Be the best store manager

Chapter 6 Six Precepts for an Excellent Store Manager (1)
complain about the operator

When I was in contact with the store manager, I often heard complaints from the operator, such as "this product is not selling well, but we must enter it", "hard work, no credit, but hard work, and such a small amount of money" if.It seems that the operators have many problems, but in fact, most of them are trying to shirk their responsibilities.Henry?Ford said: "I like the active employee the most, because when he is active, he will mobilize the positive emotions of the customers and the business will be done."

If we can face every job with a positive attitude, we can burst out infinite energy in our spiritual engine, and then stimulate our enterprising spirit and innovative consciousness.In this way, even in the same store, you can create higher performance than others.

Your complaints are not conducive to improving efficiency and performance, so don't complain, take your own responsibilities, and admit that the root of all problems lies with yourself.When you have this mentality, all problems can be solved.

Frank Bategill is the most famous life insurance salesman in the United States, with an annual income of more than one million dollars.It has not been easy to achieve such an achievement, and he has also encountered many difficult problems.At the beginning, he looked down on his work and even wanted to give up.Later, he stopped complaining, but tried to find the root of the problem from himself.

At the beginning, his performance was not satisfactory, so he asked himself: "Where is the problem?" He interviewed many people, and it seemed that he had a good talk with those potential customers, but when the final deal was about to be completed, the customer Always said: "Ah! I have to think about it again." So he wasted a lot of time.

"What's the solution?" He took out his past records and studied the numbers carefully.As a result, he made a very surprising discovery, that is, 70% of the insurances he sold were closed at the first meeting; another 23% were closed at the second meeting; 7%, it is only in the third, fourth, fifth time... that the transaction is made.In other words, almost half of his working time is wasted on what is actually only 7% of his business.

"So what's the answer?" Obviously, he immediately stopped all visits after the second time, and used the free time to find new customers.As a result, his performance improved rapidly in a short period of time.

When encountering difficulties, don't complain but find a solution. This is the way of a smart person.Complaining about the operator will make all your efforts for naught.If there are really pertinent opinions, it is best to put them forward at the right time.

don't make up your own mind
The daily work of the store manager is often extremely trivial. When there is a problem in the store, the store manager must coordinate as soon as possible to restore smooth flow.The store manager must accurately and quickly communicate the policies and plans of the head office to the store employees, ensure the safety of the store's assets, guide and educate the store employees, and train employees for the company.At the same time, the store manager must also participate in the sales work to understand the shopping psychology and needs of customers, so as to ensure that the products sold in the store are marketable, thereby creating high performance of the store.In a store, matters within the authority of the store manager must be decided by the store manager himself, which requires the store manager to have strong decision-making ability.

However, many store managers do not make decisions by themselves. They try to avoid responsibility and shift the responsibility to the head office or employees.A store manager who can't make quick decisions will confuse his subordinates, who then avoid responsibility.

The work of the store is cumbersome, but don't be afraid of making mistakes. Many excellent store managers have grown into excellent store managers through repeated lessons.A success expert once said that mistakes are inevitable.If success is the most ideal friend in life, then mistakes are partners that can never be thrown away in life.It is not terrible to make a mistake, what is terrible is to make a mistake and try to cover up or shirk responsibility.

In 1912, President Roosevelt delivered a speech at a rally in a small town in New Jersey to the relatively uneducated natives.When he said in this speech that women should also actively participate in elections, someone in the audience suddenly shouted: "Sir! Isn't this sentence very different from your opinion five years ago?" Roosevelt did not avoid or cover up, but He replied cleverly: "Isn't it? Five years ago, I did have another opinion, and now I have realized that my opinion at that time was wrong!"

His frank, sincere, and cordial answer not only gave the person who asked the question a satisfactory answer, but the other listeners did not notice any uneasiness in him at all.

President Roosevelt's attitude toward his mistakes also has important implications for how we deal with our own mistakes in our day-to-day work.When we have problems and mistakes in our work, we must face them bravely, assume due responsibilities, and correct our mistakes as soon as possible, so that we can gain experience and grow in the process of dealing with problems.If you blindly hide and shirk responsibility after a problem occurs, it will only make the problem worse.

Only by not being afraid of making mistakes, taking responsibility bravely, and making bold and decisive choices can we improve work efficiency and ensure the combat effectiveness of the team.Dell?Carnegie once said: "There are two kinds of people who will never succeed: one is a person who will never take the initiative to do things unless others ask him to do it. The other is that even if others ask him to do it, he can't do it well. People who take charge. People who take the initiative to do things without being pushed by others, and if they don’t quit halfway, they will succeed.”

The store manager should also take the initiative to do things responsibly during work, so that he can constantly tap his own potential.The power to succeed lies within our own body, and it is useless to seek the help of a mage.On the road of life full of setbacks, everyone should have the courage to be responsible, face the reality, and gather strength, so that our future will be brighter and brighter.

Not setting high standards for your own work
People who are passive everywhere in their work will only be mediocre in everything, and they will not be proficient in everything.Some store managers do not set too high goals for themselves at work, they always think that the current performance is good, and it is good to be able to maintain the status quo step by step.However, the market is ever-changing, the competition is increasingly fierce, and all stores are trying their best to improve their performance. If you don't set high standards for your work, you will never be able to become an excellent store manager, and you may even lose your job.

For conscientious people, excellence is the only standard of work.They don't say to themselves, "I've done a good enough job," but ask themselves to do their job as well as possible.People who are used to saying that they are "good enough" at work are irresponsible to their work and irresponsible to themselves.Everyone has unlimited potential. Only by setting a high standard for yourself and constantly motivating yourself can you continue to surpass, create impressive performance, and move towards excellence.

Rogers is an American guy in his 20s. A few years ago, after studying in a tailor shop, he came to a city in California and opened his own tailor shop.Because of his earnest work and cheap price, his reputation spread far and wide, and many people came to him to make clothes.One day, the charming Mrs. Baylor asked Rogers to make her an evening dress.When Rogers finished, he found that the sleeves were half an inch longer than Mrs. Baylor had requested, but Mrs. Baylor was coming to pick up the evening dress, and Rogers had no time to modify it.

Mrs. Baylor came to Rogers' shop. She put on her evening gown, looked around in front of the mirror, and kept praising Rogers' craftsmanship.When she paid Rogers at the agreed price, Rogers refused firmly.Mrs. Baylor was very puzzled.Rogers explained: "Ma'am, I can't take your money because I made the sleeves of my evening dress half an inch longer. I'm sorry for that. If you'd give me a little more time, I'd be more than happy to have it amended to yours." required size."

After listening to Rogers, Mrs. Baylor repeatedly stated that she was very happy with the evening dress, and she didn't mind the half inch.But no matter what Mrs. Baylor said, Rogers still refused to take her money, and finally Mrs. Baylor had to give in.

On the way to the party, Mrs. Baylor said to her husband: "Rodgers will definitely be famous in the future. I was shocked by his work attitude of admitting mistakes, taking responsibility and being responsible for the results."

Mrs. Baylor was right.Later, Rogers really became a world-renowned fashion design master.

Similarly, only a store manager who dares to set high standards for himself can become an excellent store manager.

In addition, the store manager is the soul of the store and the role model for the store staff. If he does not set high standards for his work, the employees will follow suit. Even if there are areas that should be improved in the store, the employees will not take active actions.On the contrary, an excellent store manager will drive the enthusiasm of employees.

There is such a story in the famous Hilton Hotel: One day, an old couple came to the hotel. "Is there any room left?" the old couple asked the waiter.The waiter checked the computer, and the reserved rooms were all booked. "Sir and Madam, there are several good restaurants near us, which are similar to ours. Would you like me to ask for you?" the waiter said politely.He first led the old couple to drink coffee, and came over after a while and said: "There is another room in the Sheraton Hotel behind us, the grade is the same as ours, and it is 20 dollars cheaper, would you like it?" The old couple said happily: "Why not?" ?” After that, the waiter sent the old couple and their luggage to the car.

The actions of Hilton employees are a standard of the company. This standard is deeply rooted in the hearts of employees and has become a driving force that constantly promotes the progress of the company.

Don't be a person who has the idea of ​​"don't do what you can't do". Such a person is a self-limiting person, and it will be difficult to achieve great things in the end.If you want to be an excellent store manager, you must always keep this in mind.

like exclusive results
An excellent store manager must have a great team spirit. He should share weal and woe with his employees, instead of bragging about his ability when he succeeds, and pushing it to his subordinates when he fails, evading responsibility.If so, subordinates will never be convinced.

Bill?Gates said: "Small success depends on the individual, but great success depends on the team."

However, some store managers feel that by cultivating their subordinates to be talented, isn't that making enemies for themselves?They see capable subordinates as potential threats to them.In fact, it is not the case. A store manager who can cultivate excellent employees must be admired and admired by others. Naturally, his ability is obvious to all and he is more competitive.

A general electric company named Don?Jones' staff recounted how she felt when she first discovered the secret of win-win:
"The first time I discovered the secret of win-win thinking was when I was a sophomore in high school. At that time, I was a girl basketball player on the school basketball team. Although I was only a sophomore in high school, I played the ball pretty well and was tall enough to be on the college basketball team. I have a good friend named Marlene, who is also a sophomore in high school and was selected as a starter for the college basketball team.

(End of this chapter)