Technology: Starting from selling mobile phones

Chapter 63 It's Not That You Can't Have a Good Talk with Samsung

It is now 2016, and Mo Ran is very clear that the bonus period of smartphones has completely passed.

If I remember correctly, in 2017, the mobile phone market will usher in its peak moment, followed by several years of decline in shipments.

Strong mobile phones such as Smartisan founded by Luo Yonghao, as well as old brands such as Bird, Tianyu, LeTV and HTC that have been established for decades will completely cease production and withdraw from the mobile phone market in the next few years!
Are they not stronger than Nietzsche?
There is no doubt that any brand is better than the current Nietzsche mobile phone!
but!

Even so, it eventually went out of production and went bankrupt!

The reason is that the next smart phone market will be completely heated up, and the competition will become more and more fierce!
It is so fierce that there will be countless first-tier and second-tier mobile phone manufacturers participating in the competition for every price of 500 yuan!

"Nietzsche A7" can sell well, because the price of 399 yuan itself is positioned as a counterfeit mobile phone!

"Luban No. [-]" became popular because it took advantage of the success of "Honor of Kings" and seized a gap in the gaming mobile phone market.

In the field of "Honor of Kings" game mobile phones, no one can compete with "Luban No. [-]"!
but!

What about the next new mobile phone?
There is no doubt that it will face the most competitive 2000 yuan mobile phone in the entire industry!
In this class of mobile phones,

There are first-tier Huawei, Viov, Xiaomi, and Honor, as well as second-tier Meizu, HTC, Smartisan, and LeEco!
In such a situation, if some radical innovations are not adopted, Nietzsche will not even be able to get a foothold in the mainstream market!
As for whether doing so will cause the industry to retaliate, will it touch the industry's cake?
Mo Ran laughed heartily.

[Nietzsche doesn't even go to the table now, so he still has to worry about whether others are hungry? 】

Thinking of this, he had already made up his mind!

But just when he was about to speak, a pleasant system prompt sounded in his mind:
[Congratulations on successfully triggering a new mission! 】

[Task name: Break out of the circle! 】

[Task Content: You have successfully released two mobile phones and achieved good sales on Pinxixi. 】

[However, it cannot be denied that Nietzsche mobile phones still have not entered the mainstream public's field of vision, and are still a niche brand. 】

[Next, please host to launch the next new mobile phone as soon as possible and successfully enter the ranks of mainstream mobile phone brands! 】

[Task Requirements: The monthly sales volume exceeds [-] units, and the Baidu search index and the number of online discussions reach the popularity standard. 】

[Mission Reward: Obtain an excellent (A-level) gift bag. 】

Mission again?
Mo Ran took a closer look and broke the circle, selling [-] units!

Just come!

After a while, his eyes became more resolute, and he looked at Hao Keke and whispered:

"I agree with your thinking on this matter."

"Next, the new phone will be developed according to your ideas, retaining the 3.5mm headphone jack, adding a TF memory card slot, dual SIM cards and dual standby, and a removable battery."

"These four directions, together with our 'full screen' and 'face recognition' technologies, will become the focus of our publicity."

Hao Keji looked delighted and nodded again and again.

Mo Ran went on to say:

"Besides, didn't you just say that Apple will hold an Iphone 9 new product launch conference in September?"

"Before and after their press conference, there will inevitably be a lot of reports on the Internet about the cancellation of the 7mm headphone jack on the Iphone 3.5,

By then, we can take advantage of the hottest public opinion moment to launch our new mobile phone! "

"So, you must finalize the production of the new mobile phone and prepare it for sale before the Apple conference in September!"

Hao Keji was a little surprised.

"You mean, we want to rub Apple's hot spots?"

"why not?"

Mo Ran narrowed his eyes.

"There is no doubt that Apple is now the most popular mobile phone in China."

"Not only ordinary users, but also major mobile phone manufacturers are also staring at Apple's press conference, wanting to see what new things Apple will launch, just so...

We can show everyone our new Nietzsche stuff! "

Hao Keji took a deep look at Mo Ran, and he could feel that Mo Ran had put all his eggs in one basket and completely bet on the new mobile phone.

Next, the new mobile phone will either break the circle and really come to the public eye.

Or, be ridiculed and lose sight of everyone.

Unknowingly, Hao Keji felt heavy pressure.

He nodded solemnly.

"Okay, Mr. Mo."

Watching Hao Keke leave, Mo Ran rubbed his temples, and after thinking for a while, his thoughts finally returned to the OLED screen that Hao Keke mentioned just now.

He can solve the "face recognition" function of the new mobile phone, but he has no choice but to buy the hardware problem of the screen.

"Now Nietzsche is still too short of money!"

……

Time passed quickly, and within a few days, July passed and August came.

August [-]st, afternoon.

A copy of the latest financial statements for Nietzsche's company sits on his desk.

Now Nietzsche has a total of four products.

The two phones are: Nietzsche A7 and Luban No. [-].

It has been half a year since the official launch of "Nietzsche A7" in February, and the monthly sales volume has reached a maximum of 15000 units.

Last month, in June, sales remained at 11000 units, with net profit at 130 million yuan.

Last month, sales in July were fairly stable, with 10680 units and a net profit of 126 million yuan.

"Luban No. 30700" is currently Nietzsche's most profitable mobile phone. The sales volume in May reached 35400 units, and the sales volume in June continued to hit a new high of [-] units.
Sales in July reached 37000 units.

In just two months, the profit of a single product of "Luban No. 1600" reached an astonishing [-] million yuan!

The sales volume of "Chenguang Tablet" is much lower.

Even with the official subsidy of Pinxixi, the profit reached 230 yuan per unit, but the sales volume in June was only 4200 units, and the sales volume in July was 3600 units.
The net profit of a single product in two months was only 140 million yuan.

Other than that.

The sales volume of "Nietzsche B43 TV" in recent days has exceeded Mo Ran's expectations.

Although the sales volume in the first few days was mediocre, as time went on, the 999-inch TV for 43 yuan attracted more and more users to buy it.

It was launched on July 7, and a total of 18 TVs were sold in just 12 days. Although the net profit was only more than 2000 yuan, it clearly showed good market potential.

see the end,
Mo Ran noticed that Nietzsche's net profit in the last six months has reached 2500 million yuan!

He took a breath, and his thoughts returned to the OLED screen mentioned by Hao Technology a few days ago.

In the past few days, he had carefully considered the issue of the OLDE screen. He had no other choice but to buy it.

Either find Samsung to customize the screen, or go to BOE to purchase one with slightly worse performance!

Looking at the net profit of 2500 million yuan and the turnover of more than 1 million yuan in the account,
His mind was racing,
It seems that it is not impossible to have a good talk with Samsung?
……

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Thanks for the big monthly ticket of braised pork

Thank you book friend 150912070348306 for your monthly ticket
(End of this chapter)