Be the best store manager

Chapter 8 Five Indicators of an Excellent Store Manager

performance indicators
To evaluate whether a store manager is good or bad, the most important thing is to see whether he can create performance.Performance is the standard for testing everything, and a store manager who can create performance is the most valuable asset of the company.Honor will only be given to heroes who create results. You are outstanding and unanimously recognized by everyone. You are the champion, and you are qualified to talk about the ups and downs in the process.

For store managers, everything must be performance-oriented.High performance is a remarkable sign of an excellent store manager, without performance, you will be eliminated.

Of course, outstanding performance cannot be obtained by just talking about it. If you want to eat cherries, you must first plant trees, and if you want to harvest, you must first pay.Excellent performance requires us to find more efficient and economical methods at every stage of work, and to find a central role in improving our work performance at every level of work.

I have two very interesting friends: Xiaozhi and Xiaobai.They are a pair of good friends, excellent graduates who graduated from the same school, and they are both highly regarded by teachers. They have the same career experience. They were promoted from grassroots employees and became store managers at the same time.

But after becoming store managers, their salaries are very different: Xiaozhi's monthly salary is 9000 yuan, and Xiaobai's monthly salary is only 5000 yuan. The difference is huge.

One day, their middle school teacher came to visit them, and after learning about the difference in their salaries, the teacher asked the general manager: "In school, their grades are similar and their abilities are similar, why is there such a big gap in salary? "

After listening to the teacher's words, the general manager smiled and said to the teacher: "In the company, action and results are required. The requirements of the company and the school are different, and the performance of employees is also different from the school's test scores. Salary is the standard of measurement. Naturally it's different! You won't be so surprised after seeing Xiaozhi and Xiaobai's achievements."

Grades, grades, the lifeblood of students; performance, performance, the lifeblood of the store manager!
Team Combat Strength Index

In the fierce market competition, there will also be unforeseen circumstances in the company's operations, such as changes in national policies, the sudden departure of the company's key personnel...all of which will deal a heavy blow to the company.

To enhance the resistance of enterprises to risks, it is crucial to cultivate team spirit.

If a store has a good team and good team spirit, it will be able to go forward bravely, strive to be the first, constantly defeat the opponents, and win the competition!

For a store, the personal strength of the store manager is too small. Only by relying on the spirit of cooperation and the strength of the team can success be achieved.Without the spirit of teamwork, no matter how wonderful a personal plan is, it may not be implemented.Especially in today's era of fierce competition, with the development of the world economy, the social division of labor is becoming more and more detailed, the era of individual heroism has become history, and the disorderly competition of fighting alone and intrigues is about to pass. The era of cooperation and competition with you has come.Therefore, the store manager must work with a cooperative attitude. He must not only understand his own work goals, but also know what colleagues and bosses are thinking about and what they care about. Only by understanding each other can we achieve common goals.

In this team, the store manager needs to establish an excellent incentive system and competition mechanism, which can ensure that employees always maintain high morale and selfless spirit in the process of work, so that everyone in the team can be energetic (Energe), excited ( Excitement), Enthusiasm, Effort, Vitality, and Expenditure are unreservedly stimulated and contribute to the development of our entire team.

As the core part of the store team, the store manager is a key factor in building the cohesion of his organization members.If the store manager intentionally or unintentionally reveals the factors that cause disharmony within the team, then he will harm the good team building.A great store manager overcomes the obstacles that stand in his team's way without still fighting current policies and practices.Team leaders can't always think about breaking the old order, but should do some constructive improvement work on them.If you only value the power, money, and profit in front of you, it will be difficult to become an excellent store manager.

Combat in unity is combat effectiveness, cooperation wins, and the team wins.Whether a store manager has the spirit of teamwork will directly affect his work performance.As an individual in a store, only by integrating yourself into the whole team and leading the whole team with collective strength can we solve difficult problems well.

Environmental indicators
I have always emphasized that the terminal is a small copy of the store manager. The quality of the consumption environment in the store can reflect the quality of the store manager's management ability.When consumers enter the store, whether it is goods or services, they are all links in the consumption process. The first judgment they decide to stay comes from the environment in the store, so environmental indicators are an important indicator for evaluating excellent store managers.

The store environment itself has a strong promotional function. The basic considerations are: regard the customer group entering the store as the consumption flow, and regard the store environment as the consumption channel connected with the entrance and exit.An excellent store manager can scientifically organize the consumption channels in terms of environmental layout, make the consumption process flow reasonably, and promote the realization of consumption.

For example, use eye-catching store names and logos to attract customers' attention, set the store door at the most convenient position for customers, and do not set up any obstacles in front of the store, so that customers not only want to enter the store, but also can enter the store unobstructed and conveniently Store, which is a prerequisite for increasing store sales, is also the first principle of layout.

Know how to display products so that customers can see and touch them. No matter whether the products are high or low, customers can freely pick and place the products without the assistance of service personnel.

Immediate impulse purchases account for 70% to 80% of customers in supermarkets and convenience stores.Abundant products and fresh products will stimulate customers' desire to buy. The longer customers stay in front of the shelves, the more likely they are to buy products.At the same time, if you arrange some special price areas and new product display areas in the store, and often change different products, it will add freshness to customers and stimulate customers' impulse to buy.

Strengthen hygiene supervision in the store.A clean and bright shopping environment will make customers feel cordial.Therefore, it is necessary to make full use of the effective space, try to achieve the organic cooperation of lighting, sound and decoration layout, and create a good shopping environment with unique personality.

A perfect environment can create perfect performance, the store manager must pay attention to the value created by the environment.

Safety index
Excellent store managers know how to provide consumers with a safe and comfortable shopping environment in addition to meeting their shopping needs.Nowadays, more and more stores are open for a long time, with a large amount of cash transactions, and many stores adopt open sales methods, so safety management is of great significance to store operations.It is the unshirkable responsibility of the store manager to effectively carry out various safety management operations in the store.

The customer is God, and the store manager must be responsible for the customer.Especially during holidays and daily customer shopping peak hours, the store is full of customers, the source of customers covers almost all age groups, and the shopping time of customers ranges from a few minutes to several hours. At this time, special attention must be paid to safety management .Once any accident occurs, in addition to facing the property loss caused by the destruction of store decoration, equipment and goods, the store may also have to bear the compensation for many direct victims such as employees and customers, which will affect the entire enterprise. reputation.Therefore, if the store manager can improve store safety management, it can not only reduce the chance of accidents, but also ensure the safety of personnel's life and property, and minimize the loss of property in the store.

The safe operation of the entire store and the improvement of equipment are closely related to the health and life safety of employees.Stores should provide a safe and healthy working environment for employees, so that not only employees will benefit, but stores will also benefit a lot.A healthy and safe environment can reduce the anxiety and stress of employees at work, allowing employees to work with peace of mind, thereby improving work efficiency and ultimately increasing the profit of the store.At the same time, store managers can also use this to instill correct safety management concepts in employees to ensure store safety.

Usually, the daily operation activities of the store will always affect the surrounding residents or units to a certain extent.Many stores are built in densely populated areas, and the activities of the stores directly or indirectly affect the residents, units or passers-by around the store.If the rights or safety of others are hindered in operation or management, it will not only lead to joint protests and boycotts, but also affect the normal operation and business of the store.Therefore, perfect safety operation management can maintain good community relations and maintain a good image of chain enterprises.The so-called climate, location, and harmony, your store will definitely become an ideal prosperous store.Therefore, to see whether a store manager is excellent, safety indicators are essential.

service index
Christie, a famous Nordic service marketing scientist?Professor Grunos pointed out that most western countries have entered or are preparing to enter the service economy or service society.Services have become a major source of wealth in many ways.With the continuous development of the service industry, both the percentage of the wealth created by the service industry in GNP and the employment opportunities it provides are continuously increasing.

As far as each store is concerned, the quality of goods is very similar among competitors. If the company wants to avoid price competition that will hurt both sides, it must provide customers with goods and added value in other forms.This is service.

"Great fighters are always ready to dedicate everything to the battlefield. If Patton, Napoleon, Caesar or Alexander the Great became a businessman today, they would not hesitate to occupy the strategic location of the service industry." Entrepreneurs once valued service in this way.

Good service can not only leave a good impression on customers, but also bring good profits and stable customer groups to the company and stores.In today's increasingly fierce market competition, stores not only face the competition of goods, but also face the competition of services.As the front-line executor of the company's sales strategy, the store manager has an unshirkable responsibility to reflect the company's service quality.

Therefore, the service index has also become an important index that an excellent store manager must achieve.

(End of this chapter)