public relations duel" is not over yet.

Even on Xinhui.com, which is different from Sina, the passive parent company, they even asked a non-core employee to refute during the interview—putting aside the facts, why don’t you talk about the media?Just let a shell company come up to stand up, is it just throwing the blame on the fight?You are so fierce, bully like the fighting employees, our company is so scared!

Of course, Chen Qin was already prepared for this - before Chen Qin told Kuaikan Media not to get involved, and directed all the firepower to Santiago, of course it wasn't that he had the ability to show loyalty...

On the one hand, Santiago itself is just an overseas shell company. As long as there is no chain incident caused by public opinion groups condemning it, there will be no substantial loss.

On the other hand, Kuaikan Media is also preparing for other "counterattacks"——

In a public relations crisis, diverting attention is an ugly trick, but it should be used when it should be used.Now Xinhui.com is trying to divert public attention back with photos of fights, but Gu Wenjie is doing the opposite——

He joined the battle group with a public statement published in the local newspaper. Although he did not publicly support the beating employees in San Diego, he also produced evidence that Sina Conghui had been viciously competing for a long time.See you in court, guys!

The two sides just go back and forth, tit for tat. Look, although Santiago can't win, but under the careful arrangement, they can press each other on the ground and rub hard. In fact, there will be no problem. And in the midst of these quarrels, Lao Xu, who was locked in the bureau, finally got on the phone with Chen Qin through Xu Lingling's uncle who had just arrived in the capital——

"Boss Chen, I'm really sorry this time. I didn't complete the work and caused the company to suffer losses due to personal grievances. It's my fault for not explaining this matter in advance. However, the grievances between me and Hao Lianhai have other secrets. If they insist on this matter, I can announce the truth and restore the company's innocence, but I can't speak out now. If possible, please let that lawyer Wu come again!"

(End of this chapter)