Rebooting the Peak Years of 1985

Chapter 150 Building a Brand

"I'll take one. It's time to replace the coal stove at home!"

"I'll get one too to give to my mother-in-law."

"I bought one, but the coal stove at home always goes out and the fire starts very slowly."

Soon many people in the audience became excited and rushed to buy Kunlun coal stoves.

Two hundred coal stoves were snapped up quickly.

"Why not?"

"It's really only two hundred. No, you have to sell me one."

"Is it easy for me to come to the city to go to the market? Whoever transfers one to me, at worst you can buy it tomorrow."

Those who didn't get it started to get anxious.

"Don't be anxious or confused, Kunlun coal stoves are available every day for a week."

“But if you miss this week’s event price, it will only cost you two yuan if you buy it in the future.”

Chen Huajiang shouted loudly with a loudspeaker, fearing that there would be some disturbance in the crowd below.

The stall was later removed, but a Kunlun coal stove was left outside the Dazhakou store for workers to visit and look at.

"Brother Chen, you are really good at everything."

"I am a person who doesn't cook at home and only opens my mouth when I put my clothes on my hands and food. I was almost told by you to buy a coal stove just now."

At the store at Dazhakou, Chen Huajiang took a glass of water and drank it.

Heihu sighed and said, and the younger brothers and shop assistants all nodded their heads.

Both of them looked at Chen Huajiang with eyes full of admiration, and the other's mouth was so eloquent.

In their hearts, they were just like Black Tiger, as if they would suffer a loss if they didn't buy.

Chen Huajiang shrugged his shoulders and thought to himself, where is this?

If this allows them to see all kinds of jumping prices in future generations, wife cheating prices, vomiting blood prices, free delivery, and if you grab it, you will earn it. These people will not be cheated one by one.

Similar scenes also took place in the other three places, but the professional capabilities of his staff were naturally not as strong as Chen Huajiang's.

Time passed day by day, and for seven consecutive days, two hundred Kunlun coal stoves were sold every day, and they were sold out as soon as they were sold.

After that, the price returned to two yuan as expected, leaving those who didn't buy it filled with regret and depression.

There were even some minor conflicts at the distribution points. For example, some people who had not bought the product wanted to buy it, but they could not accept the price of two yuan because it was only one yuan and six in the previous days.

The staff at the distribution point received an order from Chen Huajiang to pay two yuan. Naturally, it was impossible to sell it to them for one yuan and six, so the conflict arose.

In two or three days, there will be a commotion, or even a fight, at the dealership.

The commotion and quarrels in the first few days were indeed conflicts between customers and the staff at the distribution point, but what happened after that was completely arranged by Chen Huajiang.

It is a quarrel and fight between shills and dealers, in order to create an image that goods are in short supply and you will earn money if you buy them.

If there are future generations here, they will immediately recognize that this is "hunger marketing".

"Why!? Why did your coal stove sell for one yuan and six last time, but I bought it for two yuan, and you said you didn't look down on me!"

"No, I think your store is just bullying us rural people. If you don't sell it to us for $[-] today, we won't let you go!"

"We are from Shanghe Village. Last time, a villager bought a Kunlun coal stove and it was several times better than ours. He cursed and swore that he bought it for [-] yuan and would never lie to us. As a result, When I come to you, the price is two yuan. This doesn’t mean you look down on us, but what does it mean!?”

At a farmer's market outlet in the West District, several rural people dressed as villagers surrounded the store and argued with the clerk.

"Everyone, I really can't make the decision on this."

"Last time, the manufacturer sold it at a loss during a promotion. The price of $[-] is the cost price, not counting labor, freight and rent expenses."

"You can't treat the event price as the daily sales price. If that's the case, why don't we all drink the northwest wind one by one? Someone does the business of beheading, but who does the business of losing money? Would you do it if it were you?"

The store owner at the distribution point said with an angry look on his face, but also a look of helplessness on his face.

A lot of people gathered at the door, pointing at them.

"This happened again. These people are really unreasonable. The store owner made it clear that the event price is not equal to the daily sales price."

"Isn't that right? Everyone knows that the event only lasts for a few days, and the manufacturer makes a profit at a loss. But after the promotion is over, the manufacturer can't keep selling at a loss. Otherwise, the factory will collapse directly."

"These people are really unreasonable. The price of Kunlun Coal Stove is two yuan. If you can't afford it, you can buy coal stoves from Coal Stove Factory and Hongqi Factory."

The crowd at the door was completely involved in the "drama" and expressed their own opinions as bystanders.

At this time, several carts and tricycles pulled coal stoves into the sales point. A young man came to the sales point and said something to the boss.

Then the young man ordered his men to place a big sign at the door and shouted with a loudspeaker.
"One piece and six are gone. I just received the latest news from the manufacturer."

"In order to thank the majority of user groups for their love for Kunlun Coal Stove, we will give back to consumers every Saturday and Sunday. Kunlun Coal Stove will launch a [-]% discount price."

"At the same time, all guests who purchase coal stoves will be eligible for a lottery. There will be one first prize with a cash prize of 50 yuan. Two second prizes with a cash prize of 20 yuan. Five third prizes with prizes. It’s [-] yuan in cash. And some lucky prizes.”

This young man is naturally Chen Huajiang. In hunger marketing, hunger is not the focus, marketing is.

The [-]% discount price is [-] yuan, which is [-] cents more than the event price of [-] yuan, but there is an extra chance for a lucky draw.

The three sitters hesitated slightly, pretended to argue, and finally went into the store and bought three coal stoves.

The three of them drew draws each, one got a thank you for patronizing, one got a lucky prize of a pack of melon seeds, and the last one won the third prize.

"Yes, I won the third prize!"

The middle-aged people who won the prize were excited and waved their prize coupons happily.

"What!? Won a prize?"

"Oh my God, these people are so lucky, right? They actually won the third prize, which is 20 yuan."

"Tsk, tsk, tsk, God loves those who are lucky. Not only does this coal stove cost nothing, it also earns 14 yuan and [-] cents and a bag of melon seeds."

As the third person won the lottery, the onlookers were also agitated, looking at each other with envy and jealousy.

Soon Chen Huajiang handed over 20 yuan to the other party, completing a good word-of-mouth publicity.

At the same time, many customers came into the store to buy Kunlun coal stoves. Of course, it would be difficult to win the prize. They basically said thank you for your patronage and a pack of melon seeds.

In this way, Kunlun Coal Stove's "high-end" reputation was completely established in the Nanming City market. In a short period of time, the public was left with the idea that Kunlun Coal Stove was better than Hongqichang Coal Stove and Coal Stovechang Coal Stove.

(End of this chapter)