Be the best store manager

Chapter 7 Six Precepts for an Excellent Store Manager (2)
"I am good at mid-range and long-range shooting. I often shoot from 10 feet away. After a game, I can shoot four or five such shots, and this is also appreciated by everyone. But after a while, Marlene became obviously not Liked me being the center of attention on the court, so intentionally kept me out of the ball, no matter how good the shot was, Marlene stopped passing the ball to me. One night, after a big game , because Marlene kept not giving me the ball during the game, I was as mad as ever. I talked to my dad for a long time, and said everything to my dad, expressing my anger at Marlene turning friends into enemies .After a long talk, Dad told me that he thought the best thing to do would be to pass the ball to Marlene as soon as I got it. 'As soon as I got the ball, pass to Marlene', I think that's the dumbest one Dad ever gave me Suggestion. But Dad just said it would work, and then he left, leaving me alone at the kitchen table to think for myself. Silly advice was cast aside.

"With the next game coming up soon, I was determined to make Marlene look bad. I planned it out and started to embarrass Marlene. When I got the ball for the first time, I Hearing my daddy in the audience, his deep voice, even though I was so focused on the game that I didn't know what was going on around me, I could always hear my daddy's low voice. As soon as I got the ball, Dad I yelled, 'Pass the ball to Marlene!' I hesitated, but I did what I knew was the right move. I could have thrown the ball, but I saw Marlene and passed the ball to her. Marlene Lin froze for a moment, then turned around and shot the ball, and the ball landed with 2 points.

"I came back and suddenly felt like I've never felt before: genuinely happy for another guy's success. More importantly, I knew we were ahead. It felt good to win! I continued to work with Marlene in the first half and passed the ball to her every chance I got. I continued to actively cooperate with Marlene in the second half, unless it was better for someone else to shoot or it was better for me to shoot directly. We won the game. In the following games, Marlene started to pass the ball to me, and she also passed to me whenever she had the opportunity. Our cooperation became more and more tacit, and the friendship between us became deeper and deeper. In the games of that year We won most of the games, and we both became legends in our hometown town.

"The local paper even wrote a story about the two of us playing together. Overall, I scored more points in the game than before."

The competition left a deep impression on Jones, allowing her to appreciate the subtlety of the win-win idea.

It can be seen that a win-win situation greatly promotes a person's performance in doing things.Sharing is a smart way to survive.No store can succeed only by the store manager alone. A store manager who likes to monopolize the results will inevitably discourage the enthusiasm of his subordinates and weaken the team fighting capacity of the store, which will have a fatal impact on the development of the store.

will not train subordinates
The store manager must be self-sufficient and able to develop talents so that his subordinates are "capable of working".to be excellent

The store manager must constantly learn and update professional knowledge, keep up with the pace of the times in the process of enterprise development, grow together with the enterprise, and constantly enrich and improve himself.This point is very important for the current store managers in our country, because domestic teaching institutions are currently unable to systematically train professional management talents for stores, and in addition, domestic franchise chain enterprises have not been established for a long time. Standardized management and business technology are still in the process of continuous improvement and development, so the store manager needs to learn self-cultivation.

While improving himself, the store manager also needs to train employees to reserve talents for opening large stores and chain stores.Many store managers are always confused when it comes to training. In their eyes, training is "both important and at a loss". The fundamental problem is that they have unclear training needs for stores and lack of scientific and meticulous training needs for employees. The analysis makes the training work has a lot of blindness and arbitrariness.Many stores temporarily arrange training work when there are important sales activities in the store. It is only to meet short-term needs and immediate interests. Before the training, there is no detailed and in-depth demand analysis, and the courses and facilities are not designed reasonably, so that Training needs are not clear, turning training into a firefighting, emergency, and occasional job.

In terms of training methods, most of the store managers use the traditional teaching mode, "the teacher lectures, the students listen, and the exam tests", which produces the disadvantages of boring and poor results, and makes employees lose interest in training.The current education and training is centered on learning and mastering the existing knowledge and skills, and cannot develop the innovative ability of the trainees, and the deep-seated role of the training lies in the development of the innovative ability of the trainees.It is worth learning from methods such as discussion, learning, lecture, game, case analysis, and module training.

When the training enters the implementation stage, the store manager needs to supervise the training, give real-time feedback on the learning information of the trainees, and continuously improve during the continuous feedback process.But the actual situation is that once the training starts, few people ask questions until a simple test is conducted after the training period.In the same training course, some students learn very well and benefit a lot, while others learn little because of communication problems.The store manager should organize employees to discuss, get feedback in time, and keep the information channels open.

After returning to work after training, employees need an environment that can promote the transformation of training results.However, in the working environment of employees, there are many factors that hinder employees from transforming training results. What the store manager has to do is to "support the horse and give it a ride."You must know that good employees are constantly reminded, educated, checked and demanded by the store manager.Some store managers lack the awareness of creating an environment that promotes the transformation of training results, resulting in the view that "training is not of much practical use", which is another major obstacle to training work.This makes the whole training work meaningless, and it is difficult for employees to improve their abilities.Not being able to train subordinates is a stumbling block on the road to becoming an excellent store manager.

do not have basic knowledge

Possessing a wealth of store management knowledge is an indispensable condition for becoming an excellent store manager.Due to the current changing competitive environment, store managers are required to have a strong self-learning ability.Maybe some store managers started as key employees, and they don’t know much about the knowledge that store managers should have, but this doesn’t matter, as long as you have the ability of self-learning and perseverance, even if you make a little progress every day, you will eventually succeed. Become an excellent store manager.

Koike Kunizan left his hometown at the age of 13 and worked as a clerk at Wakao Store, and later became the chairman of Koike Store, the founder of Yamaichi Securities Company, the chairman of Koike Bank and the chairman of Tokyo Gas Company.

One day, someone asked him the secret to running a business and getting rich.

Xiaochi replied: "All successful entrepreneurs will not be reckless, will not act too hastily, they will climb to the top of the mountain step by step from the foot of the mountain in a down-to-earth manner. They will not dream of jumping to the top all at once, but first Start from the scope of their ability, start small business first, learn down-to-earth, and enrich themselves step by step. Make the small business successful first, and then go further to do a bigger business, so as not to lead to failure. However, many failed Businessmen have made almost the same mistake. They want to go to the sky in one step. They obviously have only 100 million funds, but they borrow heavily to start a 1000 million business. As a result, they can’t afford the interest and can’t make ends meet. Although they are struggling, they still Failure. It’s like wanting to bear fruit without blossoming; wanting to jump to sixth grade right after finishing first grade; wanting to jump to the top of a mountain without practicing high jump, of course you must fail.”

It can be seen that as long as you make a little progress every day, success is not out of reach.Bryusov said this: "If possible, then go ahead of the times; if not possible, then advance together with the times; but never lag behind the times."

The reason why the human body can keep healthy and lively is because the blood in the human body is constantly being renewed.Similarly, as a store manager, you can only succeed if you constantly absorb new ideas from learning and continuously improve your working ability.

If you want to train yourself to be a successful store manager, you need to master at least the following basic knowledge of store management:

1. Understand the enterprise
It is necessary to fully understand the historical status of the company, what honors it has received, product development and quality management, the content of after-sales service commitments, and the future development direction of the company.In addition, relevant knowledge such as the market conditions and circulation paths of the products operated by the store should also be covered.

2. Understand the industry and common terminology

To enter an industry, one should not only understand the past and present conditions of the industry, but also have an understanding of the industry's future evolution and fashion trends.In addition, some common terms related to the industry, such as commodity gross profit rate and turnover rate, POP, DM, and even some management terms, such as 5S, 4P, etc., the store manager should also be familiar with.

A full understanding of enterprise and industry knowledge can not only enhance the store manager's sense of belonging to the store, but also enhance the confidence of store employees in dealing with sales and service, because these two knowledge are very important auxiliary sales points.

3. Keep product knowledge in mind
Commodity knowledge is the basic sales point when introducing sales services, so the store manager should explain the product name, type, price, feature, place of origin, brand, manufacturing process, raw material, color, specification, function, advanced nature, promotion points, usage method, Keep basic knowledge such as storage methods in mind.

Not only that, the store manager must also master how to transform the characteristics of the product into a sales method that will benefit customers, so that he can freely provide consulting services to customers.

4. Keep an eye on your competitors
In the process of work, the store manager should use his spare time to keep an eye on the actions of competitors in the same industry (they sell similar products and substitutes), such as sales, sales methods, market activities, price changes, new product launches, and personnel changes. , etc., and report these situations to the superior in time.

5. Understand job responsibilities and job specifications

Only by thoroughly understanding your job responsibilities and job specifications, and paying attention to your own appearance at any time, can you serve customers better.In addition, the store manager should complete the filling of various administrative reports (such as daily, weekly and monthly sales reports, weekly market information reports, etc.) on time.

6. Understand the characteristics of customers and their purchasing psychology

Due to the individualized and differentiated consumer demands of consumers, the store manager should understand the needs and ideas of customers from the standpoint of customers. Only by fully understanding the purchasing characteristics and psychology of different consumers can they provide better advice to them.

7. Master sales service skills

To become an excellent store manager, you must have a new understanding of sales work, and you cannot always stay in the traditional concept, thinking that the time to greet customers and sell products is the moment when customers come to your door.You should work hard to learn and make good use of the basic terms when dealing with customers, coping skills, and methods of handling customer complaints.

8. Master the common sense of commodity display and display
According to the color and display characteristics of the products, the store can adopt a column or contrast display method to enhance the beauty and texture of the products, so as to stimulate customers' desire to buy.Therefore, the store manager must know how to use color, composition, and lighting to match the volume, shape, and appearance of the product to make the most attractive display.

Make it a habit to improve a little every day.A continuous improvement store manager will not only infect his employees to improve their daily work together with him, but also make his business develop and grow every day.

(End of this chapter)