Smart Industrial Empire

Ke Cilei felt that if there was another chance, no matter what, he would not be willing to talk about things with this bastard Yun Fei.Unfortunately, he had no choice.

He fully expected that after the meal, Yunfei would negotiate with him on the wheat mobile phone agency contract, but he didn't know that Yunfei didn't mention this matter at all, and left with two subordinates, saying that it would be unsafe to go back too late, This made Ke Cilei almost explode.

"Boss, maybe we can't do anything about this matter. In the current situation, we can only use this contract to win more interests together in other areas." Katharina was also speechless. Yun Fei is such a person who holds the initiative Power, what to do, is simply not something they can decide.

"Catherina, you should be very aware of the importance of wheat mobile phone sales in our company. If you can't do anything, not only me, but also you may lose your job!" Ke Cilei didn't know, but for this matter , he simply can't do anything about it.

This business is indeed very important to Philips, which is losing money in the international market.Once this business is lost, the Chinese market will only be their only source of profit. For a large international company, it is very dangerous to rely on only one market. ..m

Once they lose the Chinese market, their entire group will be withdrawn by shareholders due to continuous losses. At that time, what else can a company with a history of hundreds of years do except go bankrupt?

"No matter how important it is, if Yunfei is determined and unwilling to cooperate with us, can we do something? Boss, let's be realistic. Yun's Holdings has been reorganizing its assets since May, and now four months have passed. It is still not completed. Their company has always had high profits and is in a stage of rapid development, why does he want to restructure the entire company?"

"why?"

Katharina is very satisfied with Ke Cilei's reaction, which can prove that her work is fruitful: "Yun's holdings have been carrying out strategic shrinkage. Many industries that cannot see benefits in a short period of time have almost stagnated. They are mobilizing funds to invest in overseas markets, mainly in the mining industry. This is not their purpose. Their subsidiaries, Jiuyi Materials, Jiuyi Heavy Industry, Hongqi Machinery, Wheat, Wanyan, are all preparing for global market strategy... ..."

"We all know this, but what does this have to do with their taking back the overseas sales rights of wheat phones?" Ke Cilei heard this.Can't help frowning.They all know these things.

"We are using the sales channels in the international market to prevent the Chinese market from being cheated by Yun's Holdings. Changing channels for channels is originally based on interests. At present, our company's sales channels are constantly being compressed. Because the company is losing money, they rarely invest in promotional expenses for their products, so..." Katharina said with a face that I understood everything.

Now, Ke Cilei understood.

This matter did not deviate from what they had guessed at all. Yun Fei was dissatisfied because Philip's sales channel sold too little of their products.

"What if we promise to spend more on advertising and increase our share of sales?"

"It's late. Boss. If it were us, would we be willing to control all unexpected sales channels in the international market in the hands of one company?" Katharina asked a very real question.

That is, the sales channel will not be in the hands of only one company, so not only will it not have any initiative, but it will also be threatened by the sales company because of the lack of competition.Replace it with anyone.I would do this when I had no choice at first, but once I get over it, I will definitely not continue to do this again.

This is the relationship between Yun's Holdings and Philip.

"Then is this the way we are now?" Ke Cilei was very unwilling, and neither was the board of directors.

Katharina shook her head: "No surprises. They will divide the market into several large areas according to international practice. According to my guess, it is likely to be the European market. The North American market, the South African market, and the Asian market except for China, the rest The next part is a market...their market channels in the Chinese market are stronger than any company. Jiuyi Electronics Store has broken through [-] direct sales points. They are likely to further expand their market share in some unimportant Recruitment agencies in small cities such as the county seat..."

Ke Cilei was stunned by Katharina's analysis.

If Yun's Holdings really has such a layout, how many companies in the same industry can compete with them when their products enter the international market!

"Our only chance is to seize the Chinese market and then win their European sales agency, that is to say, we can still maintain most of the market profits, and our sales channels throughout Europe are unmatched by any competitor. "Catherina said very seriously.

"How to seize the Chinese market?"

"This is what I mean by voluntarily giving up the agency rights of some markets in order to obtain a longer-term commitment to use their market channels for us. It is best to specify in the contract that once the sales channels of Yun's Holdings refuse to be opened to us, we will lose most of the sales in the Chinese market..."

Trade profit for market!

"What if we disagree?" Ke Cilei gritted his teeth with hatred.

This matter was really difficult for him to accept.

"Then, we will not only lose all the profits from wheat mobile phone sales, but also make the Chinese market out of our control." The domestic situation in China is not as simple and clear as the world market.

Especially for customers in the Chinese market, consumption is not rational.

This point, the whole Philip is deeply touched.

Many Chinese customers do not maintain enough loyalty to a certain brand like foreign users. Chinese people do not necessarily buy products that are what they need, nor are they necessarily the most suitable for them. If many people buy, they will will buy.

As long as the September [-]st sales are held every year and festival, there are big events for big festivals, small events for small festivals, and many things are even packaged for sale.For example, if you buy a computer, how much more can you upgrade the memory for free, or how much cheaper it is to buy a TV, or how much cheaper it is to buy a mobile phone...

Such a marketing method.This is not common in foreign countries.

Any marketing strategy is to deeply grasp the psychology of Chinese people who love to take advantage of small things when they consume.

At present, only Changhong and Philip's TVs have entered their specialty stores. Countless electrical appliance manufacturers want to enter their specialty stores, but they have no chance at all.

"I'll think about it carefully." The matter was too big for Ke Cilei to make a decision, so he could only ask the board of directors for instructions.

After Katharina left, Ke Cilei called Wan Houdun, and Wan Houdun also couldn't make up his mind and told Ke Cilei.Let him wait, the directors are going to have a meeting about this today.

Everyone in Philip attaches great importance to such things.

It's also why they don't pay attention, it's related to the profits of their entire company!

The European market is sluggish, the American market is sluggish, not to mention Africa, most people don't even have clothes to wear.As for Southeast Asia, where the economy is growing by leaps and bounds, it has not recovered from the Asian financial crisis in [-].Japan.South Korea, Xiangjiang, and Taiwan, the four Asian tigers, except for returning to China.With the backing of the mainland, Xiangjiang's economic situation is still very good, but other regions are not at all.

The house leaks happen to rain overnight, and the economies of Japan, Taiwan and other places take off mainly due to the electronics industry.

How fierce the market competition in this area is!

Wait until dawn the next day.Van Houten didn't even call Ke Cilei. What happened? The board of directors only sent a text message.Let him take care of himself.

Philip's board of directors has nothing to do with this matter!

If it is other Chinese companies, they may use forceful pressure.The opponent is Yun's Holdings, and the way to deal with ordinary Chinese companies is obviously not acceptable.

Early the next morning, Ke Cilei, who had dark circles under his eyes, and Tanalia went to the headquarters of the Jiuyi Group in Rongcheng Economic Development Zone. They hoped to resolve this matter with Yunfei as soon as possible.

However, they came at an unlucky time, Yunfei had something to go to the Northeast, and only Wang Zixin and Liang Ke received them...

"Mr. Ke Cilei, if Philip Sales Company wants to bid for our European market, there is no problem, but our new regulation is that all sales agents must set an annual sales quota and provide a deposit for this quota. If it cannot be completed, or follow the The difference in the sales share they proposed is too large, and this deposit will be used to pay compensation to our company..." Liang Ke did not expect that Yun Fei's calculations were so accurate, Ke Cilei's arrival in the morning reduced a lot Require.

She also thought that this matter would be a very difficult negotiation.

"Ms. Liang, why do you have to pay a deposit? Isn't it just a sales agent? As an agent of your products, you have to pay 50.00% of the advance payment for each shipment!" International practice is not like this!

This regulation of wheat mobile phone is too overbearing!

"Paying a security deposit is what our boss wants. This part of the cost is actually just a promotional fee. Of course, we must pay for it ourselves in the end. Our company will never let our partners suffer...Of course, if the sales plan is completed every year , will be paid to the agent, if not, then, sorry, the agent can only bear our loss..." Wang Zixin explained with a smile on his face.

This matter is not so simple.

"Isn't there a clear range for this? The market economy situation is changing all the time, and the competition in the mobile phone market is already very fierce. Is it possible that it's only a little bit short, and the deposit can't be recovered?" Katharina frowned. very tight.

"Of course not. There will be a clear division of scope in the contract..." Wang Zixin smiled slightly, "Besides, this is just a preliminary idea, and we haven't fully refined it... Ms. Katharina, don't worry, we will definitely There will be no overbearing terms..."

Katharina was about to say something, but was stopped by Ke Cilei.

"Two beautiful ladies, I think that the most important thing we should consider at the moment is the agency contract between the two parties regarding Wheat Mobile, not about the agency conditions after Wheat Mobile..." Ke Cilei pulled the topic out of dissatisfaction return.

Fortunately, Katharina is still the person in charge of the China region, so she was so easily led astray by two girls who obviously don't have much experience.

This is the guy who lost the entire Phillips company.

Ke Cilei has decided that after this matter is over, the idiot woman Katharina must be replaced!

"Really? Mr. Ke Cilei, don't you intend to act as an agent for the European sales rights of our wheat mobile phone? Let's introduce the situation, and there is nothing off topic!" Liang Ke has long laughed in his heart, just like what Yun Fei said like that.A manager must learn psychology.

Only if you are proficient in psychology, it is easy to let your opponent do what you want during the negotiation process.

"With regard to our agency contract, even if no renewal is signed, according to the supplementary terms of the contract, when both parties have no doubts, it will be deemed that both parties have agreed to renew the contract..." The assistant is unreliable, so Ke Cilei can only do it himself.

After hearing Ke Cilei's words, Katharina knew why she was interrupted by Ke Cilei.I was suddenly embarrassed.

However, she is still very excited about the agency conditions of wheat mobile phone. In the European headquarters, she was transferred to the Chinese market because of her outstanding performance. If she can win the agency right of wheat mobile phone...

"It is indeed so. But the additional terms of the contract also indicate that once one party fails to fulfill the obligations stipulated in the contract, it will be deemed a breach of contract and the contract will be terminated unconditionally. Mr. Ke Cilei, according to the market conditions in the European market and the American market. According to the contract, Last year, your general agent should have sold at least 75 mobile phones for us, with a contract value of nearly 48 million U.S. dollars, but how much did you sell? Only 70.00 units were sold, and less than [-]% of the contracted quantity was fulfilled!" , Wang Zixin's face was covered with frost.

"The market situation is not very good, and the competition is fierce..." Ke Cilei's heart trembled, what was the specific situation here.Of course he knew.

"What do you mean the market situation is not good? Mr. Ke Cilei, this data was proposed by you yourself, not by us. In order to ensure sufficient supply for you while satisfying the domestic market, our wheat mobile phone production scale is expanding this year. To 350 million units, who do you think should be responsible for our remaining production capacity?" Liang Ke also said bluntly. "In order to ensure the quality, all the workers on our assembly line are foreign college students from North Korea. Who will pay for the cost?"

Ke Cilei rolled his eyes when he heard this.

Nima, the cost of using North Korean college students as assembly line female workers is lower than that of your domestic ordinary workers!

But Ke Cilei had no way to refute Liang Ke's statement. The production cost of Maimai's mobile phone is the most uncertain in China.They say it costs as much as it costs.However, according to the sales agency agreement between the two parties, the profit of wheat mobile phones will definitely not be low.

Wheat Mobile will bear the publicity costs, and Wheat will provide 20.00% of the sales price to Philip, while Philip will bear the publicity costs, and Wheat Mobile will provide [-]% of the sales.

This proves that the gross profit of wheat mobile phones is at least 40.00% five!

"Ms. Liang, many factors of market sales are beyond our control. According to the terms of the contract, we can promise to sell at least 100 million units in the new year, and we will bear the publicity expenses, as long as 17.00% of the profit..." Ke Cilei was almost He gritted his teeth and said.

This abandonment immediately lost tens of millions of dollars in profits.And still keep profits!

"Mr. Ke Cilei, let's face the reality. At the beginning, the definition of contractual responsibilities was rather vague, but I think you know better than us why you only sold such a small amount. The relationship is very good, continuing to sell our products will definitely affect their relationship..." Wang Zixin very calmly threw out a fact that made Ke Cilei wish to find a crack in the ground.

That is, the sales volume is too low, not because of uncontrollable factors such as market conditions, but on purpose by Philips.

Philips has been seeking breakthroughs, and is currently preparing to enter the mobile phone market. Originally, they wanted to obtain wheat mobile phone production technology through cooperation with Yunfei, but they were ruthlessly rejected.

After all, what they most wanted to invest in at the beginning was wheat mobile phone.

"As for what you said about our domestic sales channels promising to promote your products for at least ten years, I don't think we can make a decision on this matter. After all, only our boss can agree to this matter." With the initiative in hand, I have the world.

If Wang Zixin dared to agree to the other party's conditions indiscriminately, Yun Fei would have to tear her apart.

In this matter, Philip's company has no choice at all!

"I don't think our boss will agree to any unreasonable demands." Liang Ke's words brought Ke Cilei's mood to the bottom.

"The contract between us will be terminated on December 2000, 12, and you still have three months left. Of course, you can also stop fulfilling the sales agency for the remaining three months. At that time, our boss will do What kind of overreaction happened, none of us can tell..."

Threat, this is Chi Guoguo's threat!

Ke Cilei has never been humiliated like this since he joined Philip's Company!

Especially in China, two young Chinese women!

This is clearly a threat, if they refuse to sell wheat phones in the future before wheat phones have an agent, their products will definitely be taken off the shelves without hesitation in the sales companies under Yun's Holdings and in the stores of Spring and Autumn Chain!

This loss is absolutely unbearable for the current Philip Company!

ps:?? Thank you Jiujiulongteng and ken_ for your monthly tickets.