Smart Industrial Empire

"So, the attitude of Philip represented by Ke Cilei has been lowered this time?" Yun Fei didn't care much about the negotiation.

This matter is almost a certainty. For him, there is no need to worry about it, especially for a company like Philips. In the future, they will even withdraw from the home appliance industry, and it is impossible to become a big climate.

"Boss, they have always been used to being dominated by them. I don't think Ke Cilei can represent the entire Philips company in this matter." Liang Ke said with a sad face.

Yun Fei was stunned: "How do you say that?"

"Slightly larger foreign consortiums, when cooperating with us Chinese, are always in a posture of letting us take advantage of it, but they have the advantage and get more benefits. They have always been aggressive. Although we occupy They are trying to take the initiative, but they still have a lot of methods that they haven’t adopted.” Liang Ke paused, and seeing Yun Fei patiently listening to her analysis, he continued talking.

"Pressing the government is their most important method, and they have united with their counterparts in China to put pressure on them, but this time the people from Philips did not show even a little bit of strength, which is a bit strange .Especially when they lowered their profile this time, as if they were very worried about losing our business..." "What's the matter? Although Philip has strong financial strength, when the Asian financial crisis has affected the entire world economy in recent years, their entire The group, especially the Consumer Electronics Division, is basically supported by our domestic industry!" Wang Zixin said disdainfully.

These things.They can also feel it.

Not to mention Philip, many foreign-funded enterprises are like this, and they all rely on not only not being affected by the financial crisis.On the contrary, the Chinese market is growing rapidly due to the adjustment of domestic industrial structure.In many industries, especially some technology industries, the Chinese market has insufficient production capacity and insufficient R&D capabilities, but it has a wider and wider market...

"That's true. Philip's current military products business is not good, and civilian products are supported by some small electrical appliances. Medical equipment has competition from all over the world, and their main source of profit is our country. Can he not care?" Yun Fei nodded.

something.It may not be obvious at this moment, but he, who has been there, knows it very clearly.

Once the Chinese market is lost, even if Philip has a deep family background, he will not be able to support it for a few years.

"They control our market channels. This makes us use the mouse, this time to warn us, where did they think that we already had the idea of ​​​​taking back the sales agency rights in their hands? Our goal is not what they can think of at all. Yes. After all, there is no company in China that dares to enter the international market on such a large scale and participate in international competition." Yun Fei said proudly.He has been planning for so many years and has been consolidating the domestic market. He just doesn't want to be distracted during international competition. In the end, he will be taken over by others and cut off their way out.

companies in any country.All are based on the domestic market and backed by it.

China has the largest population in the world, with the development of economy.It also has the world's largest market, which no company can give up.

Yun Fei would not let the matter go for the end.

The rapid development of Yun's Holdings in recent years is mainly due to the support of the domestic market.

"Then do we give them the European market agency? In addition, they proposed that the sales period of their products be extended to at least ten years. How should we respond?" This is a very important thing.

Yun Fei gritted his teeth and thought about it seriously, then raised his head and said to Liang Ke and Wang Zixin: "As long as they obediently hand over the market agency rights and follow our business rules, this is nothing Can't be considered..."

"At present, we are taking the initiative!" Wang Zixin felt that Yun Fei was simply joking.

"In this world, there are no eternal friends. There are only eternal interests. As long as they don't make trouble, voluntarily give up our global sales agency, and follow our rules, pay a deposit and promise a sales share, it's okay? This sales Who is the agent? As long as it can help us sell more products, it will be new." Yun Fei explained.

"As for the issue of selling their products in our store, this is not a problem at all. We can sign a ten-year contract, but the profit sharing has to be decided by us. Anyway, our store is open, and more of their products Not much, less than theirs. In addition, Changhong told them that our share of sales profits will be increased to [-]%, and these grandchildren are actually planning to cooperate with the Japanese to jointly develop mobile phones..."

Changhong develops mobile phones by itself. Yunfei is not to blame. He is also very willing to continue to cooperate with Changhong, a company that has become a regular company in computer display manufacturing and liquid crystal research.

However, when Changhong crossed the river and demolished the bridge, when its wings were stiff, it actually asked for an increase in the price of Xingmeng computer monitors at this time. This price increase exceeded 15.00%, which was unacceptable to Yunfei.

This cost price has exceeded the growth of the market economy. Originally, with the increase of production, the cost should decrease. Changhong’s annual price increase of 5.00% is not a problem. It is a bit too much to increase the price by 15.00%.

After all, at present, Xingmeng Computer has a large share provided by Changhong.

"What I mean, you don't understand?" Yun Fei felt a little helpless when he saw these two girls staring at him in a daze.

"I don't quite understand..." Liang Ke didn't dare to say anything, but Wang Zixin said without any hesitation.

Yun Fei was speechless immediately, and wanted to kick her out, but he was one of the persons in charge of this matter, so he could only explain patiently: "In recent years, our domestic home appliance industry has been very hot. Urban construction As the scale continues to expand, the demand will also increase. We can't invest in the establishment of production lines because we are greedy for the profits, can we? To share the profits, we have to make good use of the market channels we have in our hands... "

"You just ask them to help with the production. Let's intervene in the most important sales link, and then we will take part of their profits soon?" Wang Zixin said very speechlessly.

"Okay, you all go get busy. This matter is as much as you can talk about, and I won't give you a bottom line. If it's appropriate, you can even tell them. Our Xingmeng computer can all use their monitors! "Yun Fei added another bargaining chip to the two of them.

"Then what about Changhong?"

"Cold salad! Sometimes it's more reassuring to cooperate with foreigners than to cooperate with our brother companies." Yun Fei sighed.

Regarding Yun Fei's words.Even Liang Ke couldn't understand many things.

They don't need to understand these things too much, all they need to do is to earnestly perform the tasks assigned by the boss.

Ke Cilei was not optimistic about this negotiation, but the company's board of directors did not care about it.He knew that if the talk was good, it would do him no good. After all, he was the head of the Consumer Electronics Division, which was his job.

If the discussion is not good, then he has to come out and give an explanation to the company's sensible people.Giving too many benefits to the Chinese is harming the interests of their company shareholders.

Since the morning's negotiations ended, he has been anxious.He hadn't slept for two days and one night, but he couldn't sleep easily at all.

Katharina didn't know what was going on in her mind, she seemed to have been very concerned about Yun's Holdings' bidding this time.He kept inquiring about the details, but at this moment he didn't even come up with any effective suggestions.

The talks between the two sides were very unpleasant in the morning, they were suspended in the afternoon, and the talks continued in the evening.

"Mr. Ke Cilei, after we asked the boss for instructions on the phone, in principle, he thinks that there is a lot of feasibility, but there are some details that need to be discussed!" As soon as the two parties met, Wang Zixin rushed to Follow the theme.

When Ke Cilei heard this, he was immediately overjoyed, but the smile on his face stopped abruptly: "The so-called details, what exactly do you mean?"

"Profit sharing!" Liang Ke also didn't talk nonsense.

"It's impossible!" Katharina felt that the Chinese were simply adding insult to injury.

"What if all of our dream star computers use your Philip's monitors?"

That's a pretty big chip.

Upon hearing this, not only Katharina, but even Ke Cilei were shocked.

There is also a huge profit here. Due to the Asian financial crisis and weak consumption in China's home appliance industry, the competition has become even fiercer. As long as this world-renowned home appliance brand can be seen in China.

Philip does not have any advantages in this regard. Japan, South Korea, Taiwan and even Xiangjiang all have large-scale production capacity, and their main market has become China, especially many international brands in mainland China. With the establishment of factories, there are also many domestic enterprises entering the home appliance industry in China, which has caused the current degree of market saturation.

With the support of Yunfei, Changhong Group has already started to lay out the rural market in Southwest China.

It is very difficult for Philip to expand his business in China.

And now, Yunfei has given them such an opportunity, a huge market opportunity.

"How much sales profit do you want?" Ke Cilei asked the other party, suppressing the excitement in his heart.

There is no free lunch in the world, and Yun Fei is not a good person willing to help others.

"We are not as greedy as you are for an increase of six percentage points based on the current profit." Liang Ke said with a smile.

"Of course, this division of profit is not static. We can negotiate to divide the tiers according to the sales volume, and the profit share of each tier..." This is just like their marketing channels.

Anyway, the more you sell, the higher your profit.

"In this way, the profit base alone has already reached 13.00%, isn't it a little too much?" Ke Cilei also knows that the high profit base is the one.

"Mr. Ke Cilei, this profit sharing ratio is requested by our boss, and there is nothing to discuss about it. What's more, although we sell more, we will earn more profits, but you have to understand that in this regard, ultimately You get more profit..."

"Well, please allow me to think about this matter. In addition, there is really no room for maneuver in the aspect of Maimai's mobile phone sales agency business?" The initiative is in the hands of the other party, and Ke Cilei has no choice but to earn more for the company. get part of the benefits.

The company's strategy was wrong from the start.

If Philip had built his own sales channel from the beginning of entering China, it is estimated that he would not be under the control of others at this moment.

Unfortunately, there is no regret medicine to sell in this world.Even if you go back and do it all over again, it is impossible for the company's shareholders who only focus on how much profit goes into their pockets every year to come up with this huge amount of money.Their final choice is still the way of agency sales.

"There is no room for maneuver. Mr. Ke Cilei, our sales company, is currently planning to turn it into an electrical appliance store. The first batch of five Jiuyi Buildings will all have the most top-level electrical appliance store. In this regard, I I think you should understand how much benefit you can get..."

"Of course, after careful consideration, our boss thinks that we have always been strategic partners. You can win the European market of Wheat Mobile without bidding, but you still have to pay a deposit..."

"How much is the deposit?" Katharina asked impatiently.

"500 million euros, in the market over there, under the current situation, the annual sales volume cannot be less than 50 units, that is, a security deposit of [-] euros for a mobile phone... In addition, I hope you can be mentally prepared. Once this sale The plan works very well, and the entire Yun's Holdings may adopt this kind of sales agency model for products that are directly aimed at consumers..." Wang Zixin ignored the other party's reaction, left such shocking news and left.

With these conditions, they believed that Philip would obediently agree to the conditions they proposed.

This is of great benefit to both parties.

It's just that Yun Fei didn't mention the model of computer sales agency.If these things were gathered together, Philip would definitely not agree, and the two sides would become disharmonious by then.Although the contract is more beneficial to Yun's holding company, but in Europe, the time to go to court is really very depressing...