Reborn: Billionaire in College

Chapter 9 A competitor appears, then dies

On the third day, the grape and fruit tea business continued to be hot, and the influence of Sunshine Rose grapes and new fruit tea in Tongcheng College increased greatly. As a student of Tongcheng College, if you have not heard of these two things, you will be inferior to others even if you brag about them.

Even in this second-tier college famous for its accounting and management, teachers use it as a teaching case.

Chen Pingjiang reduced the distribution of Sunshine Rose grapes but increased the supply of fruit tea. He recruited many sales outlets in convenience stores and restaurants on campus and even arranged for students to sell the products at the bottom of the dormitory buildings.

The school is about to start, and time is running out for him. He will have to report to Dongjiang in a few days, and he has to make more money within the limited time.

The target audience of Sunshine Rose is college students and couples, and the price is also high-end, which means that it is destined to be sold only for a short time. After the students have tasted it and the couples have given each other small gifts for the beginning of the school year, no one will buy such expensive grapes for themselves.

This is the time when fruit teas such as Iced Coconut Grape and Grape Yakult come into play, and the second wave of leeks...wealth is harvested.

New products are being launched one after another.

Pomegranate grape juice, honey grapes, fleshy grapes...

The packaging has been updated to include medium, large, and extra large cups...

The students were beaten down by this combination of punches and had already knelt down to beg for mercy, shouting, "Take my money away."

At that time, there was no branded milk tea in Tongcheng City. Milk tea was sold in small workshops or tea restaurants at prices ranging from 3 to 5 yuan. 4 yuan of "pearls" could be used to make 5 cups of milk tea. The wholesale price of one kilogram of fruit powder was only 40 yuan, but it could make 20 cups of milk tea, which was a huge profit.

Chen Pingjiang’s Xiao Chen Zhenpin Fruit Tea focuses on being healthy and additive-free, making it an excellent summer drink for cooling off.

……

"Uncle, there are two more fruit stalls over there, also selling grapes. One has no packaging, and the other has packaging similar to ours, but only ten yuan a bunch."

When he set up his stall that day, Zhou Guanghan saw from afar that there were two more stalls nearby. They had been selling other things before, but today they also started selling grapes.

"Do you want me to push it for him?" Don't be fooled by Zhou Guanghan's listless appearance. As the saying goes, a listless person produces a leopard. He has always been a hybrid who doesn't cause trouble but is not afraid of trouble. If you want to steal money from my pocket, screw you.

Chen Pingjiang put his arm around Zhou Guanghan's neck without a care in the world, smoking a cigarette with a smile, "Silly idiot, why do you care about them? I promise you, you won't see them tomorrow."

"why?"

"Stop talking nonsense, just unload the goods quickly, we'll be on our way soon."

……

The owners of these two grape stalls are both nearby residents. They used to do some small business at the school gate. Seeing the hot sales of grapes in the past two days, they naturally became eager to try their luck.

The first stall does not do any packaging. It sells the fruits as they are harvested from the fields at the same price as the fruit shops in the city.

The second stall bought a bunch of Sunshine Rose grapes to taste, and cursed Chen Pingjiang for being evil-hearted. What a bunch of Sunshine Rose grapes, isn't it just grapes from Dongfeng Village? He bought them for a few cents, and then sold them for twenty. He was evil-hearted. But he was smarter and also got some exquisite packaging. In his opinion, it was the packaging that attracted students to buy.

Just as Chen Pingjiang said, not many grapes were sold at the two stalls that day.

There were still some people in the first one, but there was not a single person to be seen in the second one.

The two small business owners were completely confused. Their grapes tasted good and were much cheaper, so why weren’t they selling?

Not giving up, they grabbed a few students and asked them questions, then they were in a state of confusion.

At nine o'clock in the evening, we went to the same restaurant on Renmin Road.

Chen Pingjiang was full of food and wine, and with a cigarette in his mouth, he looked very satisfied: "A cigarette after dinner is better than being a living god. Master Lin Yutang really didn't lie to me." "Uncle, how did you guess so accurately? There is no trace of those two stalls." He was like a curious baby, and was particularly concerned about the situation of his competitors.

"Do you want to know?" Chen Pingjiang rinsed his mouth with beer. "You make all the fruit tea tomorrow and I'll tell you."

Zhou Guanghan was stunned. That was several hundred cups. He would have to get up at least at five in the morning to finish it.

I wanted to refuse, but I couldn't resist the curiosity in my heart, like a cat's paw.

"I'll do it, I'll do it."

After seeing Zhou Guanghan's expression, Chen Pingjiang straightened his expression and came over.

"Those who transform me live, those who destroy me advance, and those who resemble me die. People who buy our grapes usually give them as gifts to others or friends. After all, we are expensive, and students rarely buy them for themselves. We have bought all the grapes we should have bought in the past few days. They didn't see that we have reduced the supply of goods, but they still rushed into the trap. They are stupid. Now students only recognize Sunshine Rose. Who would buy a cheap grape from you? If it gets out, my classmates will think that I wanted to buy it but couldn't afford it, so I bought a fake one. I can't even give it as a gift.

The first one is a low-end one, so it’s fine for students to buy it for themselves, but they forget that this is a school, and students are very competitive. My classmates eat 21 skewers, so why can I only eat 2 yuan a skewers?

Zhou Guanghan understood but seemed not to understand. His dark eyes rolled around and he scratched his head.

Seeing Zhou Guanghan's silly look, Chen Pingjiang became patient, "Grapes are just a kind of fruit. Their sales volume is limited in season, far less than watermelons. I have already taken over the high-end market. The mid-end wants to learn from me but can't learn the point, so he can only die. It's not the key that he doesn't understand grapes at all. As for the low-end, there is a way out, but his sales scenario is wrong. If it's in a fruit store, where buyers don't know each other, his business will not be bad, but this is a school."

"Then there won't be anyone competing with us tomorrow."

"Have."

"Fuck, aren't they afraid of losing money?"

"Today those two families bought so many grapes. If he doesn't sell them and eats them at home, the whole family will get diabetes from eating them."

“Can you sell it at a lower price?”

"die."

“What if they also make it into juice and sell it?”

"Or die."

"Then they will lose everything."

Chen Pingjiang chuckled, "I couldn't bear it, so I took advantage of them. I'll buy their grapes for 20 cents per pound and squeeze them into grape juice tomorrow."

Zhou Guanghan looked at his slightly cunning uncle speechlessly.

After returning to the rental house and counting today's revenue, Chen Pingjiang nodded with satisfaction.

After selling for a whole week in front of the gate of Tongcheng College, the total revenue has reached 70,000. After deducting the cost of purchasing grapes, logistics, and packaging, it is estimated that there is still a net profit of less than 60,000.

In the end, it could still be sold for three days, and it was easy to break 80,000. The sales volume of Sunshine Rose was less than 100 bunches a day, but grape juice became a new growth point. In addition to the direct store at the school gate, the distribution points in school restaurants, dormitory buildings and other places were gaining momentum. After all, who would want to go outside the school to buy it in the middle of summer? And you can't take an extra detour on the way to and from get out of class.

Every morning, Chen Pingjiang would supply goods to distributors and strictly stipulate that there could not be a second sales point within 200 meters, downward distribution was not allowed, and cross-regional sales were not allowed, otherwise the agency rights would be revoked.

Although this kind of juice has no technical threshold and anyone can make it after learning a little, Chen Pingjiang doesn't care since he has no plans to sell it at Tongcheng College for a long time anyway.

(End of this chapter)