Reborn in 2011, 985 missing from two copies

Chapter 367 New Product Launch, Industry Disruptor!
[At 25 am on the th, the Imperial Capital Xingyi Technology Park held a new product launch conference! ]

Lei Jun's mouth twitched: "We finally bought a hot search, hoping to make Xiaomi 1T famous in China and increase sales. Now, Xingyi Technology is holding another press conference. Okay, I'm afraid our popularity will soon be gone!"

The old man on the other side had a complicated look on his face: "Chairman, the heat has died down, and now the public's attention is on Xingyi Technology's new product launch!"

Another co-founder was also furious: "Xingyi Technology is really enough, holding press conferences every month! Isn't he annoyed?"

Lei Jun sighed: "Who would be bothered by a profitable business? Every time Xingyi Technology holds a press conference, it will launch a large number of new products, either subverting the industry or making a sensation across the country. In short, they make a lot of money, but our friendly competitors are miserable."

"Yes, Xingyi Technology has no moral principles and is completely reckless! In the clothing business, it forced Zara and HM to suffer a sharp drop in revenue. In social networking, it almost gave away WeChat, not to mention Mi Chat. Now in the mobile phone business, it has forced Xiaomi to sell its products in India. Who knows what they are going to do at this press conference."

Lao Li is filled with emotion. Every time Xingyi Technology holds a press conference, there will definitely be big moves.

If things go wrong, a certain industry or field will be disrupted, causing headaches for many competitors.

"Tomorrow night, I wonder which big guys will be unable to sleep again!"

Lei Jun was filled with emotion, but what he didn’t know was that Xiaomi was also like this in its previous life.

Relying on its excellent cost-effectiveness, it has been disrupting the market everywhere, causing headaches for many friendly competitors.

For example, Ms. Dong originally said that Xiaomi would not be able to grow big.

As a result, within a few years, Xiaomi not only had a revenue far exceeding that of Gree, but it even competed with Gree in the air-conditioning field.

The simplest one, with the same new first-level energy efficiency and the same 1.5P hanging machine, Gree costs three to four thousand, while Xiaomi only costs more than a thousand!

As for quality?
One Gree air conditioner can buy two Xiaomi air conditioners.

Xiaomi air conditioner has a six-year warranty. Even if it breaks down after seven years, with the same budget, two Xiaomi units can be used for fourteen years, which is much longer than a Gree unit.

It's not good to use air conditioners for too long. Power consumption and odor are all problems.

Using one Gree phone for more than ten years is obviously not as good as using two Xiaomi phones for more than ten years.

It is for this reason that Xiaomi air conditioners are selling like hot cakes.

Unbeatable price-performance ratio + Mijia smart home + low noise, that’s enough.

Of course, the cooling effect of Xiaomi air conditioner is also good.

In his previous life, Wang Yi first installed Gree and Midea air conditioners after buying a house, and later installed Xiaomi air conditioners...

In his previous life, Lei Jun relied on cost-effectiveness and smart home to defeat a number of white appliance giants, making him a true industry disruptor.

And this time, Wang Yi became the industry disruptor.

However, Wang Yi’s subversion is different from Xiaomi’s, it will only be more extreme and more terrifying.

Xiaomi's disruption is only a low-end disruption that utilizes cost-effectiveness + OEM, and it cannot do high-end.

For example, Xiaomi’s refrigerators only cost between 1000 and 3000 yuan each, while Haier’s Casarte can be sold for more than yuan, and they sell quite well.

It is conceivable that if the Xiaomi refrigerator is sold for more than 10,000 yuan, few people will buy it, and some may even scold Lei Jun for being cruel.

But Wang Yi is different. He doesn't just do low-end products. On the contrary, he wants to do both low-end and high-end products.

The low-end brand uses Wujie, focusing on cost-effectiveness, volume and market share.

For high-end products, we use the Xingyi brand, and we strive for high-end products and profits, and will never sell them at a low price!

This is not only true for mobile phones, but also for subsequent smart home appliances.

This is also the reason why Wang Yi created Xingyi Logistics and opened Xingyi stores in towns and villages.

In the future, the Xingyi specialty stores in towns and villages may not sell many high-end Xingyi smart appliances, but the borderless smart appliances will definitely be hot-selling.

It has great cost-effectiveness and is down-to-earth, making it most suitable for sale in rural areas.

As for Xingyi store selling borderless products, will it lower the style?
This is not a big problem.

After all, Xiaomi stores still sell Redmi phones. Before the split, Huawei flagship stores still sold Honor phones priced at RMB 1,000.

It doesn't matter.

As long as the Xingyi series products are not sold at low-end prices, it doesn’t matter.

For example, the new products to be released this time, in addition to the Star God Card and "Honkai Impact 3", there is also a blockbuster artifact - Xingyi AI Speaker!

A few months ago, when planning the smart home, Wang Yi circled out the products to be developed.

Among them, AI speakers are at the forefront.

Xingyi Technology has Xingyi Music to provide content services, Xiaoi Robot to provide algorithms, and tens of millions of Xingyi mobile phone and tablet users use Xiaoai Robot every day, making Xiaoai Robot more and more intelligent after being trained.

In addition, it also invested in Goertek, an acoustic giant that specializes in the research and development of OEM headphones, speakers and other equipment.

Some time ago, Xingyi Semiconductor's self-developed power management chip P1 and smart home chip H1 went into mass production, directly solving the power chip and smart home chip problems of Xiao Ai Speaker.

For example, the smart home chip H1 is a typical high cost-effective and low power consumption chip. It can not only be used in AI speakers, but also in smart home appliances such as sweeping robots, smart fans, smart air conditioners, etc.

To put it simply, the H1 chip, like its predecessors, the Amlogic A113 and Allwinner R16, is a highly integrated, low-power, low-cost, customizable, offline smart home chip or IoT chip.

Through the H1 chip, everything can be connected, turning traditional home appliances into smart appliances.

This type of chip is generally widely used and highly integrated.

There is no other way. With so many smart home appliances, if they all use the same main chip, the R&D cost alone will be high.

On the contrary, this highly integrated, widely used H1 chip is the best solution.

After the three chips were successfully taped out at TSMC in March, Wang Yi immediately arranged for large-scale mass production and then sent them to Goertek's factory.

The Xiao Ai speaker is manufactured by Goertek.

Although this AI speaker is much larger than a mobile phone, it is much simpler and has much higher production efficiency.

In addition, Goertek started out as an acoustics company. It not only has Goertek-branded audio equipment, but also helps other brands to manufacture audio equipment. It is not difficult for it to manufacture Xiao Ai speakers.

Production began at the end of March, and in nearly a month, Goertek has mass-produced 300 million Xiao Ai speakers.

The first 150 million units were delivered to overseas stores and warehouses in various countries half a month ago.

That’s right, Xiao Ai Speaker will be sold globally just like xbuds!
In its previous life, Xiaomi’s Xiaoai AI speaker was launched in 2017.

The world's first AI speaker was the Echo launched by Amazon in 2014!

Echo was launched three years earlier than Xiao Ai and its price is much higher, at US$199.99, or more than RMB 1200.

However, even at a price of thousands, it still sells well.

It’s simple. The first one to eat crab always eats the most.

Xiaomi launched it three years later, and to be honest, it was no longer considered advanced technology. It could only focus on cost-effectiveness and small profits but quick turnover.

But Wang Yi’s Xiao Ai speaker was two years earlier than the world’s earliest Amazon in his previous life, so it goes without saying.

It can definitely be sold at a premium!
To put it bluntly, if you can make a lot of money standing still, no one wants to fight a price war on their knees unless they have to.

Even Xiaomi, which made money from mobile phones and smart homes, also went for the high-end when it came to making cars, starting at 21.59 yuan, which is more expensive than BBA. After all, a BMW i3 only costs 17 yuan.

Similarly, Wang Yi cannot sell Xiao Ai at a low price.

It would be difficult to achieve high sales volume if the product is just sold at a high price, so overseas markets are indispensable.

At present, Xiao Ai has produced 300 million units, 150 million of which are distributed overseas, and 150 million are distributed to warehouses and physical stores across the country.

The AI ​​speakers produced in recent days and in the future will be directly supplied for online orders.

Online orders in cities where Ele.me is not available, as well as orders from e-commerce channels such as JD.com and Taobao, still require logistics delivery.

The next day, when the whole network was speculating about the new products that Xingyi Technology was about to release, If You Are the One continued to broadcast as usual.

But what is surprising is that the title sponsor of If You Are the One has become Xingyi Technology!

The main product is Xphone 1pro.

In fact, the cost of Xphone 1pro is only 1 yuan more expensive than Xphone , but the selling price is yuan more expensive, and the profit is also several thousand yuan higher.

For this reason, the main advertisements currently promoted have all been changed to Xphone 1pro!

As for Xphone 1, just continue to sell it well.

On April 4, the day before the press conference, Song Sining came to the capital again to host the rehearsal of the press conference.

With Song Si Ning around, Wang Yi doesn't have to care about any of this.

Song Sining was busy until the evening, and only then did she drag her tired body back to Wang Yi's apartment.

"Thank you for your hard work, President Song. Come, I'll give you a massage myself!"

Wang Yi smiled and picked up Song Si Ning and put her on the sofa.

Song Si Ning's expression was somewhat complicated: "You...you have bad intentions!"

She knew Wang Yi's character very well, and she was very likely to press him there...

After all, at this age, blood is full of vigor, and it has been a long time since we last met, and it feels like a newlywed...

"Why? President Song doesn't like it?"

"No, I...I..."

"It doesn't mean you don't like it, but you like it?"

"I..." Song Si Ning blushed: "You are so bad! Humph!"

Then he was too lazy to say anything more, and directly grabbed Wang Yi's hand and pulled Wang Yi to the sofa...

It was not until an hour later that the two of them stopped talking and hugged each other and chatted.

Song Si Ning smiled happily: "As you expected, the effect of sponsoring If You Are the One is very good. If You Are the One was just broadcast last night, and today's daily sales of Xphone 1pro have increased by 20 units compared to the previous few days! The effect is really good! Before, after the broadcast of Happy Camp every week, the sales increased by about 30 units the next day. Now, If You Are the One has increased by !"

Wang Yi was not surprised: "It's as expected. Many of the audiences of If You Are the One are middle-aged people with high incomes and strong financial strength, but they don't pay much attention to the Internet. Therefore, they knew little about our Xingyi Technology and Xingyi mobile phones before. Now with the sponsorship of If You Are the One, they also know about Xingyi mobile phones and buy Xphone 1pro, so naturally the sales volume is high."

"Yes, it seems that we need to further segment the audience for advertising in the future, and lean towards those non-Xingyi user groups and fans."

"Yes, that's right. Marketing promotion also requires attention to strategy. If you do it well, you will get twice the result with half the effort. If you don't do it well, you will get half the result with twice the effort."

Wang Yi knew the ins and outs of this: "Our Xingyi Technology was mainly engaged in online marketing before. Among the young people, almost everyone knows about it."

Song Si Ning understood Wang Yi's plan: "But it is not enough for the middle-aged group and those who don't use the Internet much. We will strengthen these aspects in the future!"

Wang Yi nodded: "And the child."

"Children? They can't use mobile phones, right? Besides, our Xingyi mobile phones are so expensive, not many people will buy them for their children..." Song Sining was very confused.

Ten years later, elementary and middle school students will all have smartphones, but in 2012, many high school students did not.

Even many college students use Nokia or feature phones.

This was the case with Wang Yi and his roommates in their previous life. They were all sophomores and juniors when they changed to Meizu MX2, Xiaomi 2S, and Huawei P7...

"Yes, they can't use Xingyi phones now, but we still need marketing and promotion. We need to establish Xingyi phones as a big brand, the best domestic phones, and the best phones in the world when they are young."

Wang Yi said: "Let them know when they are young that Xingyi mobile phones beat Apple and are better than iPhone. Once this impression is deeply rooted in their hearts, they will become loyal fans of Xingyi Technology. When they grow up, they will buy our mobile phones, our tablets, and all our products!"

"I see. I'm enlightened. Just like when we were kids, we thought Nike and Adidas were so great?"

"Yes, that's the truth. Brand image should be established from childhood!"

"You want to start harvesting from the babies!" Song Si Ning joked.

Wang Yi said sternly: "Don't talk nonsense, I'm not that kind of person!"

Song Si Ning rolled her eyes in response: "I don't believe you."

"Ouch? You're not convinced? Practice more!"

"Just practice, who's afraid of who!" Song Si Ning said with a smile: "I'm just afraid that you won't be able to get up tomorrow!"

"Okay, that's what you said. Let's see who can't get up tomorrow." Wang Yi also became interested.

Then, there were another series of battles...

The next day, Song Si Ning, who always got up early, couldn't get up.

Wang Yi had no choice but to wake up Song Si Ning: "It's time to get up, President Song, the press conference is today!"

"Xingyi Technology's press conference, go away, I can't get up!" Song Si Ning closed her eyes and continued to sleep.

"There are also new products from Mayu Technology."

"I don't care. My waist hurts. Please help me fix it." Song Si Ning started to act like a spoiled child and refused to get up.

Even though it was agreed that she was responsible for the Meiyu part, she still couldn't afford it.

"Okay, you continue to rest." Wang Yi had no choice but to cover Song Si Ning with a blanket, get up, get dressed, wash up, and go out.

Half an hour later, Song Si Ning sat up with a complicated look on her face: "Meng was so lazy yesterday... I couldn't even get up, but he got a good night's sleep and is full of energy again!"

"Are all young men in their twenties so fierce? No way!"

"If it continues like this in the future, I can't bear it!"

Song Si Ning sighed, feeling a little melancholy.

On Mayu, other girls complained that their boyfriends were not strong enough, but she felt that Wang Yi was too strong and a bit overwhelmed...

Sure enough, those who suffered from drought died of drought, and those who suffered from floods died of floods.

Afterwards, he got up, washed up, and went straight to the press conference.

The press conference was held on time at 10 a.m. and is already filled with media and fans.

Similarly, the entire press conference was live-streamed on multiple platforms including Xingyi Video and Mayu.

Not only did many domestic fans watch the entire thing, but there were also many foreigners watching, and even European and American fans stayed up late to watch.

This scene is very similar to the Apple fans in China who stay up late to watch Apple's new product launch conference.

But this time, the target was changed.

Wang Yi walked onto the stage and said: “Thank you all for coming to the Xingyi Technology press conference from all over the country and even all over the world. I see there are some foreign friends here!”

The director quickly cut the camera to the foreign fans in the audience.

Some foreigners even gave a thumbs up and shouted, "We are all Xingyi fans! Xingyi Technology is awesome!"

"Hahaha." There was a burst of laughter at the scene.

"Thanks to the support of fans around the world," Wang Yi said with a smile, "It is your strong support that has enabled our Xphone 1 to reach over million activations worldwide in less than five months after its launch! That's right, it's user activations, not dealer purchases or carrier purchases!"

"Wow!" Thunderous applause resounded throughout the audience.

Many people were surprised, thinking that since Xphone 1pro was on the market, Xphone 1 would be a slow seller.

As a result, Xphone 1 is still selling well, which is incredible.

"It is also your support that has enabled Xphone 1pro to reach over million activations worldwide within one month of its release!"

Xphone 1pro was released at the end of February before the World Mobile Communications Conference, and pre-sales started, but it was not available for sale until late March.

More than four million units were delivered by the end of March.

Another six million were delivered in April.

The number of activations has now exceeded 10 million!
For a moment, the barrage exploded:

"What? The Xphone 1pro, which starts at yuan, is selling so well!"

"It's crazy, really crazy. All the mid-range and high-end Xingyi phones are sold out!"

"The sales of Xphone 1 exceeded 1 million, and Xphone 4pro exceeded million. No wonder no one uses iPhone s anymore. They are all using Xingyi phones now."

"iPhone 4s is not as good as Xphone 1, let alone compared with Xphone 1pro, Xphone 1pro is still better."

"This is the user voting with their money. They have decided and are placing an order for the Xphone 1pro right now."

Wang Yi continued: "Two months after the launch of the Xingyi Tablet X1, the global activation volume has exceeded 1 million. The global activation volume of the Xingyi Tablet Xpro has exceeded million! Thank you for your support!"

The applause started again.

Cook looked gloomy.

He was also awake at this time, and stayed up late to watch the new product launch of Xingyi Technology.

I was afraid of feeling sleepy, so I prepared the coffee.

It turned out that it was of no use at all, as he was not sleepy at all.

Even if I lay down I couldn't fall asleep, I couldn't fall asleep at all.

Xingyi mobile phones are hot-selling in the country, and Xingyi tablets are hot-selling all over the world, making Cook sleepless at night.

"In addition, the number of our global users has exceeded 1.3 million! The number of Xingyi Music users has exceeded 1.5 million, and the number of members has exceeded 8000 million! The number of Xingyi Video users has exceeded 1.6 million, and the number of members has exceeded 9000 million! Thank you for your support!"

Seeing this, everyone at the scene was very excited, but Ma Yuanming, the acting president of Keaiqiyi, wanted to curse:

"Shame on you, really shameless. How many memberships have you given away for Xingyi phones and Xingyi tablets alone? Don't you know?"

“3000万部Xphone 1，1000万部Xphone 1pro，还有1000万部星逸平板X1，1500万部星逸平板X1pro！这特么就送出去6500个星逸视频年会员+星逸音乐年会员了！哪怕去掉重合的用户，也有五千万了。”

"Excluding the free memberships, the actual number of paid members of Xingyi Video is only 40 million. What's there to brag about? Seriously!"

At this time, a sarcastic voice sounded: "Forty million is not a small amount. After all, the number of paid members of iQiyi is less than 40 million!"

The corner of Ma Yuanming's mouth twitched: "..."

"Damn, who is this, trying to harass me?"

But when Ma Yuanming saw the other person's identity clearly, he chose to shut up.

There was no other reason, the man was none other than Sun Yu, the former president of iQiyi whom he replaced.

My former boss was replaced by me...

Forget it, bear with it!
After all, if things continue like this, who knows how long he can continue to serve as the acting president.

By the time he is dismissed, Sun Yu might be reinstated.

Things are too tense now, and it will be difficult to move forward.

Ma Yuanming suppressed his anger and continued watching the live broadcast:

"Thanks to the support of our users, our Xingyi mobile phones and Xingyi tablets are hot-selling. The number of users of our Let's Chat, Xingyi Video, Xingyi Music, AutoNavi and other software has increased dramatically."

"But a big problem is that data traffic and phone calls are very expensive now."

Everyone nodded, this was a big problem.

"It's OK for office workers, as many offices have wifi, but when you're out, it's difficult."

"What's worse is that these days many people's mobile phones are still in the era of semi-feature phones and semi-smart phones, and some don't even support wifi, so they can only use data."

A little-known fact: WiFi became popular among mobile phones in China in 2011!
The emergence of WiFi has led to a decrease in operators' revenue. Therefore, in 2008-2009, all domestic mobile phones had to have WiFi modules removed!

Whether it is Apple, Samsung, Nokia, or Meizu, domestic mobile phones have to remove the wifi module, so that users can only use data.

If you want to use wifi, you have to buy parallel imports!
For example, the first domestically produced smartphone, the Meizu M2009, released in 8, was quite bold. It retained the wifi module and blocked the wifi function at the software level to ensure "compliance".

Later, a big shot on the Meizu forum broke the blockade. From then on, all M8 users could unlock the WiFi function and access the Internet through WiFi through the forum method.

But other mobile phones are in a bad situation, as the domestic versions have all removed the Wi-Fi modules.

So the Nokia phone Wang Yi bought in high school could only use data. It was not until his sophomore year that he changed to a Meizu MX2 and experienced the joy of WiFi.

Similarly, users who have changed to a new smartphone can still access the Internet via wifi.

Users who still use old mobile phones can only continue to use data.

There are also college students who find it useless to have new smartphones because they have no internet access once they leave the dormitory.

Traffic is so expensive.

Wang Yi continued: "In order to solve the traffic and phone bill problems, Xingyi Technology and China Unicom have launched a customized 3G package - Xiaoshen Card."

"The Little God Card includes 150 minutes of nationwide calls and 50MB of nationwide data per month. It comes with caller ID and no roaming. Excess calls cost 1 cent per minute, and excess data costs 1 yuan per 10MB. And... all Xingyi apps are free of data!"

"Of course, after exceeding 4G traffic every month, the traffic will be limited. After the speed limit, watching videos will be stuck. But you can chat, shop on Mayu Mall, read Mayu novels, listen to Xingyi music, use Amap navigation, play "Protect the Pomelo" and "Happy Match 36"... all without any problem. Such a package only costs a month!"

"What, 36!"

"Fuck!"

Everyone at the scene was completely dumbfounded.

(End of this chapter)