No regrets ninety-two

Chapter 535 Crisis and Response

After the "Changshi Evening News" came out that day, Xiong Guoping was the first to read this article.

As the leader of a state-owned enterprise, Xiong Guoping's daily work is not only talking about business and socializing, but also drinking tea and reading newspapers, and his life is still very leisurely.

After reading this article, he realized that something was wrong, but he didn't realize the seriousness of it.

He immediately took the newspaper to Chef Wu's restaurant.

At this time, besides the trainee store manager, only Yu Jun was left in Chef Wu's restaurant.

Wu Xiaozheng has already returned to Xiangshui, and Mo Mo also went to Shonan to investigate the location of the branch in Shonan.

Yu Jun didn't go home at all these days, even after Wu Xiaozheng returned to Xiangshui.

According to his current intention, he plans to apply for the university majoring in economics and management.

Influenced by Wu Xiaozheng, he has decided to go into business and become a famous businessman.Therefore, even if Wu Xiaozheng returned to Xiangshui, he did not go home. Instead, he took Chef Wu's restaurant as a valuable internship opportunity and learned how to handle the restaurant's affairs with the manager.

After reading this article by Li Canru, Yu Jun was very angry.

"Damn it, get him, you have to get him!"

Xiong Guoping asked, "How?"

Yu Jun was at a loss for words for a while.

It is not difficult for him to make a Li Canru, but he has no specific ideas on how to make it and how to make it comfortable.

At this point, the aftermath of this article comes into play.

According to the popularity of Chef Wu's restaurant, almost all the seats are booked in advance every day, but now some customers are calling to cancel their subscription. I don't know how many customers don't cancel their subscription but don't come.

The problem is serious!
Xiong Guoping realized this, and he discussed with Yu Jun: "Why don't you inform Xiaozheng about this first."

The reason why he regards Yu Jun as a character is naturally for Yu Zixuan's sake.

Xiong Guoping knew that if Yu Jun intervened in this matter and moved the power behind him, it would be easy to solve.

But now he remembered one thing, no one had a stronger view of the overall situation than Wu Xiaozheng, and it was better to seek Wu Xiaozheng's opinion on how to solve problems.

This proposal was approved by Yu Jun.

The call was made by Yu Jun himself.

As soon as the phone call was made, he couldn't wait to say: "Xiaozheng, something big happened. Li Canru published an article in the newspaper to slander us."

At this time, Wu Xiaozheng is training the chefs on two new signature dishes at Chef Wu's Xiangshui flagship store.

After figuring out what happened, he realized the seriousness of the matter.

In the restaurant industry, there are a few things that are off limits.

The first is mass food poisoning incidents, the second is serious health problems and consumer safety issues, and the third is illegal food additives into ingredients.

As long as any one of these three kinds is involved, the business will be closed for rectification at the least, and the reputation will be ruined at the worst, and there will never be a possibility of turning over.

Although Chef Wu's restaurant is now being slandered, Wu Xiaozheng knows that the follow-up troubles will not be so simple.

How to deal with it?

In the commercial field, once a major problem occurs or is involved in a major rumor, the company's response and handling process is called crisis public relations.

Crisis public relations is a science.

If it is not handled well, it will only make the crisis worse, but once it is handled well, it will turn bad things into good things.

What Wu Xiaozheng is thinking now is how to turn bad things into good things.

He had seen too much of Li Canru's tricks in his previous life, so he could understand what was going on as soon as he heard it.

He also knew that this was just the beginning of the troubles, if not handled properly, the troubles would turn into disasters, and Chef Wu would probably face disaster.

Disaster is not what he wants.

What he wants is how to turn the trouble into an excellent development opportunity for Chef Wu.

After thinking for a while, he ordered: "Don't do anything now, just do one thing, hire a very professional lawyer, sue the "Changshi Evening News" and Li Canru, sue them for framing and slander, and sue them for harming Wu. For the reputation of the chef, they need to pay for the loss of reputation, the compensation does not need to be high, one yuan is enough, but the news must be made known to the whole Changshi City."

On Yu Jun's side, the phone was turned on hands-free, so Xiong Guoping could hear Wu Xiaozheng's instructions clearly, and he rushed to ask, "Aside from suing, do nothing else?"

"Don't do it, tell Yu Jun not to act rashly. As long as the relevant departments don't come to seal up our store, we will only sue, but the noise must be as big as possible."

Xiong Guoping said unwillingly: "But the business in the store has already begun to be affected..."

His words were immediately interrupted by Wu Xiaozheng: "It's okay to be affected a little bit, we can afford to lose. Moreover, we will get back twice as much as we lost these days."

"But……"

"It's nothing to worry about, just follow my orders and I'll be back as soon as possible."

Wu Xiaozheng hung up the phone.

Xiong Guoping was a little puzzled for a while, he didn't understand why Wu Xiaozheng made such an arrangement.

This can be solved immediately if Director Yu comes forward!
If the old man came forward, the "Changshi Evening News" and Li Canru would definitely be overwhelmed!
But now, he has gradually learned to only carry out Wu Xiaozheng's orders instead of questioning them.

It is not difficult for him to ask a lawyer to sue the Changshi Evening News and Li Canru.

It is not difficult to make a big impact, just hold a press conference specifically for this matter at that time.

A private enterprise sued a well-known newspaper under the government's jurisdiction. This matter is definitely a gimmick and newsworthy.

There is another point that Xiong Guoping doesn't understand.

That's what Wu Xiaozheng said on the phone, as long as the relevant government departments don't come and seal down Chef Wu's restaurant...

With such a trivial matter, the relevant departments will come to trouble Chef Wu's restaurant?

This is a bit too much to make a fuss over a molehill!

It's really possible.

As soon as the report came out, Kang Youdao understood what Li Canru meant.

After thinking about it carefully, he decided to add more ingredients.

He began to call the Bureau of Industry and Commerce and the Bureau of Health anonymously, saying that when eating at Chef Wu’s restaurant, he felt that some dishes there had added poppy shell powder and flavors in the wine. Consumers are responsible.

After making several phone calls in a row, Kang Youdao smiled triumphantly, and he made a special call to Li Canru. On the one hand, he thanked him, and on the other hand, he also showed off his actions to Li Canru.

"Boss Kang, your move is really good. I admire you. Just wait for your store to boom!" Li Canru admired Kang Youdao's move very much, and flattered him appropriately.

"Li Ji, once this is done, I will definitely thank you again."

……

This is how a crisis in Chef Wu's restaurant came about.

But at the same time, Li Canru's troubles are also coming.

This is a confrontation between good and evil.

(End of this chapter)